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共有経済:機会、影響&ディスラプター 2017-2022年

Sharing Economy

Opportunities, Impacts & Disruptors 2017-2022

 

出版社 出版年月電子版価格 ページ数図表数
Juniper Research
ジュニパーリサーチ社
2017年7月GBP2,990
完全版(PDF+Excel+PPT)
85 138

サマリー

この調査レポートは、共有経済(シェアリング・エコノミー)を調査し、主要セグメントについての戦略評価や市場予測を行っています。

主な掲載内容

調査対象地域

  1. 北米
  2. ラテンアメリカ
  3. 西欧
  4. 中東欧
  5. 極東&中国
  6. インド亜大陸
  7. その他のアジア太平洋地域
  8. アフリカ&中東

調査対象国

  1. カナダ
  2. 中国
  3. デンマーク
  4. フランス
  5. ドイツ
  6. 日本
  7. 韓国
  8. ノルウェー
  9. ポルトガル
  10. スペイン
  11. スウェーデン
  12. 英国
  13. 米国

完全版(Full Research Suite)

  • エグゼクティブサマリー&主要結論
  • 分析戦略&競合 2017-2022年
    • セグメント分析と市場の未来予測
    • 主要分野の企業の位置づけ評価
    • 共有経済の主要動向:分野別、主要ポイントごと
    • 共有経済プラットフォーム事業者12社のリーダーボード
  • 市場規模&予測
    • 主要セグメントの戦略評価
      • 交通
      • 空間
      • サービス
      • ロジスティクス
      • シェアード製造
      • クラウドファンディング
  • インタラクティブ予測エクセル

レポートの主な特長

  • 分野別ダイナミクス:主要市場力と発展の分析
  • 分野別ベンチマーク産業分析
  • 動向評価
  • 企業の位置づけ:各分野の主要企業規模と将来性評価
  • リーダーボード:主要企業の将来性と12社の共有経済企業の能力
  •  

Overview

The concept of sharing resources; such as garden equipment, extra storage space, and spare capacity on car journeys, has been dubbed the ‘Sharing Economy’. Whilst this is not a new concept, digital formats, alongside the rapid expansion of the online ecosystem, have led to an exponential increase in the sharing of not just physical goods, but also skills and human resources.

Juniper’s Sharing Economy research offers comprehensive coverage and insight into this rapidly growing marketplace, alongside expert analysis of the monetisation strategies, key player opportunities, and future developments.

The research provides an assessment of the core sectors of this industry including:

  • Shared Transport
  • Space
  • Services
  • Money (Crowdfunding)
  • Logistics
  • Manufacturing, Agriculture and B2B services
It analyses the major drivers and disruptive factors set to influence and impact more traditional markets moving forwards.

This research suite comprises:
  • Deep Dive Strategy & Competition (PDF)
  • 5 Year Deep Dive Data & Forecasting (PDF & Excel)
  • Executive Summary & Core Findings (PDF) 

Key Features

  • Sector Dynamics: Analysis of key market forces and developments, supported by case studies, as well as insights from industry players including:
    • BoldIQ
    • DOCOMO Digital
    • Nimber
    • Silvernest
  • Benchmark industry forecasts for sharing economy across the following sectors:
    • Shared Transport
    • Space
    • Services
    • Money (Crowdfunding)
    • Logistics
    • Manufacturing
  • Trend Appraisal: Major trends explored, allied with Juniper’s view and assessment of their implications for industries such as leisure and tourism, local & international delivery, and transportation.
  • Player Positioning Quadrant: Analysis of major players in each sector, providing assessment of their respective size and capability, as well as focus of operations.
  • Juniper Leaderboard: Key player capability and capacity assessment of 12 sharing economy vendors.

Key Questions

  1. What are the emerging opportunities in the sharing economy, and how can businesses utilise these?
  2. Who are the new players in the sharing economy and what impact are they having?
  3. What is the total size of the sharing economy, in terms of platform revenues?
  4. What are the key trends and developments for 2017 and beyond?
  5. How is the industry developing and what are the pressures faced by more established sharing economy providers?

