世界各国のリアルタイムなデータ・インテリジェンスで皆様をお手伝い

会員登録

マイページ

マーケティング市場の人工知能(AI)市場:ハードウェア・ソフトウェア・サービス毎、技術毎(機械学習、コンテキストアウェアネス・文脈認識、自然言語処理・NLP、コンピュータビジョン)、採用タイプ毎、用途毎、エンドユーザ産業毎、地域毎 - 2025年までの世界市場予測

Artificial Intelligence in Marketing Market by Offering (Hardware, Software, Services), Technology (Machine Learning, Context-Aware Computing, NLP, Computer Vision), Deployment Type, Application, End-User Industry, and Geography - Global Forecast to 2025

 

出版社 出版年月電子媒体価格ページ数図表数
MarketsandMarkets
マーケッツアンドマーケッツ
2018年2月US$5,650
シングルユーザライセンス
172 126

サマリー

幅広い市場に関する調査レポートを出版しているマーケッツアンドマーケッツ(MarketsandMarkets)の人工知能(AI)市場に関する調査レポートです。

Artificial intelligence (AI) in marketing market to grow at a CAGR of 29.79% between 2018 and 2025

The AI in marketing market is expected to be valued at USD 6.46 billion in 2018 and is likely to reach USD 40.09 billion by 2025, at a CAGR of 29.79% during the forecast period. Factors such as the growing adoption of customer-centric marketing strategies, increased use of social media for advertising, and increase in demand for virtual assistants are contributing to the growth of the AI in marketing market. For developing, managing, and implementing AI systems, companies require a workforce with certain skill sets. The limited number of AI experts is a major restraint for this market.

Search advertising to hold largest share of AI in marketing market in 2018

Search advertising applications are more sophisticated and deliver near-exact results to the search query. Improved algorithms, which now go beyond keyword matching, are fundamentally driving the growth of search advertising in small and medium-sized enterprises. Moreover, improved software to detect misspellings is further supplementing the growth of AI in search advertising. AI-enabled voice search is also among the fastest-growing applications. Improvements in natural language processing techniques are driving the growth of voice search.

Market for machine learning to grow at highest CAGR between 2018 and 2025

Machine learning holds a major share of the AI in marketing market. This is attributed to enormous availability of data, also called big data, and increasing adoption of ML by enterprises and federal agencies to gain useful insights. Machine learning’s ability to collect and handle big data, along with its increased ability to perform previously impossible calculations, is fueling the growth of the market for machine learning.

AI in marketing market in APAC to grow at highest CAGR between 2018 and 2025

China, Japan, South Korea, and India are among the major countries driving the AI in marketing market in APAC. The increasing adoption of deep learning and NLP technologies in finance, agriculture, marketing, and law applications is also driving the market in this region. Growing e-commerce, online streaming, and increasing internet penetration have resulted in the growth of marketing industries. Marketers are now looking for more sophisticated and state-of-the-art marketing solutions for large and ever-growing consumer base. This has resulted in the adoption of AI-enabled solutions for marketing in this region.
North America is expected to be a major contributor to the growth of the AI in marketing market in 2018. The top countries contributing to the AI in marketing market in North America include the US and Canada. The reason for the dominance of these countries is their well-established economies, which allows investments in new technologies to add more value to AI-based solutions.

In the process of determining and verifying the market size for several segments and subsegments gathered through secondary research, extensive primary interviews have been conducted with people holding key positions across regions. The breakup of the profiles of primary participants has been given below.

- By Company Type: Tier 1-25%, Tier 2-30%, and Tier 3-45%
- By Designation: C-Level Executives-45%, Managers-35%, and Others (Sales, Marketing, and Product Managers)-20%
- By Region: North America-50%, Europe-30%, APAC-10%, and RoW-10%

Companies covered in the AI in marketing market report are NVIDIA (US), Intel (US), IBM (US), Micron (US), Samsung Electronics (Korea), Xilinx (US), Amazon (US), Alphabet (US), Facebook (US), Microsoft (US), Salesforce (US), Baidu (China), Sentient Technologies (US), Albert Technologies (Israel), and Oculus360 (US). Some of the other key companies included in the report are Twitter (US), Oracle (US), InsideSales (US), Persado (US), Mariana (US), Drawbridge (US), Narrative Science (US), Appier (US), GumGum (US), and Zensed (Sweden).

