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水性マーカーペン市場:洗浄性毎(基本、スーパー)、エンドユーザ毎(子供、プロフェッショナル)、地域毎 - 2023年までの世界市場予測

Washable Markers Market by Washability (Basic washable, Super washable), End user (Children, Professionals) and Region (North America, Europe, Asia Pacific, Middle East and Africa, South America) - Global Forecast to 2023

 

出版社 出版年月電子版価格 ページ数図表数
MarketsandMarkets
マーケッツアンドマーケッツ
2018年10月US$5,650
シングルユーザライセンス
98 128

サマリー

幅広い市場に関する調査レポートを出版しているマーケッツアンドマーケッツ(MarketsandMarkets)の水性マーカーペン市場に関する調査レポートです。

“Increasing demand from children to drive the washable markers market”

The washable markers market size is projected to grow from USD 425.5 million in 2018 to USD 507.0 million by 2023, at a CAGR of 3.57%. Washable markers are one of the fastest-growing types of writing instruments and are expected to gain widespread popularity in the coming years. Teachers and parents do not need to worry about stained clothing or walls when children work with washable markers. The washable markers market is expected to witness significant growth in the future because of their ever-increasing popularity and their benefits and uses in the education industry. Increase in the number of school-going children coupled with a rise in the disposable income of households eventually drives the growth of the washable markers market. However, the washable markers market is threatened by the increase in shift toward e-learning and digital platforms.

“By end user, the children segment is estimated to hold the largest share of the washable markers market in 2018”

The children segment accounted for the largest market in 2018. The growth and high demand for washable markers among children can be attributed to the fact that marks from washable markers can be easily removed from clothes, skin, and walls just by wiping a wet sponge across the surface. Since washable markers do not permanently stain a surface, they are perfect for home and classroom use. Moreover, washable markers are also non-toxic, and thus they are ideal choices for use by children

“The Asia Pacific region is set to witness healthy growth during the forecast period”

The Asia Pacific market is projected to be the fastest-growing market during the forecast period. The global players, to improve their presence in this region, have started expanding their businesses. The standard of living is improving in this region, which, in turn, fuels the per-capita spending on education and on creative expression products. Countries considered under the Asia Pacific region for the study of washable markers include China, Japan, Australia, and the Rest of Asia Pacific, which includes India, South Korea, Vietnam, Singapore, and Malaysia. The rising demand for writing instruments such as washable markers in corporate offices is expected to boost the growth of the washable markers market in the Asia Pacific region. 

Breakdown of Primaries

Primary interviews were conducted with a number of industry experts to collect data related to different aspects of the washable markers market. Estimates reached after analyzing secondary sources were validated through these interviews. Primary sources included professionals such as washable marker manufacturers, distributors, consultants, and academic professionals. The distribution of primary interviews is as follows:

  • By Company Type: Tier 1 -30%, Tier 2 - 35%, Tier 3 - 35%
  • By Designation: Director level- 61%, Managerial Level - 39%
  • By Region: Europe- 51%, North America- 21%, Middle East & Africa- 15%, Asia Pacific -8%, South America - 5%

Note: The tier of the companies is defined on the basis of their total revenue, as of 2017.
Tier 1: Revenue > USD 1 billion
Tier 2: USD 500 million > Revenue > USD 1 billion
Tier 3: Revenue < USD 500 million

The key washable markers providers profiled in the report are as follows:

- Crayola LLC (US)
- Faber-Castell (Germany)
- F.I.L.A. - Fabbrica Italiana Lapis ed Affini S.p.A (Italy)
- BIC Group (France)
- Newell Brands (US)
- Carioca S.p.a (US)
- Liqui-Mark (US)
- Stabilo International GMBH (Germany) 
- Dri Mark Products Inc. (US)
- Luxor Group (India)

This report will help the market leaders/new entrants in this market in the following ways:

- This report segments the washable markers market comprehensively and provides the closest approximations of the revenue numbers for the overall market and the subsegments across different verticals and regions.
- This report helps stakeholders to understand the market and provides them with information on the key market drivers, restraints, challenges, and opportunities.
- This report will help stakeholders to understand their competitors better and gain more insights into their position in the business. The competitive landscape section includes the competitor ecosystem, new product developments, agreements, partnerships & joint ventures, and mergers & acquisitions.



