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ソーシャルメディア解析市場:用途毎(販売・マーケティング管理、顧客経験管理、競争情報)、導入モデル毎、企業規模毎、産業毎、地域毎 - 2024年までの世界市場予測

Social Media Analytics Market by Component, Application (Sales and Marketing Management, Customer Experience Management, and Competitive Intelligence), Deployment Model, Organization Size, Industry Vertical, and Region - Global Forecast to 2024

 

出版社 出版年月電子版価格 ページ数図表数
MarketsandMarkets
マーケッツアンドマーケッツ
2019年12月US$4,950
シングルユーザライセンス
176 159

サマリー

幅広い市場に関する調査レポートを出版しているマーケッツアンドマーケッツ(MarketsandMarkets)のソーシャルメディア解析市場に関する調査レポートです。

The global social media analytics market size is projected to grow at a CAGR of 25.4% during the forecast period

The social media analytics market size is projected to grow from USD 3.0 billion in 2019 to USD 9.4 billion by 2024, at a Compound Annual Growth Rate (CAGR) of 25.4% during the forecast period. The social media analytics market is driven by increased focus on competitive intelligence and increasing user engagement of social media using smartphones. However, rising numbers of users on various websites on social media platforms further contributes to the growth of the social media analytics market.

Services segment to grow at a higher CAGR during the forecast period

The social media analytics market by component is segmented into solutions and services. The services segment is expected to grow at a rapid pace during the forecast period. The services considered in the report are professional services and managed services. Professional services are further bifurcated into consulting, and training and education. The growth of this segment can be attributed to the increasing deployment of the social media analytics software, which leads to the increasing the demand for pre- and post-deployment services, as these solutions require training, owing to technical complexities.

Healthcare and lifesciences industry vertical to grow at the highest CAGR during the forecast period

The social media analytics market by vertical has been segmented into Banking, Financial Services and Insurance (BFSI), telecommunications and Information Technology (IT), retail and eCommerce, healthcare, media and entertainment, government and defense, travel and hospitality, others (education and research, transportation and logistics, and energy and utilities). A rise in competition among players across social media platforms and the emergence of a number of healthacre and lifescience players in the social analytics market space are factors projected to drive the growth of this vertical.

APAC to grow at the highest CAGR during the forecast period

Asia Pacific (APAC) is expected to grow at the highest CAGR during the forecast period. The region is becoming a new hotspot in the social media analytics market, due to rising investments in the process of using social media platforms across potential economies. Several Asian countries are leveraging on information-intensive data management technologies, and social media analytics is one of the leading technology trends. Companies have achieved a strong position in the social media analytics market due to their well-practiced strategy of increasing the customer base through acquisitions and partnerships with significant players in the market

In-depth interviews were conducted with Chief Executive Officers (CEOs), innovation and technology directors, system integrators, and executives from various key organizations operating in the social media analytics market.

- By Company: Tier I: 38%, Tier II: 41%, and Tier III: 21%
- By Designation: C-Level Executives: 65%, Directors: 20%, and Others: 15%
- By Region: North America: 45%, Asia Pacific (APAC): 30%, Europe: 15%, Middle East and Africa (MEA): 5%, and Latin America: 5%

The report includes the study of the key players offering social media analytics solutions and services. It profiles major vendors in the global social media analytics market. The major vendors are Oracle (US), Salesforce (US), IBM (US), SAS Institute (US), Adobe (US), Clarabridge (US), NetBase Solutions (US), Brandwatch (UK), Talkwalker (UK), Digimind (US), Meltwater (US), SpreadFast (US), Cision (US), Simplify360 (India), and Hootsuite (Canada). It further includes an in-depth competitive analysis of key players in the social media analytics market, along with their company profiles, business overviews, product offerings, recent developments, and market strategies.

Research Coverage

The market study covers the social media analytics market across segments. It aims at estimating the market size and the growth potential of this market, across different segments, such as component, deployment model, organization size, application, industry verticals, and region.

Key Benefits of Buying the Report

The report will help the market leaders/new entrants in this market with information on the closest approximations of the revenue numbers for the overall social media analytics market and its subsegments. This report will help stakeholders understand the competitive landscape and gain more insights to position their businesses better and to plan suitable go-to-market strategies. The report further helps stakeholders understand the pulse of the market and provides them with information on key market drivers, restraints, challenges, and opportunities.



