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モバイルエンゲージメント市場:利用タイプ毎(SME、LSE)、ソリューション毎(SMS・MMS、プッシュ通知、アプリ内メッセージング、Eメール、アプリ/ウェブコンテンツ)、産業垂直市場毎(金融サービス、小売り、旅行・観光業、通信IT)、地域毎 - 2023年までの世界市場予測

Mobile Engagement Market by User Type (SME, LSE), Solution (SMS & MMS, Push Notification, In-App Messaging, E-mail, App/Web Content), Vertical (Financial Services, Retail, Travel & Hospitality, Telecom & IT), and Region - Global Forecast to 2023

 

出版社 出版年月電子媒体価格ページ数図表数
MarketsandMarkets
マーケッツアンドマーケッツ
2017年10月US$5,650
シングルユーザライセンス
143 113

サマリー

幅広い市場に関する調査レポートを出版しているマーケッツアンドマーケッツ(MarketsandMarkets)のモバイルエンゲージメント市場に関する調査レポートです。

“The mobile engagement market is projected to grow at a CAGR of 43.46% between 2017 and 2023”

The mobile engagement market is expected to be valued at USD 4.44 billion in 2017 and is expected to reach USD 38.70 billion by 2023, at a CAGR of 43.46% between 2017 and 2023. Major factors driving the market include increasing use of mobile device applications and growing focus on the mobile first strategy. However, High initial investment to set up mobile engagement campaigns and difficulty in monetizing mobile apps are the major restraining factors for this market.

“The market for SMEs is expected to hold the larger share during the forecast period”

The market for SMEs is expected to hold the larger share during the forecast period as a large number of vendors are likely to come up with solutions specifically to cater to the demands of SMEs. This is expected to help these businesses go mobile and start making use of digital marketing to drive traffic and increase sales.

“Financial services vertical in the mobile engagement market is expected to grow at the highest rate during the forecast period”

The market for the financial services vertical is expected to grow at the highest rate during the forecast period. The key reason contributing to this growth is the proliferation of mobile devices, which has enabled businesses with real-time marketing elements for various financial services, such as insurance and banking.

“Mobile engagement market in APAC is expected to grow at the highest rate during the forecast”

The market for mobile engagement in APAC is expected to grow at the highest CAGR during the forecast period owing to the rapid deployment of mobile telecommunication infrastructure and the increasing usage of smartphones.

The market for mobile engagement is expected to hold the largest share in the North America because of the increased the adoption of mobile wallets as they are in-built apps in iOS (Apple Wallet) and Android (Android Pay) phones.

Given below is the breakdown of primary participants’ profiles on the basis of different parameters:

- By Company Type: Tier 1 - 45%, Tier 2 - 32%, and Tier 3 - 23%
- By Designation: C-Level - 30%, Directors - 45%, and Others -25%
- By Region: North America - 26%, Europe - 40%, APAC - 22%, and RoW - 12%

The key players operating in the market include IBM (US), Salesforce (US), Oracle (US), Adobe (US), Vibes Media (US), Selligent  (Belgium), Urban Airship (US), Appboy (US), Localytics (US), Swrve (US), Tapjoy (US), and Marketo (US).

Research Coverage:

In this report, the market has been segmented on the basis of user type, solution, vertical, and geography. The report offers a detailed view of the market across four main regions-North America, Europe, APAC, and RoW (comprising the Middle East and Africa, and South America). The strategic benchmarking has also been included in the report.

Reasons to Buy the Report:

- This report includes statistics pertaining to the mobile engagement market by user type, solution, vertical, and geography.
- The strategic benchmarking adopted by market players have been provided for the mobile engagement market.
- The major drivers, restraints, challenges, and opportunities for the mobile engagement market have been described in detail in this report.
- The report includes the illustrative segmentation, analysis, and market size forecast for the mobile engagement market based on its segments and subsegments.



