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タブレットとハイブリッド型タブレット市場展望 2014-2018年 

Tablets & Hybrids: Market Prospects

2014-2018

 

出版社 出版年月価格 ページ数
Juniper Research
ジュニパーリサーチ社
2014年3月お問い合わせください 47

サマリー

この調査レポートは、世界のタブレットと新たなモバイルジャンルであるハイブリッド型機器市場を調査し、ハイブリッド型タブレット(ハイブリッドタブレット)市場予測や技術動向分析、新しいシナリオベースのOS予測などを掲載しています。

Overview

  • New Tablet Hybrid Forecasts
  • Technological Trend Analysis
  • New Scenario-based OS Forecasts

Juniper’s new market prospects report provides an essential guide to the Tablets market and the emerging mobile genre, Hybrids. The Hybrid is, essentially, a Tablet designed to be used with an accessory such as a keyboard or gaming control, thereby increasing specific functionality.

This detailed market intelligence report provides a thorough examination of the tablets market, delivering strategic analysis and key regional forecasts.  It also provides a comparative analysis of the recent technology developments for Tablets and Hybrids. An accompanying IFxl (Interactive Forecast Excel) is also available offering what-if analysis, granular market forecasts and a set of regional and sector analysis tools.

Key Features of the Report

Market Forecasts

The report offers a full forecast suite with extensive breakdowns for the following areas:

  • Tablets & Hybrid Installed Base Forecasts.
  • Tablets & Hybrid Shipment Forecasts.
  • Tablets & Hybrid Market Value and Average Selling Price Forecast.
  • Tablet Vendor Forecasts – Apple, ASUS, Lenovo, Samsung, Sony, Other.
  •  
  • Tablet Connectivity Forecasts – Wi-Fi and Cellular.
  • •    Scenario Based Tablet OS Forecasts – iOS, Android, Windows Based, HTML 5 Based, Other.
  • •    Tablet Market Concentration.


New Hybrid Device Granulation

The Hybrid device has emerged as a device that fulfils the grey area between the mobility of a tablet and the functionality of an Ultrabook. This device, although small in terms of market share, will be a high value market segment targeting an affluent demographic.

Value Chain & Vendor Assessment

The report provides a strategic assessment of the players in the post-legacy value chain and give recommendations of the methods that could be employed to ensure a good level of profitability. It evaluates and forecasts key players within the tablets industry, considering their relative success and provides a comparative analysis.

Tablets & Hybrids IFxl 2014-2018

Juniper Research’s highly granular IFxls enable clients to manipulate Juniper’s forecast data and charts to test their own assumptions, perform what-if analysis; and compare select markets side by side in customised charts and tables. IFxls greatly increase clients’ ability both to understand a particular market and to integrate their own views into the model.

The Tablets & Hybrids IFxl contains 33 tables and over 1,750 Data Points, providing additional market data and country level breakdowns for the following key markets: Canada, China, Germany Japan, South Korea, UK and US.

Companies Referenced

Amazon, Apple, Archos, ARM, ASUS, BlackBerry, Carphone Warehouse, Carrefour, Dell, Ericsson, Freescale Semiconductor, Google, Huawei, Intel, Layar, Lenovo, Marvel Semiconductor, MediaTek, Microsoft, Nokia, NVIDIA, Occipital, Qualcomm, Razer, Samsung, Sony, Synaptics, Tesco, Texas Instruments, Walmart.

Extra Info

◊8 Key Regions include: North America; Latin America; Western Europe; Central & Eastern Europe; Far East & China; Indian Subcontinent; Rest of Asia Pacific and Africa & Middle East.

Key Questions

  • How could the Tablet and Ultrabook markets merge into a new Hybrid category?
  • What factors will determine the future for Hybrids?
  • Will the Hybrid device win a place in the consumer’s ecosystem?
  • What key technological trends are shaping the Tablets market today?
  • What will the size of the Tablets market be in 5 years' time in terms of shipments, connectivity and market value?
  • Which regions offer the highest value opportunities for vendors going forward?
  • What is the regional adoption and market value for Hybrid devices?


