目次
価格・ご注文についてこの調査レポートは、急成長のタブレット市場を詳細に調査し、この市場の将来性に関心を持つ世界の関連企業にとって必須の戦略分析と、主要地域毎の予測を掲載しています。
主な掲載内容 (目次より抜粋)
- タブレット機器市場の成長要因と阻害要因
- 市場戦略と主要企業
- 接続機器 - Eリーダーとゲーム機
- 市場予測
- 構成部品と新しい技術
Overview
- Scenario Based Forecast Suite
- Strategic Recommendations and Players Analysis
- Top Level Forecasts for other Connected Device Categories
This detailed market intelligence report provides a thorough examination of the burgeoning tablets market, delivering strategic analysis and key regional forecasts, essential for all players wishing to maximise on the global tablets opportunity.
Central to the report is a scenario-based forecasting suite considering a number of potential outcomes: Base; High; and Pessimistic ? forecasting the development of the tablets market over five years. Key forecasts include: annual tablet shipments (3 scenarios); annual installed base of tablets (3 scenarios); annual connected device shipments, split by Laptops and Netbooks, eReaders, Games Consoles and Tablets. The report also forecasts data usage on the tablet devices over the next five years.
The report evaluates key players within the tablets industry, considering their relative success and provides a paired comparison analysis as well as a number of strategic recommendations for members of the tablets value chain.
Companies Referenced
Acer, Amazon, Android, Apple, ARM, ASUS, Barnes & Noble, Broadcom, Cisco, Dell, E Ink, GetJar, Google, Handango, HP, HTC, Huawei, LG Electronics, Motorola, Nokia, PocketGear, RIM, Samsung, Sony Ericsson, Sony, Toshiba, ZTE.
TOP
Executive Summary
ES1 Introduction
ES2 Current Status
ES3 Form Factor
ES4 Technological Attributes
Table ES1: Tablet Market - Drivers and Inhibitors
ES5 Player Analysis
Figure ES1: Tablet Devices - Judgement Criteria by Importance (%)
Figure ES2: Tablet Competitor Ranking Split by Judgement Criteria Score
ES6 Forecast Methodology
Figure ES3: Tablet Forecast Methodology
ES7 Forecast Summary
ES7.1 Global Tablet Shipment Unit Values
Figure ES4: Global Annual Tablet Shipments (m) Split By Scenario (Base Scenario, High Growth,
Pessimistic) 2010-2015
Table ES2: Global Annual Tablet Shipments (m) Split By Scenario (Base Scenario, High
Growth, Pessimistic) 2010-2015
ES7.2 Tablet Pricing
Table ES3: Tablet Average Retail Price ($) By 8 Key Regions 2010.
i. Base Scenario Pricing
ii. High-Growth Scenario Pricing
iii. Pessimistic Scenario Pricing
ES7.3 Global Tablet Shipment Market Value Forecasts
Figure ES5: Global Annual Tablet Shipments Market Value ($m) Split By Scenario (Base Scenario,
High Growth, Pessimistic), 2010-2015
Table ES4: Global Annual Tablet Shipments Market Value ($m) Split By Scenario (Base
