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スマートホームのエコシステムとモノのインターネット (IoT) 2015-2020年:戦略と予測

Smart Home Ecosystems & the Internet of Things

Strategies & Forecasts 2015-2020

 

出版社 出版年月電子媒体価格
Juniper Research
ジュニパーリサーチ社
2015年10月GBP3,970
完全版(PDF+Excel+PPT)

サマリー

この調査レポートは、世界のスマートホーム市場を詳細に調査・分析し、関連機器や技術、企業に関する情報や2020年までの予測結果などを掲載しています。

主な掲載内容

  • 新規参入、大手企業、その他の関連企業の視点からのマルチセグメントの戦略評価と強み・弱み・ビジネスチャンス
  • ビジネスモデルとスマートホーム規格の分析
  • 今後の垂直市場の地域別評価
  • 市場統合影響ととエコシステムの今後の発展を調査
  • 下記スマートホーム垂直市場の導入と支出の5年予測
    • ネット対応エンターテインメント
    • ホームオートメーション
    • スマートメータ
    • 電子医療(デジタルヘルス)
    • コネクテッドカー
  • スマートホームのバリューチェーンにある主要企業とのインタビュー

Overview

Juniper Research's innovative and market-leading research on key vertical markets continues its exploration of how the concept of the Internet of Things (IoT) can be brought into the connected home to unleash powerful smart home services.

The research provides invaluable insight into understanding the smart home market, and how the development of services, technologies and ecosystems are likely to drive this segment towards mass adoption.

Key Features

  • Multi-segment strategic assessment, examining strengths, weaknesses and opportunities from the perspective of start-ups, ‘big brands’ and other players
  • Business model and smart home technology standards analysis
  • Regional evaluation of market verticals’ prospects
  • Investigates the impact of market consolidation and future ecosystem development
  • 5 exclusive forecast chapters evaluate adoption and spend across the following smart home verticals:
    • Connected Entertainment
    • Home Automation
    • Smart Metering
    • Digital Health
    • Connected Cars
  • Interviews with leading players across the value chain, including:
    • AllSeen Alliance
    • Bluetooth SIG
    • Essence Group
    • Nest
    • Wi-Fi Alliance
    • Wink
    • ZigBee Alliance
    • Zonoff

Key Questions

  1. Which smart home segment will generate the most revenue to 2020?
  2. How are the key strategies that stakeholders can apply to speed market traction?
  3. How do the prospects for smart home services vary by region?
  4. How is the smart home landscape developing?
  5. To what extent does the market remain fragmented?

Companies Referenced

Interviewed: AllSeen Alliance, Bluetooth SIG (Special Interest Group), Essence Group, Nest Labs, Wi-Fi Alliance, Wink, ZigBee Alliance, Zonoff. 

Profiled: Alphabet, Amazon, Amdocs, Apple, AT&T, Belkin, Control4, DT (Deutsche Telekom), Microsoft, Samsung, Wink, Zonoff.

Case Studied: Alphabet/Google, Amazon, Apple, DT (Deutsche Telekom), Essence Group, Oomi, Samsung, Target, Wink.

Mentioned: 3GPP, A1 Telekom, ADT, Alere, AlertMe, Alibaba, American Family Insurance, ANSI, Apptix, ARM, Arris Group, ASUS, ATIS, Austin Energy, BBF (the Broadband Forum), BendBroadband, BioTelemetry, BlackBerry, Blue Origin, BMW, Bose, British Gas , BT, CableLabs, Centrica, Cisco, Claro, Comcast, Connected Health, Connectsense, Creston, CUBE.ITG, DeepMind, Deezer, Dell, DirecTV, D-Link, DLNA (Digital Living Network Alliance), Dropcam, Dynix, eCardio, ecobee, Eircom, Elgato, Elisa, EMI Group, ESPN, ETSI, Extra Vegetables, Facebook, Finder Online, Foxconn, GE (General Electric), Gigaom. Green Mountain Energy, GSF Telecom Holdings, HBO (Home Box Office), Healthrageous, HGF (HomeGrid Forum), HGI (Home Gateway Initiative), Home Depot, HomePlug Alliance, HomePNA Alliance, Honda, Honeywell, Huawei, Hulu, IEC (International Electrotechnical Commission), IEEE (Institute of Electrical and Electronics Engineers), IFTTT, IHhome, Infinite Energy, Insteon, Intel, ISO (International Standards Organization), ITU, J D Edwards, Jarden Corporation, Jawbone, Kwikset, Last.fm, Leaf, Leap Wireless, Lenovo, LG, Liberty Mutual Insurance, LifeWatch, Linksys, Lockheed, LoveFilm, Lutron, Marvell, Mercedes, Metaio, Miele, MobilTel, Motorola, Motorola, National Grid, Netflix, New Jersey Natural Gas, NII Holdings, Nokia, NRG, NTT, ONO, Open Interconnected Consortium, OSGi Alliance, OSRAM, Packet Video, Panasonic, Pebble, Philips, Pioneer, Qualcomm, Quanta Computer, Quirky, Rdio, ReachLocal, Reliance, Reliant, Revolv, Rex Services, Rogers, RomTelecom, Sandvine, Savant, Schlage, Sigma Designs, Silicon Labs, Silvermedia, Sky, SmartThings, SMBLive, Somfy, Sonos, Sony, Southern California Edison, Spotify, Sprint, Staples, Sub Zero, TeleComputing, Telefonica, Telkom SA, Texas Instruments, T-Mobile, TP Vision, ULE Alliance, Universal Music Group, UPnP Forum, Verizon, VimpelCom, Vodafone, Walmart, Warner Music Group, Western Digital, Withings, Wolf, Xiaomi, xkcd, Yale, Yamaha, YouTube, ZTE, Z-Wave Alliance.