目次

1 INTRODUCTION 13
1.1 OBJECTIVES OF THE STUDY 13
1.2 DEFINITION 13
1.3 STUDY SCOPE 14
1.3.1 MARKETS COVERED 14
1.3.2 GEOGRAPHIC SCORE 14
1.3.3 YEARS CONSIDERED FOR THE STUDY 15
1.4 CURRENCY 15
1.5 LIMITATIONS 15
1.6 STAKEHOLDERS 15

2 RESEARCH METHODOLOGY 16
2.1 RESEARCH DATA 16
2.1.1 SECONDARY DATA 17
2.1.1.1 Key data from secondary sources 17
2.1.2 PRIMARY DATA 18
2.1.2.1 Key data from primary sources 18
2.1.2.2 Key industry insights 19
2.1.2.3 Breakdown of primaries 19
2.2 MARKET SIZE ESTIMATION 20
2.2.1 BOTTOM-UP APPROACH 21
2.2.2 TOP-DOWN APPROACH 21
2.3 MARKET BREAKDOWN AND DATA TRIANGULATION 22
2.4 RESEARCH ASSUMPTIONS 23

3 EXECUTIVE SUMMARY 24

4 PREMIUM INSIGHT 29
4.1 INCREASING DEMAND FOR MOBILE ENGAGEMENT AUTOMATION SOLUTIONS IN RETAIL AND FINANCIAL SERVICES VERTICALS TO DRIVE MARKET GROWTH 29
4.2 MOBILE ENGAGEMENT AUTOMATION MARKET, BY VERTICAL 30
4.3 MOBILE ENGAGEMENT AUTOMATION MARKET, 2017 30
4.4 MOBILE ENGAGEMENT AUTOMATION MARKET, BY REGION & BY SOLUTION 31
4.5 MOBILE ENGAGEMNENT AUTOMATION MARKET: INDUSTRY ADOPTION ANALYSIS 32

5 MARKET OVERVIEW 33
5.1 INTRODUCTION 33
5.2 MARKET DYNAMICS 33
5.2.1 DRIVERS 34
5.2.1.1 High penetration of mobile phones 34
5.2.1.2 Increasing use of mobile device applications 34
5.2.1.3 Growing focus toward mobile first strategy 35
5.2.2 RESTRAINTS 35
5.2.2.1 High initial investment to set up mobile engagement automation campaigns 35
5.2.2.2 Difficulty in monetizing mobile apps 36
5.2.3 OPPORTUNITIES 36
5.2.3.1 Development of mobile engagement applications for healthcare vertical 36
5.2.3.2 Increased use of social media platforms enhancing mobile engagement automation 36
5.2.3.3 Rapid development of information technology and digital services increasing connectivity with consumers in travel and hospitality vertical 37
5.2.4 CHALLENGES 37
5.2.4.1 Increasing concerns related to data privacy 37

6 MOBILE ENGAGEMENT AUTOMATION MARKET, BY VERTICAL 38
6.1 INTRODUCTION 39
6.2 FINANCIAL SERVICES 40
6.3 MEDIA AND ENTERTAINMENT 42
6.4 RETAIL 44
6.5 TRAVEL AND HOSPITALITY 46
6.6 TELECOM AND IT 49
6.7 OTHERS 51

7 MOBILE ENGAGEMENT AUTOMATION MARKET, BY USER TYPE 53
7.1 INTRODUCTION 54
7.2 SMALL AND MEDIUM-SIZED ENTERPRISES 55
7.3 LARGE-SCALE ENTERPRISES 57

8 MOBILE ENGAGEMENT AUTOMATION MARKET, BY SOLUTION 59
8.1 INTRODUCTION 60
8.2 SMS AND MMS 61
8.3 PUSH NOTIFICATIONS 63
8.4 IN-APP MESSAGING 64
8.5 E-MAILS 66
8.6 APP /WEB CONTENT 69
8.7 OTHER SOLUTIONS 71

9 GEOGRAPHIC ANALYSIS 73
9.1 INTRODUCTION 74
9.2 NORTH AMERICA 76
9.2.1 US 79
9.2.2 CANADA 80
9.2.3 MEXICO 80
9.3 EUROPE 80
9.3.1 UK 84
9.3.2 GERMANY 84
9.3.3 FRANCE 84
9.3.4 REST OF EUROPE 84
9.4 APAC 85
9.4.1 JAPAN 88
9.4.2 CHINA 89
9.4.3 INDIA 89
9.4.4 AUSTRALIA 89
9.4.5 REST OF APAC 90
9.5 ROW 90
9.5.1 MIDDLE EAST & AFRICA 92
9.5.2 SOUTH AMERICA 92