Research Coverage

The AI in marketing market has been segmented on the basis of offerings, deployment types, applications, technologies, end-user industries, and regions. The market has been segmented on the basis of offerings into hardware, software, and services. The market, based on deployment types, has been segmented into cloud and on premises. On the basis of technologies, the market has been segmented into machine learning, context-aware computing, natural language processing, and computer vision. The market has been segmented on the basis of applications into social media advertising, search advertising, dynamic pricing, virtual assistant, content curation, sales & marketing automation, and analytics platform, among others. The market has been segmented on the basis of end-user industries into BFSI, retail, consumer goods, media & entertainment, enterprise, and others (healthcare, manufacturing, education, and automotive).

Reasons to Buy the Report

1. This report segments the AI in marketing market comprehensively and provides the closest approximation of the size of the overall market and its subsegments for various applications across regions.
2. The report helps stakeholders understand the pulse of the market and provides them with information on key market drivers, restraints, challenges, and opportunities pertaining to the market.



目次

1 INTRODUCTION 15
1.1 STUDY OBJECTIVES 15
1.2 DEFINITION 15
1.3 STUDY SCOPE 16
1.3.1 MARKETS COVERED 16
1.3.2 YEARS CONSIDERED FOR THIS STUDY 17
1.4 CURRENCY 17
1.5 LIMITATIONS 17
1.6 STAKEHOLDERS 18

2 RESEARCH METHODOLOGY 19
2.1 RESEARCH DATA 19
2.1.1 SECONDARY DATA 20
2.1.1.1 Key data from secondary sources 20
2.1.2 PRIMARY DATA 21
2.1.2.1 Key data from primary sources 21
2.1.2.2 Key industry insights 22
2.1.2.3 Breakdown of primaries 22
2.2 MARKET SIZE ESTIMATION 23
2.2.1 BOTTOM-UP APPROACH 24
2.2.2 TOP-DOWN APPROACH 25
2.3 MARKET BREAKDOWN & DATA TRIANGULATION 26
2.4 RESEARCH ASSUMPTIONS 27

3 EXECUTIVE SUMMARY 28

4 PREMIUM INSIGHTS 33
4.1 ATTRACTIVE OPPORTUNITIES IN AI IN MARKETING MARKET 33
4.2 AI IN MARKETING MARKET, BY OFFERING 33
4.3 AI IN MARKETING MARKET, BY DEPLOYMENT TYPE 34
4.4 AI IN MARKETING MARKET, BY TECHNOLOGY 34
4.5 AI IN MARKETING MARKET, BY APPLICATION AND REGION 35
4.6 AI IN MARKETING MARKET, BY END-USER INDUSTRY 35
4.7 AI IN MARKETING MARKET, BY COUNTRY 36

5 MARKET OVERVIEW 37
5.1 INTRODUCTION 37
5.2 MARKET DYNAMICS 37
5.2.1 DRIVERS 38
5.2.1.1 Growing adoption of customer-centric marketing strategies 38
5.2.1.2 Increased use of social media for advertising 38
5.2.1.3 Increase in demand for virtual assistants 40
5.2.2 RESTRAINTS 40
5.2.2.1 Limited number of AI experts 40
5.2.3 OPPORTUNITIES 40
5.2.3.1 Growth in adoption of cloud-based applications and services 40
5.2.3.2 Evolution of marketing analytics 41
5.2.4 CHALLENGES 41
5.2.4.1 Concerns regarding data privacy 41
5.2.4.2 Unreliability of AI algorithms 41
5.3 USE CASES 42
5.3.1 REDBALLOON USED ALBERT TECHNOLOGIES PLATFORM TO REDUCE CUSTOMER ACQUISITION COST 42
5.3.2 LINCOLN MOTOR COMPANY USED OCULUS360 AI-DRIVEN CONSUMER INSIGHTS PLATFORM 42
5.3.3 ABUV MEDIA USED SENTIENT ASCEND FOR WIDGET CREATION 42
5.3.4 GARMIN USED GUMGUM AI TECHNOLOGY TO INCREASE CUSTOMER AWARENESS OF V-VOSMART 3 SMART ACTIVITY TRACKER 42
5.3.5 CARREFOUR USED APPIER AI TO GROW ONLINE STORE PURCHASES 42