目次

1 INTRODUCTION 18
1.1 OBJECTIVES OF THE STUDY 18
1.2 MARKET DEFINITION 18
1.2.1 INCLUSIONS AND EXCLUSIONS 18
1.3 MARKET SCOPE 18
1.3.1 MARKET SEGMENTATION 19
1.3.2 REGIONS COVERED 19
1.4 YEARS CONSIDERED FOR THE STUDY 20
1.5 CURRENCY CONSIDERED 20
1.6 STAKEHOLDERS 21
2 RESEARCH METHODOLOGY 22
2.1 RESEARCH DATA 22
2.1.1 SECONDARY DATA 23
2.1.2 PRIMARY DATA 23
2.1.2.1 Breakdown of primary profiles 24
2.1.2.2 Key industry insights 24
2.2 DATA TRIANGULATION 25
2.3 MARKET SIZE ESTIMATION 26
2.3.1 TOP-DOWN APPROACH 29
2.3.2 BOTTOM-UP APPROACH 30
2.4 MARKET FORECAST 30
2.5 COMPETITIVE LEADERSHIP MAPPING METHODOLOGY 31
2.5.1 VENDOR INCLUSION CRITERIA 32
2.6 ASSUMPTIONS FOR THE STUDY 32
2.7 LIMITATIONS OF THE STUDY 32
3 EXECUTIVE SUMMARY 33
4 PREMIUM INSIGHTS 39
4.1 ATTRACTIVE MARKET OPPORTUNITIES IN THE SOCIAL MEDIA ANALYTICS MARKET 39
4.2 SOCIAL MEDIA ANALYTICS MARKET: TOP 3 APPLICATION AREAS 39
4.3 SOCIAL MEDIA ANALYTICS MARKET: BY INDUSTRY VERTICAL 40
4.4 SOCIAL MEDIA ANALYTICS MARKET, BY APPLICATION AND REGION 41
-
5 MARKET OVERVIEW AND INDUSTRY TRENDS 42
5.1 MARKET OVERVIEW 42
5.1.1 INTRODUCTION 42
5.2 MARKET DYNAMICS 42
5.2.1 DRIVERS 43
5.2.1.1 Increased focus on the market and competitive intelligence 43
5.2.1.2 Increasing user engagement of social media using smartphones 43
5.2.1.3 Need for social media measurement to enhance the customer experience 44
5.2.2 RESTRAINTS 45
5.2.2.1 Complexities in the analytical workflow 45
5.2.3 OPPORTUNITIES 45
5.2.3.1 Voluminous data generation through social media platforms 45
5.2.3.2 Increasing cloud adoption trends 46
5.2.3.3 High adoption rate of social media analytics solutions among small and medium-sized enterprises 47
5.2.4 CHALLENGES 47
5.2.4.1 Lack of standard measures for social media analytics 47
5.2.4.2 Lack of a single solution to manage the increasing unstructured data 47
5.3 INDUSTRY TRENDS 48
5.3.1 SOCIAL MEDIA ANALYTICS ECOSYSTEM 48
5.3.2 USE CASES 48
5.3.2.1 Use Case 1: Banking Services 49
5.3.2.2 Use Case 2: Telecommunications and IT 49
5.3.2.3 Use Case 3: Hospitality Industry 50
5.3.2.4 Use Case 4: Media and Entertainment 50
5.3.2.5 Use Case 5: Energy and Utilities 51
5.3.2.6 Use Case 6: Healthcare and Life Sciences 51
5.3.2.7 Use Case 7: Manufacturing 52
5.3.2.8 Use Case 8: Retail and eCommerce 52
5.3.2.9 Use Case 9: Government and Defense 53
5.3.2.10 Use Case 10: Transportation and Logistics 53
5.3.3 TECHNOLOGIES IN SOCIAL MEDIA ANALYTICS 54
5.3.3.1 Big data 54
5.3.3.2 Machine learning 54
5.3.3.3 Natural language processing 55
-
6 SOCIAL MEDIA ANALYTICS MARKET, BY COMPONENT 56