10 COMPETITIVE LANDSCAPE 93
10.1 INTRODUCTION 93
10.2 MARKET RANKING ANALYSIS: MOBILE ENGAGEMENT AUTOMATION MARKET 94
10.3 COMPETITIVE SCENARIO 94
10.4 RECENT DEVELOPMENTS 95
10.4.1 PRODUCT LAUNCHES 95
10.4.2 PARTNERSHIPS/AGREEMENTS 96
10.4.3 ACQUISITIONS 96

11 COMPANY PROFILES 97
(Business Overview, Products Offered, Product Offering Scorecard, Business Strategy Scorecard, Recent Developments, Key Relationships)*
11.1 IBM 97
11.2 SALESFORCE 100
11.3 ORACLE 103
11.4 ADOBE 106
11.5 VIBES 109
11.6 SELLIGENT 111
11.7 URBAN AIRSHIP 114
11.8 APPBOY 116
11.9 LOCALYTICS 119
11.10 SWRVE 122
11.11 TAPJOY 125
11.12 MARKETO 128
11.13 KEY INNOVATORS 131
11.13.1 ACCENGAGE 131
11.13.2 FOLLOWANALYTICS 131
11.13.3 LEANPLUM 131
11.13.4 SMARTFOCUS 132
11.13.5 WEBTREKK 132
*Details on Business Overview, Products Offered, Product Offering Scorecard, Business Strategy Scorecard, Recent Developments, Key Relationships might not be captured in case of unlisted companies.

12 APPENDIX 133
12.1 INSIGHTS OF INDUSTRY EXPERTS 133
12.2 DISCUSSION GUIDE 134
12.3 KNOWLEDGE STORE: MARKETSANDMARKETS’ SUBSCRIPTION PORTAL 136
12.4 INTRODUCING RT: REAL-TIME MARKET INTELLIGENCE 138
12.5 AVAILABLE CUSTOMIZATIONS 140
12.6 RELATED REPORTS 140
12.7 AUTHOR DETAILS 141

 