Companies Referenced

Interviewed: BoldIQ, Docomo Digital, Nimber, Silvernest.
 
Profiled: Airbnb, BlaBlaCar, Etsy, FirstBuild, Freelancer, Lyft, Nimber, PivotDesk, Pley, Silvernest, TaskRabbit, Uber.
 
Case Studied: Airbnb, BoldIQ, Deliveroo, Docomo Digital, Etsy, Everbooked, FirstBuild, Freelancer, John Deere, LendingClub, Nimber, Piggybee, Quirky, Rent the Runway, Silvernest, TaskRabbit, Uber.
 
Mentioned: Airtel, ALD Automotive, Amazon, American Express, AOL, CargoMatic, Caterpillar, CB2, Concur, Couchsurfing, Crowdcube, Daimler, DayJet, Deco Software, Didi Chuxing, Disney, Docomo Digital, eBay, eHarmony, Elance, Escrow, EUFreelance.com, Fig, Fiverr, Fon, Freecycle, GE (General Electric), GetAFreelancer.com, GM (General Motors), Google, Grab, Gumtree, Helparound, Home Instead, HomeAway, IBERIA, IndieGoGo, Intuit, IRCTC (Indian Railway Catering and Tourism Corporation), Kickstarter, Kigo, KLM, LimeExchange, Local Motors, Lou & Grey, Luxury Retreats, Macy’s, MakerBot, Match.com, Mosaic, Musketeer, NASA, National Express/ALSA, National Geographic, Near Me, Netflix, NextCrew, Nongtian Guanjia, Nortura, nuTonomy, Ola, OnForce, Opal, Paytm, Projectlinkr, QuickBooks, Rakuten, Salesforce, Samsung, Scriptlance.com, Seedrs, Sendgrid, Shyp, Skillshare, Skype, SmartHost, Softbank, Spacer, Sparkbox Toys, Sphero, Spotify, Stumbleupon, Supper Share, TechShop, Techstars, The Land of Nod, Thinkfull, Thumbtack, Tilt, ToughMudder, Trooly, TurboTax Online, TwoGo, UpCounsel, Vandebron, Viatek, VICE Media, VINCI Autoroutes, Volvo, Waymo, WeWork, Whole Foods, Yard Club, Zipcar.
 

Data & Interactive Forecast

The Sharing Economy forecast suite includes:
  • Splits according to 8 key global regions alongside the following country splits:
    • Canada
    • China
    • Denmark
    • France
    • Germany
    • Norway
    • Portugal
    • Spain
    • Sweden
    • Japan
    • South Korea
    • UK
    • US
  • Market split by Sector:
    • Transport
    • Space
    • Services
    • Logistics
    • Manufacturing
    • Money (Crowdfunding)
  • Interactive Scenario tool allowing user the ability to manipulate Juniper’s data for 12 different metrics.
  • Access to the full set of forecast data of 138 tables and more than 19,500 data points.
Juniper Research’s highly granular interactive excels enable clients to manipulate our forecast data and charts to test their own assumptions using the Interactive Scenario Tool; and compare select markets side by side in customised charts and tables. IFxls greatly increase clients’ ability to both understand a particular market and to integrate their own views into the model.
 

 