目次

1 INTRODUCTION 14
1.1 OBJECTIVES OF THE STUDY 14
1.2 MARKET DEFINITION 14
1.3 STUDY SCOPE 15
1.3.1 REGIONAL SCOPE 15
1.3.2 PERIODIZATION CONSIDERED 16
1.4 CURRENCY CONSIDERED 16
1.5 UNIT CONSIDERED 17
1.6 STAKEHOLDERS 17

2 RESEARCH METHODOLOGY 18
2.1 RESEARCH DATA 18
2.1.1 SECONDARY DATA 19
2.1.1.1 Key data from secondary sources 19
2.1.2 PRIMARY DATA 20
2.1.2.1 Key data from primary sources 20
2.1.2.2 Breakdown of primaries 20
2.2 MARKET SIZE ESTIMATION 21
2.3 DATA TRIANGULATION 23
2.4 RESEARCH ASSUMPTIONS & LIMITATIONS 24
2.4.1 ASSUMPTIONS 24
2.4.2 LIMITATIONS 24

3 EXECUTIVE SUMMARY 25

4 PREMIUM INSIGHTS 28
4.1 ATTRACTIVE OPPORTUNITIES IN THE WASHABLE MARKERS MARKET 28
4.2 WASHABLE MARKERS MARKET, BY TYPE 28
4.3 WASHABLE MARKERS MARKET, BY END USER 29
4.4 WASHABLE MARKERS MARKET: REGIONAL SNAPSHOT 29

5 MARKET OVERVIEW 30
5.1 INTRODUCTION 30
5.2 MARKET DYNAMICS 30
5.2.1 DRIVERS 31
5.2.1.1 Increase in number of School-going children coupled with
a rise in disposable Income of households 31
5.2.2 RESTRAINTS 32
5.2.2.1 Unorganized Market 32
5.2.3 OPPORTUNITIES 32
5.2.3.1 Emerging economies 32
5.2.4 CHALLENGES 32
5.2.4.1 The increase in shift toward e-learning and digital platforms 32
5.3 MACROECONOMIC INDICATORS 33
5.3.1 INTRODUCTION 33
5.3.2 RISE IN DISPOSABLE INCOME 33
5.3.3 INCREASE IN MIDDLE-CLASS POPULATION 33
5.3.4 INCREASE IN GDP IN EMERGING ECONOMIES 34

6 WASHABLE MARKERS MARKET, BY WASHABILITY 35
6.1 INTRODUCTION 36
6.2 BASIC WASHABLE MARKERS 37
6.3 SUPER-WASHABLE MARKERS 37

7 WASHABLE MARKERS MARKET, BY END USER 38
7.1 INTRODUCTION 39
7.2 CHILDREN 40
7.3 PROFESSIONALS 40

8 REGIONAL ANALYSIS 41
8.1 INTRODUCTION 42
8.2 NORTH AMERICA 44
8.2.1 US 46
8.2.2 CANADA 47
8.3 EUROPE 48
8.3.1 GERMANY 50
8.3.2 UK 51
8.3.3 ITALY 52
8.3.4 FRANCE 53
8.3.5 REST OF EUROPE 54
8.4 ASIA PACIFIC 56
8.4.1 CHINA 58
8.4.2 JAPAN 59
8.4.3 AUSTRALIA 60
8.4.4 REST OF ASIA PACIFIC 62
8.5 MIDDLE EAST & AFRICA 63
8.5.1 UAE 65
8.5.2 TURKEY 66
8.5.3 REST OF MIDDLE EAST & AFRICA 67
8.6 SOUTH AMERICA 68
8.6.1 BRAZIL 70
8.6.2 REST OF SOUTH AMERICA 71