Data & Interactive Forecast

Juniper Research’s highly granular interactive excels enable clients to manipulate Juniper’s forecast data and charts to test their own assumptions using the Interactive Scenario Tool; and compare select markets side by side in customised charts and tables. IFxls greatly increase clients’ ability to both understand a particular market and to integrate their own views into the model.

Forecast suite includes: •Regional splits for 8 key regions, as well as 12 country level data splits for:

  • Canada
  • China
  • Denmark
  • Germany
  • Japan
  • Norway
  • Portugal
  • Spain
  • Sweden
  • South Korea
  • UK
  • US

Segment splits for: ◦Smart Home Entertainment

  • Smart Home Monitoring & Automation Systems
  • Smart Metering
  • Digital Health
  • Connected Cars
  • Connected Home Appliances

Interactive Scenario Tool allowing users to manipulate Juniper’s data for 10 different metrics.
Access to the full set of forecast data of 87 tables and over 11,600 datapoints.



目次

1.  Market Trends & Competitive Landscape

Table of Contents

1.  A Smart Home in Development

1.1 Introduction ...................................................................................... 6
1.2 Definition .......................................................................................... 6
1.2.1 Smart Home Elements .................................................................. 6
1.3 The Smart Home & The Internet of Things .................................... 8
Figure 1.1: IoT Framework ................................................................................... 9
Figure 1.2: Juniper Smart Home Ecosystem ....................................................... 10
1.3.1 Services in the Smart Home ...................................................... 11
i. Smart Energy ................................................................................................... 11
ii. Connected Cars & Electric Vehicles ................................................................ 11
Figure 1.3: Honda Smart Home Concept ............................................................ 11
iii. Home Automation .......................................................................................... 11
Figure 1.4: Home Automation Concept ............................................................... 12
iv. Digital Health ................................................................................................. 12
Figure 1.5: Remote Health Monitoring ................................................................ 12
v. Connected Entertainment ............................................................................... 12
1.4 The Smart Home Market Today .................................................... 12
Figure 1.6: Juniper Phased Evolution: Smart Home ............................................ 13
1.4.1 Market Developments Since 2014 ............................................. 14
Table 1.7: Key Brand Activity .............................................................................. 14
Figure 1.8: Google Trends ‘Smart Home’ Interest over Time .............................. 15
Figure 1.9: The Open House .............................................................................. 18
iv. Case Study: Target ........................................................................................ 18
1.5 Key Trends, Drivers & Constraints .............................................. 19
Figure 1.10: Smart Home Drivers, Trends & Constraints .................................... 19
1.5.1 Technological ............................................................................. 20
1.5.2 Consumer .................................................................................... 20
1.5.3 Vendor ......................................................................................... 20

