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自動車用ヘッドアップディスプレイ(HUD)市場:技術毎(拡張現実HUD、従来HUD型)、HUDタイプ毎(風よけ、コンバイナ)、自動車クラス毎(普通車、中間、高級車)、2D・3D毎、自動車タイプ毎、地域毎 - 2025年までの世界市場予測

Automotive HUD Market by Technology (AR-HUD, Conventional HUD), HUD Type (Combiner, Windshield), Vehicle Class (Economy, Mid-Segment, Luxury Car), Dimension (2D and 3D), Vehicle Type, and Region: Global Forecast to 2025

 

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MarketsandMarkets
マーケッツアンドマーケッツ
2019年3月US$5,650
シングルユーザライセンス
162 140

サマリー

幅広い市場に関する調査レポートを出版しているマーケッツアンドマーケッツ(MarketsandMarkets)の自動車用ヘッドアップディスプレイ(HUD)市場に関する調査レポートです。

“Increasing consumer demand for advanced automotive safety functions and favorable government regulations supporting vehicle safety are expected to fuel the demand for the automotive Head-Up Display (HUD) systems.”

The automotive HUD market is estimated to be USD 1.1 billion in 2019 and is projected to reach USD 4.3 billion by 2025, at a CAGR of 25.28% during the forecast period. Consumers are increasingly considering advanced automotive safety functions and technologies while making purchase decisions. Further, government regulations in the developed regions of North America and Europe are increasingly favoring automotive innovations and technologies that support vehicle and road safety.

“3-D is the fastest growing segment of the automotive HUD market, by dimension type”

The 3-D HUD technology is attractive to leading auto manufactures because it is compact, does not require eye tracking, and provides a deeper field of view than the existing HUD displays. With glasses-free 3D technology, the next-generation HUD units offer the possibility of full 3D effects, projecting the images seen by drivers at safer distances from the windshield, therefore, causing less distraction. Many HUD manufacturers including WayRay, Continental, Visteon, and component providers such as NVIDIA and Zecotek are working on the development of 3-D and augmented reality HUDs. Moreover, OEMs such as Toyota are focusing their R&D activities on 3-D HUD development. These factors will boost the growth of the 3-D HUD market.

 “Passenger car is expected to be the largest vehicle type segment in the automotive HUD market”

The passenger car segment is estimated to contribute the largest share to the automotive HUD market. The passenger car consumers are becoming increasingly aware of in-vehicle safety. Monitoring multiple in-vehicle displays can be a cause of distraction for the driver, triggering potential dangerous situations on the road. Enabled by active and passive systems, a HUD assists a driver in avoiding crashes. The demand for such advanced technology is expected to increase in both developing and developed countries such as the US, Germany, the UK, China, and Japan, where there is faster adoption of advanced in-vehicle safety technologies.

 “Europe is expected to be the largest growing automotive HUD market”

Europe is projected to dominate the automotive HUD market during the forecast period. Owing to the large market for premium and luxury cars in the European countries and the rising consumer demand for active safety systems in mid-segment vehicles, the European region is the largest market for automotive HUDs. The region is also an early adopter of advanced automotive technologies, with a large share of the market being led by technology-savvy automotive consumers.

The study contains insights provided by various industry experts, ranging from equipment suppliers to Tier-1 companies and OEMs. The break-up of the primaries is as follows:

- By Company Type: Tier-1 - 52%, Tier-2 - 15%, OEM - 33%
- By Designation: C level - 40%, D level - 30%, Others - 30%
- By Region: North America - 28%, Europe - 35%, Asia Oceania - 25%, RoW - 12%

The report provides detailed profiles of the following companies:

- Continental (Germany)
- Denso (Japan)
- Garmin (Switzerland)
- LG Display (Japan)
- Nippon Seiki (Japan)
- Panasonic (Japan)
- Pioneer (Japan)
- Bosch (Germany)
- Visteon (Japan)
- Yazaki (Japan)

Research Coverage

The automotive HUD market has been segmented by HUD technology (conventional and AR HUD), type (combiner and windshield), vehicle class (economy car, mid-segment car, and luxury car), fuel type (internal combustion engine, battery electric vehicle, and others (hybrid electric vehicle)), vehicle type (passenger car and commercial vehicles), and region (Asia Oceania, Europe, North America, and Rest of the World). The market has been projected in terms of volume (’000 units) and value (USD million/billion).

Reasons to Buy the Report:

This report contains various levels of analysis including industry analysis, company profiles, and competitive leadership analysis, which discuss the basic views on the emerging and high-growth segments of the automotive HUD market, competitive landscape, high-growth regions and countries, government initiatives, and market dynamics such as drivers, restraints, opportunities, and challenges.

The report enables new entrants/smaller firms as well as established firms to understand the market better and helps them acquire a larger market share. Firms purchasing the report could use any one or a combination of the below-mentioned 4 strategies (market development, product development/innovation, market diversification, and competitive assessment) to strengthen their position in the market.