Scenario, High Growth, Pessimistic), 2010-2015
ES8 Recommendations
ES9 Conclusion
1. Tablet Devices: Drivers and Inhibitors
1.1 Introduction
1.2 Current Status
1.2.1 Key Players
1.2.2 Motives for Entering the Tablet Market
1.3 Tablet Definition
1.3.1 Form Factor
1.3.2 Technological Attributes
1.3.3 Consumer or Business Proposition?
1.4 The Tablet within the Device Universe
Figure 1.1: The Connected Device Ecosystem
1.5 Connectivity Methods
1.5.1 WiFi
i. Super-Fast WiFi
ii. WiFi’s Role in the Tablet Ecosystem
1.5.2 3G
1.5.3 3G’s Role in the Tablet Ecosystem
1.5.4 The Broader HSPA Device Market
1.6 Analysis of the Device Market
1.6.1 Trends
1.6.2 Overview of the PC and Computer Market
1.7 The Netbook Market
1.7.1 Defining the Netbook
Table 1.1: The Netbook Market
1.7.2 Future of the Netbook Market
i. Use of the Mobile Operating System
1.7.3 Comparing Markets
Table 1.2: PC, Smartphone and Tablet Markets Compared
1.7.4 The Tablet USP
1.8 Hardware
1.9 Hardware Developments
1.9.1 Commoditisation
1.9.2 Vertical Integration
1.10 Software Trends
1.10.1 The Democratisation of Software Development
1.10.2 Cloud and Virtualisation
1.10.3 The Development of 3D
1.11 Managing the Supply Chain
1.12 Touchscreens, Batteries and Displays
1.13 The Tablet Operating System
Table 1.3: Operating Systems Compared
1.14 The User Interface
1.15 Routes to Market
1.16 Market Opportunities
1.17 Market Challenges
1.18 Drivers and Inhibitors
Table 1.4: Tablet Market - Drivers and Inhibitors
1.19 The Tablet in the Enterprise
1.20 Conclusion
2. Tablet Strategies and Players
2.1 Introduction
2.2 Current Status
2.3 Categorising the Players
2.3.1 Industry Convergence
2.3.2 Strategies and Initiatives
Table 2.1 Tablet Strategies and Initiatives
2.3.3 Consumer Electronics Players’ Motivations
2.4 Market Developments and Trends
2.4.1 Apple OS and Android to Dominate
2.4.2 The Challenge of the Incumbents
2.4.3 Continual Market Development
2.5 The Market Players
2.5.1 First to the Market: Apple, Dell, Cisco, & Huawei.
2.5.2 Apple
i. The iPhone/App Store Combination
Table 2.2: Apple Product Development Timeline
ii. Apple’s App Store
iii. The iPad
Figure 2.1: Apple’s iPad
a. Success Factors
b. Features
c. Limitations
d. Future launches
iv. iPad Clones
a. Case Study: The $35 tablet
2.5.3 Dell Streak
Figure 2.2: The Dell Streak
2.5.4 Cisco Cius
Figure 2.3: Cisco Cius
2.5.5 Huawei
2.6 Smartphone Manufacturers with Tablet Ambitions
2.6.1 Samsung
Figure 2.4: Samsung Galaxy Tab
2.6.2 Research in Motion (RIM)
2.6.3 ZTE
2.7 Company Briefs
2.7.1 Company Brief: Apple
2.7.2 Company Brief: Nokia
2.7.3 Company Brief: RIM
2.7.4 Company Brief: Dell
2.7.5 Company Brief: ASUS
2.7.6 Company Brief: Samsung
2.7.7 Company Brief: Sony Ericsson.
2.7.8 Company Brief: HTC
2.7.9 Company Brief: LG Electronics
2.7.10 Other Players
i. Toshiba
ii. Sony
iii. Binatone
iv. Fusion Garage
v. Archos
vi. Neofonie.
vii. Yukyung Technologies
2.7.12 Google’s Influence
i. Android
ii. Move Towards Hardware
2.8 Paired Comparisons
2.8.1 Paired Comparisons Methodology
i. Financial Strength/Global Reach
ii. Brand Strength/Technical Innovation
iii. Speed to Market
iv. Breadth of Content/Apps Available
Table 2.3: Relative Importance of Judgement Criteria
Figure 2.5: Tablet Devices: Judgement Criteria By Importance (%)
Figure 2.6: Tablet Competitor Ranking Split by Judgement Criteria Score
2.8.2 Player Analysis
2.9 Conclusion
3. Connected Devices: eReaders and Games Consoles
3.1 Introduction
3.1.1 Device Universe
Table 3.1: Connect Device Types
3.2 eReaders
3.2.1 Characteristics of the eReader Market
Table 3.2: eReader Characteristics
i. eInk
3.2.2 The Business Case for eReaders
3.2.4 eReaders: Market Prognosis
3.3 Portable Games Consoles
Table 3.3: The Games Console’s Characteristics
3.4 3G Connected Devices Forecasts
Figure 3.1: Global Shipments (m) of 3G Connected Devices Split by Device (3G Laptops and
Netbooks, eReaders, Portable Games Consoles, and Tablets) 2010-2015
Table 3.4: Global Shipments (m) of 3G Connected Devices Split by Device (3G Laptops and