9 COMPETITIVE LANDSCAPE 73
9.1 OVERVIEW 73
9.2 COMPETITIVE SCENARIO 74
9.2.1 EXPANSION & INVESTMENTS 74
9.2.2 MERGERS & ACQUISITIONS 74
9.2.3 AGREEMENT, CONTRACTS, AND PARTNERSHIPS 75
9.2.4 NEW PRODUCT LAUNCH 75

10 COMPANY PROFILES 76
Business Overview, Products Offered, Recent Developments, SWOT Analysis, MnM View
10.1 CRAYOLA LLC 76
10.2 F.I.L.A. - FABBRICA ITALIANA LAPIS ED AFFINI S.P.A 78
10.3 BIC GROUP 80
10.4 NEWELL BRANDS 82
10.5 FABER-CASTELL 84
10.6 CARIOCA S.P.A. 86
10.7 LIQUI-MARK 87
10.8 STABILO INTERNATIONAL GMBH 88
10.9 DRI MARK PRODUCTS INC 89
10.10 LUXOR GROUP 90
*Details on (Business Overview, Products Offered, Recent Developments, SWOT Analysis, MnM View)

11 APPENDIX 91
11.1 DISCUSSION GUIDE 91
11.2 KNOWLEDGE STORE: MARKETSANDMARKETS’ SUBSCRIPTION PORTAL 94
11.3 AVAILABLE CUSTOMIZATIONS 96
11.4 AUTHOR DETAILS 97

 