6 ARTIFICIAL INTELLIGENCE IN MARKETING MARKET, BY OFFERING 43
6.1 INTRODUCTION 44
6.2 SOFTWARE 45
6.2.1 AI SOLUTIONS 47
6.2.2 AI PLATFORMS 47
6.3 HARDWARE 48
6.3.1 PROCESSOR 50
6.3.2 STORAGE 50
6.3.3 NETWORK 50
6.4 SERVICES 50
6.4.1 DEPLOYMENT & INTEGRATION 52
6.4.2 SUPPORT & MAINTENANCE 52

7 ARTIFICIAL INTELLIGENCE IN MARKETING MARKET, BY DEPLOYMENT TYPE 53
7.1 INTRODUCTION 54
7.2 CLOUD 55
7.3 ON PREMISES 56

8 ARTIFICIAL INTELLIGENCE IN MARKETING MARKET, BY TECHNOLOGY 57
8.1 INTRODUCTION 58
8.2 MACHINE LEARNING 59
8.2.1 DEEP LEARNING 61
8.2.2 SUPERVISED LEARNING 61
8.2.3 UNSUPERVISED LEARNING 61
8.2.4 REINFORCEMENT LEARNING 61
8.2.5 SEMI-SUPERVISED LEARNING 61
8.3 NATURAL LANGUAGE PROCESSING (NLP) 62
8.4 CONTEXT-AWARE COMPUTING 63
8.5 COMPUTER VISION 65

9 ARTIFICIAL INTELLIGENCE IN MARKETING MARKET, BY APPLICATION 66
9.1 INTRODUCTION 67
9.2 SEARCH ADVERTISING 68
9.3 SOCIAL MEDIA ADVERTISING 69
9.4 DYNAMIC PRICING 70
9.5 VIRTUAL ASSISTANT 72
9.6 CONTENT CURATION 72
9.7 SALES & MARKETING AUTOMATION 73
9.8 ANALYTICS PLATFORM 75
9.9 OTHERS 75

10 ARTIFICIAL INTELLIGENCE IN MARKETING MARKET, BY END-USER INDUSTRY 77
10.1 INTRODUCTION 78
10.2 ENTERPRISE 79
10.3 BFSI 80
10.4 RETAIL 81
10.5 CONSUMER GOODS 82
10.6 MEDIA & ADVERTISING 83
10.7 OTHERS 84

11 GEOGRAPHIC ANALYSIS 86
11.1 INTRODUCTION 87
11.2 NORTH AMERICA 88
11.2.1 US 93
11.2.2 CANADA 93
11.2.3 MEXICO 93
11.3 EUROPE 94
11.3.1 UK 99
11.3.2 GERMANY 99
11.3.3 FRANCE 99
11.3.4 ITALY 100
11.3.5 SPAIN 100
11.3.6 REST OF EUROPE (ROE) 100
11.4 ASIA PACIFIC 100
11.4.1 CHINA 105
11.4.2 JAPAN 105
11.4.3 SOUTH KOREA 106
11.4.4 INDIA 106
11.4.5 REST OF APAC (ROAPAC) 106
11.5 REST OF THE WORLD (ROW) 107
11.5.1 MIDDLE EAST AND AFRICA (MEA) 110
11.5.2 SOUTH AMERICA 110

12 COMPETITIVE LANDSCAPE 111
12.1 OVERVIEW 111
12.2 MARKET RANKING ANALYSIS 112
12.3 COMPETITIVE SCENARIO 115
12.3.1 PRODUCT LAUNCHES 115
12.3.2 PARTNERSHIPS AND COLLABORATIONS 116
12.3.3 ACQUISITIONS 117
12.3.4 EXPANSIONS 117

