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米国の調査会社ライトリーディング社の調査レポート「統合通信の収益獲得への鍵:答えはアプリケーション」は、統合通信市場のアプリケーションについて調査し、現在最も成功している統合通信用アプリケーション、今後1年から1年半の間に関心が高まるアプリケーションを考察している。また、トップ企業11社の比較分析を行い、製品がいかにアプリケーションに対応しているか述べている。

This report examines applications in the unified communications market, exploring the top UC applications today and those that will draw more attention over the next 12 to 18 months. The report also provides a comparative analysis of 11 top companies in the UC industry and how their products address applications.

概要

Despite next-gen service trappings surrounding unified communications (UC), customers want from UC what they have always wanted from conventional voice, video, and data offerings: saved time, saved money, and increased productivity. And that is exactly what enterprise customers are seeking when they integrate features such as fixed/mobile convergence and collaboration – considered to be some of the hottest applications currently in demand in the UC market – into their networks.

But even as they emphasize the practical advantages of moving to UC platforms, providers of UC products and services understand that innovative applications will be the ultimate driver for wider UC adoption by enterprises of all sizes. Vendors are developing VOIP, IM, click-to-call, presence, whiteboarding, conferencing, and other applications specifically for small and midsize enterprises, and telecommuters. For larger enterprises, developers are targeting applications to specific vertical markets, such as using UC for outbound call notification systems now being installed by universities as a response to campus emergencies.

The emphasis on developing new applications is driving UC technology developers to forge tighter partnerships with third-party application providers. This trend toward more partnerships is sparking a parallel push toward using open systems in UC platforms.

The Key to UC Revenue Success: It's the Apps examines emerging trends in the UC applications market, providing an in-depth examination of the top UC applications (including those drawing user attention today), and hot applications that will likely draw more attention over the next 12 to 18 months. It examines the strategies of UC providers, including the types of markets and verticals they are targeting, the partnerships and acquisitions they have made, and their future R&D plans. Additionally, the report provides a comparative analysis of 11 of the top companies in the UC industry and how their products address applications.

This report provides critical data and analysis for a range of industry participants, including:

			Unified communications technology suppliers looking for an independent assessment of the UC application market and opportunities
			Network operators evaluating deployment of UC platforms and applications
			Investors needing a better understanding of the scale of the opportunity that the UC application sector presents, and which companies are best positioned to take advantage of that opportunity

Sample research data from the report is shown in the excerpts below: As the UC market reaches critical mass, suppliers are now targeting specific industry verticals with UC applications. The following figure highlights the various markets and verticals to which vendors are targeting their UC applications. 拡大図

• Companies analyzed in this report include: Aastra Technologies Ltd. (TSX: AAH); Alcatel-Lucent (NYSE: ALU); Avaya Inc. (NYSE: AV); BroadSoft Inc.; Cisco Systems Inc. (Nasdaq: CSCO); CommuniGate Systems; Hewlett-Packard Co. (NYSE: HPQ); IBM Corp. (NYSE: IBM); Microsoft Corp. (Nasdaq: MSFT); Mitel Networks Corp.; and ObjectWorld Communications Corp.
• Other companies mentioned in this report include: AT&T Inc. (NYSE: T); Adobe Systems Inc. (Nasdaq; ADBE); Dimension Data plc (LSE: DDT); Ericsson AB (Nasdaq: ERIC); Nortel Networks Corp. (NYSE: NT); Sylantro Systems Corp.; and Verizon Communications Inc. (NYSE: VZ).

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Table of Contents

I. Introduction

II. Top UC Applications

• Applications Drawing User Attention Today
• Hot Applications for the Next 12 to 18 Months

III. Marketing Plans For UC Applications Providers

• Markets & Verticals Targeted
• Partnerships, Acquisitions & Future R&D Plans

IV. Leading UC Applications Providers

• Aestra
• Alcatel-Lucent
• Avaya
• BroadSoft
• Cisco
• CommuniGate Systems
• HP
• IBM
• Microsoft
• Mitel
• ObjectWorld

V. Conclusion