目次
価格・ご注文についてこの調査レポートは、スマートフォン市場を詳細に調査・分析し、2015年までの市場予測を掲載しています。
主な掲載内容 (目次より抜粋)
- 市場成長促進要因と阻害要因
- 戦略と関連企業情報
- 出荷台数と予測
- OS、構成部品、今後の技術
Overview
- Impact assessment of new entrants to the smartphone market
- Paired Comparison Analysis of over a dozen smartphone players
- Extensive Forecasting Suite covering new technologies such as 3D phones, NFC phones and other key opportunities.
This in depth examination of the Smartphone market provides vital analysis for all players wishing to maximise revenues in this rapidly evolving marketplace. The report includes an extensive market sizing and forecasting suite, including regional subscribers, data usage and traffic volumes up until 2015.
Key forecasts include: the value and number of smartphones shipped, Video calling users, as well as data traffic levels over smartphones for the next five years. The report also forecasts average smartphone selling prices and includes subscriber forecasts split by various criteria including : Incumbent handset manufacturer, Manufacturers with closed operating systems, New entrant - consumer electronics players. Furthermore, it provides forecasts for the Number of NFC and 3D enabled Smartphones as well as projecting the prospects of key operating systems over the next five years.
The strategies of selected Smartphone handset manufacturers, as well the challenges and threats that they face are examined and a paired comparison analysis is provided assessing the strength of various handset players according to several criteria including content strategy, design, and technical innovation.
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Executive Summary
ES1 Development of the Smartphone Market
ES2 Trends
ES3 Hardware Trends
ES4 Routes to Market
ES4.1Carrier Relationships
ES4.2 The Direct Sales Channel
ES5 Industry Directions
ES5.1 New Device Categories
ES6 Market Opportunities
ES7 Market Challenges
Table ES1: Smartphone Market, Drivers and Constraints
ES8 Forecasts
ES8.1 Smartphone Shipments
Figure ES1: Annual Smartphone Shipments (m) Split by 8 Key Regions 2010-2015
Table ES2: Annual Smartphone Shipments (m) Split by 8 Key Regions 2010-2015
ES 8.2 Outlook for Smartphone Pricing
ES8.3 Smartphone Data Use
Figure ES2: Total Data Usage Per Annum (PB) Split by 8 Key Regions 2010-2015
Table ES3: Total Data Usage Per Annum (PB) Split by 8 Key Regions 2010-2015
ES9 Recommendations
ES10 Conclusion
1. Smartphones- Drivers and Inhibitors
1.1 Introduction
1.2 Current Status
1.3 The Smartphone User
1.3.1 Early Technology Adopters
1.3.2 Smartphones Now Appeal To All Generations
1.4 Smartphone Market Growth
1.5 A Host of Smartphone Features
1.5.1 Standard Smartphone Features
1.5.2 Advanced Smartphone Features
1.6 Smartphone Definition
1.7 Handset/Computer Manufacturers’ Paths Align
1.7.1 Convergence
1.7.2 The Demise of the Application-Specific Device?
i. The “No Frills” Handset
1.8 Hardware Differentiation
1.9 Trends
1.10 Commoditisation
Figure 1.1: Commoditisation the Smartphone Market
1.11 Vertical Integration
1.11.1 Vertical Cooperation
1.12 Software Trends
1.12.1 Cloud
Figure 1.2: Processing & Data Storage in the Cloud
1.13 Hardware Trends
Figure 1.3: Samsung Projector Phone
1.14 Touch Screens, Batteries and Displays
1.15 The Operating System
1.16 The User Interface
1.16.1 Design and Form Factor
Figure 1.4: HTC HD mini
1.17 NFC Enabled Smartphones
1.18 3D Enabled Smartphones
1.18.1 The Development of 3D Smartphones
1.19 Looking to the Future
Figure 1.5: Nokia’s ‘morph’ Concept Mobile Device
1.19.1 Future Handset Development Options
1.19.2 Concept Phones
Figure 1.6: Concept Phones: Apple, Nokia, Sony Ericsson, QuartzTele, Bracelet Phone,
BenQ/ Siemens Snake Phone, Glass Phones
1.20 Impact of Smartphone Success on the Communications Market
1.20.1 Increasing Mobile Data Volumes