LIST OF TABLES

TABLE 1 MOBILE ENGAGEMENT AUTOMATION MARKET, BY VERTICAL,
2015-2023 (USD MILLION) 40
TABLE 2 MOBILE ENGAGEMENT AUTOMATION MARKET FOR FINANCIAL SERVICES,
BY USER TYPE, 2015-2023 (USD MILLION) 41
TABLE 3 MOBILE ENGAGEMENT AUTOMATION MARKET FOR FINANCIAL SERVICES,
BY REGION, 2015-2023 (USD MILLION) 41
TABLE 4 MOBILE ENGAGEMENT AUTOMATION MARKET FOR FINANCIAL SERVICES,
BY SOLUTION, 2015-2023 (USD MILLION) 42
TABLE 5 MOBILE ENGAGEMENT AUTOMATION MARKET FOR MEDIA AND ENTERTAINMENT, BY USER TYPE, 2015-2023 (USD MILLION) 43
TABLE 6 MOBILE ENGAGEMENT AUTOMATION MARKET FOR MEDIA AND ENTERTAINMENT, BY REGION, 2015-2023 (USD MILLION) 43
TABLE 7 MOBILE ENGAGEMENT AUTOMATION MARKET FOR MEDIA AND ENTERTAINMENT, BY SOLUTION, 2015-2023 (USD MILLION) 44
TABLE 8 MOBILE ENGAGEMENT AUTOMATION MARKET FOR RETAIL, BY USER TYPE,
2015-2023 (USD MILLION) 45
TABLE 9 MOBILE ENGAGEMENT AUTOMATION MARKET FOR RETAIL, BY REGION,
2015-2023 (USD MILLION) 45
TABLE 10 MOBILE ENGAGEMENT AUTOMATION MARKET FOR RETAIL, BY SOLUTION,
2015-2023 (USD MILLION) 46
TABLE 11 MOBILE ENGAGEMENT AUTOMATION MARKET FOR TRAVEL AND HOSPITALITY,
BY USER TYPE, 2015-2023 (USD MILLION) 47
TABLE 12 MOBILE ENGAGEMENT AUTOMATION MARKET FOR TRAVEL AND HOSPITALITY,
BY REGION, 2015-2023 (USD MILLION) 47
TABLE 13 MOBILE ENGAGEMENT AUTOMATION MARKET FOR TRAVEL AND HOSPITALITY,
BY SOLUTION, 2015-2023 (USD MILLION) 48
TABLE 14 MOBILE ENGAGEMENT AUTOMATION MARKET FOR TELECOM AND IT,
BY USER TYPE, 2015-2023 (USD MILLION) 49
TABLE 15 MOBILE ENGAGEMENT AUTOMATION MARKET FOR TELECOM AND IT,
BY REGION, 2015-2023 (USD MILLION) 50
TABLE 16 MOBILE ENGAGEMENT AUTOMATION MARKET FOR TELECOM AND IT,
BY SOLUTION, 2015-2023 (USD MILLION) 50
TABLE 17 MOBILE ENGAGEMENT AUTOMATION MARKET FOR OTHERS, BY USER TYPE, 2015-2023 (USD MILLION) 51
TABLE 18 MOBILE ENGAGEMENT AUTOMATION MARKET FOR OTHERS, BY REGION,
2015-2023 (USD MILLION) 52
TABLE 19 MOBILE ENGAGEMENT AUTOMATION MARKET FOR OTHERS, BY SOLUTION,
2015-2023 (USD MILLION) 52
TABLE 20 MOBILE ENGAGEMENT AUTOMATION MARKET, BY USER TYPE,
2015-2023 (USD MILLION) 54
TABLE 21 MOBILE ENGAGEMENT AUTOMATION MARKET FOR SMES, BY GEOGRAPHY,
2015-2023 (USD MILLION) 55