2.  The Smart Home Landscape

2.1 Introduction .................................................................................... 23
Figure 2.1: Smart Home Unit Price vs Perceived Usefulness Expectation .......... 24
2.2 The Start-Up Market ...................................................................... 24
2.2.1 Case Study: Oomi ....................................................................... 24
i. Strategic Assessment...................................................................................... 24
2.2.2 Case Study: Wink ....................................................................... 26
i. Strategic Assessment...................................................................................... 26
2.2.3 The Start-Up Strategy ................................................................. 27
2.3 ‘Big Brands’ ................................................................................... 28
2.3.1 Case Study: Apple ...................................................................... 29
i. Strategic Assessment...................................................................................... 29
2.3.2 Case Study: Alphabet/Google ................................................... 31
i. Strategic Assessment...................................................................................... 31
2.3.3 Case Study: Amazon .................................................................. 33
i. Strategic Assessment...................................................................................... 33
2.3.4 Case Study: Samsung ................................................................ 35
i. Strategic Assessment...................................................................................... 35
2.3.5 Big Brand Strategy ..................................................................... 36
Figure 2.2: The Standards War ........................................................................... 37
Figure 2.3: ‘Big Brand’ Smart Home Segment Coverage .................................... 37
2.4 A Question of Openness… ........................................................... 37
2.4.1 Case Study: Deutsche Telekom ................................................ 38
2.5 …And a Case for a Proprietary Approach ................................... 39
2.5.1 Case Study: Essence Group ...................................................... 39
2.5.2 An Operator Opportunity ........................................................... 40
2.6 Smart Home Market Segments – Key Regional Analysis .......... 40
2.6.1 Smart Home Entertainment........................................................ 40
Table 2.4: Juniper Competitive Web: Smart Home Entertainment....................... 41
2.6.2 Smart Metering ............................................................................ 41
Figure 2.5: Juniper Competitive Web: Smart Metering ........................................ 42
2.6.3 Home Monitoring & Smart Home Automation .......................... 43
Figure 2.6: Juniper Competitive Web: Home Monitoring & Smart Home
Automation ......................................................................................................... 43
2.6.4 Digital Health Prospects ............................................................. 44
2.6.5 Connected Vehicle Prospects ................................................... 45