LIST OF TABLES

TABLE 1 ANNUAL GROWTH RATE IN HOUSEHOLD DISPOSABLE INCOME
ACROSS COUNTRIES, 2015-2016 33
TABLE 2 TREND AND FORECAST OF NOMINAL GDP, 2015-2022 (USD BILLION) 34
TABLE 3 WASHABLE MARKERS MARKET SIZE, BY WASHABILITY,
2016-2023 (USD MILLION) 36
TABLE 4 WASHABLE MARKERS MARKET SIZE, BY WASHABILITY,
2016-2023 (MILLION UNITS) 36
TABLE 5 WASHABLE MARKERS MARKET SIZE, BY END USERS, 2016-2023 (USD MILLION) 39
TABLE 6 WASHABLE MARKERS MARKET SIZE, BY END USERS,
2016-2023 (MILLION UNITS) 40
TABLE 7 WASHABLE MARKERS MARKET SIZE, BY REGION, 2016-2023 (USD MILLION) 42
TABLE 8 WASHABLE MARKERS MARKET SIZE, BY REGION, 2016-2023 (MILLION UNITS) 42
TABLE 9 NORTH AMERICA: WASHABLE MARKERS MARKET SIZE, BY COUNTRY,
2016-2023 (USD MILLION) 44
TABLE 10 NORTH AMERICA: WASHABLE MARKERS MARKET SIZE, BY COUNTRY,
2016-2023 (MILLION UNITS) 44
TABLE 11 NORTH AMERICA: WASHABLE MARKERS MARKET SIZE, BY WASHABILITY,
2016-2023 (USD MILLION) 44
TABLE 12 NORTH AMERICA: WASHABLE MARKERS MARKET SIZE, BY WASHABILITY,
2016-2023 (MILLION UNITS) 45
TABLE 13 NORTH AMERICA: WASHABLE MARKERS MARKET SIZE, BY END USER,
2016-2023 (USD MILLION) 45
TABLE 14 NORTH AMERICA: WASHABLE MARKERS MARKET SIZE, BY END USER,
2016-2023 (MILLION UNITS) 45
TABLE 15 US: WASHABLE MARKERS MARKET SIZE, BY WASHABILITY,
2016-2023 (USD MILLION) 46
TABLE 16 US: WASHABLE MARKERS MARKET SIZE, BY WASHABILITY,
2016-2023 (MILLION UNITS) 46
TABLE 17 US: WASHABLE MARKERS MARKET SIZE, BY END USER,
2016-2023 (USD MILLION) 46
TABLE 18 US: WASHABLE MARKERS MARKET SIZE, BY END USER,
2016-2023 (MILLION UNITS) 46
TABLE 19 CANADA : WASHABLE MARKERS MARKET SIZE, BY WASHABILITY,
2016-2023 (USD MILLION) 47
TABLE 20 CANADA: WASHABLE MARKERS MARKET SIZE, BY WASHABILITY,
2016-2023 (MILLION UNITS) 47
TABLE 21 CANADA: WASHABLE MARKERS MARKET SIZE, BY END USER,
2016-2023 (USD MILLION) 47
TABLE 22 CANADA: WASHABLE MARKERS MARKET SIZE, BY END USER,
2016-2023 (MILLION UNITS) 48
TABLE 23 EUROPE: WASHABLE MARKERS MARKET SIZE, BY COUNTRY,
2016-2023 (USD MILLION) 48
TABLE 24 EUROPE: WASHABLE MARKERS MARKET SIZE, BY COUNTRY,
2016-2023 (MILLION UNITS) 48
TABLE 25 EUROPE: WASHABLE MARKERS MARKET SIZE, BY WASHABILITY,
2016-2023 (USD MILLION) 49
TABLE 26 EUROPE: WASHABLE MARKERS MARKET SIZE, BY WASHABILITY,
2016-2023 (MILLION UNITS) 49
TABLE 27 EUROPE: WASHABLE MARKERS MARKET SIZE, BY END USER,
2016-2023 (USD MILLION) 49
TABLE 28 EUROPE: WASHABLE MARKERS MARKET SIZE, BY END USER,
2016-2023 (MILLION UNITS) 49
TABLE 29 GERMANY: WASHABLE MARKERS MARKET SIZE, BY WASHABILITY,
2016-2023 (USD MILLION) 50
TABLE 30 GERMANY: WASHABLE MARKERS MARKET SIZE, BY WASHABILITY,
2016-2023 (MILLION UNITS) 50
TABLE 31 GERMANY: WASHABLE MARKERS MARKET SIZE, BY END USER,
2016-2023 (USD MILLION) 50
TABLE 32 GERMANY: WASHABLE MARKERS MARKET SIZE, BY END USER,
2016-2023 (MILLION UNITS) 51
TABLE 33 UK: WASHABLE MARKERS MARKET SIZE, BY WASHABILITY,
2016-2023 (USD MILLION) 51
TABLE 34 UK: WASHABLE MARKERS MARKET SIZE, BY WASHABILITY,
2016-2023 (MILLION UNITS) 51
TABLE 35 UK: WASHABLE MARKERS MARKET SIZE, BY END USER,
2016-2023 (USD MILLION) 51
TABLE 36 UK: WASHABLE MARKERS MARKET SIZE, BY END USER,
2016-2023 (MILLION UNITS) 52
TABLE 37 ITALY: WASHABLE MARKERS MARKET SIZE, BY WASHABILITY,