13 COMPANY PROFILES 118
13.1 KEY PLAYERS 118
(Business Overview, Products & Services, Key Insights, Recent Developments, SWOT Analysis, MnM View)*
13.1.1 NVIDIA 118
13.1.2 INTEL 122
13.1.3 XILINX 125
13.1.4 SAMSUNG ELECTRONICS 128
13.1.5 MICRON 131
13.1.6 IBM 134
13.1.7 ALPHABET 136
13.1.8 MICROSOFT 139
13.1.9 FACEBOOK 142
13.1.10 AMAZON 145
13.1.11 SALESFORCE 148
13.1.12 BAIDU 150
13.1.13 SENTIENT TECHNOLOGIES 152
13.1.14 ALBERT TECHNOLOGIES 154
13.1.15 OCULUS360 156
13.2 OTHER KEY COMPANIES 157
13.2.1 TWITTER 157
13.2.2 ORACLE 157
13.2.3 INSIDESALES 158
13.2.4 PERSADO 158
13.2.5 MARIANA 159
13.2.6 DRAWBRIDGE 159
13.2.7 NARRATIVE SCIENCE 160
13.2.8 APPIER 160
13.2.9 GUMGUM 161
13.2.10 ZENSED 161
*Details on Business Overview, Products & Services, Key Insights, Recent Developments, SWOT Analysis, MnM View might not be captured in case of unlisted companies.

14 APPENDIX 162
14.1 INSIGHTS FROM INDUSTRY EXPERTS 162
14.2 DISCUSSION GUIDE 163
14.3 KNOWLEDGE STORE: MARKETSANDMARKETS’ SUBSCRIPTION PORTAL 166
14.4 INTRODUCING RT: REAL-TIME MARKET INTELLIGENCE 168
14.5 AVAILABLE CUSTOMIZATIONS 169
14.6 RELATED REPORTS 169
14.7 AUTHOR DETAILS 170

 

