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スマートビーコン市場:ビーコン規格毎(iビーコン、エディストン)、接続性タイプ毎、製品毎(ハードウェア、ソフトウェア、サービス)、エンドユーズ毎(小売り、交通運輸・ロジスティックス、公共の場)、地域毎 - 2023年までの世界市場予測

Smart Beacon Market by Beacon Standard (iBeacon, Eddystone), Connectivity Type, Offering (Hardware, Software, Service), End Use (Retail, Transportation and Logistics, Public Gathering and Spaces), and Geography - Global Forecast to 2023

 

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MarketsandMarkets
マーケッツアンドマーケッツ
2017年12月US$5,650
シングルユーザライセンス
126 96

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幅広い市場に関する調査レポートを出版しているマーケッツアンドマーケッツ(MarketsandMarkets)のスマートビーコン市場に関する調査レポートです。

“The overall smart beacon market is expected to grow at a CAGR of 56.2% between 2017 and 2023.”

The smart beacon market is expected to be valued at USD 1,363.6 million in 2017 and is likely to reach USD 19,805.5 million by 2023, at a CAGR of 56.2% between 2017 and 2023. The growing need for spatial data, which can be used to analyze the current demographic trend, primarily in the retail industry, is driving the growth of the market. Further, adoption of smartphones, primarily in APAC, is contributing to the growth of the smart beacon market. However, security and privacy concern, and restricted sensing capabilities due to limitations in underlying BLE technology may pose as challenges to the market growth.

“The smart beacon market for transportation and logistics is expected to grow at the CAGR between 2017 and 2023.”

The market for transportation and logistics is expected to grow at the highest CAGR during the forecast period. This can be attributed to smart beacon’s capability to save time and cost as well as to track assets in real time, thereby providing a competitive advantage to the end users.

“The market for Eddystone is expected to witness a significant growth between 2017 and 2023.”

The market for Eddystone is expected to grow at a significant CAGR during the forecast period as it provides an extended feature to iBeacon and sends 4 packets as a part of Bluetooth connectivity signal. Google launched Eddystone as an open protocol in 2015, and since then, it is being adopted considerably in the smart beacon market. It is specifically developed for Android users; however, it has an interoperability feature to power highly specific user-facing apps.

“Europe held the largest share of the smart beacon market in 2016; and the market in APAC is expected to grow at the highest CAGR during the forecast period.”

Europe is expected to hold the largest share of the smart beacon market by 2023 owing to the high traction of beacon technology and growing need for technologically advanced marketing platforms among the end users to capture the shares in the respective markets. In addition, Europe is an early adopter of the technology, and the customers in this region have accepted the technology seamlessly. APAC is expected to witness significant growth due to the growing traction of the beacon technology in China and Australia. Further, the market is still in a nascent stage in this region and has a lot of potential for growth.

Break-up of the profiles of primary participants:

- By Company Type: Tier 1 - 60%, Tier 2 - 33%, and Tier 3 - 7%
- By Designation: C-Level Executives - 79%, and Managers - 21%,
- By Region:  APAC - 13%, North America - 51%, Europe - 31%, and RoW - 5%

Some of the key players in the smart beacon market are Estimote (US), Aruba (A Hewlett Packard Enterprise Company) (US), Kontakt.io (Poland), Cisco (US), Bluvision (An HID Global Company) (US), Onyx Beacon (Romania), Leantegra (US), Gimbal (US), Accent Systems (Spain), Swirl Networks (US), Sensoro (US), JAALEE Technology (China), Beaconinside (Germany), Blesh (US), and BlueUp (Italy).

Research Coverage:

This research report segments the global smart beacon market on the basis of beacon standard, connectivity type, offering, end use, and geography. The report discusses the major drivers, restraints, challenges, and opportunities pertaining to the market, and also includes value chain and market ranking analyses.