目次

Table of Contents  ※完全版の目次です。

1. Introduction to the Sharing Economy

1.1 Introduction ...................................................................................... 7
1.1.1 Profit through Sharing .................................................................. 7
i. Device Interconnectivity: Anytime, Anywhere ..................................................... 7
1.1.2 A Sharing Economy ...................................................................... 7
Figure 1.1: The Sharing Economy in its Basic Form ............................................. 7
Figure 1.2: Expansion of the Sharing Economy .................................................... 8
i. Collaborative Consumption ................................................................................ 9
ii. Product-Service ................................................................................................ 9
iii. Reselling of Products ....................................................................................... 9
1.1.3 Research Note ............................................................................... 9
1.1.4 Disruption to Traditional Industries ............................................ 9
Figure 1.3: Features of the Sharing Economy ..................................................... 10
1.1.5 Trends in the Sharing Economy ................................................ 10
Figure 1.4: Juniper Sector Dynamics: Trends, Drivers & Constraints .................. 11
1.1.6 Sector Development ................................................................... 12
i. The ‘S-Curve’ ................................................................................................... 12
Figure 1.5: Juniper Phased Evolution Model: The S-Curve Theory Applied to the
Sharing Economy ............................................................................................... 12
1.1.7 Market Sector Breakdown .......................................................... 12

2. Market Sector Analysis: Transport

2.1 Transport ........................................................................................ 14
Figure 2.1: Simple Process: Using Uber ............................................................. 14
2.1.1 Supplying to Meet Demand ....................................................... 15
i. Companies See Driver Numbers Decline ........................................................ 16
ii. Case Study: BoldIQ ........................................................................................ 17
2.1.2 Environmental Impacts .............................................................. 17
i. Applying Future Technologies ......................................................................... 17
ii. Employment Law & Safety.............................................................................. 18
Figure 2.2: The Taxi Driver Protests in Warsaw, Poland June 2017 ................... 19
iii. Case Study: Uber Cars .................................................................................. 19
2.1.3 Transport Industry: Player Positioning .................................... 20
Figure 2.3: Juniper Player Positioning Quadrant: Sharing Economy Transport
Industry .............................................................................................................. 20
2.2 Key Takeaways .............................................................................. 21

3. Market Sector Analysis: Services

3.1 Services .......................................................................................... 23
3.1.1 Shared Tasking ........................................................................... 23
Figure 3.1: Choosing a ‘Tasker’ on TaskRabbit .................................................. 23
i. Case Study: TaskRabbit .................................................................................. 23
3.1.2 Crowdsourcing Workers ............................................................ 24
i. Case Study: Freelancer ................................................................................... 24
ii. Juniper’s View ................................................................................................ 25
3.1.3 Payments in the Sharing Economy .......................................... 25
i. Case Study: DOCOMO Digital ........................................................................ 26
3.1.4 Outsourcing: The Model for a B2B Sharing Economy? ......... 26
3.1.5 Services Industry: Player Positioning ...................................... 27
Figure 3.2: Juniper Player Positioning Quadrant: Sharing Economy Service
Industry .............................................................................................................. 27
3.2 Key Takeaways: ............................................................................. 28

4. Market Sector Analysis: Logistics

4.1 Logistics ......................................................................................... 30
4.1.1 Local Food Delivery ? Big Players Step Up to the Plate ......... 30
i. Growth Industry ............................................................................................... 30
Figure 4.1: Deliveroo Riders ............................................................................... 30
ii. Case Study: Deliveroo .................................................................................... 31
4.1.2 Cost-cutting ................................................................................. 31
i. Anticipatory Shipping ....................................................................................... 31
ii. On-Demand Shipping for Small Businesses .................................................... 32
Figure 4.2: Shyp Packaging ................................................................................ 32
iii. Local Delivery: Disrupting Traditional Operations ........................................... 32
iv. Case Study: Nimber ....................................................................................... 32
v. Storage Solutions ........................................................................................... 33
4.1.3 Environmental Incentives .......................................................... 33
i. Crowdshipping ................................................................................................. 33
ii. Case Study: PiggyBee .................................................................................... 33
4.1.4 Logistics Industry: Player Positioning ..................................... 34
Figure 4.3: Juniper Player Positioning Quadrant: Sharing Economy Logistics
Industry .............................................................................................................. 34
4.2 Key Takeaways .............................................................................. 35