LIST OF TABLES

TABLE 1 AI IN MARKETING MARKET, BY OFFERING, 2015-2025 (USD MILLION) 44
TABLE 2 AI IN MARKETING MARKET, BY SOFTWARE, 2015-2025 (USD MILLION) 45
TABLE 3 AI IN MARKETING MARKET FOR SOFTWARE, BY AI PLATFORM,
2015-2025 (USD MILLION) 46
TABLE 4 AI IN MARKETING MARKET FOR SOFTWARE, BY REGION,
2015-2025 (USD MILLION) 47
TABLE 5 AI IN MARKETING MARKET, BY HARDWARE, 2015-2025 (USD MILLION) 48
TABLE 6 AI IN MARKETING MARKET FOR HARDWARE, BY PROCESSOR,
2015-2025 (USD MILLION) 49
TABLE 7 AI IN MARKETING MARKET FOR HARDWARE, BY REGION,
2015-2025 (USD MILLION) 49
TABLE 8 AI IN MARKETING MARKET, BY SERVICE, 2015-2025 (USD MILLION) 50
TABLE 9 AI IN MARKETING MARKET FOR SERVICES, BY REGION,
2015-2025 (USD MILLION) 51
TABLE 10 AI IN MARKETING MARKET, BY DEPLOYMENT TYPE, 2015-2025 (USD MILLION) 54
TABLE 11 AI IN MARKETING MARKET FOR CLOUD DEPLOYMENT, BY REGION,
2015-2025 (USD MILLION) 55
TABLE 12 AI IN MARKETING MARKET FOR ON-PREMISE DEPLOYMENT, BY REGION,
2015-2025 (USD MILLION) 56
TABLE 13 AI IN MARKETING MARKET, BY TECHNOLOGY, 2015-2025 (USD MILLION) 58
TABLE 14 AI IN MARKETING MARKET FOR MACHINE LEARNING, BY TYPE,
2015-2025 (USD MILLION) 60
TABLE 15 AI IN MARKETING MARKET FOR MACHINE LEARNING, BY REGION,
2015-2025 (USD MILLION) 60
TABLE 16 AI IN MARKETING MARKET FOR NLP, BY TYPE, 2015-2025 (USD MILLION) 63
TABLE 17 AI IN MARKETING MARKET FOR NLP, BY REGION, 2015-2025 (USD MILLION) 63
TABLE 18 AI IN MARKETING MARKET FOR CONTEXT-AWARE COMPUTING, BY TYPE,
2015-2025 (USD MILLION) 64
TABLE 19 AI IN MARKETING MARKET FOR CONTEXT-AWARE COMPUTING, BY REGION,
2015-2025 (USD MILLION) 65
TABLE 20 AI IN MARKETING MARKET FOR COMPUTER VISION, BY REGION,
2015-2025 (USD MILLION) 65
TABLE 21 AI IN MARKETING MARKET, BY APPLICATION, 2015-2025 (USD MILLION) 68
TABLE 22 AI IN MARKETING MARKET FOR SEARCH ADVERTISING, BY REGION,
2015-2025 (USD MILLION) 69
TABLE 23 AI IN MARKETING MARKET FOR SOCIAL MEDIA ADVERTISING, BY REGION,
2015-2025 (USD MILLION) 70
TABLE 24 AI IN MARKETING MARKET FOR DYNAMIC PRICING, BY REGION,
2015-2025 (USD MILLION) 71
TABLE 25 AI IN MARKETING MARKET FOR VIRTUAL ASSISTANT, BY REGION,
2015-2025 (USD MILLION) 72
TABLE 26 AI IN MARKETING MARKET FOR CONTENT CURATION, BY REGION,
2015-2025 (USD MILLION) 73
TABLE 27 AI IN MARKETING MARKET FOR SALES & MARKETING AUTOMATION, BY REGION, 2015-2025 (USD MILLION) 74
TABLE 28 AI IN MARKETING MARKET FOR ANALYTICS PLATFORM, BY REGION,
2015-2025 (USD MILLION) 75
TABLE 29 AI IN MARKETING MARKET FOR OTHERS, BY REGION, 2015-2025 (USD MILLION) 76
TABLE 30 AI IN MARKETING MARKET, BY END-USER INDUSTRY, 2015-2025 (USD MILLION) 78
TABLE 31 AI IN MARKETING MARKET FOR ENTERPRISE, BY REGION,
2015-2025 (USD MILLION) 79
TABLE 32 AI IN MARKETING MARKET FOR BFSI, BY REGION, 2015-2025 (USD MILLION) 80