TABLE 22 MOBILE ENGAGEMENT AUTOMATION MARKET FOR SMES, BY SOLUTION,
2015-2023 (USD MILLION) 56
TABLE 23 MOBILE ENGAGEMENT AUTOMATION MARKET FOR SMES, BY VERTICAL,
2015-2023 (USD MILLION) 56
TABLE 24 MOBILE ENGAGEMENT AUTOMATION MARKET FOR LSES, BY GEOGRAPHY,
2015-2023 (USD MILLION) 57
TABLE 25 MOBILE ENGAGEMENT AUTOMATION MARKET FOR LSES, BY SOLUTION,
2015-2023 (USD MILLION) 58
TABLE 26 MOBILE ENGAGEMENT AUTOMATION MARKET FOR LSES, BY VERTICAL,
2015-2023 (USD MILLION) 58
TABLE 27 MOBILE ENGAGEMENT AUTOMATION MARKET, BY SOLUTION,
2015-2023 (USD MILLION) 61
TABLE 28 MOBILE ENGAGEMENT AUTOMATION MARKET FOR SMS/MMS, BY VERTICAL, 2015-2023 (USD MILLION) 62
TABLE 29 MOBILE ENGAGEMENT AUTOMATION MARKET FOR SMS/MMS, BY USER TYPE, 2015-2023 (USD MILLION) 62
TABLE 30 MOBILE ENGAGEMENT AUTOMATION MARKET FOR SMS/MMS, BY GEOGRAPHY, 2015-2023 (USD MILLION) 63
TABLE 31 MOBILE ENGAGEMENT AUTOMATION MARKET FOR PUSH NOTIFICATIONS,
BY VERTICAL, 2015-2023 (USD MILLION) 63
TABLE 32 MOBILE ENGAGEMENT AUTOMATION MARKET FOR PUSH NOTIFICATIONS,
BY USER TYPE, 2015-2023 (USD MILLION) 64
TABLE 33 MOBILE ENGAGEMENT AUTOMATION MARKET FOR PUSH NOTIFICATIONS,
BY GEOGRAPHY, 2015-2023 (USD MILLION) 64
TABLE 34 MOBILE ENGAGEMENT AUTOMATION MARKET FOR IN-APP MESSAGING,
BY VERTICAL, 2015-2023 (USD MILLION) 65
TABLE 35 MOBILE ENGAGEMENT AUTOMATION MARKET FOR IN-APP MESSAGING,
BY USER TYPE, 2015-2023 (USD MILLION) 66
TABLE 36 MOBILE ENGAGEMENT AUTOMATION MARKET FOR IN-APP MESSAGING,
BY GEOGRAPHY, 2015-2023 (USD MILLION) 66
TABLE 37 MOBILE ENGAGEMENT AUTOMATION MARKET FOR E-MAILS, BY VERTICAL,
2015-2023 (USD MILLION) 67
TABLE 38 MOBILE ENGAGEMENT AUTOMATION MARKET FOR E-MAILS, BY USER TYPE, 2015-2023 (USD MILLION) 68
TABLE 39 MOBILE ENGAGEMENT AUTOMATION MARKET FOR E-MAILS, BY GEOGRAPHY, 2015-2023 (USD MILLION) 68
TABLE 40 MOBILE ENGAGEMENT AUTOMATION MARKET FOR APP/ WEB CONTENT,
BY VERTICAL, 2015-2023 (USD MILLION) 69
TABLE 41 MOBILE ENGAGEMENT AUTOMATION MARKET FOR APP/WEB CONTENT,
BY USER TYPE, 2015-2023 (USD MILLION) 70
TABLE 42 MOBILE ENGAGEMENT AUTOMATION MARKET FOR APP/WEB CONTENT,
BY GEOGRAPHY, 2015-2023 (USD MILLION) 70