6.1 INTRODUCTION 57
6.2 SOFTWARE 58
6.3 SERVICES 58
6.3.1 MANAGED SERVICES 60
6.3.2 PROFESSIONAL SERVICES 60
6.3.2.1 Training and education 62
6.3.2.2 Consulting 63
7 SOCIAL MEDIA ANALYTICS MARKET, BY APPLICATION 64
7.1 INTRODUCTION 65
7.2 SALES AND MARKETING MANAGEMENT 66
7.3 CUSTOMER EXPERIENCE MANAGEMENT 66
7.4 COMPETITIVE INTELLIGENCE 67
7.5 RISK MANAGEMENT AND FRAUD DETECTION 68
7.6 PUBLIC SAFETY AND LAW ENFORCEMENT 69
7.7 OTHERS 70
8 SOCIAL MEDIA ANALYTICS MARKET, BY DEPLOYMENT MODEL 71
8.1 INTRODUCTION 72
8.2 ON-PREMISES 73
8.3 CLOUD 73
9 SOCIAL MEDIA ANALYTICS MARKET, BY ORGANIZATION SIZE 75
9.1 INTRODUCTION 76
9.2 SMALL AND MEDIUM-SIZED ENTERPRISES 77
9.3 LARGE ENTERPRISES 77
10 SOCIAL MEDIA ANALYTICS MARKET, BY INDUSTRY VERTICAL 79
10.1 INTRODUCTION 80
10.2 BANKING, FINANCIAL SERVICES AND INSURANCE 81
10.3 TELECOMMUNICATIONS AND IT 82
10.4 RETAIL AND ECOMMERCE 82
10.5 HEALTHCARE AND LIFE SCIENCES 83
10.6 GOVERNMENT AND DEFENSE 84
10.7 MEDIA AND ENTERTAINMENT 85
10.8 TRAVEL AND HOSPITALITY 85
10.9 OTHERS 86
-
11 SOCIAL MEDIA ANALYTICS MARKET, BY REGION 88
11.1 INTRODUCTION 89
11.2 NORTH AMERICA 91
11.2.1 UNITED STATES 96
11.2.2 CANADA 99
11.3 EUROPE 102
11.3.1 UNITED KINGDOM 107
11.3.2 FRANCE 109
11.3.3 GERMANY 112
11.3.4 REST OF EUROPE 114
11.4 ASIA PACIFIC 115
11.4.1 AUSTRALIA AND NEW ZEALAND 121
11.4.2 CHINA 121
11.4.3 INDIA 121
11.4.4 JAPAN 121
11.4.5 REST OF ASIA PACIFIC 121
11.5 LATIN AMERICA 122
11.5.1 BRAZIL 126
11.5.2 MEXICO 126
11.5.3 REST OF LATIN AMERICA 126
11.6 MIDDLE EAST AND AFRICA 127
11.6.1 MIDDLE EAST 131
11.6.2 AFRICA 131
12 COMPETITIVE LANDSCAPE 132
12.1 COMPETITIVE LEADERSHIP MAPPING 132
12.1.1 VISIONARY LEADERS 132
12.1.2 INNOVATORS 132
12.1.3 DYNAMIC DIFFERENTIATORS 132
12.1.4 EMERGING COMPANIES 132
13 COMPANY PROFILES 134
(Business overview, Products offered, Recent developments, MNM view, SWOT analysis)*
13.1 INTRODUCTION 134
13.2 ORACLE 135
13.3 SALESFORCE 138
13.4 IBM 141
13.5 ADOBE 144
13.6 SAS INSTITUTE 147
13.7 CLARABRIDGE 150
13.8 NETBASE 152
13.9 DIGIMIND 154
13.10 BRANDWATCH 157
13.11 TALKWALKER 160
13.12 MELTWATER 163
13.13 KHOROS 163
13.14 CISION 164
13.15 SIMPLIFY360 164
13.16 HOOTSUITE 165
13.17 SOCIAL MEDIA ANALYTICS SOLUTION OFFERED BY SOCIAL MEDIA CHANNELS 166
*Business overview, Products offered, Recent developments, MNM view, SWOT analysis might not be captured in case of unlisted companies.
14 APPENDIX 167
14.1 INDUSTRY EXCERPTS 167
14.2 DISCUSSION GUIDE 168
14.3 KNOWLEDGE STORE: MARKETSANDMARKETS’ SUBSCRIPTION PORTAL 172
14.4 AVAILABLE CUSTOMIZATIONS 174
14.5 RELATED REPORTS 174
14.6 AUTHOR DETAILS 175