Reasons to Buy the Report

The report would help leaders/new entrants in this market in the following ways:

1. This report segments the smart beacon market comprehensively and provides the closest market size estimation for subsegments across different regions.
2. The report would help stakeholders understand the pulse of the market and provide them with the information on key drivers, restraints, challenges, and opportunities for market growth.
3. This report would help stakeholders understand their competitors better and gain more insights to improve their position in the business. The competitive landscape section includes competitor ecosystem along with the strategies adopted by the key market players, such as product launches and developments, acquisitions, partnerships, expansions, contracts, and funding.



目次

1 INTRODUCTION 13
1.1 OBJECTIVES OF STUDY 13
1.2 DEFINITION 13
1.3 STUDY SCOPE 14
1.3.1 MARKETS COVERED 14
1.3.2 YEARS CONSIDERED FOR STUDY 14
1.4 CURRENCY 15
1.5 STAKEHOLDERS 15

2 RESEARCH METHODOLOGY 16
2.1 RESEARCH DATA 16
2.1.1 SECONDARY DATA 17
2.1.1.1 Secondary sources 17
2.1.2 PRIMARY DATA 18
2.1.2.1 Key data from primary sources 18
2.1.2.2 Key industry insights 19
2.1.2.3 Breakdown of primaries 19
2.2 MARKET SIZE ESTIMATION 20
2.2.1 BOTTOM-UP APPROACH 20
2.2.2 TOP-DOWN APPROACH 21
2.3 MARKET BREAKDOWN & DATA TRIANGULATION 22
2.4 RESEARCH ASSUMPTIONS AND LIMITATIONS 23
2.4.1 ASSUMPTIONS 23
2.4.2 LIMITATIONS 23

3 EXECUTIVE SUMMARY 24

4 PREMIUM INSIGHTS 28
4.1 ATTRACTIVE OPPORTUNITIES FOR SMART BEACON MARKET 28
4.2 SMART BEACON MARKET, BY BEACON STANDARD 28
4.3 SMART BEACON MARKET, BY END USE 29
4.4 SMART BEACON MARKET IN EUROPE, BY COUNTRY AND END USE 29
4.5 SMART BEACON MARKET, BY COUNTRY 30
-
5 MARKET OVERVIEW 31
5.1 INTRODUCTION 31
5.2 MARKET DYNAMICS 31
5.2.1 DRIVERS 32
5.2.1.1 Growing adoption of smartphones 32
5.2.1.2 Growing need for spatial data to be used in analytics 33
5.2.1.3 Increasing focus on business intelligence to gain competitive advantage 33
5.2.2 RESTRAINTS 34
5.2.2.1 Growing trend among offline stores to opt for online platforms in retail sector 34
5.2.3 OPPORTUNITIES 34
5.2.3.1 Adoption of smart beacons in logistics and transportation 34
5.2.4 CHALLENGES 34
5.2.4.1 Restricted sensing capabilities due to limitations in underlying BLE technology 34
5.2.4.2 Security & privacy concerns 34
5.3 VALUE CHAIN ANALYSIS 35

6 SMART BEACON MARKET, BY BEACON STANDARD 36
6.1 INTRODUCTION 37
6.2 IBEACON 38
6.3 EDDYSTONE 38
6.4 OTHERS 38

7 SMART BEACON MARKET, BY CONNECTIVITY TYPE 39
7.1 INTRODUCTION 40
7.2 BLUETOOTH LOW ENERGY (BLE) 41
7.2.1 BLE 4.0 41
7.2.2 BLE 5.0 41
7.3 HYBRID 41

8 SMART BEACON MARKET, BY OFFERINGS 42
8.1 INTRODUCTION 43
8.2 HARDWARE 44
8.2.1 STANDARD BEACON 45
8.2.2 CARD BEACON 45
8.2.3 STICKER BEACON 45
8.3 SOFTWARE 45
8.3.1 CONTENT MANAGEMENT SOFTWARE 46
8.3.2 ANALYTICS SOFTWARE 46
8.3.3 OTHER SOFTWARE 47
8.4 SERVICE 47
8.4.1 PROJECT MANAGEMENT SERVICE 48
8.4.2 CONSULTING SERVICE 48
8.4.3 MAINTENANCE & SUPPORT SERVICE 48