TABLE 33 AI IN MARKETING MARKET FOR RETAIL, BY REGION, 2015-2025 (USD MILLION) 82
TABLE 34 AI IN MARKETING MARKET FOR CONSUMER GOODS, BY REGION,
2015-2025 (USD MILLION) 82
TABLE 35 AI IN MARKETING MARKET FOR MEDIA & ADVERTISING, BY REGION,
2015-2025 (USD MILLION) 84
TABLE 36 AI IN MARKETING MARKET FOR OTHERS, BY REGION, 2015-2025 (USD MILLION) 84
TABLE 37 AI IN MARKETING MARKET, BY REGION, 2015-2025 (USD MILLION) 87
TABLE 38 AI IN MARKETING MARKET IN NORTH AMERICA, BY COUNTRY,
2015-2025 (USD MILLION) 90
TABLE 39 AI IN MARKETING MARKET IN NORTH AMERICA, BY APPLICATION,
2015-2025 (USD MILLION) 91
TABLE 40 AI IN MARKETING MARKET IN NORTH AMERICA, BY DEPLOYMENT TYPE,
2015-2025 (USD MILLION) 91
TABLE 41 AI IN MARKETING MARKET IN NORTH AMERICA, BY END-USER INDUSTRY,
2015-2025 (USD MILLION) 92
TABLE 42 AI IN MARKETING MARKET IN NORTH AMERICA, BY TECHNOLOGY,
2015-2025 (USD MILLION) 92
TABLE 43 AI IN MARKETING MARKET IN NORTH AMERICA, BY OFFERING,
2015-2025 (USD MILLION) 93
TABLE 44 AI IN MARKETING MARKET IN EUROPE, BY COUNTRY, 2015-2025 (USD MILLION) 96
TABLE 45 AI IN MARKETING MARKET IN EUROPE, BY APPLICATION,
2015-2025 (USD MILLION) 97
TABLE 46 AI IN MARKETING MARKET IN EUROPE, BY DEPLOYMENT TYPE,
2015-2025 (USD MILLION) 97
TABLE 47 AI IN MARKETING MARKET IN EUROPE, BY END-USER INDUSTRY,
2015-2025 (USD MILLION) 98
TABLE 48 AI IN MARKETING MARKET IN EUROPE, BY TECHNOLOGY,
2015-2025 (USD MILLION) 98
TABLE 49 AI IN MARKETING MARKET IN EUROPE, BY OFFERING, 2015-2025 (USD MILLION) 99
TABLE 50 AI IN MARKETING MARKET IN APAC, BY COUNTRY, 2015-2025 (USD MILLION) 102
TABLE 51 AI IN MARKETING MARKET IN APAC, BY APPLICATION, 2015-2025 (USD MILLION) 103
TABLE 52 AI IN MARKETING MARKET IN APAC, BY DEPLOYMENT TYPE,
2015-2025 (USD MILLION) 103
TABLE 53 AI IN MARKETING MARKET IN APAC, BY END-USER INDUSTRY,
2015-2025 (USD MILLION) 104
TABLE 54 AI IN MARKETING MARKET IN APAC, BY TECHNOLOGY, 2015-2025 (USD MILLION) 104
TABLE 55 AI IN MARKETING MARKET IN APAC, BY OFFERING, 2015-2025 (USD MILLION) 105
TABLE 56 AI IN MARKETING MARKET IN ROW, BY REGION, 2015-2025 (USD MILLION) 107
TABLE 57 AI IN MARKETING MARKET IN ROW, BY APPLICATION, 2015-2025 (USD MILLION) 108
TABLE 58 AI IN MARKETING MARKET IN ROW, BY DEPLOYMENT TYPE,
2015-2025 (USD MILLION) 108
TABLE 59 AI IN MARKETING MARKET IN ROW, BY END-USER INDUSTRY,
2015-2025 (USD MILLION) 109
TABLE 60 AI IN MARKETING MARKET IN ROW, BY TECHNOLOGY, 2015-2025 (USD MILLION) 109
TABLE 61 AI IN MARKETING MARKET IN ROW, BY OFFERING, 2015-2025 (USD MILLION) 110
TABLE 62 TOP 5 PLAYERS IN AI IN MARKETING MARKET FOR HARDWARE (2017) 112
TABLE 63 TOP 5 PLAYERS IN AI IN MARKETING MARKET FOR SOLUTIONS (2017) 114
TABLE 64 PRODUCT LAUNCHES, 2017 115
TABLE 65 PARTNERSHIPS & COLLABORATIONS, 2017 116
TABLE 66 ACQUISITIONS, 2016-2017 117
TABLE 67 EXPANSIONS, 2017 117