The report provides insights with reference to the following points:

- Market Development: The report provides comprehensive information about lucrative emerging markets. The report analyzes the automotive HUD market for all vehicle types across regions.
- Product Development/Innovation: The report offers detailed insights about R&D activities, upcoming technologies, and new product launches in the automotive HUD market across all regions.
- Market Diversification: The report provides detailed information about untapped markets, investments, new products, and recent developments in the automotive HUD market.
- Competitive Assessment: The report offers an in-depth assessment of strategies, products, and manufacturing capabilities of leading players in the automotive HUD market.
- Vendor DIVE Analysis: The report provides company-level mapping of net sales, growth rate of a company’s net sales, overall regional presence, company’s presence/plans in emerging countries, mapping of inorganic and organic developments, manufacturing plants, company’s presence in the OE and aftermarket segments, product offerings (breadth and depth), new product developments in recent years, and R&D expenditure among others.
- Company-wise product and business strategy scorecards: The report offers company level analysis and evaluation of product offering category including the breadth of offering, product innovation, and market presence (OEM and aftermarket). Also, the company level analysis and evaluation of business strategies including company’s reach (based on regional presence), revenue growth, infrastructure and clientele, inorganic growth (on the basis of partnerships, collaborations, and acquisitions), and organic growth (on the basis of geographic expansions and new product developments) are available in the report.



目次

1 INTRODUCTION 16
1.1 OBJECTIVES OF THE STUDY 16
1.2 MARKET DEFINITION 16
1.3 MARKET SCOPE 17
1.3.1 MARKETS COVERED 17
1.3.2 YEARS CONSIDERED IN THE STUDY 18
1.4 CURRENCY & PRICING 18
1.5 PACKAGE SIZE 19
1.6 LIMITATIONS 19
1.7 STAKEHOLDERS 19

2 RESEARCH METHODOLOGY 20
2.1 RESEARCH DATA 20
2.2 SECONDARY DATA 21
2.2.1 KEY SECONDARY SOURCES 21
2.2.2 KEY DATA FROM SECONDARY SOURCES 22
2.3 PRIMARY DATA 23
2.3.1 SAMPLING TECHNIQUES & DATA COLLECTION METHODS 23
2.3.2 PRIMARY PARTICIPANTS 24
2.4 MARKET SIZE ESTIMATION 24
2.4.1 BOTTOM-UP APPROACH 24
2.4.2 TOP-DOWN APPROACH 25
2.5 DATA TRIANGULATION 26
2.6 ASSUMPTIONS 27

3 EXECUTIVE SUMMARY 28

4 PREMIUM INSIGHTS 32
4.1 ATTRACTIVE OPPORTUNITIES IN THE AUTOMOTIVE HUD MARKET 32
4.2 AUTOMOTIVE HUD MARKET SHARE, BY COUNTRY 33
4.3 AUTOMOTIVE HUD MARKET, BY TYPE 33
4.4 AUTOMOTIVE HUD MARKET, BY TECHNOLOGY 34
4.5 AUTOMOTIVE HUD MARKET, BY DIMENSION 34
4.6 AUTOMOTIVE HUD MARKET, BY VEHICLE TYPE 35
4.7 AUTOMOTIVE HUD MARKET, BY VEHICLE CLASS 35
4.8 AUTOMOTIVE HUD MARKET, BY REGION 36
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5 MARKET OVERVIEW 37
5.1 INTRODUCTION 37
5.2 MARKET DYNAMICS 38
5.2.1 DRIVERS 38
5.2.1.1 Increase in awareness about passenger and vehicle safety 38
5.2.1.2 Demand for the improvement of in-vehicle experience 40
5.2.1.3 Increasing demand for connected vehicles 41
5.2.1.4 High growth in luxury and high-end car segments, mainly in the emerging markets 42
5.2.2 RESTRAINTS 42
5.2.2.1 Requirement of greater space in the cockpit for the installation
of HUD 42
5.2.2.2 Lack of luminance, brightness, and high-power consumption 42
5.2.3 OPPORTUNITIES 43
5.2.3.1 Increased demand for semi-autonomous and electric vehicles 43
5.2.3.2 Introduction of portable HUDs at lower prices in low and middle car segments 43
5.2.3.3 Development of comprehensive voice-operated head-up display systems 43
5.2.4 CHALLENGES 44
5.2.4.1 High cost of advanced head-up display systems 44