2016-2023 (USD MILLION) 52
TABLE 38 ITALY: WASHABLE MARKERS MARKET SIZE, BY WASHABILITY,
2016-2023 (MILLION UNITS) 52
TABLE 39 ITALY: WASHABLE MARKERS MARKET SIZE, BY END USER,
2016-2023 (USD MILLION) 53
TABLE 40 ITALY: WASHABLE MARKERS MARKET SIZE, BY END USER,
2016-2023 (MILLION UNITS) 53
TABLE 41 FRANCE: WASHABLE MARKERS MARKET SIZE, BY WASHABILITY,
2016-2023 (USD MILLION) 53
TABLE 42 FRANCE: WASHABLE MARKERS MARKET SIZE, BY WASHABILITY,
2016-2023 (MILLION UNITS) 54
TABLE 43 FRANCE: WASHABLE MARKERS MARKET SIZE, BY END USER,
2016-2023 (USD MILLION) 54
TABLE 44 FRANCE: WASHABLE MARKERS MARKET SIZE, BY END USER,
2016-2023 (MILLION UNITS) 54
TABLE 45 REST OF EUROPE: WASHABLE MARKERS MARKET SIZE, BY WASHABILITY,
2016-2023 (USD MILLION) 55
TABLE 46 REST OF EUROPE: WASHABLE MARKERS MARKET SIZE, BY WASHABILITY,
2016-2023 (MILLION UNITS) 55
TABLE 47 REST OF EUROPE: WASHABLE MARKERS MARKET SIZE, BY END USER,
2016-2023 (USD MILLION) 55
TABLE 48 REST OF EUROPE: WASHABLE MARKERS MARKET SIZE, BY END USER,
2016-2023 (MILLION UNITS) 55
TABLE 49 ASIA PACIFIC: WASHABLE MARKERS MARKET SIZE, BY COUNTRY,
2016-2023 (USD MILLION) 57
TABLE 50 ASIA PACIFIC: WASHABLE MARKERS MARKET SIZE, BY COUNTRY,
2016-2023 (MILLION UNITS) 57
TABLE 51 ASIA PACIFIC: WASHABLE MARKERS MARKET SIZE, BY WASHABILITY,
2016-2023 (USD MILLION) 57
TABLE 52 ASIA PACIFIC: WASHABLE MARKERS MARKET SIZE, BY WASHABILITY,
2016-2023 (MILLION UNITS) 57
TABLE 53 ASIA PACIFIC: WASHABLE MARKERS MARKET SIZE, BY END USER ,
2016-2023 (USD MILLION) 58
TABLE 54 ASIA PACIFIC: WASHABLE MARKERS MARKET SIZE, BY END USER ,
2016-2023 (MILLION UNITS) 58
TABLE 55 CHINA: WASHABLE MARKERS MARKET SIZE, BY WASHABILITY,
2016-2023 (USD MILLION) 58
TABLE 56 CHINA: WASHABLE MARKERS MARKET SIZE, BY WASHABILITY,
2016-2023 (MILLION UNITS) 59
TABLE 57 CHINA: WASHABLE MARKERS MARKET SIZE, BY END USER,
2016-2023 (USD MILLION) 59
TABLE 58 CHINA: WASHABLE MARKERS MARKET SIZE, BY END USER,
2016-2023 (MILLION UNITS) 59
TABLE 59 JAPAN: WASHABLE MARKERS MARKET SIZE, BY WASHABILITY,
2016-2023 (USD MILLION) 59
TABLE 60 JAPAN: WASHABLE MARKERS MARKET SIZE, BY WASHABILITY,
2016-2023 (MILLION UNITS) 60
TABLE 61 JAPAN: WASHABLE MARKERS MARKET SIZE, BY END USE,
2016-2023 (USD MILLION) 60
TABLE 62 JAPAN: WASHABLE MARKERS MARKET SIZE, BY END USE,
2016-2023 (MILLION UNITS) 60
TABLE 63 AUSTRALIA: WASHABLE MARKERS MARKET SIZE, BY WASHABILITY,
2016-2023 (USD MILLION) 61
TABLE 64 AUSTRALIA: WASHABLE MARKERS MARKET SIZE, BY WASHABILITY,
2016-2023 (MILLION UNITS) 61
TABLE 65 AUSTRALIA: WASHABLE MARKERS MARKET SIZE, BY END USER,
2016-2023 (USD MILLION) 61
TABLE 66 AUSTRALIA: WASHABLE MARKERS MARKET SIZE, BY END USER,
2016-2023 (MILLION UNITS) 61
TABLE 67 REST OF ASIA PACIFIC: WASHABLE MARKERS MARKET SIZE, BY WASHABILITY, 2016-2023 (USD MILLION) 62
TABLE 68 REST OF ASIA PACIFIC: WASHABLE MARKERS MARKET SIZE, BY WASHABILITY, 2016-2023 (MILLION UNITS) 62
TABLE 69 REST OF ASIA PACIFIC: WASHABLE MARKERS MARKET SIZE, BY END USE,
2016-2023 (USD MILLION) 62
TABLE 70 REST OF ASIA PACIFIC: WASHABLE MARKERS MARKET SIZE, BY END USE,
2016-2023 (MILLION UNITS) 63
TABLE 71 MIDDLE EAST & AFRICA: WASHABLE MARKERS MARKET SIZE, BY COUNTRY, 2016-2023 (USD MILLION) 63