TABLE 43 MOBILE ENGAGEMENT AUTOMATION MARKET FOR OTHER SOLUTIONS,
BY VERTICAL, 2015-2023 (USD MILLION) 71
TABLE 44 MOBILE ENGAGEMENT AUTOMATION MARKET FOR OTHER SOLUTIONS,
BY USER TYPE, 2015-2023 (USD MILLION) 71
TABLE 45 MOBILE ENGAGEMENT AUTOMATION MARKET FOR OTHER SOLUTIONS,
BY GEOGRAPHY, 2015-2023 (USD MILLION) 72
TABLE 46 MOBILE ENGAGEMENT AUTOMATION MARKET, BY REGION,
2015-2023 (USD MILLION) 75
TABLE 47 MOBILE ENGAGEMENT AUTOMATION MARKET IN NORTH AMERICA, BY COUNTRY, 2015-2023 (USD MILLION) 78
TABLE 48 MOBILE ENGAGEMENT AUTOMATION MARKET IN NORTH AMERICA, BY VERTICAL, 2015-2023 (USD MILLION) 78
TABLE 49 MOBILE ENGAGEMENT AUTOMATION MARKET IN NORTH AMERICA, BY SOLUTION, 2015-2023 (USD MILLION) 79
TABLE 50 MOBILE ENGAGEMENT AUTOMATION MARKET IN NORTH AMERICA, BY USER TYPE, 2015-2023 (USD MILLION) 79
TABLE 51 MOBILE ENGAGEMENT AUTOMATION MARKET IN EUROPE, BY COUNTRY/REGION, 2015-2023 (USD MILLION) 82
TABLE 52 MOBILE ENGAGEMENT AUTOMATION MARKET IN EUROPE, BY VERTICAL,
2015-2023 (USD MILLION) 82
TABLE 53 MOBILE ENGAGEMENT AUTOMATION MARKET IN EUROPE, BY SOLUTION,
2015-2023 (USD MILLION) 83
TABLE 54 MOBILE ENGAGEMENT AUTOMATION MARKET IN EUROPE, BY USER TYPE,
2015-2023 (USD MILLION) 83
TABLE 55 MOBILE ENGAGEMENT AUTOMATION MARKET IN APAC, BY COUNTRY/REGION, 2015-2023 (USD MILLION) 87
TABLE 56 MOBILE ENGAGEMENT AUTOMATION MARKET IN APAC, BY VERTICAL,
2015-2023 (USD MILLION) 87
TABLE 57 MOBILE ENGAGEMENT AUTOMATION MARKET IN APAC, BY SOLUTION,
2015-2023 (USD MILLION) 88
TABLE 58 MOBILE ENGAGEMENT AUTOMATION MARKET IN APAC, BY USER TYPE,
2015-2023 (USD MILLION) 88
TABLE 59 MOBILE ENGAGEMENT AUTOMATION MARKET IN ROW, BY REGION,
2015-2023 (USD MILLION) 90
TABLE 60 MOBILE ENGAGEMENT AUTOMATION MARKET IN ROW, BY VERTICAL,
2015-2023 (USD MILLION) 91
TABLE 61 MOBILE ENGAGEMENT AUTOMATION MARKET IN ROW, BY VERTICAL,
2015-2023 (USD MILLION) 91
TABLE 62 MOBILE ENGAGEMENT AUTOMATION MARKET IN ROW, BY USER TYPE,
2015-2023 (USD MILLION) 92
TABLE 63 RANKING OF TOP 5 PLAYERS IN MOBILE ENGAGEMENT AUTOMATION MARKET (2016) 94
TABLE 64 PRODUCT LAUNCHES, 2015-JULY 2017 95
TABLE 65 PARTNERSHIPS/AGREEMENTS, 2015-JULY 2017 96
TABLE 66 ACQUISITIONS, 2015-JULY 2017 96