6 INDUSTRY TRENDS 45
6.1 TECHNOLOGICAL OVERVIEW 45
6.1.1 INTRODUCTION 45
6.1.2 CURRENT SENSOR TECHNOLOGIES USED IN HEAD-UP DISPLAY (HUD) 45
6.1.2.1 Radar 46
6.1.2.2 LiDAR 46
6.1.2.3 Image sensors 46
6.1.3 TECHNOLOGICAL ADVANCEMENTS IN THE NEAR FUTURE 46
6.2 MACRO INDICATOR ANALYSIS 47
6.2.1 INTRODUCTION 47
6.2.2 MACRO INDICATORS INFLUENCING THE AUTOMOTIVE HEAD-UP DISPLAY MARKET FOR TOP 3 COUNTRIES 47
6.2.2.1 United States 47
6.2.2.2 Germany 48
6.2.2.3 Japan 49
6.3 VALUE CHAIN ANALYSIS 50
6.4 PORTER’S 5 FORCES ANALYSIS 51
6.5 EMERGING TRENDS 52
6.5.1 MOTORCYCLE WINDSHIELD HUD 52
6.5.2 MOTOCYCLE HELMET HUD 52
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7 AUTOMOTIVE HUD MARKET, BY TYPE 53
7.1 INTRODUCTION 54
7.2 RESEARCH METHODOLOGY 54
7.3 COMBINER HUD 56
7.3.1 VOLUME GROWTH OF COMBINER HUD IN MID-SEGMENT CAR WILL DRIVE THE MARKET 56
7.4 WINDSHIELD HUD 57
7.4.1 EUROPE IS ESTIMATED TO HAVE THE LARGEST MARKET SHARE IN 2019 57
7.5 KEY INDUSTRY INSIGHTS 58

8 AUTOMOTIVE HUD MARKET, BY TECHNOLOGY 59
8.1 INTRODUCTION 60
8.2 RESEARCH METHODOLOGY 60
8.3 CONVENTIONAL HUD 62
8.3.1 ASIA PACIFIC IS PROJECTED TO LEAD CONVENTIONAL HUD MARKET IN 2025 62
8.4 AUGMENTED REALITY HUD (AR HUD) 63
8.4.1 EUROPE IS PROJECTED TO LEAD THE AR HUD MARKET 63
8.5 KEY INDUSTRY INSIGHTS 64

9 AUTOMOTIVE HUD MARKET, BY DIMENSION TYPE 65
9.1 INTRODUCTION 66
9.2 RESEARCH METHODOLOGY 66
9.2.1 3-D HUD SEGMENT IS PROJECTED TO HAVE THE HIGHEST GROWTH RATE 67
9.3 2-D HUD 68
9.3.1 HIGH ADOPTION OF COMBINER HUDS IN THE ASIA PACIFIC REGION WILL PROPEL THE 2-D HUD MARKET IN THE REGION 68
9.4 3-D HUD 68
9.4.1 HIGH PRODUCTION RATE OF LUXURY VEHICLES IN EUROPEAN MARKET
WILL PROVIDE A LEVERAGE FOR THE GROWTH OF 3-D HUD SEGMENT IN
THE REGION 69
9.5 KEY INDUSTRY INSIGHTS 69

10 AUTOMOTIVE HUD MARKET, BY VEHICLE CLASS 70
10.1 INTRODUCTION 71
10.2 RESEARCH METHODOLOGY 71
10.3 ECONOMY CAR 73
10.4 MID-SEGMENT CAR 74
10.5 LUXURY VEHICLES 75
10.6 KEY PRIMARY INSIGHTS 76
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11 AUTOMOTIVE HUD MARKET, BY VEHICLE TYPE 77
11.1 INTRODUCTION 78
11.2 RESEARCH METHODOLOGY 78
11.3 PASSENGER CARS 80
11.3.1 ASIA OCEANIA IS PROJECTED TO HAVE THE HIGHEST GROWTH RATE 81
11.4 COMMERCIAL VEHICLE 82
11.4.1 LIGHT COMMERCIAL VEHICLE (LCV) 82
11.4.1.1 North America is estimated to have largest market share 82
11.4.2 HEAVY COMMERCIAL VEHICLE (HCV) 83
11.4.2.1 High vibration and heat are major challenges for growth of automotive HUD in HCVs 83
11.5 KEY INDUSTRY INSIGHTS 84