3.  Smart Home Stakeholder Analysis

3.1 Introduction .................................................................................... 47
3.2 Vendor Matrix ................................................................................. 47
Table 3.1: Vendor Capability Assessment Criteria .............................................. 48
3.2.1 Limitations & Interpretation ....................................................... 49
3.3 Positioning Matrix Results ............................................................ 50
Table 3.2: Smart Home Stakeholder Positioning Matrix Table ............................ 50
Figure 3.3: Smart Home Stakeholder Positioning Matrix .................................... 51
3.3.1 Stakeholder Groupings .............................................................. 52
i. Summary ........................................................................................................ 52
ii. On Track Group.............................................................................................. 52
iii. Exceeding Expectations Group ...................................................................... 52
iv. Further Potential Group ................................................................................. 53
3.4 Smart Home Movers and Shakers ............................................... 55
3.4.1 Alphabet ...................................................................................... 57
i. Corporate Profile ............................................................................................. 57
Table 3.4: Alphabet: Key Financial Data ($bn) 2012-2014 ................................. 57
ii. Geographic Spread ........................................................................................ 57
iii. Key Clients & Strategic Partnerships ............................................................. 57
iv. Products and Services ................................................................................... 58
v. Juniper’s View: Key Strengths & Strategic Development Opportunities .......... 58
3.4.2 Amazon.com ............................................................................... 59
i. Corporate Profile ............................................................................................. 59
Table 3.5: Amazon: Key Financial Data ($bn) 2012-2014 .................................. 59
ii. Geographic Spread ........................................................................................ 59
iii. Key Clients & Strategic Partnerships ............................................................. 59
iv. Products and Services ................................................................................... 59
v. Juniper’s View: Key Strengths & Strategic Development Opportunities .......... 61
3.4.3 Amdocs ....................................................................................... 61
i. Corporate Profile ............................................................................................. 61
Figure 3.6: Amdocs: Key Financial Data ($m) 2012-2014 .................................. 61
ii. Geographic Spread ........................................................................................ 62
iii. Key Clients & Strategic Partnerships .............................................................. 62
iv. Products & Services ....................................................................................... 62
Figure 3.7: Amdocs M2M Solution ...................................................................... 62
v. Juniper’s View: Key Strengths & Strategic Development Opportunities ........... 62
3.4.4 Apple ............................................................................................ 63
i. Corporate Profile.............................................................................................. 63
Table 3.8: Apple: Key Financial Data ($bn) 2012-2014 ....................................... 63
ii. Geographic Spread ......................................................................................... 63
iii. Key Clients & Strategic Partnerships .............................................................. 63
iv. Products and Services ................................................................................... 64
v. Juniper’s View: Key Strengths & Strategic Development Opportunities ........... 65
3.4.5 AT&T ............................................................................................ 65
i. Corporate Profile.............................................................................................. 65
Figure 3.9: AT&T Key Financial Data ($bn) 2012-2014 ....................................... 66
ii. Geographic Spread ......................................................................................... 66
iii. Key Clients & Strategic Partnerships .............................................................. 66
iv. Products and Services ................................................................................... 66
v. Juniper’s View: Key Strengths & Strategic Development Opportunities ........... 67
3.4.6 Belkin ........................................................................................... 67
i. Corporate Profile.............................................................................................. 67
ii. Geographic Spread ......................................................................................... 68
iii. Key Clients & Strategic Partnerships .............................................................. 68
iv. Products and Services ................................................................................... 68
v. Juniper’s View: Key Strengths & Strategic Development Opportunities ........... 69
3.4.7 Control4 ....................................................................................... 69
i. Corporate Profile.............................................................................................. 69
Table 3.10: Control4: Key Financial Data ($m) 2012-2014 ................................. 69
ii. Geographic Spread ........................................................................................ 69
iii. Key Clients & Strategic Partnerships ............................................................. 69
iv. Products and Services ................................................................................... 70
v. Juniper’s View: Key Strengths & Strategic Development Opportunities .......... 70
3.4.8 Deutsche Telekom ...................................................................... 71
i. Corporate Profile ............................................................................................. 71
Table 3.11: Deutsche Telekom: Key Financial Data (€bn) 2012-2014 ................ 71
ii. Geographic Spread ........................................................................................ 71
iii. Key Clients & Strategic Partnerships ............................................................. 71
iv. Products and Services ................................................................................... 71
Figure 3.12: Deutsche Telekom Open Smart Home Platform ............................. 72
v. Juniper’s View: Key Strengths & Strategic Development Opportunities .......... 72
3.4.9 Microsoft Corporation ................................................................ 72
i. Corporate Profile ............................................................................................. 72
Table 3.13: Microsoft: Key Financial Data ($bn) 2013-2015 ............................... 73
ii. Geographic Spread ........................................................................................ 73
iii. Key Clients & Strategic Partnerships ............................................................. 73
iv. Products and Services ................................................................................... 73
Figure 3.14: Windows 10: UWP ......................................................................... 74
v. Juniper’s View: Key Strengths & Strategic Development Opportunities .......... 74
3.4.10 Samsung Electronics ............................................................... 75
i. Corporate Profile ............................................................................................. 75
Figure 3.15: Samsung Electronics: Key Financial Data ($bn) 2012-2014 ........... 75
ii. Geographic Spread ........................................................................................ 75
iii. Key Clients & Strategic Partnerships ............................................................. 75
iv. Products and Services ................................................................................... 76
v. Juniper’s View: Key Strengths & Development Opportunities .......................... 76
3.4.11 Wink ........................................................................................... 77
i. Corporate Profile.............................................................................................. 77
ii. Geographic Spread ......................................................................................... 77
iii. Key Clients & Strategic Partnerships .............................................................. 77
iv. Products and Services ................................................................................... 77
v. Juniper’s View: Key Strengths & Development Opportunities .......................... 78
3.4.12 Zonoff ......................................................................................... 78
i. Corporate Profile.............................................................................................. 78
ii. Geographic Spread ......................................................................................... 78
iii. Key Clients & Strategic Partnerships .............................................................. 79
iv. Products and Services ................................................................................... 79
v. Juniper’s View: Key Strengths & Development Opportunities .......................... 79

2.  Market Sizing & Forecasts

Table of Contents

1.  A Smart Home in Development

1.1 Introduction ...................................................................................... 4
1.2 Definition .......................................................................................... 4
1.2.1 Smart Home Elements .................................................................. 4
Figure 1.1: Juniper Smart Home Ecosystem ......................................................... 6
1.2.2 Services in the Smart Home ........................................................ 7
i. Smart Energy ..................................................................................................... 7
ii. Connected Cars & Electric Vehicles .................................................................. 7
Figure 1.2: Honda Smart Home Concept .............................................................. 7
iii. Home Automation ............................................................................................ 7
Figure 1.3: Home Automation Concept ................................................................. 8
iv. Digital Health ................................................................................................... 8
Figure 1.4: Remote Health Monitoring .................................................................. 8
v. Connected Entertainment ................................................................................. 8
1.3 The Smart Home Market Today ...................................................... 9
Figure 1.5: Figure 1.6: Juniper Phased Evolution: Smart Home ............................ 9

