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スマートフォン市場 2015-2020年: 動向、シェア、予測

Smartphone Markets

Trends, Shares & Forecasts 2015-2020

 

出版社 出版年月電子版価格
Juniper Research
ジュニパーリサーチ社
2015年12月GBP2,990
企業ライセンス(PPT+MS Excel)

サマリー

この調査レポートは、世界のスマートフォン市場を調査し、製品市場や製品関連企業、主要スマートフォンセグメントの市場規模と成長に関する市場予測など、世界のスマートフォン市場を詳細に分析・解説しています。

このレポートでは調査対象スマートフォンを下記5種類の価格帯に分類しています。

  1. 超高価(ウルトラプレミアム)
  2. 高価(プレミアム)
  3. スタンダード
  4. 低価格
  5. 超低価格

予測は下記毎に行っています。

  • スマートフォンのインストールベース - 地域別&国別
  • スマートフォンの出荷数 - 地域別&国別
  • スマートフォンの普及率 - 地域別&国別
  • 世界のOS予測
    • iOS
    • Android
    • BlackBerry
    • Windows
    • その他
  • 世界のスマートフォンベンダ予測
    • Apple
    • Asus
    • BlackBerry
    • Huawei
    • Lenovo
    • Microsoft
    • Samsung
    • Sony
    • Xiaomi
    • ZTE
    • その他
  • スマートフォンの平均販売価格 - 地域別
  • スマートフォンの市場金額 - 地域別
  • 4G LTE スマートフォン出荷数 - 地域別&国別

Overview

Juniper’s Smartphone Markets research provides end-to-end analysis of this fast-changing sector. The research service, which includes regular quarterly updates, is a must-have for players across the value chain.

Our smartphone market research offers unrivalled insights into the market, offering a detailed and timely examination of the product landscape, its key players, and a full suite of forecast data for the size and growth of key smartphone market segments.
This research includes:

  • Market Appraisal (PPT)
  • 5 Year Market Sizing & Forecast spreadsheet (Excel).

Key Features

  • Comprehensive guide to the Smartphone Market, offering strategic insights and future trend analysis.
  • Projections for the size and growth of the smartphone market based on five price bands:
    • Ultra-Premium
    • Premium
    • Standard
    • Economy
    • Ultra-Economy
  • Presents a systematic evaluation of the methodology behind smartphone adoption, service pricing, and market share.
  • Benchmark industry forecasts for size and growth of the smartphones market.

Key Questions

  1. What is the smartphone take-up each year, by key country and region?
  2. What are the important trends in the smartphone market, and what do they mean for its future?
  3. Who are the key players within the smartphone market and how are they performing?
  4. What will be the relative levels of growth across smartphone price bands?
  5. What are the likely shipment levels achievable by region for the different smartphone price bands?

Companies Referenced

Apple, BlackBerry, HTC, Huawei, LG, Lenovo, Micromax, Qualcomm, Samsung, Sony Mobile, Xiaomi.

Data & Interactive Forecast

Forecast suite includes:
  • Data splits for 8 key regions and 29 country level splits for the following territories:
Australia Italy Saudi Arabia
Brazil Japan Singapore
Canada Kenya South Africa
China Malaysia South Korea
Denmark Mexico Spain
Egypt Norway Sweden
France Philippines Turkey
Germany Poland UK
India Portugal US
Israel Russia  
  • Regional data splits by:
    • Price Band: Ultra-Premium, Premium, Standard, Economy & Ultra-Economy
    • Interface: Hard-Key-Only; Dual-Interface; & Touchscreen-Only
    • Operating System: Android, iOS & Others
  • Scenario tool allowing user the ability to test their own market assumptions with Juniper’s data for 15 different metrics.
  • Access to the full set of forecast data of more than 50 unique tables and 3,500 datapoints.

Juniper Research’s highly granular interactive Excels (IFxls) enable clients to manipulate Juniper’s forecast data and charts to test their own assumptions by using the Interactive Scenario Tool, and compare select markets and sectors side by side in customised charts and tables.

 



目次

Our Mobile Devices research is built on a robust and reliable methodology, combining extensive in-house databases with primary and secondary research – all analysed and interpreted by an experienced team of full time Analysts.
Juniper’s industry leading Excel and PowerPoint guide to Smartphone Markets gives the most detailed analysis of the sector to date, offering unrivalled insights and a full suite of market data.
This latest industry intelligence report categorises the smartphone market into five price bands:

  • Ultra-Premium
  • Premium
  • Standard
  • Economy
  • Ultra-Economy

Our latest Smartphones forecast suite provides an extensive breakdown for the following areas:

  • Smartphone Installed Base, Split by region and country
  • Smartphone Shipments, Split by region and country
  • Smartphone Penetration, Split by region and country
  • Global Operating System Forecasts:
    • iOS
    • Android
    • BlackBerry
    • Windows
    • Others
  • Global Smartphone Vendor Forecasts:
    • Apple
    • Asus
    • BlackBerry
    • Huawei
    • Lenovo
    • Microsoft
    • Samsung
    • Sony
    • Xiaomi
    • ZTE
    • Others
  • Smartphone Average Selling Price, Split by region
  • Smartphone Market Value, Split by region
  • 4G LTE Smartphone Shipments, Split by region and country

 

 

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