12 AUTOMOTIVE HUD MARKET, BY REGION 85
12.1 INTRODUCTION 86
12.2 ASIA OCEANIA 88
12.2.1 CHINA 91
12.2.1.1 Increasing automotive production in China is driving the automotive HUD market 91
12.2.2 INDIA 92
12.2.2.1 Rise in foreign investment due to improved FDI polices is expected to foster the Indian automotive market in the coming years 92
12.2.3 JAPAN 93
12.2.3.1 Presence of leading HUD manufacturers is expected to propel the Japanese automotive HUD market 93
12.2.4 SOUTH KOREA 94
12.2.4.1 Increasing adoption of HUD by south Korean OEMs such as Hyundai and KIA is expected to drive the market 94
12.2.5 REST OF ASIA OCEANIA 95
12.2.5.1 HUD is expected to be widely available in the luxury segment
in the region 95
12.3 EUROPE 96
12.3.1 FRANCE 99
12.3.1.1 High presence of luxury car manufacturers is expected to drive the market 99
12.3.2 GERMANY 100
12.3.2.1 Germany is home to leading car manufacturers and HUD manufacturers 100
12.3.3 RUSSIA 101
12.3.3.1 Luxury car segment contributes to the largest market share 101
12.3.4 SPAIN 102
12.3.4.1 Mid segment is projected to have the highest growth rate 102
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12.3.5 UK 103
12.3.5.1 High demand for luxury and high-end cars are expected to drive the market 103
12.3.6 REST OF EUROPE 104
12.3.6.1 High demand for advanced features will propel the automotive
HUD market in rest of Europe 104
12.4 NORTH AMERICA 105
12.4.1 CANADA 107
12.4.1.1 Mid segment is projected to be the fastest growing segment 107
12.4.2 MEXICO 108
12.4.2.1 Lower production cost compared to other North American countries is driving the Mexican automotive market 108
12.4.3 US 109
12.4.3.1 High demand for premium features in vehicles is expected to drive the market’ 109
12.5 ROW 110
12.5.1 BRAZIL 111
12.5.1.1 Luxury car segment is projected to account for the largest market share 111
12.5.2 IRAN 112
12.5.2.1 Less production of luxury cars is restraining the market 112
12.5.3 REST OF ROW 113
12.5.3.1 HUD is expected to be available mainly in the luxury segment 113

13 COMPETITIVE LANDSCAPE 114
13.1 OVERVIEW 114
13.2 MARKET RANKING ANALYSIS 115
13.3 COMPETITIVE SCENARIO 116
13.3.1 NEW PRODUCT DEVELOPMENTS 117
13.3.2 COLLABORATIONS/JOINT VENTURES/SUPPLY CONTRACTS/PARTNERSHIPS/
AGREEMENTS 118
13.3.3 EXPANSIONS, 2016-2017 118
13.3.4 MERGER & ACQUISITION, 2015-2017 119
13.4 COMPETITIVE LEADERSHIP MAPPING 120
13.4.1 VISIONARY LEADERS 120
13.4.2 INNOVATORS 120
13.4.3 DYNAMIC DIFFERENTIATORS 120
13.4.4 EMERGING COMPANIES 120
13.5 COMPETITIVE LEADERSHIP MAPPING (SMSE/START-UPS) 121
13.5.1 PROGRESSIVE COMPANIES 121
13.5.2 STARTING BLOCKS 121
13.5.3 RESPONSIVE COMPANIES 122
13.5.4 DYNAMIC COMPANIES 122

14 COMPANY PROFILES 123
(Business overview, Products offerings, Recent developments & SWOT analysis)*
14.1 BOSCH 123
14.2 CONTINENTAL 126
14.3 PANASONIC 130
14.4 DENSO 133
14.5 VISTEON 136
14.6 NIPPON 139
14.7 PIONEER 141
14.8 YAZAKI 143
14.9 GARMIN 145
14.10 LG DISPLAY 147
14.11 OTHER KEY PLAYERS 149
14.11.1 ASIA PACIFIC 149
14.11.1.1 Alps alpine 149
14.11.1.2 Renesas 149
14.11.1.3 Toshiba 149
14.11.1.4 Japan Display, INC. 149
14.11.1.5 Mitsubishi Electric 150
14.11.1.6 Clarion 150
14.11.2 NORTH AMERICA 150
14.11.2.1 Texas Instruments 150
14.11.2.2 MicroVision 150
14.11.2.3 Exploride 151
14.11.2.4 HUDWAY 151
14.11.2.5 NVIDIA 151
14.11.2.6 Magna International 151
14.11.2.7 Harman 151
14.11.3 EUROPE 152
14.11.3.1 Magneti Marelli 152
14.11.3.2 Valeo 152
14.11.3.3 Saint-Gobain 152
14.11.3.4 Zf Friedrichshafen 152
*Details on Business overview, Products offerings, Recent developments & SWOT analysis might not be captured in case of unlisted companies.
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15 APPENDIX 153
15.1 INSIGHTS OF INDUSTRY EXPERTS 153
15.2 DISCUSSION GUIDE 154
15.3 KNOWLEDGE STORE: MARKETSANDMARKETS’ SUBSCRIPTION PORTAL 157
15.4 AVAILABLE CUSTOMIZATIONS 159
15.5 RELATED REPORTS 160
15.6 AUTHOR DETAILS 161

 