1.21 Routes to Market
1.21.1 Carrier Relationships
1.21.2 The Direct Sales Channel
Figure 1.7: Google’s Nexus One
1.22 Industry Directions
1.22.1 New Device Categories
1.22.2 The Tablet
1.23 Handset and Content Ecosystems
1.23.1 OTA Downloads
1.23.2 The Rise of Enterprise Apps
1.23.3 The First App Stores
i. Handango
ii. PocketGear
iii GetJar
1.24 The iPhone and The App Store
1.25 The Impact of The App Store
1.25.1 Industry Reaction to The iPhone/App Store
1.26 The Industry Response
Table 1.1: App Store Launches, July 2008 Onwards
1.27 Market Opportunities
1.28 Market Challenges
Table 1.2: Smartphone Market, Drivers and Constraints
1.29 Conclusion
2. Strategies and Players
2.1 Introduction
2.2 Categorising the Players
2.2.1 Incumbents with Legacy Handset Design
i. Nokia and Samsung Hold Their Own
ii. Sony Ericsson, Motorola, Palm
iii. Nokia Intel Hook Up
2.3 New Entrants, Advanced Strategies
2.3.1 Apple
2.3.2 Google
i. Android
ii. Moves Towards Hardware
iii. Google Strategy Starts with Search
2.4 New Entrants Consumer Electronics Players
2.4.1 Consumer Electronics Players’ Motivations
2.4.2 New Entrant Prospects
2.4.3 The Challenges Faced by Consumer Electronics Players
2.5 Market Developments
2.5.1 Market Trends
2.6 Players’ Strategic Options
Table 2.1: Smartphone Manufacturers, Strategic Options, Challenges and Threats
2.6.1 Winners and Losers
2.7 Company Briefs
2.7.1 Motorola
Table 2.2: Motorola Company Brief
Corporate
Shipments
Operating System and Handset Portfolio
Motorola Strategic Focus
2.7.2 Company Brief: Apple
Table 2.3: Apple Company Brief
Corporate
Shipments
Operating System
Apple Strategic Focus
2.7.3 Company Brief: Nokia
Table 2.4 Nokia Company Brief
Corporate
Shipments
OS and Handsets
Nokia Strategic Directions
2.7.4 Company Brief: RIM
Table 2.5: RIM Company Brief
Corporate
Shipments
OS and Handsets
RIM Strategic Focus
2.7.5 Company Brief: Samsung
Table 2.6: Samsung Company Brief
Corporate
Shipments
Operating System and Handsets
Samsung Strategic Focus
2.7.6 Company Brief: Sony Ericsson
Table 2.7 Sony Ericsson Company Brief
Corporate
Shipments
Operating System and Handsets
Sony Ericsson Strategic Focus
2.7.7 Company Brief: HTC
Table 2.8: HTC Company Brief
Corporate
Shipments
Handsets and Operating System
HTC Strategic Focus
2.7.8 Company Brief: LG Electronics
Table 2.9: LG Electronics Company Brief
Corporate
Shipments
Operating System and Handsets
LG Electronics Strategic Initiatives
2.7.9 Company Brief: ZTE
Table 2.10: ZTE Company Brief
Corporate
Shipments
Handsets and OS
ZTE Strategic Focus
2.7.10 Company Brief: Palm
Table 2.11: Palm Company Brief
Corporate
Shipments
Operating System and Handsets
Palm Strategic Focus
2.8 Paired Comparisons
2.8.1 Paired Comparisons Methodology
Table 2.12 Assessment Criteria Smartphone Manufacturers
Figure: 2.1: Paired Comparison: Assessment Criteria
Figure: 2.2: Paired Comparison: Smartphone Competitor Positions
2.9 Conclusion
3. Shipments and Forecasts
3.1 Introduction
3.1.1 Approach and Assumptions
Figure 3.1: Smartphone Market Forecasts Methodology
3.2 Mobile Handset Shipments
Figure 3.2: Handsets Installed Base (m) Split by 8 Key Regions 2010-2015
Table 3.1: Handsets Installed Base (m) Split by 8 Key Regions 2010-2015
3.2.1 Handset Shipments by Region
Figure 3.3: Global Annual Handset Shipments (m) Split by 8 Key Regions 2010-2015
3.2.2 Smartphones as a Proportion of the Mobile Handset Market
Table 3.2: Percentage of New Handsets that are Smartphones Split by 8 Key Regions
2010-2015
Figure 3.4: Annual Smartphone Shipments (m) Split by 8 Key Regions 2010-2015
Table 3.3: Annual Smartphone Shipments (m) Split by 8 Key Regions 2010-2015
3.3 The Future of Smartphone Pricing
Figure 3.5: Smartphone Average Selling Price ($) Split by 8 Key Regions 2010-2015
