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米国の調査会社ライトリーディング社の調査レポート「収益保証(RA):IT大企業が市場を再建」は、ITセントリックなベンダが市場に及ぼす影響に焦点を当て、収益保証(RA)市場の主な変化を調査している。15社の主要サプライヤのRA製品とサービスを分析している。

This report examines key changes in the revenue assurance (RA) market, focusing on the impact that major IT-centric vendors are having on the sector. The report analyzes RA products and services from 15 leading suppliers.

概要

The revenue assurance (RA) systems market, which was fairly stagnant until recently, has seen a sudden uptick in activity as operators and vendors alike realize the wider purposes to which such systems can now be applied. Such systems can be used to assure operators' wider business processes including costs, revenues, and service delivery – and these are more important than ever to network operators as ever-tighter margins force them to adopt new processes.

As a result, the revenue assurance sector is undergoing some fundamental and important changes, driven in part by evolving service provider needs and by the presence of a growing number of big suppliers from the IT world. While the number of vendors specializing in RA is decreasing through market consolidation, an increasing number of suppliers are touting their systems as RA tools or, at least, as essential components of an RA solution. Chief among these suppliers are vendors of data warehouse appliances, business intelligence (BI), and data analytics software.

A change is happening in the market for RA solutions and services. As operators' use of RA processes becomes more refined and sophisticated, the market for specialized RA point solutions is declining. RA vendors have realized that the solutions they have developed can be reapplied for, or complemented with, other analytical applications. They have also realized that with the addition of some solution integration or market repositioning, a case can be made for a complete business operating system, or at least a greatly expanded remit for RA. Vendors know they must move quickly and decisively with market repositioning: Here is an opportunity to establish a position as a strategic platform provider, selling into service providers at a higher level within the organization, and to capture operators' spend that is going to BI and data analytics vendors.

This report examines the evolving scope and maturity of RA processes within service providers and how RA fits into wider business activities. It examines how next-gen networks and services affect the processes of RA, and the solutions that support them. The report also profiles 15 vendors, their RA approaches, and their target customers.

Revenue Assurance: IT Giants Reshape the Market provides critical insight and analysis for a range of industry participants, including:

			Suppliers of revenue assurance applications and services needing an independent assessment of the RA sector
			IT-focused companies looking to establish themselves as trusted suppliers to network operators for revenue assurance and related applications
			Telecom service providers looking for a concise assessment of vendor offerings in the RA sector
			Investors needing clear insight into the RA market, and which companies are most likely to emerge as winners in this sector

Sample research data from the report is shown in the excerpts below: Many vendors – particularly established, RA solutions vendors – have indicated that they are going through a complete marketing revamp, involving changes of product and solution names, revisions to Websites, etc. This betrays an industry in flux – specifically, one moving towards an emerging vision of something greater than RA. The figure below summarizes and compares individual vendors' approaches to RA and their relevant product, solution, and services sets. 拡大図

• Companies profiled and analyzed in this report include: Connectiva Systems; cVidya Networks Inc.; ECtel Ltd. (Nasdaq: ECTX); EMC Corp. (NYSE: EMC); Hewlett-Packard Co. (NYSE: HPQ); IBM Corp. (NYSE: IBM); Infogix Inc.; Lavastorm Technologies; Netezza Corp.; Oracle Corp. (Nasdaq: ORCL); SAS Institute Inc.; Subex Ltd.; TeleSciences Inc.; Teradata; and WeDo Technologies.

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Table of Contents

I. Introduction

II. Unraveling the Definitions

• Revenue Assurance: Scope & Maturity
• The Bigger Process Picture

III. The Impact of Next-Generation Networks & Services

IV. Business Intelligence, Analytics & Database Issues

V. Vendor Profiles - Deep Packet Capture

• Connectiva Systems
• cVidya
• ECtel
• EMC
• HP
• IBM
• Infogix
• Lavastorm
• Netezza
• Oracle
• SAS
• Subex
• TeleSciences
• Teradata
• WeDo Technologies

VI. Conclusions