TABLE 72 MIDDLE EAST & AFRICA: WASHABLE MARKERS MARKET SIZE, BY COUNTRY, 2016-2023 (MILLION UNITS) 63
TABLE 73 MIDDLE EAST & AFRICA: WASHABLE MARKERS MARKET SIZE, BY WASHABILITY, 2016-2023 (USD MILLION) 64
TABLE 74 MIDDLE EAST & AFRICA: WASHABLE MARKERS MARKET SIZE, BY WASHABILITY, 2016-2023 (MILLION UNITS) 64
TABLE 75 MIDDLE EAST & AFRICA: WASHABLE MARKERS MARKET SIZE, BY END USER , 2016-2023 (USD MILLION) 64
-
TABLE 76 MIDDLE EAST & AFRICA: WASHABLE MARKERS MARKET SIZE, BY END USE,
2016-2023 (MILLION UNITS) 64
TABLE 77 UAE: WASHABLE MARKERS MARKET SIZE, BY WASHABILITY,
2016-2023 (USD MILLION) 65
TABLE 78 UAE: WASHABLE MARKERS MARKET SIZE, BY WASHABILITY,
2016-2023 (MILLION UNITS) 65
TABLE 79 UAE: WASHABLE MARKERS MARKET SIZE, BY END USE,
2016-2023 (USD MILLION) 65
TABLE 80 UAE: WASHABLE MARKERS MARKET SIZE, BY END USE,
2016-2023 (MILLION UNITS) 65
TABLE 81 TURKEY: WASHABLE MARKERS MARKET SIZE, BY WASHABILITY,
2016-2023 (USD MILLION) 66
TABLE 82 TURKEY: WASHABLE MARKERS MARKET SIZE, BY WASHABILITY,
2016-2023 (MILLION UNITS) 66
TABLE 83 TURKEY: WASHABLE MARKERS MARKET SIZE, BY END USE INDUSTRY,
2016-2023 (USD MILLION) 66
TABLE 84 TURKEY: WASHABLE MARKERS MARKET SIZE, BY END USE,
2016-2023 (MILLION UNITS) 67
TABLE 85 REST OF MIDDLE EAST & AFRICA: WASHABLE MARKERS MARKET SIZE,
BY WASHABILITY, 2016-2023 (USD MILLION) 67
TABLE 86 REST OF MIDDLE EAST & AFRICA: WASHABLE MARKERS MARKET SIZE,
BY WASHABILITY, 2016-2023 (MILLION UNITS) 67
TABLE 87 REST OF MIDDLE EAST & AFRICA: WASHABLE MARKERS MARKET SIZE,
BY END USE, 2016-2023 (USD MILLION) 68
TABLE 88 REST OF MIDDLE EAST & AFRICA: WASHABLE MARKERS MARKET SIZE,
BY END USE, 2016-2023 (MILLION UNITS) 68
TABLE 89 SOUTH AMERICA: WASHABLE MARKERS MARKET SIZE, BY COUNTRY,
2016-2023 (USD MILLION) 68
TABLE 90 SOUTH AMERICA: WASHABLE MARKERS MARKET SIZE, BY COUNTRY,
2016-2023 (MILLION UNITS) 69
TABLE 91 SOUTH AMERICA: WASHABLE MARKERS MARKET SIZE, BY WASHABILITY,
2016-2023 (USD MILLION) 69
TABLE 92 SOUTH AMERICA: WASHABLE MARKERS MARKET SIZE, BY WASHABILITY,
2016-2023 (MILLION UNITS) 69
TABLE 93 SOUTH AMERICA: WASHABLE MARKERS MARKET SIZE, BY END USER,
2016-2023 (USD MILLION) 69
TABLE 94 SOUTH AMERICA: WASHABLE MARKERS MARKET SIZE, BY END USER,
2016-2023 (MILLION UNITS) 70
TABLE 95 BRAZIL: WASHABLE MARKERS MARKET SIZE, BY WASHABILITY,
2016-2023 (USD MILLION) 70
TABLE 96 BRAZIL: WASHABLE MARKERS MARKET SIZE, BY WASHABILITY,
2016-2023 (MILLION UNITS) 70
TABLE 97 BRAZIL: WASHABLE MARKERS MARKET SIZE, BY END USER,
2016-2023 (USD MILLION) 71
TABLE 98 BRAZIL: WASHABLE MARKERS MARKET SIZE, BY END USER,
2016-2023 (MILLION UNITS) 71
TABLE 99 REST OF SOUTH AMERICA: WASHABLE MARKERS MARKET SIZE,
BY WASHABILITY, 2016-2023 (USD MILLION) 71
TABLE 100 REST OF SOUTH AMERICA: WASHABLE MARKERS MARKET SIZE,
BY WASHABILITY, 2016-2023 (MILLION UNITS) 72
-
TABLE 101 REST OF SOUTH AMERICA: WASHABLE MARKERS MARKET SIZE,
BY END USER, 2016-2023 (USD MILLION) 72
TABLE 102 REST OF SOUTH AMERICA: WASHABLE MARKERS MARKET SIZE,
BY END USER, 2016-2023 (MILLION UNITS) 72
TABLE 103 EXPANSIONS & INVESTMENTS 74
TABLE 104 MERGERS & ACQUISITIONS 74
TABLE 105 AGREEMENTS, CONTRACTS, AND PARTNERSHIPS 75
TABLE 106 NEW PRODUCT LAUNCH 75