LIST OF TABLES

TABLE 1 CURRENCY EXCHANGE RATES (W.R.T. USD) 18
TABLE 2 APPLICATIONS THAT BENEFIT FROM HUD 41
TABLE 3 AUTOMOTIVE HUD MARKET, BY TYPE, 2017-2025 (‘000 UNITS) 55
TABLE 4 AUTOMOTIVE HUD MARKET, BY TYPE, 2017-2025 (USD MILLION) 55
TABLE 5 COMBINER HUD: AUTOMOTIVE HUD MARKET, BY REGION,
2017-2025 (‘000 UNITS) 56
TABLE 6 COMBINER HUD: AUTOMOTIVE HUD MARKET, BY REGION,
2017-2025 (USD MILLION) 56
TABLE 7 WINDSHIELD HUD: AUTOMOTIVE HUD MARKET, BY REGION,
2017-2025 (‘000 UNITS) 57
TABLE 8 WINDSHIELD HUD: AUTOMOTIVE HUD MARKET, BY REGION,
2017-2025 (USD MILLION) 58
TABLE 9 AUTOMOTIVE HUD MARKET, BY TECHNOLOGY, 2017-2025 (‘000 UNITS) 61
TABLE 10 AUTOMOTIVE HUD MARKET, BY TECHNOLOGY, 2017-2025 (USD MILLION) 61
TABLE 11 CONVENTIONAL HUD: AUTOMOTIVE HUD MARKET, BY REGION,
2017-2025 (‘000 UNITS) 62
TABLE 12 CONVENTIONAL HUD: AUTOMOTIVE HUD MARKET, BY REGION,
2017-2025 (USD MILLION) 62
TABLE 13 AR HUD: AUTOMOTIVE HUD MARKET, BY REGION, 2017-2025 (‘000 UNITS) 63
TABLE 14 AR HUD: AUTOMOTIVE HUD MARKET, BY REGION, 2017-2025 (USD MILLION) 63
TABLE 15 AUTOMOTIVE HUD MARKET, BY DIMENSION TYPE, 2017-2025 (‘000 UNITS) 67
TABLE 16 2-D HUD: AUTOMOTIVE HUD MARKET, BY REGION, 2017-2025 (‘000 UNITS) 68
TABLE 17 3-D HUD: AUTOMOTIVE HUD MARKET, BY REGION, 2017-2025 (‘000 UNITS) 69
TABLE 18 AUTOMOTIVE HUD MARKET, BY VEHICLE CLASS, 2017-2025 (THOUSAND UNITS) 72
TABLE 19 AUTOMOTIVE HUD MARKET, BY VEHICLE CLASS, 2017-2025 (USD MILLION) 72
TABLE 20 ECONOMY CAR: AUTOMOTIVE HUD MARKET, BY REGION,
2017-2025 (THOUSAND UNITS) 73
TABLE 21 ECONOMY CAR: AUTOMOTIVE HUD MARKET, BY REGION,
2017-2025 (USD MILLION) 73
TABLE 22 MID-SEGMENT CAR: AUTOMOTIVE HUD MARKET, BY REGION,
2017-2025 (THOUSAND UNITS) 74
TABLE 23 MID-SEGMENT CAR: AUTOMOTIVE HUD MARKET, BY REGION,
2017-2025 (USD MILLION) 74
TABLE 24 LUXURY CAR: AUTOMOTIVE HUD MARKET, BY REGION,
2017-2025 (THOUSAND UNITS) 75
TABLE 25 LUXURY CAR: AUTOMOTIVE HUD MARKET, BY REGION, 2017-2025 (USD MILLION) 76
TABLE 26 AUTOMOTIVE HUD MARKET, BY VEHICLE TYPE, 2017-2025 (‘000 UNITS) 79
TABLE 27 AUTOMOTIVE HUD MARKET, BY VEHICLE TYPE, 2017-2025 (USD MILLION) 79
TABLE 28 PASSENGER CAR: AUTOMOTIVE HUD MARKET, BY REGION,
2017-2025 (‘000 UNITS) 81
TABLE 29 PASSENGER CAR: AUTOMOTIVE HUD MARKET, BY REGION,
2017-2025 (USD MILLION) 81
TABLE 30 LIGHT COMMERCIAL VEHICLE: AUTOMOTIVE HUD MARKET, BY REGION,
2017-2025 (‘000 UNITS) 82
TABLE 31 LIGHT COMMERCIAL VEHICLE: AUTOMOTIVE HUD MARKET, BY REGION,
2017-2025 (USD MILLION) 82
TABLE 32 HEAVY COMMERCIAL VEHICLE: AUTOMOTIVE HUD MARKET, BY REGION,
2017-2025 (‘000 UNITS) 83
TABLE 33 HEAVY COMMERCIAL VEHICLE: AUTOMOTIVE HUD MARKET, BY REGION,
2017-2025 (USD MILLION) 83
TABLE 34 AUTOMOTIVE HUD MARKET, BY REGION, 2017-2025 (’000 UNITS) 87
TABLE 35 AUTOMOTIVE HUD MARKET, BY REGION, 2017-2025 (USD MILLION) 88
TABLE 36 ASIA OCEANIA: AUTOMOTIVE HUD MARKET, BY COUNTRY,
2017-2025 (’000 UNITS) 90
TABLE 37 ASIA OCEANIA: AUTOMOTIVE HUD MARKET, BY COUNTRY,
2017-2025 (USD MILLION) 90
TABLE 38 CHINA: AUTOMOTIVE HUD MARKET, BY VEHICLE CLASS, 2017-2025 (’000 UNITS) 91
TABLE 39 CHINA: AUTOMOTIVE HUD MARKET, BY VEHICLE CLASS,
2017-2025 (USD MILLION) 91
TABLE 40 INDIA: AUTOMOTIVE HUD MARKET, BY VEHICLE CLASS, 2017-2025 (’000 UNITS) 92
TABLE 41 INDIA: AUTOMOTIVE HUD MARKET, BY VEHICLE CLASS,
2017-2025 (USD MILLION) 92