 

LIST OF TABLES

TABLE 1 UNITED STATES DOLLAR EXCHANGE RATE, 2015-2018 20
TABLE 2 FACTOR ANALYSIS 30
TABLE 3 EVALUATION CRITERIA 31
TABLE 4 SOCIAL MEDIA ANALYTICS MARKET SIZE AND GROWTH RATE,
2017-2024 (USD MILLION, Y-O-Y %) 34
TABLE 5 SOCIAL MEDIA ANALYTICS MARKET SIZE, BY COMPONENT,
2017-2024 (USD MILLION) 57
TABLE 6 SOFTWARE: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY REGION,
2017-2024 (USD MILLION) 58
TABLE 7 SOCIAL MEDIA ANALYTICS MARKET SIZE, BY SERVICE, 2017-2024 (USD MILLION) 59
TABLE 8 SERVICES: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY REGION,
2017-2024 (USD MILLION) 59
TABLE 9 MANAGED SERVICES: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY REGION,
2017-2024 (USD MILLION) 60
TABLE 10 SOCIAL MEDIA ANALYTICS MARKET SIZE, BY PROFESSIONAL SERVICE,
2017-2024 (USD MILLION) 61
TABLE 11 PROFESSIONAL SERVICES: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY REGION, 2017-2024 (USD MILLION) 62
TABLE 12 TRAINING AND EDUCATION: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY REGION, 2017-2024 (USD MILLION) 62
TABLE 13 CONSULTING: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY REGION,
2017-2024 (USD MILLION) 63
TABLE 14 SOCIAL MEDIA ANALYTICS MARKET SIZE, BY APPLICATION,
2017-2024 (USD MILLION) 65
TABLE 15 SALES AND MARKETING MANAGEMENT: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY REGION, 2017-2024 (USD MILLION) 66
TABLE 16 CUSTOMER EXPERIENCE MANAGEMENT: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY REGION, 2017-2024 (USD MILLION) 67
TABLE 17 COMPETITIVE INTELLIGENCE: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY REGION, 2017-2024 (USD MILLION) 68
TABLE 18 RISK MANAGEMENT AND FRAUD DETECTION: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY REGION, 2017-2024 (USD MILLION) 69
TABLE 19 PUBLIC SAFETY AND LAW ENFORCEMENT: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY REGION, 2017-2024 (USD MILLION) 70
TABLE 20 OTHERS: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY REGION,
2017-2024 (USD MILLION) 70
TABLE 21 SOCIAL MEDIA ANALYTICS MARKET SIZE, BY DEPLOYMENT MODEL,
2017-2024 (USD MILLION) 72
TABLE 22 ON-PREMISES: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY REGION,
2017-2024 (USD MILLION) 73
TABLE 23 CLOUD: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY REGION,
2017-2024 (USD MILLION) 74
TABLE 24 SOCIAL MEDIA ANALYTICS MARKET SIZE, BY ORGANIZATION SIZE,
2017-2024 (USD MILLION) 76
TABLE 25 SMALL AND MEDIUM-SIZED ENTERPRISES: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY REGION, 2017-2024 (USD MILLION) 77
TABLE 26 LARGE ENTERPRISES: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY REGION, 2017-2024 (USD MILLION) 78
TABLE 27 SOCIAL MEDIA ANALYTICS MARKET SIZE, BY INDUSTRY VERTICAL,
2017-2024 (USD MILLION) 80
TABLE 28 BANKING, FINANCIAL SERVICES AND INSURANCE: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY REGION, 2017-2024 (USD MILLION) 81
TABLE 29 TELECOMMUNICATIONS AND IT: SOCIAL MEDIA ANALYTICS MARKET SIZE,
BY REGION, 2017-2024 (USD MILLION) 82
TABLE 30 RETAIL AND ECOMMERCE: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY REGION, 2017-2024 (USD MILLION) 83
TABLE 31 HEALTHCARE AND LIFE SCIENCES: SOCIAL MEDIA ANALYTICS MARKET SIZE,
BY REGION, 2017-2024 (USD MILLION) 84
TABLE 32 GOVERNMENT AND DEFENSE: SOCIAL MEDIA ANALYTICS MARKET SIZE,
BY REGION, 2017-2024 (USD MILLION) 84
TABLE 33 MEDIA AND ENTERTAINMENT: SOCIAL MEDIA ANALYTICS MARKET SIZE,
BY REGION, 2017-2024 (USD MILLION) 85
TABLE 34 TRAVEL AND HOSPITALITY: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY REGION, 2017-2024 (USD MILLION) 86
TABLE 35 OTHERS: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY REGION,
2017-2024 (USD MILLION) 87
TABLE 36 SOCIAL MEDIA ANALYTICS MARKET SIZE, BY REGION, 2017-2024 (USD MILLION) 91
TABLE 37 NORTH AMERICA: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY COMPONENT, 2017-2024 (USD MILLION) 93
TABLE 38 NORTH AMERICA: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY SERVICE,
2017-2024 (USD MILLION) 93