2.  Smart Home Forecast Summary

2.1 Introduction .................................................................................... 11
2.1.1 Changes since the Last Edition................................................. 11
i. Additions to Forecast Model ............................................................................. 11
ii. Changes to the Market Since Last Edition ....................................................... 11
2.2 Smart Home Segments.................................................................. 11
2.2.1 Devices ........................................................................................ 12
2.3 Forecast Summary – Smart Home Devices & Systems ............. 14
Figure & Table 2.1: Smart Home Devices & Systems (m), Split by Category 2015-
2020 .................................................................................................................. 14
2.4 Smart Home Forecast Summary – Service Revenues &
Hardware Spend .................................................................................. 15
Figure & Table 2.2: Smart Home Service Revenue & Hardware Spend ($m), Split
by Segment 2015-2020 ...................................................................................... 15

3.  Smart Home Entertainment Forecasts

3.1 Introduction .................................................................................... 17
3.2 Methodology & Assumptions ....................................................... 17
Figure 3.1: Smart Home Entertainment Methodology ......................................... 19
3.3 Market Overview ............................................................................ 20
3.4 Smart Home Entertainment – Devices ......................................... 21
Figure & Table 3.2: Smart Home Connected CE Devices, Split by 8 Key Regions
2015-2020 ......................................................................................................... 21
3.5 Smart Home Entertainment – Service Revenues ....................... 22
Figure & Table 3.3: Smart Home Entertainment Service Revenues ($m), Split by 8
Key Regions 2015-2020 ..................................................................................... 22

4.  Smart Metering Forecasts

4.1 Introduction .................................................................................... 24
4.2 Methodology & Assumptions ....................................................... 24
Figure 4.1: Smart Metering Methodology ........................................................... 25
4.3 Market Overview ............................................................................ 26
4.4 Smart Metering – Smart Meters .................................................... 28
Figure & Table 4.2: Installed Base of Smart Meters (m), Split by 8 Key Regions
2015-2020 .......................................................................................................... 28
4.5 Smart Metering – Service Revenues ............................................ 29
Figure & Table 4.3: Smart Metering Service Revenues ($m) Split by 8 Key
Regions 2015-2020 ............................................................................................ 29

5.  Smart Home Monitoring & Automation Forecasts

5.1 Introduction .................................................................................... 31
5.2 Market Overview ............................................................................ 31
5.3 Methodology & Assumptions ....................................................... 32
5.3.1 Smart Home Monitoring Services ............................................. 32
5.3.2 Smart Home Automation Hardware .......................................... 32
Figure 5.1: Smart Home Monitoring Services & Automation Hardware
Methodology ....................................................................................................... 33
5.4 Smart Home Monitoring & Automation – Smart Homes ............ 34
Figure & Table 5.2: Smart Homes Subscribing to Monitored Services or
Purchasing Automation Hardware (m), Split by 8 Key Regions 2015-2020 ......... 34
5.5 Smart Home Monitoring & Automation – Service Revenue &
Hardware Spend................................................................................... 35
Figure & Table 5.3: Smart Home Monitoring & Automation Service Revenue &
Hardware Spend ($m), Split by 8 Key Regions 2015-2020 ................................. 35

6.  Smart Home Digital Health Forecasts

6.1 Introduction .................................................................................... 37
6.2 Methodology & Assumptions ....................................................... 37
Figure 6.1: Smart Home Digital Health Methodology .......................................... 39
6.3 Market Overview ............................................................................ 40
6.4 Smart Home Digital Health Monitoring Devices ......................... 41
Figure & Table 6.2: Smart Home Digital Heath Monitoring Device Installed Base
(m), Split by 8 Key Regions 2015-2020 .............................................................. 41
6.5 Smart Home Digital Health Service Revenue .............................. 42
Figure & Table 6.3: Smart Home Digital Heath Monitoring Service Revenue ($m),
Split by 8 Key Regions 2015-2020. .................................................................... 42

7.  Connected Consumer Vehicle Forecasts

7.1 Introduction .................................................................................... 44
7.2 Methodology & Assumptions ....................................................... 44
Figure 7.1: Connected Consumer Vehicles Methodology ................................... 45
7.3 Market Overview ............................................................................ 46
7.4 Connected Consumer Vehicles – Installed Base ....................... 47
Figure & Table 7.2: Connected Consumer Vehicle Installed Base (m), Split by 8
Key Regions 2015-2020 ..................................................................................... 47
7.5 Connected Consumer Vehicles – Service Revenues ................. 48
Figure & Table 7.3: Connected Consumer Vehicle Services Revenues ($m), Split
by 8 Key Regions 2015-2020 ............................................................................. 48