TABLE 42 JAPAN: AUTOMOTIVE HUD MARKET, BY VEHICLE CLASS, 2017-2025 (’000 UNITS) 93
TABLE 43 JAPAN: AUTOMOTIVE HUD MARKET, BY VEHICLE CLASS,
2017-2025 (USD MILLION) 93
TABLE 44 SOUTH KOREA: AUTOMOTIVE HUD MARKET, BY VEHICLE CLASS,
2017-2025 (’000 UNITS) 94
TABLE 45 SOUTH KOREA: AUTOMOTIVE HUD MARKET, BY VEHICLE CLASS,
2017-2025 (USD MILLION) 94
TABLE 46 REST OF ASIA OCEANIA: AUTOMOTIVE HUD MARKET, BY VEHICLE CLASS,
2017-2025 (’000 UNITS) 95
TABLE 47 REST OF ASIA OCEANIA: AUTOMOTIVE HUD MARKET, BY HUD TECHNOLOGY,
2017-2025 (USD MILLION) 95
TABLE 48 EUROPE: AUTOMOTIVE HUD MARKET, BY COUNTRY, 2017-2025 (’000 UNITS) 98
TABLE 49 EUROPE: AUTOMOTIVE HUD MARKET, BY COUNTRY, 2017-2025 (USD MILLION) 98
TABLE 50 FRANCE: AUTOMOTIVE HUD MARKET, BY VEHICLE CLASS,
2017-2025 (’000 UNITS) 99
TABLE 51 FRANCE: AUTOMOTIVE HUD MARKET, BY VEHICLE CLASS,
2017-2025 (USD MILLION) 99
TABLE 52 GERMANY: AUTOMOTIVE HUD MARKET, BY VEHICLE CLASS,
2017-2025 (’000 UNITS) 100
TABLE 53 GERMANY: AUTOMOTIVE HUD MARKET, BY VEHICLE CLASS,
2017-2025 (USD MILLION) 100
TABLE 54 RUSSIA: AUTOMOTIVE HUD MARKET, BY VEHICLE CLASS,
2017-2025 (’000 UNITS) 101
TABLE 55 RUSSIA: AUTOMOTIVE HUD MARKET, BY VEHICLE CLASS,
2017-2025(USD MILLION) 101
TABLE 56 SPAIN: AUTOMOTIVE HUD MARKET, BY VEHICLE CLASS, 2017-2025 (’000 UNITS) 102
TABLE 57 SPAIN: AUTOMOTIVE HUD MARKET, BY VEHICLE CLASS,
2017-2025 (USD MILLION) 102
TABLE 58 UK: AUTOMOTIVE HUD MARKET, BY VEHICLE CLASS, 2017-2025 (’000 UNITS) 103
TABLE 59 UK: AUTOMOTIVE HUD MARKET, BY VEHICLE CLASS, 2017-2025 (USD MILLION) 103
TABLE 60 REST OF EUROPE: AUTOMOTIVE HUD MARKET, BY VEHICLE CLASS,
2017-2025 (’000 UNITS) 104
TABLE 61 REST OF EUROPE: AUTOMOTIVE HUD MARKET, BY VEHICLE CLASS,
2017-2025 (USD MILLION) 104
TABLE 62 NORTH AMERICA: AUTOMOTIVE HUD MARKET, BY COUNTRY,
2017-2025 (’000 UNITS) 106
TABLE 63 NORTH AMERICA: AUTOMOTIVE HUD MARKET, BY COUNTRY,
2017-2025 (USD MILLION) 106
TABLE 64 CANADA: AUTOMOTIVE HUD MARKET, BY VEHICLE CLASS,
2017-2025 (’000 UNITS) 107
TABLE 65 CANADA: AUTOMOTIVE HUD MARKET, BY VEHICLE CLASS,
2017-2025 (USD MILLION) 107
TABLE 66 MEXICO: AUTOMOTIVE HUD MARKET, BY VEHICLE CLASS,
2017-2025 (’000 UNITS) 108
TABLE 67 MEXICO: AUTOMOTIVE HUD MARKET, BY VEHICLE CLASS,
2017-2025 (USD MILLION) 108
TABLE 68 US: AUTOMOTIVE HUD MARKET, BY VEHICLE CLASS, 2017-2025 (’000 UNITS) 109
TABLE 69 US: AUTOMOTIVE HUD MARKET, BY VEHICLE CLASS, 2017-2025 (USD MILLION) 109
TABLE 70 ROW: AUTOMOTIVE HUD MARKET, BY COUNTRY, 2017-2025 (’000 UNITS) 110
TABLE 71 ROW: AUTOMOTIVE HUD MARKET, BY COUNTRY, 2017-2025 (USD MILLION) 111
TABLE 72 BRAZIL: AUTOMOTIVE HUD MARKET, BY VEHICLE CLASS, 2017-2025 (UNITS) 111
TABLE 73 BRAZIL: AUTOMOTIVE HUD MARKET, BY VEHICLE CLASS,
2017-2025 (USD THOUSAND) 112
TABLE 74 IRAN: AUTOMOTIVE HUD MARKET, BY VEHICLE CLASS, 2017-2025 (UNITS) 112
TABLE 75 IRAN: AUTOMOTIVE HUD MARKET, BY VEHICLE CLASS,
2017-2025 (USD THOUSAND) 112
TABLE 76 REST OF ROW: AUTOMOTIVE HUD MARKET, BY VEHICLE CLASS,
2017-2025 (UNITS) 113
TABLE 77 REST OF ROW: AUTOMOTIVE HUD MARKET, BY VEHICLE CLASS,
2017-2025 (USD THOUSAND) 113
TABLE 78 NEW PRODUCT DEVELOPMENTS, 2016-2018 117
TABLE 79 COLLABORATIONS/JOINT VENTURES/SUPPLY CONTRACTS/PARTNERSHIPS/
AGREEMENTS, 2016-2018 118
TABLE 80 EXPANSIONS, 2016-2018 118
TABLE 81 MERGER & ACQUISITION, 2016-2018 119