TABLE 39 NORTH AMERICA: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY PROFESSIONAL SERVICE, 2017-2024 (USD MILLION) 93
TABLE 40 NORTH AMERICA: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY APPLICATION, 2017-2024 (USD MILLION) 94
TABLE 41 NORTH AMERICA: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY DEPLOYMENT MODEL, 2017-2024 (USD MILLION) 94
TABLE 42 NORTH AMERICA: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY ORGANIZATION SIZE, 2017-2024 (USD MILLION) 95
TABLE 43 NORTH AMERICA: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY INDUSTRY VERTICAL, 2017-2024 (USD MILLION) 95
TABLE 44 NORTH AMERICA: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY COUNTRY,
2017-2024 (USD MILLION) 96
TABLE 45 UNITED STATES: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY COMPONENT,
2017-2024 (USD MILLION) 96
TABLE 46 UNITED STATES: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY SERVICE,
2017-2024 (USD MILLION) 97
TABLE 47 UNITED STATES: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY PROFESSIONAL SERVICE, 2017-2024 (USD MILLION) 97
TABLE 48 UNITED STATES: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY APPLICATION,
2017-2024 (USD MILLION) 97
TABLE 49 UNITED STATES: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY DEPLOYMENT MODEL, 2017-2024 (USD MILLION) 98
TABLE 50 UNITED STATES: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY ORGANIZATION SIZE, 2017-2024 (USD MILLION) 98
TABLE 51 UNITED STATES: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY INDUSTRY VERTICAL, 2017-2024 (USD MILLION) 99
TABLE 52 CANADA: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY COMPONENT,
2017-2024 (USD MILLION) 99
TABLE 53 CANADA: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY SERVICE,
2017-2024 (USD MILLION) 100
TABLE 54 CANADA: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY PROFESSIONAL SERVICE, 2017-2024 (USD MILLION) 100
TABLE 55 CANADA: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY APPLICATION,
2017-2024 (USD MILLION) 100
TABLE 56 CANADA: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY DEPLOYMENT MODEL, 2017-2024 (USD MILLION) 101
TABLE 57 CANADA: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY ORGANIZATION SIZE,
2017-2024 (USD MILLION) 101
TABLE 58 CANADA: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY INDUSTRY VERTICAL,
2017-2024 (USD MILLION) 102
TABLE 59 EUROPE: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY COMPONENT,
2017-2024 (USD MILLION) 103
TABLE 60 EUROPE: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY SERVICE,
2017-2024 (USD MILLION) 104
TABLE 61 EUROPE: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY PROFESSIONAL SERVICE, 2017-2024 (USD MILLION) 104
TABLE 62 EUROPE: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY APPLICATION,
2017-2024 (USD MILLION) 104
TABLE 63 EUROPE: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY DEPLOYMENT MODEL, 2017-2024 (USD MILLION) 105
TABLE 64 EUROPE: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY ORGANIZATION SIZE,
2017-2024 (USD MILLION) 105
TABLE 65 EUROPE: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY INDUSTRY VERTICAL,
2017-2024 (USD MILLION) 106
TABLE 66 EUROPE: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY COUNTRY,
2017-2024 (USD MILLION) 106
TABLE 67 UNITED KINGDOM: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY COMPONENT, 2017-2024 (USD MILLION) 107
TABLE 68 UNITED KINGDOM: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY SERVICE,
2017-2024 (USD MILLION) 107
TABLE 69 UNITED KINGDOM: SOCIAL MEDIA ANALYTICS MARKET SIZE,
BY PROFESSIONAL SERVICE, 2017-2024 (USD MILLION) 108
TABLE 70 UNITED KINGDOM: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY APPLICATION, 2017-2024 (USD MILLION) 108
TABLE 71 UNITED KINGDOM: SOCIAL MEDIA ANALYTICS MARKET SIZE,
BY DEPLOYMENT MODEL, 2017-2024 (USD MILLION) 109
TABLE 72 UNITED KINGDOM: SOCIAL MEDIA ANALYTICS MARKET SIZE,
BY ORGANIZATION SIZE, 2017-2024 (USD MILLION) 109
TABLE 73 FRANCE: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY COMPONENT,
2017-2024 (USD MILLION) 109