 

LIST OF FIGURES

FIGURE 1 SEGMENTATION OF THE MOBILE ENGAGEMENT AUTOMATION MARKET 14
FIGURE 2 RESEARCH DESIGN 16
FIGURE 3 PROCESS FLOW OF MARKET SIZE ESTIMATION 20
FIGURE 4 DATA TRIANGULATION 22
FIGURE 5 RETAIL VERTICAL TO HOLD THE LARGEST SIZE OF THE MOBILE ENGAGEMENT AUTOMATION MARKET IN 2017 25
FIGURE 6 MOBILE ENGAGEMENT AUTOMATION MARKET FOR SMES TO GROW AT A HIGHER RATE BETWEEN 2017 AND 2023 25
FIGURE 7 PUSH NOTIFICATIONS TO LEAD THE MOBILE ENGAGEMENT AUTOMATION MARKET BETWEEN 2017 AND 2023 26
FIGURE 8 MARKET FOR PUSH NOTIFICATIONS FOR FINANCIAL SERVICES VERTICAL TO GROW AT THE HIGHEST RATE DURING THE FORECAST PERIOD 27
FIGURE 9 MOBILE ENGAGEMENT AUTOMATION MARKET IN APAC TO GROW AT THE HIGHEST RATE BETWEEN 2017 AND 2023 28
FIGURE 10 ATTRACTIVE GROWTH OPPORTUNITIES FOR THE MOBILE ENGAGEMENT AUTOMATION MARKET 29
FIGURE 11 RETAIL VERTICAL TO HOLD THE LARGEST SIZE OF THE MOBILE ENGAGEMENT AUTOMATION MARKET BY 2023 30
FIGURE 12 MOBILE ENGAGEMENT AUTOMATION MARKET IN INDIA TO GROW AT THE HIGHEST CAGR DURING THE FORECAST PERIOD 30
FIGURE 13 PUSH NOTIFICATIONS TO HOLD THE LARGEST SHARE OF THE MOBILE ENGAGEMENT AUTOMATION MARKET IN 2017 31
FIGURE 14 MOBILE ENGAGEMENT AUTOMATION MARKET FOR FINANCIAL SERVICES VERTICAL IS AT ITS GROWTH STAGE 32
FIGURE 15 MARKET DYNAMICS: MOBILE ENGAGEMENT AUTOMATION MARKET 33
FIGURE 16 PENETRATION OF SIM CARDS IN DIFFERENT REGIONS BETWEEN 2015 AND 2020 34
FIGURE 17 GLOBAL AVERAGE TIME SPENT IN HOURS/DAY ON IN-APP MESSAGING BETWEEN 2016 AND 2017 35
FIGURE 18 MOBILE ENGAGEMENT AUTOMATION MARKET, BY VERTICAL 39
FIGURE 19 SMES EXPECTED TO LEAD MOBILE ENGAGEMENT AUTOMATION MARKET FOR MEDIA AND ENTERTAINMENT DURING FORECAST PERIOD 43
FIGURE 20 SMES EXPECTED TO LEAD MOBILE ENGAGEMENT AUTOMATION MARKET FOR RETAIL DURING FORECAST PERIOD 45
FIGURE 21 MARKET FOR PUSH NOTIFICATION EXPECTED TO GROW AT HIGHEST CAGR DURING FORECAST PERIOD 48
FIGURE 22 MARKET FOR SMES EXPECTED TO GROW AT HIGHER CAGR DURING FORECAST PERIOD 49
FIGURE 23 MOBILE ENGAGEMENT AUTOMATION MARKET FOR OTHERS IN APAC EXPECTED TO GROW AT HIGHEST CAGR DURING FORECAST PERIOD 51
FIGURE 24 MOBILE ENGAGEMENT AUTOMATION MARKET, BY USER TYPE 54
FIGURE 25 MOBILE ENGAGEMENT AUTOMATION MARKET FOR LSES IN ROW TO GROW AT
THE HIGHEST CAGR DURING THE FORECAST PERIOD 57
FIGURE 26 MOBILE ENGAGEMENT AUTOMATION MARKET, BY SOLUTION 60
FIGURE 27 MARKET FOR IN-APP MESSAGING FOR RETAIL VERTICAL TO GROW AT THE HIGHEST CAGR DURING THE FORECAST PERIOD 65
FIGURE 28 MOBILE ENGAGEMENT AUTOMATION MARKET FOR E-MAILS FOR SMES TO GROW AT A HIGHER CAGR DURING THE FORECAST PERIOD 67
FIGURE 29 MOBILE ENGAGEMENT AUTOMATION MARKET FOR APP/WEB CONTENT FOR SMES TO GROW AT A HIGHER CAGR DURING THE FORECAST PERIOD 69
FIGURE 30 MOBILE ENGAGEMENT AUTOMATION MARKET FOR OTHER SOLUTIONS IN APAC TO GROW AT THE HIGHEST CAGR DURING THE FORECAST PERIOD 72
FIGURE 31 MOBILE ENGAGEMENT AUTOMATION MARKET, BY GEOGRAPHY 74
FIGURE 32 GEOGRAPHIC SNAPSHOT: MOBILE ENGAGEMENT AUTOMATION MARKET IN APAC TO GROW AT THE HIGHEST RATE DURING THE FORECAST PERIOD 74
FIGURE 33 MOBILE ENGAGEMENT AUTOMATION MARKET IN INDIA TO GROW AT THE HIGHEST CAGR BETWEEN 2017 AND 2023 75
FIGURE 34 SEGMENTATION OF THE MOBILE ENGAGEMENT AUTOMATION MARKET IN NORTH AMERICA 76
FIGURE 35 NORTH AMERICA: MOBILE ENGAGEMENT MARKET SNAPSHOT 77
FIGURE 36 SEGMENTATION OF THE MOBILE ENGAGEMENT AUTOMATION MARKET IN EUROPE 80
FIGURE 37 EUROPE: MOBILE ENGAGEMENT MARKET SNAPSHOT 81
FIGURE 38 SEGMENTATION OF THE MOBILE ENGAGEMENT AUTOMATION MARKET IN APAC 85
FIGURE 39 APAC: MOBILE ENGAGEMENT MARKET SNAPSHOT 86
FIGURE 40 SEGMENTATION OF THE MOBILE ENGAGEMENT AUTOMATION MARKET IN ROW 90
FIGURE 41 KEY GROWTH STRATEGIES ADOPTED BY TOP COMPANIES, 2015-JULY 2017 93
FIGURE 42 MARKET EVALUATION FRAMEWORK: PRODUCT LAUNCHES FUELED GROWTH AND INNOVATION BETWEEN 2015 AND JULY 2017 94
FIGURE 43 BATTLE FOR MARKET SHARE: PRODUCT LAUNCHES WAS CONSIDERED KEY STRATEGY BETWEEN 2015 AND JULY 2017 95
FIGURE 44 IBM: COMPANY SNAPSHOT 97
FIGURE 45 SALESFORCE: COMPANY SNAPSHOT 100
FIGURE 46 ORACLE: COMPANY SNAPSHOT 103
FIGURE 47 ADOBE: COMPANY SNAPSHOT 106