 

LIST OF FIGURES

FIGURE 1 AUTOMOTIVE HUD MARKET: RESEARCH DESIGN 20
FIGURE 2 RESEARCH METHODOLOGY MODEL 21
FIGURE 3 BREAKDOWN OF PRIMARY INTERVIEWS: BY COMPANY TYPE, DESIGNATION,
& REGION 23
FIGURE 4 GLOBAL AUTOMOTIVE HUD MARKET SIZE: BOTTOM-UP APPROACH 25
FIGURE 5 MARKET SIZE ESTIMATION METHODOLOGY FOR THE AUTOMOTIVE HUD MARKET: TOP-DOWN APPROACH 25
FIGURE 6 DATA TRIANGULATION 26
FIGURE 7 AUTOMOTIVE HUD MARKET: MARKET DYNAMICS 29
FIGURE 8 EUROPE ACCOUNTED FOR THE LARGEST MARKET SHARE IN AUTOMOTIVE
HUD MARKET IN 2019 (USD MILLION) 30
FIGURE 9 WINDSHIELD HUD IS ESTIMATED TO LEAD THE MARKET IN 2019 31
FIGURE 10 LUXURY CAR TO H0LD LARGER SHARE IN THE AUTOMOTIVE HUD MARKET IN 2025 31
FIGURE 11 DEMAND FOR THE IMPROVEMENT OF IN-VEHICLE EXPERIENCE COUPLED
WITH INCREASING ADOPTION RATE OF CONNECTED CARS IS LIKELY TO BOOST
THE GROWTH OF AUTOMOTIVE HUD MARKET FROM 2019 TO 2025 32
FIGURE 12 CHINA IS ESTIMATED TO BE THE FASTEST GROWING AUTOMOTIVE HUD MARKET FROM 2019 TO 2025 33
FIGURE 13 WINDSHIELD HUD TYPE SEGMENT IS EXPECTED TO BE THE LARGEST AUTOMOTIVE HUD MARKET BY 2025 33
FIGURE 14 CONVENTIONAL HUD TECHNOLOGY SEGMENT IS EXPECTED TO BE THE LARGEST AUTOMOTIVE HUD MARKET, BY 2025 34
FIGURE 15 2-D HUD SEGMENT IS EXPECTED TO BE THE LARGEST AUTOMOTIVE HUD MARKET, 2019 VS. 2025 34
FIGURE 16 PASSENGER CAR SEGMENT IS EXPECTED TO HOLD THE LARGEST SHARE OF AUTOMOTIVE HUD MARKET, 2019 VS. 2025 35
FIGURE 17 LUXURY CAR SEGMENT IS EXPECTED TO HOLD THE LARGEST SHARE OF AUTOMOTIVE HUD MARKET, 2019 VS. 2025 35
FIGURE 18 ASIA PACIFIC IS EXPECTED TO BE THE LARGEST AUTOMOTIVE HUD MARKET,
2019 VS. 2025 36
FIGURE 19 MARKET DYNAMIC: AUTOMOTIVE HUD MARKET 38
FIGURE 20 ROAD TRAFFIC DEATH RATES, PER 1,00,000 POPULATION, 2015 39
FIGURE 21 ROAD ACCIDENT DEATHS PER MILLION, BY COUNTRY, 1994-2016 39
FIGURE 22 HUD BENEFITS FOR END USERS 40
FIGURE 23 CATEGORIES OF HUD DESIGNS 40
FIGURE 24 HEAD-UP DISPLAY (HUD) EVOLUTION 45
FIGURE 25 RISING GNI PER CAPITA AND INCREASED CONSUMER SPENDING ARE EXPECTED TO HAVE A POSITIVE IMPACT ON THE DEMAND FOR PREMIUM VEHICLES 47
FIGURE 26 THE GERMAN AUTOMOTIVE INDUSTRY WOULD BE POSITIVELY IMPACTED