TABLE 74 FRANCE: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY SERVICE,
2017-2024 (USD MILLION) 110
TABLE 75 FRANCE: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY PROFESSIONAL SERVICE, 2017-2024 (USD MILLION) 110
TABLE 76 FRANCE: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY APPLICATION,
2017-2024 (USD MILLION) 111
TABLE 77 FRANCE: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY DEPLOYMENT MODEL, 2017-2024 (USD MILLION) 111
TABLE 78 FRANCE: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY ORGANIZATION SIZE,
2017-2024 (USD MILLION) 112
TABLE 79 GERMANY: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY COMPONENT,
2017-2024 (USD MILLION) 112
TABLE 80 GERMANY: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY SERVICE,
2017-2024 (USD MILLION) 112
TABLE 81 GERMANY: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY PROFESSIONAL SERVICE, 2017-2024 (USD MILLION) 113
TABLE 82 GERMANY: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY APPLICATION,
2017-2024 (USD MILLION) 113
TABLE 83 GERMANY: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY DEPLOYMENT MODEL, 2017-2024 (USD MILLION) 114
TABLE 84 GERMANY: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY ORGANIZATION SIZE, 2017-2024 (USD MILLION) 114
TABLE 85 ASIA PACIFIC: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY COMPONENT,
2017-2024 (USD MILLION) 117
TABLE 86 ASIA PACIFIC: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY SERVICE,
2017-2024 (USD MILLION) 118
TABLE 87 ASIA PACIFIC: SOCIAL MEDIA ANALYTICS MARKET SIZE,
BY PROFESSIONAL SERVICE, 2017-2024 (USD MILLION) 118
TABLE 88 ASIA PACIFIC: SOCIAL MEDIA ANALYTICS MARKET SIZE,
BY APPLICATION, 2017-2024 (USD MILLION) 118
TABLE 89 ASIA PACIFIC: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY DEPLOYMENT MODEL, 2017-2024 (USD MILLION) 119
TABLE 90 ASIA PACIFIC: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY ORGANIZATION SIZE, 2017-2024 (USD MILLION) 119
TABLE 91 ASIA PACIFIC: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY INDUSTRY VERTICAL, 2017-2024 (USD MILLION) 120
TABLE 92 ASIA PACIFIC: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY COUNTRY,
2017-2024 (USD MILLION) 120
TABLE 93 LATIN AMERICA: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY COMPONENT,
2017-2024 (USD MILLION) 122
TABLE 94 LATIN AMERICA: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY SERVICE,
2017-2024 (USD MILLION) 123
TABLE 95 LATIN AMERICA: SOCIAL MEDIA ANALYTICS MARKET SIZE,
BY PROFESSIONAL SERVICE, 2017-2024 (USD MILLION) 123
TABLE 96 LATIN AMERICA: SOCIAL MEDIA ANALYTICS MARKET SIZE,
BY APPLICATION, 2017-2024 (USD MILLION) 124
TABLE 97 LATIN AMERICA: SOCIAL MEDIA ANALYTICS MARKET SIZE,
BY DEPLOYMENT MODEL, 2017-2024 (USD MILLION) 124
TABLE 98 LATIN AMERICA: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY ORGANIZATION SIZE, 2017-2024 (USD MILLION) 125
TABLE 99 LATIN AMERICA: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY INDUSTRY VERTICAL, 2017-2024 (USD MILLION) 125
TABLE 100 LATIN AMERICA: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY COUNTRY,
2017-2024 (USD MILLION) 126
TABLE 101 MIDDLE EAST AND AFRICA: SOCIAL MEDIA ANALYTICS MARKET SIZE,
BY COMPONENT, 2017-2024 (USD MILLION) 127
TABLE 102 MIDDLE EAST AND AFRICA: SOCIAL MEDIA ANALYTICS MARKET SIZE,
BY SERVICE, 2017-2024 (USD MILLION) 128
TABLE 103 MIDDLE EAST AND AFRICA: SOCIAL MEDIA ANALYTICS MARKET SIZE,
BY PROFESSIONAL SERVICE, 2017-2024 (USD MILLION) 128
TABLE 104 MIDDLE EAST AND AFRICA: SOCIAL MEDIA ANALYTICS MARKET SIZE,
BY APPLICATION, 2017-2024 (USD MILLION) 129
TABLE 105 MIDDLE EAST AND AFRICA: SOCIAL MEDIA ANALYTICS MARKET SIZE,
BY DEPLOYMENT MODEL, 2017-2024 (USD MILLION) 129
TABLE 106 MIDDLE EAST AND AFRICA: SOCIAL MEDIA ANALYTICS MARKET SIZE,
BY ORGANIZATION SIZE, 2017-2024 (USD MILLION) 130
TABLE 107 MIDDLE EAST AND AFRICA: SOCIAL MEDIA ANALYTICS MARKET SIZE,
BY INDUSTRY VERTICAL, 2017-2024 (USD MILLION) 130
TABLE 108 MIDDLE EAST AND AFRICA: SOCIAL MEDIA ANALYTICS MARKET SIZE,
BY COUNTRY, 2017-2024 (USD MILLION) 131