9 SMART BEACON MARKET, BY END USE 49
9.1 INTRODUCTION 50
9.2 RETAIL 51
9.3 HOSPITALITY 51
9.4 TRANSPORTATION & LOGISTICS 52
9.5 PUBLIC GATHERINGS AND SPACES 53
9.6 SPORTS 53
9.7 HEALTHCARE 54
9.8 BANKING, FINANCIAL SERVICES, AND INSURANCE (BFSI) 55
9.9 AUTOMOTIVE 56
9.10 AVIATION 56
9.11 EDUCATION 57
9.12 OTHERS 58

10 GEOGRAPHIC ANALYSIS 59
10.1 INTRODUCTION 60
10.2 NORTH AMERICA 61
10.2.1 US 63
10.2.2 CANADA 64
10.2.3 MEXICO 65
10.3 EUROPE 67
10.3.1 UK 69
10.3.2 GERMANY 70
10.3.3 FRANCE 71
10.4 ASIA PACIFIC (APAC) 73
10.4.1 CHINA 75
10.4.2 AUSTRALIA 76
10.4.3 JAPAN 77
10.4.4 SOUTH KOREA 78
10.5 REST OF THE WORLD (ROW) 79

11 COMPETITIVE LANDSCAPE 82
11.1 OVERVIEW 82
11.2 RANKING OF PLAYERS, 2016 83
11.3 COMPETITIVE SCENARIO 84
11.3.1 PRODUCT LAUNCHES & DEVELOPMENTS AND NEW PATENT FILED 84
11.3.2 MERGERS & ACQUISITIONS AND FUNDINGS 85
11.3.3 PARTNERSHIPS 86
11.3.4 CONTRACTS & AGREEMENTS 87
11.3.5 EXPANSIONS 88

12 COMPANY PROFILES 89
12.1 ESTIMOTE 89
(Business Overview, Products Offered, Recent Developments, SWOT Analysis, and MNM View)*
12.2 ARUBA 91
12.3 KONTAKT.IO 93
12.4 CISCO 95
12.5 BLUVISION 97
12.6 ONYX BEACON 99
12.7 LEANTEGRA 101
12.8 GIMBAL 103
12.9 ACCENT SYSTEMS 105
12.10 SWIRL NETWORKS 106
12.11 SENSORO 107
12.12 JAALEE TECHNOLOGY 108
12.13 BEACONINSIDE 109
12.14 BLESH 110
12.15 BLUEUP 111
*Details on Business Overview, Products Offered, Recent Developments, SWOT Analysis, and MNM View might not be captured in case of unlisted companies.
12.16 START-UP ECOSYSTEM 113
12.16.1 BLEESK 113
12.16.2 AVVEL INTERNATIONAL 113
12.16.3 BLUE SENSE NETWORKS 114
12.16.4 CUBEACON (EYRO DIGITAL TEKNOLOGI, LTD.) 114
12.16.5 RESONO 114

13 APPENDIX 115
13.1 INSIGHTS OF INDUSTRY EXPERTS 115
13.2 DISCUSSION GUIDE 116
13.3 KNOWLEDGE STORE: MARKETSANDMARKETS’ SUBSCRIPTION PORTAL 119
13.4 INTRODUCING RT: REAL-TIME MARKET INTELLIGENCE 121
13.5 AVAILABLE CUSTOMIZATIONS 123
13.6 RELATED REPORTS 123
13.7 AUTHOR DETAILS 124

 