BY REDUCED COSTS AND TECHNOLOGICAL INNOVATIONS 48
FIGURE 27 IMPROVING GPD AND INCREASING FOCUS ON INNOVATION IN THE AUTOMOTIVE INDUSTRY HAVE MADE JAPAN A STRONG MARKET FOR EXPORTING VEHICLES 49
FIGURE 28 VALUE CHAIN ANALYSIS: AUTOMOTIVE HUD MARKET 50
FIGURE 29 HIGH THREAT OF NEW ENTRANTS OWING TO ADVANCEMENTS IN SUBSTITUTE TECHNOLOGY 51
FIGURE 30 AUTOMOTIVE HUD MARKET, BY TYPE, 2019 VS 2025 (USD MILLION) 55
FIGURE 31 AUTOMOTIVE HUD MARKET, BY TECHNOLOGY, 2019 VS. 2025 (THOUSAND UNITS) 61
FIGURE 32 AUTOMOTIVE HUD MARKET, BY DIMENSION TYPE,
2019 VS. 2025 (THOUSAND UNITS) 67
FIGURE 33 AUTOMOTIVE HUD MARKET, BY VEHICLE CLASS, 2019 VS. 2025 (USD MILLION) 72
FIGURE 34 AUTOMOTIVE HUD MARKET, BY VEHICLE TYPE, 2019 VS. 2025 (USD MILLION) 79
FIGURE 35 AUTOMOTIVE HUD MARKET, BY REGION, 2019-2025 (USD MILLION) 87
FIGURE 36 ASIA OCEANIA: AUTOMOTIVE HUD MARKET SNAPSHOT 89
FIGURE 37 EUROPE: AUTOMOTIVE HUD MARKET SNAPSHOT 97
FIGURE 38 NORTH AMERICA: AUTOMOTIVE HUD MARKET, BY COUNTRY,
2019 VS. 2025 (USD MILLION) 106
FIGURE 39 ROW: AUTOMOTIVE HUD MARKET, BY COUNTRY, 2021 VS. 2025 (USD MILLION) 110
FIGURE 40 KEY DEVELOPMENTS BY LEADING PLAYERS IN THE MARKET, 2016-2018 114
FIGURE 41 AUTOMOTIVE HUD MARKET: MARKET RANKING 115
FIGURE 42 AUTOMOTIVE HUD MARKET SHARE, FOR KEY PLAYERS, 2018 115
FIGURE 43 AUTOMOTIVE HUD MARKET (GLOBAL): COMPETITIVE LEADERSHIP MAPPING, 2018 121
FIGURE 44 AUTOMOTIVE HUD MARKET: COMPETITIVE LEADERSHIP MAPPING
(SMSE/START-UP), 2018 122
FIGURE 45 BOSCH: COMPANY SNAPSHOT 123
FIGURE 46 BOSCH: SWOT ANALYSIS 125
FIGURE 47 CONTINENTAL: COMPANY SNAPSHOT 126
FIGURE 48 CONTINENTAL: SWOT ANALYSIS 129
FIGURE 49 PANASONIC: COMPANY SNAPSHOT 130
FIGURE 50 PANASONIC: SWOT ANALYSIS 132
FIGURE 51 DENSO: COMPANY SNAPSHOT 133
FIGURE 52 DENSO: SWOT ANALYSIS 135
FIGURE 53 VISTEON: COMPANY SNAPSHOT 136
FIGURE 54 VISTEON: SWOT ANALYSIS 138
FIGURE 55 NIPPON: COMPANY SNAPSHOT 139
FIGURE 56 PIONEER: COMPANY SNAPSHOT 141
FIGURE 57 YAZAKI: COMPANY SNAPSHOT 143
FIGURE 58 GARMIN: COMPANY SNAPSHOT 145
FIGURE 59 COMPANY SNAPSHOT: LG DISPLAY 147

 

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