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仮想現実(VR)ヘッドセット市場:ベンダ分析&市場戦略 2019-2023年

Virtual Reality Headsets

Vendor Analysis & Market Strategies 2019-2023

 

出版社 出版年月電子版価格 ページ数
Juniper Research
ジュニパーリサーチ社
2019年1月GBP2,990
企業ライセンス(PDF+Excel)
46

サマリー

このレポートは世界の仮想現実(VR)ヘッドセット市場を調査し、VRヘッドセットベンダの評価やプロフィール、市場での位置づけなどを掲載しています。

調査対象のVRヘッドセットカテゴリ:

  • PC向けVR
  • ゲーム機向けVR
  • スマートフォン向けVR
  • スタンドアローン型VR

市場予測

  • 利用されているVRヘッドセット
  • VRヘッドセット出荷台数
  • VRヘッドセット出荷収益

Overview

Juniper Research’s latest Virtual Reality Headsets research provides an in-depth evaluation of the growing VR headsets market. It has a detailed assessment of VR headset vendors, including player profiles and positioning in the Juniper Leaderboard.

It includes vendor shipment forecasts, market analysis and strategic recommendations for market stakeholders across 4 key VR headset categories:

  • PC-based VR
  • Console-based VR
  • Smartphone-based VR
  • Standalone VR
This research suite includes:
  • Market Trends & Opportunities (PDF)
  • 5-Year Market Sizing & Forecast Spreadsheet (Excel)
  • 12 months' access to harvest online data platform

Key Features

  • VR Headset Vendor Forecasts & Market Analysis: Strategic assessment of VR headset markets, including vendor specific shipments forecasts and strategic recommendations across 4 VR headset categories:
    • PC-based VR
    • Console-based VR
    • Smartphone-based VR
    • Standalone VR
  • Benchmark VR Headset Vendor Forecasts: 5 year forecasts provided for the VR market:
    • Total VR Headsets in Use
    • Total VR Headset Shipment
    • Total Revenues from VR Headset Shipments.
  • Juniper Leaderboard: 13 leading VR headset vendors compared, scored and positioned in the Juniper Leaderboard, including:
    • Acer
    • ASUS
    • Dell
    • DPVR
    • FOVE
    • Google
    • HTC
    • Lenovo
    • Oculus
    • Sony Interactive Entertainment
    • Qualcomm
    • Razer
    • Samsung

Key Questions

  1. Who are the market leaders in the VR headset market?
  2. Which strategies will bring the greatest success in the VR headset market?
  3. How much will the VR headset market be worth in 5 years’ time?
  4. Which technologies are set to disrupt the VR headset market?
  5. How are VR headset sales recovering from falling sales?

Companies Referenced

Included in Juniper Leaderboard: Acer, ASUS, Dell, DPVR, FOVE, Google, HTC, Lenovo, Oculus, Qualcomm, Razer, Samsung, SIE (Sony Interactive Entertainment).
 
Mentioned: Alienware, Alphabet, Facebook, HP, Huawei, Kickstarter, LG, Motorola, Nintendo, Sixense, Valve, VRginners, Xiaomi, YouTube, ZTE.
 

Data & Interactive Forecast

Juniper’s Virtual Reality Headsets forecast suite includes:
  • 5-year benchmark forecasts for key market metrics, including:
    • VR Headsets in Use
    • VR Headset Shipments
    • VR Headset Shipments Revenue
  • 5-year vendor shipments forecasts, split across 4 key VR headset categories:
    • PC-based VR Headsets
    • Console-based VR Headsets
    • Smartphone-based VR Headsets
    • Standalone VR Headsets
  • Analysis of 17 leading VR headset vendors, including:
    • Acer
    • Asus
    • Dell
    • DPVR
    • Fove
    • Google
    • HP
    • HTC
    • Lenovo
    • Microsoft
    • Oculus
    • Pimax
    • Qualcomm
    • Razer
    • Samsung
    • Sony
    • Xiaomi
  • Access to the full set of forecast data of 14 tables and over 1,750 datapoints.