目次

Table of Contents

Executive Summary

1. Post-Legacy Devices

1.1 Beyond Desktop
Figure 1.1: Selection of Connected Devices Including the Post-Legacy Device Ecosystem-Connectivity and Portability
1.1.1 The Tablet
Figure 1.2 Key Adopted Functionalities of the Tablet
i. Juniper’s Definition of Tablet
Figure 1.3 Selection of Tablets Released 2012-2013
1.1.2 Hybrids
i. Razer Edge Tablet
Figure 1.4: Razer Games Tablet’s 3 Operating Modes
ii Surface Pro 2
Figure 1.5
iii. ASUS Transformer
Figure 1.6: ASUS Transformer Demonstrating its Ability of the Device to Change Functions
iv. Convertible Notebooks
Figure 1.7: Examples of Convertible Notebooks
1.2 Hybrid Heritage
Figure 1.8: Representation of the 5 Main Devices in the Post-Legacy Ecosystem
1.3 Post-Legacy Value Chain
Figure 1.9: Tablet and Hybrid Value Chain
1.4 Strategic Assessment of The Post?Legacy Value Chain Players
1.4.1 Mobile Network Operators
i. Multi-Device Plans
1.4.2 Retailers
i. Case Study: Tesco Hudl
Figure 1.10: The Tesco Hudl Tablet
1.4.3 Device Vendors
1.4.4 Hardware Vendors and OS Developers
i. Full Players
Figure 1.11: Examples of Full Players in Both the Hardware Vendor and Software Development Markets
ii. Partial Players
Figure 1.12: Examples of Partial Players
iii. Ad Hoc Players

2. Hardware and Software Trends

2.1 CPU
2.1.1 Processor Clock Speed
Figure 2.1 & Table 2.1: Selected Tablet Models Split by CPU Speed (GHz)
2.1.2 Cores
Figure 2.2 & Table 2.2: Selected Tablet Models Split by Number of Cores
2.1.3 Case Study: ARM Holdings
2.2 Flash Memory
Figure 2.3 & Table 2.3: Selected Tablet Models Split by Flash Memory Installed on Largest Model
i. Flash Memory and Expansion Cards
2.3 Camera
Figure 2.4 & Table 2.4: Selected Tablet Models Split by Primary Camera MP
2.3.1 Camera and AR
a. Case Study: Structure 3D Scanner
Figure 2.5: A Screenshot of the Structure Scanner’s Promotional Video
2.4 Connectivity
Figure 2.6 & Table 2.5: Selected Tablet Models Split by Inclusion of Cellular Connectivity
2.5 OS (Operating System)
Figure 2.7 & Table 2.6: Selected Tablet Models Split by OS
i. Case Study: Tizen
Figure 2.8: The Tizen Tablet
2.6 Display
Figure 2.9: Example of 7 Inch and 10 Inch Tablets
Figure 2.10 & Table 2.7: Selected Tablet Models Split by Display Category
2.6.1 Touchscreen
Figure 2.11: Resistive Touchscreen Technology
Figure 2.12: Capacitive Touchscreen Technology
2.6.2 Retina Like Displays
Figure 2.13 & Table 2.8: Selected Tablet Models Split by Whether the Display Could be Considered Retina at 33cm from the Users Eyes