 

LIST OF FIGURES

FIGURE 1 SOCIAL MEDIA ANALYTICS MARKET: RESEARCH DESIGN 22
FIGURE 2 BREAKDOWN OF PRIMARY INTERVIEWS: BY COMPANY, DESIGNATION,
AND REGION 24
FIGURE 3 MARKET SIZE ESTIMATION METHODOLOGY, APPROACH 1 (SUPPLY SIDE): REVENUE OF PRODUCTS/SOLUTIONS/SERVICES OF SOCIAL
MEDIA ANALYTICS MARKET 26
FIGURE 4 MARKET SIZE ESTIMATION METHODOLOGY-APPROACH 1- BOTTOM-UP (SUPPLY SIDE): COLLECTIVE REVENUE OF ALL PRODUCTS/ SOLUTIONS/ SERVICES OF SOCIAL MEDIA ANALYTICS MARKET 27
FIGURE 5 MARKET SIZE ESTIMATION METHODOLOGY-APPROACH 2-BOTTOM-UP
(DEMAND SIDE): PRODUCTS/SOLUTIONS/SERVICES SOLD AND
THEIR AVERAGE SELLING PRICE 28
FIGURE 6 SOCIAL MEDIA ANALYTICS MARKET: TOP-DOWN AND BOTTOM-UP APPROACHES 29
FIGURE 7 SOCIAL MEDIA ANALYTICS MARKET SNAPSHOT, BY COMPONENT 34
FIGURE 8 SOCIAL MEDIA ANALYTICS MARKET SNAPSHOT, BY SERVICE 35
FIGURE 9 SOCIAL MEDIA ANALYTICS MARKET SNAPSHOT, BY PROFESSIONAL SERVICE 35
FIGURE 10 SOCIAL MEDIA ANALYTICS MARKET SNAPSHOT, BY DEPLOYMENT MODEL 36
FIGURE 11 SOCIAL MEDIA ANALYTICS MARKET SNAPSHOT, BY ORGANIZATION SIZE 36
FIGURE 12 SOCIAL MEDIA ANALYTICS MARKET SNAPSHOT, BY APPLICATION 37
FIGURE 13 SOCIAL MEDIA ANALYTICS MARKET INVESTMENT SCENARIO 37
FIGURE 14 SOCIAL MEDIA ANALYTICS MARKET SNAPSHOT, BY REGION 38
FIGURE 15 INCREASED FOCUS ON THE MARKET AND NEED FOR COMPETITIVE INTELLIGENCE TO DRIVE THE OVERALL GROWTH OF THE SOCIAL MEDIA ANALYTICS MARKET DURING THE FORECAST PERIOD 39
FIGURE 16 SALES AND MARKETING MANAGEMENT SEGMENT TO HOLD THE HIGHEST MARKET SHARE IN 2019 39
FIGURE 17 MEDIA AND ENTERTAINMENT INDUSTRY VERTICAL TO HOLD THE HIGHEST MARKET SHARE IN 2019 40
FIGURE 18 SALES AND MARKETING MANAGEMENT SEGMENT AND NORTH AMERICA REGION TO ACCOUNT FOR THE HIGHEST SHARES IN THE GLOBAL SOCIAL MEDIA ANALYTICS MARKET IN 2019 41
FIGURE 19 SOCIAL MEDIA ANALYTICS MARKET: DRIVERS, RESTRAINTS, OPPORTUNITIES,
AND CHALLENGES 42
FIGURE 20 REGION-WISE SOCIAL MEDIA PENETRATION (%) 43
FIGURE 21 IMPACT OF NEGATIVE EXPERIENCE (%) 44
FIGURE 22 TOTAL NUMBER OF SOCIAL MEDIA USERS WORLDWIDE (2010-2016) 46
FIGURE 23 SOCIAL MEDIA ANALYTICS ARCHITECTURE 48
FIGURE 24 SERVICES SEGMENT TO GROW AT A HIGHER CAGR DURING THE FORECAST PERIOD 57