Table 3.4: Smartphone Average Selling Price ($) Split by 8 Key Regions 2010-2015
3.3.1 Smartphone Shipment Values
Figure 3.6: Value of Annual Smartphone Shipments ($m) Split by 8 Key Regions 2010-2015
Table 3.5: Value of Annual Smartphone Shipments ($m) Split by 8 Key Regions 2010-2015
3.4 Forecasts by Handset Manufacturer Category
Figure 3.7: Smartphone Forecasts ($m) Split by Manufacturer Category 2010-2015
Table 3.6: Smartphone Forecasts ($m) Split by Manufacturer Category 2010-2015
3.5 Smartphone Shipments by Handset Manufacturer’s Geographic
Origin
Figure 3.8: Smartphone Shipments (m) by Geographical Origin of Smartphone
Manufacturer Split by Asia Pacific Region, Western Europe & North American Region
2010-2015
Table 3.7: Smartphone Shipments (m) by Geographical Origin of Smartphone Manufacturer
Split by Asia Pacific Region, Western Europe & North American Region 2010-2015
3.6 Smartphone Data Usage Forecasts
Figure 3.9: Smartphone Data Usage Methodology
Figure 3.10: Total Data Usage Per Annum (PB) Split by 8 Key Regions 2010-2015
Table 3.8: Total Data Usage Per Annum (PB) Split by 8 Key Regions 2010-2015
3.7 Video Calls over Smartphones- Forecasts
Figure 3.11: Smartphone Video Call Methodology
3.7.1 Smartphone Video Call Users
Figure 3.12: Total Number of Smartphone Users making Video Calls (m), Split by 8 Key
Regions 2010-2015
Table 3.9: Total Number of Smartphone Users making Video Calls (m), Split by 8 Key
Regions 2010-2015
3.7.2 Mobile Video Call Data Traffic
Figure 3.13: Total Mobile Video Data Traffic (PB) Split by 8 Key Regions 2010-2015
Table 3.10: Total Mobile Video Data Traffic (PB) Split by 8 Key Regions 2010-2015
3.8 Conclusion
4. Operating Systems, Components and Future Technologies
4.1 Introduction
4.2 The Operating System
4.2.1 Defining the Operating System
Figure 4.1: How Does the OS Fit into a Mobile Phone?
4.3 Types of Proprietary OS
4.3.1 Development of the Mobile OS
4.4 Outlook for the Mobile Operating Systems
4.5 Market Developments - Mobile Operating Systems
4.5.1 Apples Advantage
4.5.2 Android Sees Rapid Take Up
4.5.3 Symbian Hold On
4.5.4 RIM Keeps Abreast of the Market
4.5.5 Windows Mobile 7 . High Hopes
4.5.6 Palm OS- Up to HP
4.6 Smartphone Operating Systems- Forecasts
Figure 4.2: Annual Smartphone Shipments Worldwide (m) Split by Operating System 2010-
2015
Table 4.1: Annual Smartphone Shipments Worldwide (m) Split by Operating System 2010-
2015
4.7 Smartphone Operating Systems- Player Case Studies
4.7.1 RIM and the BlackBerry OS
Figure 4.3: BlackBerry Curve 8900
i. BlackBerry Exchange Server
Figure 4.4: Diagrammatic Representation of BlackBerry Security
4.7.2 Symbian
i. Recent Developments
4.7.3 Windows Mobile Operating System
4.7.4 iPhone
4.7.5 Android
Figure 4.5: Android Development Framework
4.8 Smartphone Components
4.8.1 Display
i. Types of Display
4.9 Touchscreens
4.9.1 Case Study Brief, Screen Technology: Synaptics
i. Overview
ii. Future Developments
4.10 Chipsets
4.10.1 Overview
4.10.2 Intel’s Smartphone Specific Chip
4.10.3 Case Study Brief- Chipsets: ARM
4.11 NFC, 3D and Projector Smartphones
4.11.1 NFC, 3D Smartphone Forecasts
4.11.2 NFC
4.11.3 NFC Enabled Smartphones Forecasts
Figure 4.6: Smartphone Forecasts: Installed Base with NFC Capability (m) Split by 8 Key
Regions 2010-2015
Table 4.2: Smartphone Forecasts: Installed Base with NFC Capability (m) Split by 8 Key
Regions 2010-2015
4.12 3D Enabled Smartphones
4.12.1 3D Enabled Smartphones Forecasts
Figure 4.7: Smartphone Forecasts: Installed Base with 3D Capability (m) Split by 8 Key
Regions 2010-2015
Table 4.3: Smartphone Forecasts: Installed Base with 3D Capability (m) Split by 8 Key
Regions 2010-2015
4.13 Battery Technology
4.13.1 Phase Change Material
4.14 Conclusion
Glossary
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