 

LIST OF FIGURES

FIGURE 1 WASHABLE MARKERS MARKET SEGMENTATION 15
FIGURE 2 WASHABLE MARKERS MARKET, BY REGION 15
FIGURE 3 WASHABLE MARKERS MARKET: RESEARCH DESIGN 18
FIGURE 4 MARKET SIZE ESTIMATION METHODOLOGY: BOTTOM-UP APPROACH 21
FIGURE 5 MARKET SIZE ESTIMATION METHODOLOGY: TOP-DOWN APPROACH 22
FIGURE 6 WASHABLE MARKERS MARKET: DATA TRIANGULATION 23
FIGURE 7 BASIC WASHABLE MARKERS TO DOMINATE THE WASHABLE MARKERS
MARKET, IN TERMS OF WASHABILITY, THROUGH 2023 25
FIGURE 8 CHILDREN ARE TO FORM THE LARGER END-USER SEGMENT FROM 2018 THROUGH 2023 26
FIGURE 9 ASIA PACIFIC TO GROW AT THE HIGHEST RATE IN THE WASHABLE
MARKET FROM 2018 TO 2023 27
FIGURE 10 WASHABLE MARKERS MARKET TO RECORD ROBUST GROWTH
BETWEEN 2018 AND 2023 28
FIGURE 11 BASIC-WASHABLE MARKERS SEGMENT TO LEAD THE MARKET THROUGH 2023 28
FIGURE 12 CHILDREN SEGMENT TO GROW AT A HIGHER RATE DURING
THE FORECAST PERIOD 29
FIGURE 13 MARKET IN CHINA IS PROJECTED TO GROW AT THE HIGHEST RATE
FROM 2018 TO 2023 29
FIGURE 14 INCREASING DEMAND IN EMERGING ECONOMIES: MAJOR OPPORTUNITY
FOR THE GROWTH OF THE WASHABLE MARKERS MARKET 30
FIGURE 15 ENROLLMENT OF CHILDREN IN LOWER SECONDARY GRADES AND
BELOW ACROSS REGIONS, 2030 (MILLION CHILDREN) 31
FIGURE 16 BASIC-WASHABLE MARKERS IS PROJECTED TO DOMINATE THE MARKET
THROUGH 2023 36
FIGURE 17 CHILDREN TO DOMINATE THE WASHABLE MARKERS MARKET THROUGH 2023 39
FIGURE 18 REGIONAL WASHABLE MARKERS MARKET SNAPSHOT: CHINA IS
PROJECTED TO DRIVE GLOBAL DEMAND 43
FIGURE 19 ASIA PACIFIC WASHABLE MARKERS MARKET SNAPSHOT: CHINA IS PROJECTED
TO BE THE FASTEST-GROWING MARKET BETWEEN 2018 & 2023 56
FIGURE 20 F.I.L.A GROUP: COMPANY SNAPSHOT 78
FIGURE 21 BIC GROUP: COMPANY SNAPSHOT 80
FIGURE 22 NEWELL BRANDS: COMPANY SNAPSHOT 82