3. Tablets Market Forecasts

3.1 Methodology
Figure 3.1: Tablet Device Forecast Methodology
3.2 Global Shipments
Figure 3.2 & Table 3.1: Global Tablet Shipments (m) Split by 8 Key Regions 2013-2018
3.3 Global Installed Base
Figure 3.3 & Table 3.2: Global Tablet Installed Base (m) Split by 8 Key Regions 2013-2018
3.4 Tablet Vendor Forecasts
Figure 3.4 & Table 3.3: Global Tablet Shipments (m) Split by Vendor 2013-2018
3.5 Market Concentration
Table 3.4: HHI of the Global Tablet Vendor Market 2013-2018
3.6 Global OS Shipments
3.6.1 Standard Scenario
Figure 3.5 & Table 3.5: Global Tablet Shipments (m) Split by Operating System Standard Scenario 2013-2018
3.6.2 High Uptake Scenario
Figure 3.6 & Table 3.6: Global Tablet Shipments (m) Split by Operating System High Uptake Scenario 2013-2018
3.6.3 Low Uptake Scenario
Figure 3.7 & Table 3.7: Global Tablet Shipments (m) Split by Operating System Low Uptake Scenario 2013-2018
3.7 Tablet Average Selling Price
Figure 3.8 & Table 3.8: Average Tablet ASP ($) Split by 8 Key Regions 2013-2018
3.8 Tablet Market Value
Figure 3.9 & Table 3.9: Tablet Total Market Value ($m) Split by 8 Key Regions 2013-2018
3.9 Tablet Display Size
3.9.1 7 Inch Display Tablet
Figure 3.10 & Table 3.10: Global Tablet Shipments (m) with a Display of 7-8 Inches Split by 8 Key Regions 2013-2018
3.9.2 10 Inch Display Tablets
Figure 3.11 & Table 3.11: Global Tablet Shipments (m) with a Display of 8.1 Inches and Above Split by 8 Key Regions 2013-2018
3.10 Tablet Cellular Connectivity
Figure 3.12 & Table 3.12: Tablet Shipments (m) with Cellular Connectivity Split by 8 Key Regions 2013-2018

4. Hybrid Market Forecasts

4.1 Methodology
Figure 4.1: Hybrid Device Methodology
4.2 Global Shipments
Figure 4.2 & Table 4.1: Global Hybrid Shipments (m) Split by 8 Key Regions 2013-2018
4.2 Global Installed Base
Figure 4.3 & Table 4.2: Global Hybrid Installed Base (m) Split by 8 Key Regions 2013-2018
4.3 Hybrid Average Selling Price
Figure 4.4 & Table 4.3: Hybrid ASP ($) Split by 8 Key Regions 2013-2018
4.4 Hybrid Market Value
Figure 4.5 & Table 4.4: Hybrid Market Value ($m) Split by 8 Key Regions 2013-2018

 

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プレスリリース

[プレスリリース原文]

Press Release: Tablet Hybrid Device Shipments to Approach 50 Million Globally by 2018, finds Juniper Research

Tablet Hybrids combine the mobility of a tablet with the functionality of an Ultrabook

Hampshire, UK – 25th March 2014: New findings from leading hi-tech analysts, Juniper Research, reveal that Tablet Hybrid devices will ship nearly 50 million units by 2018, rising from an estimated 9.5 million in 2013. Tablet Hybrids are designed to achieve additional or improved tablet functionality through the use of accessories, or can be in the form of an Ultrabook that can have the screen removed to perform as a slate.

Targeting the Hybrid Demographic

The new report, Tablets & Hybrids: Market Prospects 2014-2018, observed that the tablet market is becoming increasingly diverse as new form factors emerge. This small scale evolution in the grey area between the Tablet and Ultrabook market is extremely appealing to a niche demographic, mostly business users and gamers. These demographics are also the most able and willing to spend on new devices. The latest Galaxy Tab-Pro is an example of such a proposition - a business-friendly tablet together with a dedicated keyboard and mouse.

Tablets for Education

Meanwhile, in the mainstream Tablet market, the significant drop in the price of Tablets has meant that several governments and schools are now providing students with either free or subsidised tablets. Schemes include the government of Thailand’s One Tablet PC per Child policy or the Aakash tablets subsidised by the Indian government.

Consequently, the tablet is now seen also as an educational tool in certain markets. It is also perhaps indicative that the future of education is more towards research and interactive programmes.

Other key findings include:

  • Hybrid ASP will remain stable over the forecast period due to the more affluent demographics.
  • Retailers are increasingly launching low cost tablets as a gateway to their online services via widgets and pre-installed features.

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