LIST OF TABLES

TABLE 1 SMART BEACON MARKET, BY BEACON STANDARD, 2014-2023 (USD MILLION) 37
TABLE 2 SMART BEACON MARKET, BY CONNECTIVITY TYPE, 2014-2023 (USD MILLION) 40
TABLE 3 SMART BEACON MARKET, BY CONNECTIVITY TYPE, 2014-2023 (MILLION UNITS) 41
TABLE 4 SMART BEACON MARKET, BY OFFERING, 2014-2023 (USD MILLION) 43
TABLE 5 SMART BEACON MARKET FOR HARDWARE, BY FORM FACTOR,
2014-2023 (USD MILLION) 44
TABLE 6 SMART BEACON MARKET FOR HARDWARE, BY REGION,
2014-2023 (USD MILLION) 44
TABLE 7 SMART BEACON MARKET FOR HARDWARE, BY REGION,
2014-2023 (MILLION UNIT) 45
TABLE 8 SMART BEACON MARKET FOR SOFTWARE, BY SOFTWARE TYPE,
2014-2023 (USD MILLION) 46
TABLE 9 SMART BEACON MARKET FOR SOFTWARE, BY REGION,
2014-2023 (USD MILLION) 46
TABLE 10 SMART BEACON MARKET FOR SERVICE, BY SERVICE TYPE,
2014-2023 (USD MILLION) 47
TABLE 11 SMART BEACON MARKET FOR SERVICE, BY REGION, 2014-2023 (USD MILLION) 47
TABLE 12 SMART BEACON MARKET, BY END USE, 2014-2023 (USD MILLION) 50
TABLE 13 SMART BEACON MARKET FOR RETAIL, BY REGION, 2014-2023 (USD MILLION) 51
TABLE 14 SMART BEACON MARKET FOR HOSPITALITY, BY REGION,
2014-2023 (USD MILLION) 52
TABLE 15 SMART BEACON MARKET FOR TRANSPORTATION AND LOGISTICS, BY REGION, 2014-2023 (USD MILLION) 52
TABLE 16 SMART BEACON MARKET FOR PUBLIC GATHERINGS AND SPACES, BY REGION, 2014-2023 (USD MILLION) 53
TABLE 17 SMART BEACON MARKET FOR SPORTS, BY REGION, 2014-2023 (USD MILLION) 54
TABLE 18 SMART BEACON MARKET FOR HEALTHCARE, BY REGION,
2014-2023 (USD MILLION) 54
TABLE 19 SMART BEACON MARKET FOR BFSI, BY REGION, 2014-2023 (USD MILLION) 55
TABLE 20 SMART BEACON MARKET FOR AUTOMOTIVE, BY REGION,
2014-2023 (USD MILLION) 56
TABLE 21 SMART BEACON MARKET FOR AVIATION, BY REGION, 2014-2023 (USD MILLION) 57
TABLE 22 SMART BEACON MARKET FOR EDUCATION, BY REGION,
2014-2023 (USD MILLION) 57
TABLE 23 SMART BEACON MARKET FOR OTHER END USE, BY REGION,
2014-2023 (USD MILLION) 58
TABLE 24 SMART BEACON MARKET, BY REGION, 2014-2023 (USD MILLION) 60
TABLE 25 SMART BEACON MARKET IN NORTH AMERICA, BY COUNTRY,
2014-2023 (USD MILLION) 62
TABLE 26 SMART BEACON MARKET IN NORTH AMERICA, BY BEACON STANDARD,
2014-2023 (USD MILLION) 62
TABLE 27 SMART BEACON MARKET IN NORTH AMERICA, BY OFFERING,
2014-2023 (USD MILLION) 62
TABLE 28 SMART BEACON MARKET IN NORTH AMERICA, BY END USE,
2014-2023 (USD MILLION) 63
TABLE 29 SMART BEACON MARKET IN US, BY BEACON STANDARD,
2014-2023 (USD MILLION) 63
TABLE 30 SMART BEACON MARKET IN US, BY OFFERING, 2014-2023 (USD MILLION) 64
TABLE 31 SMART BEACON MARKET IN CANADA, BY BEACON STANDARD,
2014-2023 (USD MILLION) 64
TABLE 32 SMART BEACON MARKET IN CANADA, BY OFFERING, 2014-2023 (USD MILLION) 65