 

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プレスリリース

[日本語訳](抄訳)

モバイルエンゲージメント市場は2023年に387億ドルに

2017年10月4日
幅広い市場を対象としている調査会社マーケッツアンドマーケッツ(MarketsandMarkets)の調査レポート「モバイルエンゲージメント市場:利用タイプ毎(SME、LSE)、ソリューション毎(SMS・MMS、プッシュ通知、アプリ内メッセージング、Eメール、アプリ/ウェブコンテンツ)、産業垂直市場毎(金融サービス、小売り、旅行・観光業、通信IT)、地域毎 - 2023年までの世界市場予測は、モバイルエンゲージメント市場は2017年に44億4000万ドルの市場価値となり、2017-2023年に年平均成長率(CAGR)43.46%で成長して2023年には387億ドルに達するだろうと報告している。

この市場成長は、モバイル機器アプリケーションの利用増加と、モバイル優先の戦略への方向性が主な要因となってもたらされるだろう。モバイル優先のアプローチは、ブランドや消費者の認知の浸透、モバイル機器による消費者需要との合致、通信の効率的なバリュープロポジションなどによって採用が増加している。モバイルアプリは、モバイル機器によってベンダに位置データ、履歴検索、コンテクスチュアル、オムニチャンネル体験のプラットフォームを提供する。

 

[プレスリリース原文]

Mobile Engagement Market worth 38.70 Billion USD by 2023


October 4, 2017

According to the recent research report "Mobile Engagement Market by User Type (SME, LSE), Solution (SMS & MMS, Push Notification, In-App Messaging, E-mail, App/Web Content), Vertical (Financial Services, Retail, Travel & Hospitality, Telecom & IT), and Region - Global Forecast to 2023", the mobile engagement market will be valued at USD 4.44 Billion in 2017 and is expected to reach USD 38.70 Billion by 2023, at a CAGR of 43.46% between 2017 and 2023.

The increasing use of mobile device applications and growing focus toward mobile first strategy are among the factors driving the growth of the market. The increased adoption of mobile first approach has enabled in-depth understanding of brands and consumers, meeting consumer needs through mobile devices, and communicating value proposition effectively. The mobile app offers a platform to vendors for utilizing location data, together with search history, to provide a contextual, omnichannel experience across mobile devices.

SMEs expected to grow at a high rate during the forecast period

The key factor driving the growth of SMEs in the mobile engagement market is the increasing number of vendors that are likely to come up with solutions specifically to cater to the demands of SMEs. This is expected to help these businesses go mobile and start making use of digital marketing to drive traffic and increase sales.

Retail vertical expected to hold the largest share during the forecast period

Key factors contributing to the growth of the mobile engagement market in the retail vertical is the increased adoption of smartphones and tablets, and the use of mobile internet to offer great opportunities to retailers to effectively market their products and services.

Mobile engagement market in the North America expected to hold the largest share in 2016

North America is expected to hold the largest market share in 2016 owing to the increased adoption of mobile wallets among customers, which enables communication with brands about sales, offers, coupons, and loyalty programs. The market for mobile engagement in APAC is expected to grow at the highest CAGR during the forecast period and surpass North America by 2023.

Major players operating in the mobile engagement market include IBM (US), Salesforce (US), Oracle (US), Adobe (US), Vibes Media (US), Selligent  (Belgium), Urban Airship (US), Appboy (US), Localytics (US), Swrve  (US), Tapjoy (US), and Marketo (US).

 

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