FIGURE 25 MANAGED SERVICES SEGMENT TO GROW AT A HIGHER CAGR DURING THE FORECAST PERIOD 59
FIGURE 26 TRAINING AND EDUCATION SEGMENT TO GROW AT A HIGHER CAGR DURING THE FORECAST PERIOD 61
FIGURE 27 COMPETITIVE INTELLIGENCE SEGMENT TO GROW AT THE HIGHEST CAGR DURING THE FORECAST PERIOD 65
FIGURE 28 CLOUD SEGMENT TO GROW AT A HIGHER CAGR DURING THE FORECAST PERIOD 72
FIGURE 29 SMALL AND MEDIUM-SIZED ENTERPRISES SEGMENT TO GROW AT A HIGHER CAGR DURING THE FORECAST PERIOD 76
FIGURE 30 HEALTHCARE AND LIFE SCIENCES INDUSTRY VERTICAL TO GROW AT THE HIGHEST CAGR DURING THE FORECAST PERIOD 80
FIGURE 31 ASIA PACIFIC TO HAVE THE HIGHEST CAGR IN THE SOCIAL MEDIA ANALYTICS MARKET DURING THE FORECAST PERIOD 89
FIGURE 32 INDIA TO HAVE THE HIGHEST CAGR IN THE SOCIAL MEDIA ANALYTICS MARKET DURING THE FORECAST PERIOD 90
FIGURE 33 ASIA PACIFIC TO GROW AT THE HIGHEST CAGR DURING THE FORECAST PERIOD 90
FIGURE 34 NORTH AMERICA: MARKET SNAPSHOT 92
FIGURE 35 RISK MANAGEMENT ANF FRAUD DETECTION SEGMENT TO GROW AT THE HIGHEST CAGR IN NORTH AMERICA DURING THE FORECAST PERIOD 92
FIGURE 36 PUBLIC SAFETY AND LAW ENFORCEMENT SEGMENT TO GROW AT THE HIGHEST CAGR IN EUROPE DURING THE FORECAST PERIOD 103
FIGURE 37 ASIA PACIFIC: MARKET SNAPSHOT 116
FIGURE 38 COMPETITIVE INTELLIGENCE SEGMENT TO GROW AT THE HIGHEST CAGR IN
ASIA PACIFIC DURING THE FORECAST PERIOD 117
FIGURE 39 COMPETITIVE INTELLIGENCE SEGMENT TO GROW AT THE HIGHEST CAGR IN
LATIN AMERICA DURING THE FORECAST PERIOD 122
FIGURE 40 COMPETITIVE INTELLIGENCE SEGMENT TO GROW AT THE HIGHEST CAGR IN MIDDLE EAST AND AFRICA DURING THE FORECAST PERIOD 127
FIGURE 41 SOCIAL MEDIA ANALYTICS MARKET (GLOBAL) COMPETITIVE LEADERSHIP MAPPING, 2019 133
FIGURE 42 ORACLE: COMPANY SNAPSHOT 135
FIGURE 43 ORACLE: SWOT ANALYSIS 137
FIGURE 44 SALESFORCE: COMPANY SNAPSHOT 138
FIGURE 45 SALESFORCE: SWOT ANALYSIS 140
FIGURE 46 IBM: COMPANY SNAPSHOT 141
FIGURE 47 IBM: SWOT ANALYSIS 143
FIGURE 48 ADOBE: COMPANY SNAPSHOT 144
FIGURE 49 ADOBE: SWOT ANALYSIS 146
FIGURE 50 SAS INSTITUTE: COMPANY SNAPSHOT 147
FIGURE 51 SAS INSTITUTE: SWOT ANALYSIS 149

 

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