TABLE 33 SMART BEACON MARKET IN MEXICO, BY BEACON STANDARD,
2014-2023 (USD MILLION) 65
TABLE 34 SMART BEACON MARKET IN MEXICO, BY OFFERING, 2014-2023 (USD MILLION) 66
TABLE 35 SMART BEACON MARKET IN EUROPE, BY COUNTRY, 2014-2023 (USD MILLION) 68
TABLE 36 SMART BEACON MARKET IN EUROPE, BY BEACON STANDARD,
2014-2023 (USD MILLION) 68
TABLE 37 SMART BEACON MARKET IN EUROPE, BY OFFERING, 2014-2023 (USD MILLION) 68
TABLE 38 SMART BEACON MARKET IN EUROPE, BY END USE, 2014-2023 (USD MILLION) 69
TABLE 39 SMART BEACON MARKET IN UK, BY BEACON STANDARD,
2014-2023 (USD MILLION) 69
TABLE 40 SMART BEACON MARKET IN UK, BY OFFERING, 2014-2023 (USD MILLION) 70
TABLE 41 SMART BEACON MARKET IN GERMANY, BY BEACON STANDARD,
2014-2023 (USD MILLION) 70
TABLE 42 SMART BEACON MARKET IN GERMANY, BY OFFERING, 2014-2023 (USD MILLION) 71
TABLE 43 SMART BEACON MARKET IN FRANCE, BY BEACON STANDARD,
2014-2023 (USD MILLION) 71
TABLE 44 SMART BEACON MARKET IN FRANCE, BY OFFERING, 2014-2023 (USD MILLION) 72
TABLE 45 SMART BEACON MARKET IN APAC, BY COUNTRY, 2014-2023 (USD MILLION) 74
TABLE 46 SMART BEACON MARKET IN APAC, BY BEACON STANDARD,
2014-2023 (USD MILLION) 74
TABLE 47 SMART BEACON MARKET IN APAC, BY OFFERING, 2014-2023 (USD MILLION) 74
TABLE 48 SMART BEACON MARKET IN APAC, BY END USE, 2014-2023 (USD MILLION) 75
TABLE 49 SMART BEACON MARKET IN CHINA, BY BEACON STANDARD,
2014-2023 (USD MILLION) 75
TABLE 50 SMART BEACON MARKET IN CHINA, BY OFFERING, 2014-2023 (USD MILLION) 76
TABLE 51 SMART BEACON MARKET IN AUSTRALIA, BY BEACON STANDARD,
2014-2023 (USD MILLION) 76
TABLE 52 SMART BEACON MARKET IN AUSTRALIA, BY OFFERING,
2014-2023 (USD MILLION) 76
TABLE 53 SMART BEACON MARKET IN JAPAN, BY BEACON STANDARD,
2014-2023 (USD MILLION) 77
TABLE 54 SMART BEACON MARKET IN JAPAN, BY OFFERING, 2014-2023 (USD MILLION) 77
TABLE 55 SMART BEACON MARKET IN SOUTH KOREA, BY BEACON STANDARD,
2014-2023 (USD MILLION) 78
TABLE 56 SMART BEACON MARKET IN SOUTH KOREA, BY OFFERING,
2014-2023 (USD MILLION) 78
TABLE 57 SMART BEACON MARKET IN ROW, BY REGION, 2014-2023 (USD MILLION) 79
TABLE 58 SMART BEACON MARKET IN ROW, BY BEACON STANDARD,
2014-2023 (USD MILLION) 80
TABLE 59 SMART BEACON MARKET IN ROW, BY OFFERING, 2014-2023 (USD MILLION) 80
TABLE 60 SMART BEACON MARKET IN ROW, BY END USE, 2014-2023 (USD MILLION) 81
TABLE 61 MARKET RANK OF PLAYERS IN SMART BEACON MARKET, 2016 83
TABLE 62 10 MOST RECENT PRODUCT LAUNCHES IN SMART BEACON MARKET 84
TABLE 63 FUNDINGS, AND MERGERS AND ACQUISITIONS IN SMART BEACON MARKET 85
TABLE 64 10 MOST RECENT PARTNERSHIPS IN SMART BEACON MARKET 86
TABLE 65 CONTRACTS & AGREEMENTS IN SMART BEACON MARKET 87
TABLE 66 EXPANSIONS IN SMART BEACON MARKET 88

