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価格・ご注文について この調査レポートは、ケーブルテレビ加入者向けオンライン認証システム「TV Everywhere」について調査・分析しています。
TV Everywhere has moved from the confines of back-office discussions to become the hottest issue in cable. Amid the increased flow of television programming to "over-the-top" Websites, such as Hulu, U.S. cable operators are concerned about free consumer access to the cable programming for which they are paying a license fee. If cable programming is free, the reasoning goes, then consumers will cut the cable cord and the entire TV industry will go the way of the music and newspaper industries – succumbing to Internet competition.
Yet there may be even more to TV Everywhere than meets the eye. The initiative could serve as a catalyst for something bigger, a sea change in the way that cable delivers its services. With the industry already transitioning to "all digital," it is poised to embark on the next major phase: going all-IP. While the top MSOs declined to comment for this report, they are known to be exploring the prospective advantages and feasibility of IP delivery for all services, potentially setting the stage for a migratory path away from traditional radio frequency (RF) MPEG2 platforms to all-IP.
Although TV Everywhere is likely to take many twists and turns before cable IP video becomes a regular part of consumers' media habits, it may well be the tipping point for a transition to cable going all-IP. The transition would dominate cable technology activity throughout the next decade and beyond, much as digital has dominated activity over the past 15 years.
Intentionally or not, the creators of the TV Everywhere initiative have done much more than spark a dialogue over the issue of licensed cable programming being freely available online. They have set a potential course for a watershed moment in cable history – one in which cable operators and programmers move into a new era of cable distribution that potentially serves as a catalyst for all-IP delivery.
TV Everywhere: Can Cable Solve Its Hulu Problem? focuses on the path away from RF, including how TV Everywhere authentication would work from a technical standpoint and the infrastructure required to support cable's increased distribution of IP video. It examines consumer online video consumption, opportunities and challenges, and the involved technologies. It offers profiles of 12 technology suppliers, including providers of authentication software and cable suppliers of solutions that support IP video.
Sample research data from the report is shown in the excerpts below:
- Since TV Everywhere is a new enterprise, there is a lengthy list of business, legal, and technical issues that will dictate its fate. The primary driver is the level of online video consumption and consumer demand. Despite big numbers and the perception that an increase in consumer usage of online video is inevitable, the veracity of some of the current usage data has been questioned. As the following excerpt shows, a significant list of factors will play a role in determining the future of TV Everywhere.
- Companies profiled in this report include: Arris Group Inc. (Nasdaq: ARRS); BigBand Networks Inc. (Nasdaq: BBND); Cisco Systems Inc. (Nasdaq: CSCO); ExtendMedia Corp.; Harmonic Inc. (Nasdaq: HLIT); Imagine Communications Inc.; Motorola Inc. (NYSE: MOT); Move Networks Inc.; RGB Networks Inc.; Synacor Inc.; Tandberg Television, a subsidiary of Ericsson AB (Nasdaq: ERIC); and thePlatform for Media Inc.
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