 

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プレスリリース

[プレスリリース原文]

Washable Markers Market worth $507.0 million by 2023

October 17, 2018

The report "Washable Markers Market by Washability (Basic washable, Super washable), End user (Children, Professionals) and Region (North America, Europe, Asia Pacific, Middle East and Africa, South America) - Global Forecast to 2023" The washable markers market is projected to reach USD 507.0 million by 2023. The washable markers market size is projected to grow from USD 425.5 million in 2018 to USD 507.0 million by 2023, at a CAGR of 3.57%. The marks of washable markers are easily washable from the wall, skin, and clothing; moreover, they are non-toxic and thus are considered safe for use by children. The major factor driving the growth of the washable markers market is the increase in the number of school-going children coupled with increasing disposable income of households.

The super washable segment is projected to grow at a higher rate during the forecast period.

The super washable segment is projected to grow at a higher CAGR during the forecast period. One of the key advantages of super-washable markers is that they do not require any additional solvent for the ink to be removed. The ink from super-washable markers and water-based ink markers can be cleaned from non-porous laminate surfaces found on most classroom desks by simply using water.

In terms of end user, the children segment is projected to grow at a higher rate during the forecast period.

The children segment is projected to be faster-growing in the next five years. Coloring and drawing supplies, as a means of exploring creativity and curiosity, are mainly targeted at children, especially those under the age of 14. These supplies would include washable markers. Among all the felt-tip markers and pens available, washable markets will be preferable among parents as children tend to draw on walls and other places where people would not like to retain them permanently.

North America accounted for the largest market share in 2018 while the Asia Pacific is projected to grow at the highest CAGR during the forecast period.

North America accounted for the largest market share in 2018. The region is a significant and growing market for washable markers, owing to the growing demand for writing instruments from schools, households, and corporates. Crayola LLC, headquartered in the US, is a major player operating in North America. According to Crayola LLC, it has 99% name recognition in the US. Other writing instrument manufacturers operating in North America include Bic Corp and Faber-Castell USA, with a significant market share in the North American washable markers market.

The Asia Pacific region is projected to grow at the highest CAGR during the forecast period. The standard of living is improving in this region, which, in turn, fuels the per-capita spending on education and on creative expression products. Countries considered under the Asia Pacific region for the study of washable markers include China, Japan, Australia, and the Rest of Asia Pacific which includes India, South Korea, Vietnam, Singapore, and Malaysia. The rising demand for writing instruments such as washable markers in corporate offices is expected to boost the growth of the washable markers market in the Asia Pacific region.

The major players in the washable markers market include Crayola LLC (US), Faber-Castell (Germany), F.I.L.A. - Fabbrica Italiana Lapis ed Affini S.p.A (Italy), BIC Group (France), Newell Brands (US), Carioca S.p.a (US), Liqui-Mark (US), Stabilo International GMBH (Germany), Dri Mark Products Inc. (US), and Luxor Group (India).

 

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