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タブレットと電子書籍端末市場調査:戦略、将来性、2016年までの予測Tablet & eReader Evolution
サマリー※上記価格はシングルユーザライセンス価格です。他ライセンス価格はお問合せください。目次価格・ご注文についてこの調査レポートは、タブレットPCと電子書籍端末市場を調査し、販売戦略や技術、市場予測などを掲載しています。 主な掲載内容 (目次より抜粋)
Overview
The tablet market is one of the fastest growing technology sectors at present, rapidly becoming a new iconic content creation platform: one which fuses functionality from a wide range of devices. This report offers a unique proposition for device vendors, hardware component vendors, app developers, investors and mobile network operators alike. Juniper Research submits an industry benchmark study, focusing not only on future opportunities for the tablet market but also the implications for, and opportunities within the established eReader market. This new study determines the prospects for tablets and eReaders in the context of a range of portable connected devices, concerning user demographics, features and shipment volumes. Additionally, a detailed examination of retail strategies with regards to tablets analyses the various pricing tactics of both MNOs and retailers, including an exhaustive assessment of a range of case studies. The report also provides analysis of the recent technology developments in terms of CPU, form factor, display technology, as well as accessories for, and the future of tablet OS. Finally, a breakdown of the rivalry between LCD and electronic ink technology is included. Key tablet forecasts include the following: tablet shipments by OS (iOS, Android, Windows and others) as well as shipments by connectivity (WiFi only, Cellular/WiFi), display size groups (7” or 10”). Tablet shipments by end user (consumer or enterprise) as well as market value, mobile data usage and installed base. eReader forecasts include shipments by connectivity, market value and installed base. Companies Referenced Acer, Amazon.com, Apple, Archos, ARM, ASUSTeK Computer, AT&T Mobility, At&T, Barnes & Noble, BT, Carphone Warehouse, ClamCase, Dell, Dennis Publishing, E Ink Holdings, E Ink, EMI, Engadget, Ericsson, Freescale, Frontier Design Group, Google, Griffin Technology, Hanvon, HP, HTC EMEA, HTC,Huawei, Lenovo, LG Electronics, LG, Microsoft, Motorola Mobility, Motorola Solutions, Motorola, NBC Universal, Nintendo, Nokia, Orange UK, Palm, Pandigital, PC Pro, Prime View International, Qualcomm, RIM, Samsung, Sega, Softbank, Sony Ericsson, Sony, Sprint, Synaptics, Texas Instruments, T-Mobile Germany, T-Mobile, Toshiba, Verizon Wireless, Warner Key Questions
Executive Summary
同社・類似レポート一覧プレスリリース新しいベンダによってタブレットの出荷数は2016年に2億5300万に達するとジュニパーリサーチのアナリストは報告 2011年はコンピュータの新時代の先駆けとなり、年末には出荷数は5520万に達するだろう 英国ハンプシャー州 2016年にはタブレットの半数以上はセルラー接続機能を搭載するだろう 現在、セルラー接続機能搭載のタブレットの出荷数は、Wi-Fiネットワーク機能のみのものに比べて非常に少ないが、ジュニパーリサーチ社はこの比率は大きく変化するだろうと予測している。ネットワーク接続機能は、大きな役割を果たすようになるだろう。先進市場での4Gネットワークはセルラー接続のサービスの幅を拡大し、固定線インフラを欠く新興市場では、地域によってはタブレット採用におけるセルラー接続は必要不可欠のものとなるだろう。調査レポートの著者Daniel Ashdown氏は、オペレータの小売り戦略が果たす役割も大きいと述べている。例えば、スマートフォンやタブレットのマルチデバイスプランは、消費者が加入契約ごとに支払いをしたがらないというような問題を克服するだろう。 モバイルは、タブレット市場に参加するPCベンダにとっての「新しい定番」に マイクロソフトの公式発表によれば、タブレット用のウィンドウズ8 OSは、特にスマートフォンやタブレットなどのモバイル指向が非常に強く、消費者向け技術では最も急速に成長している市場である。マイクロソフトオフィスも、企業向けのタブレットへの関心を高めている。この調査レポートは、コンテンツ作成のためのデバイスのビジネスの可能性が実現して、2016年にはタブレットの年間出荷数の5分の1が企業向けになるだろうと予測している。 [プレスリリース原文] Unit Volumes to Reach 55.2 Million by the End of Year, as 2011 Heralds New Era in Computing HAMPSHIRE, UNITED KINGDOM - A new report by analyst firm Juniper Research forecasts that tablet shipments will reach 253 million by 2016, nearly a five-fold increase from the 55.2 million tablets the company expects to reach the market in 2011. With a second generation of Apple's iPad hitting the market earlier this year, other smartphone vendors have followed suit: HTC, LG, Motorola and RIM launched first generation models in 2011. As other opportunities elsewhere in the PC market diminish, leading players from this space - including Acer, ASUS, Dell, HP and Toshiba - are also joining the fray. Over half of annual Tablet shipments will have cellular connections by 2016 Shipments of tablets with additional cellular connectivity are currently much lower than those with only WiFi network access, but Juniper forecasts the balance will shift significantly. Network access will play a key role; 4G networks in developed markets will enable richer services over cellular connections, and the lack of fixed-line infrastructure in emerging markets will make cellular connections a must-have as tablets are adopted regionally. Report author Daniel Ashdown adds that operator retail strategy also has a part to play: 'Multi-device plans (for a smartphone and a tablet) will overcome the problem of consumers not wanting to pay another subscription.' Mobile is 'the new black' as PC vendors join the tablet market Microsoft's official announcement that its Windows 8 OS will be orientated for tablets strongly indicates that mobile -- in particular smartphones and tablets -- is the fastest growing space in consumer technology. Microsoft's Office suite will also add to the attraction of tablets within the enterprise space. Juniper's report forecasts that nearly a fifth of annual tablet shipments will reach the enterprise space by 2016, as business continues to realise the potential of the device for content creation. あなたが最近チェックしたレポート一覧お問い合せは、お電話・メール・WEBから承ります。お見積もりの作成もお気軽にご相談ください。 |
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