Netbooks, eReaders, Portable Games Consoles, and Tablets) 2010-2015
3.5 Conclusion
4. Tablet Forecasts
4.1 Introduction
4.1.1 Forecast Rationale and Methodology.
i. Proxy Markets
Figure 4.1: Tablet Forecast Methodology
ii. Historical Shipments of Other Device Classes
4.2 Summary Forecasts
Figure 4.2: Global Annual Tablet Shipments (m) Split By Scenario (Base Scenario, High Growth,
Pessimistic), 2010-2015
Table 4.1: Global Annual Tablet Shipments (m) Split By Scenario (Base Scenario, High Growth,
Pessimistic), 2010-2015
4.2.1 Tablet Pricing
Table 4.2: Average Tablet Retail Price ($), 2010
i. Base Scenario
ii. High-Growth Scenario
iii. Pessimistic Scenario
4.2.2 Market Value
Figure 4.3: Market Value ($m) of Global Tablet Shipments Annually Split By Scenario (Base
Scenario, High Growth, Pessimistic) 2010-2015
Table 4.3: Market Value ($m) of Global Tablet Shipments Annually Split By Scenario (Base
Scenario, High Growth, Pessimistic) 2010-2015
4.3 Base Scenario
Figure 4.4: Annual Tablet Shipments (m) in the Base Scenario Split by 8 Key Regions 2010-2015
Table 4.4: Annual Tablet Shipments (m) in the Base Scenario Split by 8 Key Regions 2010-2015
i. Base Scenario: Installed Base
Figure 4.5: Installed Base (m) in the Base Scenario Split by 8 Key Regions 2010-2015
Table 4.5: Installed Base (m) in the Base Scenario Split by 8 Key Regions 2010-2015
ii. Base Scenario: Market Value
Figure 4.6: Market Values ($m) of Global Tablet Shipments in the Base Scenario Split by 8 Key Regions 2010-2015
Table 4.6: Market Values ($m) of Global Tablet Shipments in the Base Scenario Split by 8 Key Regions 2010-2015
4.4 High Growth Scenario
Figure 4.7: Annual Tablet Shipments (m) in the High Growth Scenario Split by 8 Key Regions 2010-2015
Table 4.7: Annual Tablet Shipments (m) in the High Growth Scenario Split by 8 Key Regions 2010-2015
i. High Growth Scenario: Installed Base
Figure 4.8: Installed Base (m) in the High Growth Scenario Split by 8 Key Regions 2010-2015
Table 4.8: Installed Base (m) in the High Growth Scenario Split by 8 Key Regions 2010-2015
ii. High Growth Scenario: Market Value.
Figure 4.9: Tablet Shipments Market Values ($m) of Tablet Shipments in the High Growth Scenario Split by 8 Key Regions 2010-2015
Table 4.9: Tablet Shipments Market Values ($m) of Tablet Shipments in the High Growth Scenario Split by 8 Key Regions 2010-2015
4.5 Pessimistic Scenario
Figure 4.10: Tablet Shipments (m) in the Pessimistic Scenario Split by 8 Key Regions 2010-2015
Table 4.10: Tablet Shipments (m) in the Pessimistic Scenario Split by 8 Key Regions 2010-2015
i. Pessimistic Scenario: Installed Base
Figure 4.11: Installed Base (m) in the Pessimistic Scenario Split by 8 Key Regions 2010-2015
Table 4.11: Installed Base (m) in the Pessimistic Scenario Split by 8 Key Regions 2010-2015
ii. Pessimistic Scenario: Market Value
Figure 4.12: Tablet Shipments Market Value ($m) Pessimistic Scenario Split by 8 Key Regions 2010-2015
Table 4.12: Tablet Shipments Market Value ($m) Pessimistic Scenario Split by 8 Key Regions 2010-2015
4.6 Tablet Data Use Forecasts
4.6.1 Historical Smartphone Data Usage
4.6.2 Data Usage Forecast Methodology
Figure 4.13: Tablet Data Usage Methodology
Table 4.13: Average Data Consumption per Tablet User per Month (MB)
4.6.3 Annual Data Usage over Tablet Devices
Figure 4.14: Total Tablet Data Usage per Annum (PB), Split by 8 Key Regions 2010-2015
Table 4.14: Total Tablet Data Usage per Annum (PB) Split by 8 Key Regions 2010-2015
4.6.4 The Cellular/ WiFi Split
Table 4.15 Percentage Tablet Data Traffic Carried over 3G/ 4G Networks, Split by 8 Key Regions 2010-2015
Figure 4.15 Total Tablet Data Usage Per Annum (PB) Over 3G/4G Networks Split by 8 Key Regions 2010-2015
Table 4.16: Total Tablet Data Usage Per Annum (PB) Over 3G/4G Networks Split by 8 Key Regions 2010-2015
4.7 Conclusion
5. Tablet Components and Future Technologies
5.1 Introduction
5.2 The Operating System
5.2.1 Development of the Mobile OS
5.2.2 Overview of Tablet Operating Systems
5.2.3 Operating System Success Factors
5.2.4 The Origins of the Open Source Operating System
5.3 First Operating Systems to Market: Apple OS/Android
5.3.1 Android (Google)
5.3.2 iOS (Apple)
5.3.3 MeeGo (Nokia)
Figure 5.1: A Nokia Device Running MeeGo
Figure 5.2: MeeGo App Availability on Different Devices
5.3.4 Windows Phone 7 OS (Microsoft)
5.3.5 BlackBerry Tablet OS (QNX)
5.4 Chipsets within the Tablet Market
5.4.1 Case Study: ARM
Figure 5.3: ARM Mobile Platform
5.3.2 Case Study: Broadcom
Table 5.1: Tablet Market Subsets
5.4 Conclusion
Glossary
TOP
価格表 単位:英ポンド
| シングルユーザーPDF | 1750 |
| マルチユーザライセンスPDF (5ユーザまで利用可) | 2500 |
| 企業内利用ライセンス | 3750 |
※マルチユーザーライセンスPDFまたは企業内利用ライセンスをご購入いただいた場合には
ハードコピーをプラス190ポンド/1冊でご購入いただけます。