 

LIST OF FIGURES

FIGURE 1 SEGMENTATION OF SMART BEACON MARKET 14
FIGURE 2 SMART BEACON MARKET: RESEARCH DESIGN 16
FIGURE 3 BOTTOM-UP APPROACH TO ARRIVE AT MARKET SIZE 20
FIGURE 4 TOP-DOWN APPROACH TO ARRIVE AT MARKET SIZE 21
FIGURE 5 DATA TRIANGULATION 22
FIGURE 6 SMART BEACON MARKET, 2014-2023 (USD MILLION) 24
FIGURE 7 SMART BEACON MARKET, BY BEACON STANDARD, 2017 VS. 2023 (USD MILLION) 25
FIGURE 8 SMART BEACON MARKET, BY CONNECTIVITY TYPE, 2014-2023 (USD MILLION) 25
FIGURE 9 SMART BEACON MARKET, BY OFFERING, 2017 VS. 2023 (USD MILLION) 26
FIGURE 10 SMART BEACON MARKET, BY END USE (2015, 2017, & 2023) 26
FIGURE 11 SMART BEACON MARKET, BY REGION (2016) 27
FIGURE 12 SMART BEACON MARKET TO WITNESS A RAPID GROWTH DUE TO GROWING ADOPTION OF SMARTPHONE IN DEVELOPING REGION 28
FIGURE 13 EDDYSTONE LIKELY TO SURPASS IBEACON AND OTHER BEACON STANDARDS
BY 2023 28
FIGURE 14 RETAIL TO HOLD LARGEST SIZE OF SMART BEACON MARKET BY 2023 29
FIGURE 15 RETAIL HELD LARGEST SHARE OF SMART BEACON MARKET IN EUROPE IN 2016 29
FIGURE 16 US HELD LARGEST SHARE IN SMART BEACON MARKET IN 2016 30
FIGURE 17 GROWING NEED FOR SPATIAL DATA TO BE USED IN ANALYTICS DRIVES SMART BEACON MARKET 31
FIGURE 18 TOP 10 COUNTRIES WITH HIGH SMARTPHONE PENETRATION, 2015 32
FIGURE 19 VALUE CHAIN ANALYSIS 35
FIGURE 20 SMART BEACON MARKET FOR EDDYSTONE TO GROW AT HIGHEST CAGR DURING FORECAST PERIOD 37
FIGURE 21 SMART BEACON MARKET FOR HYBRID CONNECTIVITY TO GROW AT HIGHER CAGR DURING FORECAST PERIOD 40
FIGURE 22 SMART BEACON MARKET FOR SERVICE TO GROW AT HIGHEST CAGR DURING FORECAST PERIOD 43
FIGURE 23 SMART BEACON MARKET FOR TRANSPORTATION AND LOGISTICS TO GROW AT HIGHEST CAGR DURING FORECAST PERIOD 50
FIGURE 24 GEOGRAPHIC SNAPSHOT OF SMART BEACON MARKET 60
FIGURE 25 SNAPSHOT: SMART BEACON MARKET IN NORTH AMERICA 61
FIGURE 26 SNAPSHOT: SMART BEACON MARKET IN EUROPE 67
FIGURE 27 SNAPSHOT: SMART BEACON MARKET IN APAC 73
FIGURE 28 SNAPSHOT: SMART BEACON MARKET IN ROW 79
FIGURE 29 KEY DEVELOPMENTS ADOPTED BY THE LEADING PLAYERS IN SMART BEACON MARKET BETWEEN JANUARY 2015 AND OCTOBER 2017 82
FIGURE 30 CISCO: COMPANY SNAPSHOT 95

 

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