3.  A Quick Guide Table of Contents

1.  A Quick Guide to Smart Home Ecosystems & The Internet of Things

1.1 Introduction ...................................................................................... 3

1.2 Standards & Organisations............................................................. 3

1.2.1 Broadband Forum ......................................................................... 3
i. Background ....................................................................................................... 3
ii. Strategic Assessment ....................................................................................... 4
Figure 1.1: BBF Mobile Backhaul Standardisation Efforts ..................................... 4
1.2.2 DLNA .............................................................................................. 5
i. Background ....................................................................................................... 5
ii. Strategic Assessment ....................................................................................... 5
Figure 1.2: DLNA Technical Overview .................................................................. 5
1.2.3 Home Gateway Initiative............................................................... 6
i. Background ....................................................................................................... 6
ii. Strategic Assessment ....................................................................................... 7
1.2.4 HomeGrid Forum .......................................................................... 7
i. Background ....................................................................................................... 7
ii. Strategic Assessment ....................................................................................... 8
1.2.5 HomePlug Alliance ....................................................................... 9
i. Background ....................................................................................................... 9
ii. Strategic Assessment ....................................................................................... 9
1.2.6 UPnP Forum ................................................................................ 10
i. Background ..................................................................................................... 10
ii. Strategic Assessment ..................................................................................... 10
1.2.7 Wi-Fi Alliance .............................................................................. 11
i. Background ..................................................................................................... 11
ii. Strategic Assessment ..................................................................................... 12
1.2.8 ZigBee Alliance ........................................................................... 13
i. Background ..................................................................................................... 13
ii. Strategic Assessment ..................................................................................... 13
1.2.9 Z-Wave ......................................................................................... 15
i. Background ..................................................................................................... 15
ii. Strategic Assessment ..................................................................................... 15
1.2.10 AllSeen Alliance ........................................................................ 15
i. Background ..................................................................................................... 15
ii. Strategic Assessment ..................................................................................... 16
1.2.11 Bluetooth SIG ............................................................................ 17
i. Background ..................................................................................................... 17
ii. Strategic Assessment ..................................................................................... 17
Table 1.3: Bluetooth Version Specifications: Classic OR High Speed Combined with Low Energy Stack ... 18

1.3 Security .......................................................................................... 18

1.3.1 Attack Sophistication ................................................................. 18
1.3.2 Software & Human Vulnerabilities ............................................ 18
1.3.3 Mitigation ..................................................................................... 19

 

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プレスリリース

Smart Home Revenues to Reach $100 Billion by 2020, Driven by Automation and Entertainment Services

Connected Entertainment Leads, But the Gap is Closing

Hampshire, UK: 20th October 2015: New data from Juniper Research has found that consumer spend on Smart Home services, including entertainment, health, energy and home automation will reach $100 billion by 2020, well over twice the estimated spend for this year, at $43 billion.

Entertainment services such as Netflix and Spotify are playing a key role in boosting the Smart Home market size, driven by a universal appeal, and the low cost of services. However, emerging Smart Home segments, such as home automation, are expected to begin catching up, driven by falling hardware costs and increased consumer awareness.

Lifetime Value Assured?

The new research, Smart Home Ecosystems & The Internet of Things: Strategies & Forecasts 2015-2020 found that numerous home automation subscription services, such as AT&T’s Digital Life, have struggled to address the mass-market. Incremental unit-by-unit purchases, to personalise the home, are therefore the most likely entry point for the consumer.

Nonetheless, the research found, that vendors such as SmartThings and Nest have successfully added subscription services to their hardware sales in order to generate ‘lifetime value’.

“Enabling services to generate recurring revenue on top of Smart Home hardware will be crucial for realising the projected long-term success of this market” noted research author Steffen Sorrell. “However, tapping the developer community to innovate and address the wider market remains an issue.”

Connected Appliances Gather Traction

The research forecasts that the number of connected appliances in Smart Homes will rise to over 20 million by 2020. The market will continue to be characterised by high prices and a low value in connectivity. Consequently, while Samsung expects 100% of its portfolio to be connectable by 2020, consumers actually using these features is forecast to remain relatively low.

Other Key Findings

  • Voice control and other ‘hands free’ mechanisms will become the principle interface between users and devices in the Smart Home.
  • The use of wearable devices to passively supply ‘quantified self’ data to control Smart Home devices is likely to emerge as a key use case towards 2020.

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