 

LIST OF FIGURES

FIGURE 1 AI IN MARKETING MARKET: RESEARCH METHODOLOGY 19
FIGURE 2 MARKET SIZE ESTIMATION PROCESS FLOW 23
FIGURE 3 MARKET SIZE ESTIMATION METHODOLOGY: BOTTOM-UP APPROACH 24
FIGURE 4 MARKET SIZE ESTIMATION METHODOLOGY: TOP-DOWN APPROACH 25
FIGURE 5 MARKET BREAKDOWN & DATA TRIANGULATION 26
FIGURE 6 AI IN MARKETING MARKET, BY OFFERING, 2018-2025 28
FIGURE 7 AI IN MARKETING MARKET, BY DEPLOYMENT TYPE, 2018-2025 29
FIGURE 8 AI IN MARKETING MARKET, BY TECHNOLOGY, 2018 VS. 2025 30
FIGURE 9 AI IN MARKETING MARKET, BY APPLICATION, 2016-2025 30
FIGURE 10 AI IN MARKETING MARKET, BY END-USER INDUSTRY, 2016-2025 31
FIGURE 11 AI IN MARKETING MARKET, BY REGION, 2018-2025 32
FIGURE 12 INCREASING DEMAND FOR VIRTUAL ASSISTANTS DRIVING GROWTH OF AI IN MARKETING MARKET 33
FIGURE 13 SOFTWARE TO HOLD LARGEST SIZE OF AI IN MARKETING MARKET BETWEEN
2018 AND 2025 33
FIGURE 14 CLOUD DEPLOYMENT TO HOLD LARGEST SIZE OF AI IN MARKETING MARKET BETWEEN 2018 AND 2025 34
FIGURE 15 MARKET FOR MACHINE LEARNING TO GROW AT HIGHEST CAGR DURING FORECAST PERIOD 34
FIGURE 16 SEARCH ADVERTISING TO HOLD LARGEST SHARE OF
AI IN MARKETING MARKET IN 2018 35
FIGURE 17 ENTERPRISE TO HOLD LARGEST SIZE OF AI IN MARKETING MARKET BY 2025 35
FIGURE 18 AI IN MARKETING MARKET IN CHINA TO GROW AT HIGHEST CAGR DURING FORECAST PERIOD 36
FIGURE 19 AI IN MARKETING MARKET: DRIVERS, RESTRAINTS, OPPORTUNITIES, AND CHALLENGES 37
FIGURE 20 NUMBER OF SOCIAL MEDIA USERS, 2010-2021 38
FIGURE 21 TIME SPENT ON SOCIAL NETWORKING BY INTERNET USERS WORLDWIDE, 2012-2017 (MINUTES) 39
FIGURE 22 SOCIAL MEDIA MARKETING RESPONDENT DRIVERS 39
FIGURE 23 SOFTWARE TO HOLD LARGEST SIZE OF AI IN MARKETING MARKET IN 2018 44
FIGURE 24 MACHINE LEARNING FRAMEWORK TO HOLD LARGER SIZE OF AI SOFTWARE IN MARKETING MARKET FOR AI PLATFORMS IN 2018 46
FIGURE 25 PROCESSOR TO HOLD LARGEST SIZE OF AI IN MARKETING MARKET FOR HARDWARE IN 2018 48
FIGURE 26 NORTH AMERICA TO HOLD LARGEST SIZE OF AI IN MARKETING MARKET
FOR SERVICES IN 2018 51
FIGURE 27 MARKET FOR CLOUD-BASED DEPLOYMENT TO GROW AT HIGHER CAGR DURING FORECAST PERIOD 54
FIGURE 28 MACHINE LEARNING TO HOLD LARGEST SHARE OF
AI IN MARKETING MARKET IN 2018 58
FIGURE 29 SUPERVISED LEARNING TO HOLD LARGEST SIZE OF AI IN MARKETING MARKET FOR MACHINE LEARNING IN 2018 59
FIGURE 30 TEXT ANALYTICS TO HOLD LARGEST SIZE OF
AI IN MARKETING MARKET FOR NLP IN 2018 62
FIGURE 31 USER CONTEXT TO HOLD LARGEST SIZE OF AI IN MARKETING MARKET FOR CONTEXT-AWARE COMPUTING IN 2018 64
FIGURE 32 SEARCH ADVERTISING TO HOLD LARGEST SIZE OF
AI IN MARKETING MARKET IN 2018 67
FIGURE 33 AI IN MARKETING MARKET FOR DYNAMIC PRICING IN APAC TO GROW AT HIGHEST CAGR DURING FORECAST PERIOD 71
FIGURE 34 NORTH AMERICA TO HOLD LARGEST SIZE OF AI IN MARKETING MARKET FOR SALES & MARKETING AUTOMATION IN 2018 74
FIGURE 35 ENTERPRISE TO HOLD LARGEST SIZE OF AI IN MARKETING MARKET BY 2025 78
FIGURE 36 AI IN MARKETING MARKET FOR RETAIL IN APAC TO GROW AT HIGHEST CAGR DURING FORECAST PERIOD 81
FIGURE 37 NORTH AMERICA TO HOLD LARGEST SIZE OF AI IN MARKETING MARKET FOR MEDIA & ADVERTISING IN 2018 83
FIGURE 38 NORTH AMERICA TO HOLD LARGEST SIZE OF AI IN MARKETING MARKET BETWEEN 2018 AND 2025 87
FIGURE 39 NORTH AMERICA: AI IN MARKETING MARKET SNAPSHOT 89
FIGURE 40 US TO HOLD LARGEST SIZE OF AI IN MARKETING MARKET IN
NORTH AMERICA IN 2018 90
FIGURE 41 EUROPE: AI IN MARKETING MARKET SNAPSHOT 95
FIGURE 42 UK TO HOLD LARGEST SIZE OF AI IN MARKETING MARKET IN EUROPE IN 2018 96
FIGURE 43 APAC: AI IN MARKETING MARKET SNAPSHOT 101
FIGURE 44 CHINA TO HOLD LARGEST SIZE OF AI IN MARKETING MARKET IN APAC IN 2018 102
FIGURE 45 SOUTH AMERICA TO HOLD LARGEST SIZE OF
AI IN MARKETING MARKET IN ROW IN 2018 107
FIGURE 46 COMPANIES ADOPTED PRODUCT LAUNCHES AS KEY GROWTH STRATEGY BETWEEN 2015 AND 2017 111
FIGURE 47 NVIDIA: COMPANY SNAPSHOT 118
FIGURE 48 INTEL: COMPANY SNAPSHOT 122
FIGURE 49 XILINX: COMPANY SNAPSHOT 125
FIGURE 50 SAMSUNG ELECTRONICS: COMPANY SNAPSHOT 128
FIGURE 51 MICRON: COMPANY SNAPSHOT 131
FIGURE 52 IBM: COMPANY SNAPSHOT 134
FIGURE 53 ALPHABET: COMPANY SNAPSHOT 136
FIGURE 54 MICROSOFT: COMPANY SNAPSHOT 139
FIGURE 55 FACEBOOK: COMPANY SNAPSHOT 142
FIGURE 56 AMAZON: COMPANY SNAPSHOT 145
FIGURE 57 SALESFORCE: COMPANY SNAPSHOT 148
FIGURE 58 BAIDU: COMPANY SNAPSHOT 150
FIGURE 59 ALBERT TECHNOLOGIES: COMPANY SNAPSHOT 154