 



目次

Table of Contents

1. The Current VR Headset Market Landscape

1.1 Virtual Reality: Key Takeaways . 4
1.2 Virtual Reality: Strategic Recommendations . 6
1.3 Market Introduction . 7
1.3.1 Notable Hardware Launches. 7
Table 1.1: Select VR Headset Launches Jaunary 2017-June 2018 . 8
1.3.2 2018 VR Headset Shipment Figures . 8
Figure 1.2: Platform Share of VR Headsets, Device Shipments Per Annum (%) in
2018, Split by 4 VR platforms . 8
1.4 Future Outlook . 9
1.4.1 The Next 5 Year of VR: Challenges & Opportunities . 9
Figure 1.3: Juniper 5 Year VR Roadmap . 11

2. VR Headset Vendor Shipments

2.1 Virtual Reality Vendor Shipments Forecast . 13
2.1.1 Forecast Methodology. 13
Figure 2.1: VR Headsets Vendor Specific Shipments . 14
2.2 Vendor Shipments: PC-based VR Headsets . 15
2.2.1 Market Summary . 15
Figure 2.2: Total Shipments of PC-based VR Headsets (m) Split by Vendor 2019 & 2023 . 15
2.2.2 Strategic Recommendations . 15
2.3 Vendor Shipments: Console-based VR Headsets . 17
2.3.1 Market Summary . 17
Figure 2.3: Total Shipments of Console-based VR Headsets (m) Split by Vendor 2019-2023 . 17
2.3.2 Strategic Recommendations . 17
2.4 Vendor Shipments: Smartphone-based VR Headsets . 19
2.4.1 Market Summary . 19
Figure 2.4: Total Shipments of Smartphone-based VR Headsets (m) Split by
Vendor 2019 & 2023 . 19
2.4.2 Strategic Recommendations . 19
2.5 Vendor Shipments: Standalone VR Headsets . 20
2.5.1 Market Summary . 20
Figure 2.5: Total Shipments of PC-based VR Headsets (m) Split by Vendor 2019 & 2023 . 20
2.5.2 Standalone VR Headset Vendor Strategic Recommendations . 21

3. VR Headset Manufacturers

3.1.1 VR Headset Vendor Analysis . 24
Figure 3.1: Vendor Market Share of Total VR Shipments (%) in 2023 . 24
Table 3.2: Key Hardware Launches & Device Specifications. 25
Table 3.3: Virtual Reality Headsets Player Scoring Criteria . 26
Figure 3.4: Virtual Reality Headsets - Juniper Leaderboard . 27
Table 3.5: Virtual Reality Headsets - Juniper Heatmap . 28
3.2 Limitations & Interpretations . 29
3.3 VR Headsets Player Positioning Analysis . 30
3.3.1 Established Leaders . 30
i. Oculus . 30
Figure 3.14: Oculus Go. 30
ii. Sony Interactive Entertainment . 31
Figure 3.15: PlayStation VR Headset . 31
3.3.2 Leading Challengers. 32
i. DPVR . 32
Figure 3.9: DPVR E3 . 32
ii. FOVE . 33
Figure 3.10: FOVE Headset . 33
iii. HTC . 34
Figure 3.12: HTC VIVE Pro . 34
iv. Lenovo .. 35
Figure 3.13: Lenovo Explorer. 36
v. Qualcomm . 36
vi. Razer . 37
3.3.3 Disruptors & Emulators. 38
i. Acer . 38
Figure 3.6: Acer WMR headset .. 38
ii. ASUS . 38
Figure 3.7: ASUS HC102 . 39
iii. Dell . 39
Figure 3.8: Dell Visor . 39
iv. Google .. 40
Figure 3.11: Google Daydream View 2 . 40
v. Samsung . 41

4. VR Headsets Market Sizing & Forecasts

4.1 VR Market Summary . 44
4.1.1 Total VR Headsets . 44
Figure & Table 4.1: Number of VR Headsets, Installed Base per Annum (m) Split
by 8 Key Regions 2018-2023 . 44
4.1.2 Total VR Headset Shipments . 45
Figure & Table 4.2: Number of VR Headsets, Shipments per Annum (m) Split by 8
Key Regions 2018-2023 . 45
4.1.3 VR Headsets Revenue per Annum . 46
Figure & Table 4.3: VR Headsets Revenue per Annum ($m) Split by 8 Key
Regions 2018-2023 . 46

 

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