 

ページTOPに戻る

同社・類似レポート一覧

プレスリリース

[プレスリリース原文]

Artificial Intelligence in Marketing Market worth 40.09 Billion USD by 2025


February 13, 2018

According to the "Artificial Intelligence in Marketing Market by Offering (Hardware, Software, Services), Technology (Machine Learning, Context-Aware Computing, NLP, Computer Vision), Deployment Type, Application, End-User Industry, and Geography - Global Forecast to 2025", the market is expected to be valued at USD 6.46 Billion in 2018 and is likely to reach USD 40.09 Billion by 2025, at a CAGR of 29.79% during the forecast period. Growth in the adoption of customer-centric marketing strategies, increase in demand for virtual assistants, and increased use of social media for advertising are the major factors driving the demand for AI-based marketing and sales solutions.

Software to hold largest share of AI in marketing market by 2025

Software holds a major share of the overall AI in marketing market owing to the developments in AI software and related software development kits. AI systems require different types of software, including application program interfaces, such as language, speech, vision, and sensor data, along with machine learning algorithms, to realize various applications for sales and marketing. Software platforms and solutions are available at high costs as there are limited number of experts that develop machine learning algorithms.

Market for cloud deployment to grow at higher CAGR between 2018 and 2025

Several businesses have already moved part of their operations to the cloud, which has encouraged vendors to develop cloud-based solutions. Migrating to the cloud has benefits such as enhanced flexibility, control, and scalability. Cloud deployment significantly reduces the capital investment required to implement AI-based solutions for marketing and sales; this is one of the major reasons for the increased demand for cloud-based solutions from most enterprises.

North America to hold major share of AI in marketing market in 2018

North America is expected to account for the largest share of the overall AI in marketing market in 2018. North America is the largest contributor to the adoption and implementation of AI in marketing. The region, including the US and Canada, has shown increased investments in the market, and several vendors have evolved to cater to the rapidly growing market. Considerable growth is expected in the region during the forecast period owing to the growing adoption of AI among physically present retail stores, as well as the ongoing research and pilot projects by North American companies.

Companies covered in the AI in marketing market report are NVIDIA (US), Intel (US), IBM (US), Micron (US), Samsung Electronics (Korea), Xilinx (US), Amazon (US), Alphabet (US), Facebook (US), Microsoft (US), Salesforce(US), Baidu (China), Sentient Technologies (US), Albert Technologies (Israel), and Oculus360 (US). Some of the other key companies included in the report are Twitter (US), Oracle (US), InsideSales (US), Persado (US), Mariana (US), Drawbridge (US), Narrative Science (US), Appier (US), GumGum (US), and Zensed (Sweden).

 

あなたが最近チェックしたレポート一覧

  • 最近チェックしたレポートはありません。

お問い合せは、お電話・メール・WEBから承ります。お見積もりの作成もお気軽にご相談ください。

webからのお問い合せはこちらのフォームから承ります

office@dri.co.jp

このレポートへのお問い合せ

03-3582-2531

電話お問い合せもお気軽に

<無料>メルマガに登録する

 

関連テーマリポート

レポート詳細検索フォームへ

 

ページTOPに戻る