5. Market Sector Analysis: Space

5.1 Space: Living & Office Space ....................................................... 37
5.1.1 A Home from Home .................................................................... 37
Figure 5.1: Airbnb Search for Properties in Sicily, Italy ....................................... 37
i. Case Study: Airbnb ......................................................................................... 38
Figure 5.2: Airbnb on Google Play ..................................................................... 38
ii. Expansion & Innovation .................................................................................. 39
iii. Case Study: Silvernest .................................................................................. 40
iv. Legislation & Bans ......................................................................................... 40
v. Rental Optimisation ........................................................................................ 40
5.1.2 Sharing Space on a Corporate Level ........................................ 41
Figure 5.3: WeWork Promenade Location: Shared Office Space ....................... 41
i. Case Study: Everbooked ................................................................................. 41
5.1.3 Space Industry: Player Positioning .......................................... 42
Figure 5.4: Juniper Player Positioning Quadrant: Sharing Economy Space
Industry .............................................................................................................. 42
5.2 Key Takeaways .............................................................................. 43

6. Market Sector Analysis: Goods

6.1 Goods ............................................................................................. 45
6.1.1 P2P Sharing ................................................................................ 45
6.1.2 B2C Sharing ................................................................................ 45
Figure 6.1: Etsy Website: Listings for Gift Ideas ................................................. 45
i. Case Study: Etsy ............................................................................................. 45
6.1.3 Cost Savings & Reducing Waste .............................................. 46
i. Case Study: Rent the Runway ........................................................................ 46
6.2 Key Takeaways .............................................................................. 46

7. Future Disruption: Manufacturing, Agriculture &

B2B Services
7.1 Future Disruption ........................................................................... 49
7.1.1 Collaborative Innovation ............................................................ 49
i. Case Study: Quirky .......................................................................................... 49
ii. Case Study: FirstBuild ..................................................................................... 50
7.1.2 Evolution: New Technologies & Processes Drive
Manufacturing ...................................................................................... 50
Figure 7.1: Opal Nugget Ice Maker ..................................................................... 51
7.1.3 Expansion into Other Sharing Economy Sectors .................... 51
Figure 7.2: Collaborative Innovation: Disruptive Process .................................... 51
7.1.4 Potential B2B Solutions in Manufacturing ............................... 51
i. Current Disruption in Other Industries .............................................................. 52
7.1.5 Further Disruption to Traditional Industry: Agriculture .......... 53
Figure 7.3: John Deere’s Autonomous Tractor & Autonomous Lawnmower ........ 53
i. Case Study: John Deere .................................................................................. 53
7.1.6 Collaborative Manufacturing Industry: Player Positioning..... 54
Figure 7.4: Juniper Player Positioning Quadrant: Sharing Economy Collaborative
Manufacturing Industry ....................................................................................... 54
7.2 Key Takeaways .............................................................................. 55

8. Market Sector Analysis: Money

8.1 Money.............................................................................................. 57
8.1.1 Crowdfunding.............................................................................. 57
i. Actors on the Crowdfunding Stage ................................................................... 57
ii. Forms of Crowdfunding ................................................................................... 57
Figure 8.1: Methods of Crowdfunding ................................................................ 57
8.1.2 Debt Crowdfunding/P2P Lending ............................................. 58
i. P2P Securitisation ........................................................................................... 58
ii. Case Study: Lending Club .............................................................................. 58
8.1.3 Impacts of Crowdfunding on Business Financing .................. 59
Figure 8.2: Juniper Phased Evolution Model: Businesses Using Crowdfunding .. 59
8.1.4 Rewards Funding Growth Slows .............................................. 60
Figure 8.3: Kickstarter for Comic Book ‘Knight #2’, Seeking $600 in Funding ..... 60
8.2 Key Takeaways .............................................................................. 61

9. Stakeholder Analysis

9.1 Introduction .................................................................................... 63
9.2 Vendor Assessment Criteria ........................................................ 63
Table 9.1: Vendor Capability Assessment Criteria .............................................. 64
9.2.1 Positioning Matrix Results ........................................................ 65
Table 9.2: Sharing Economy Vendor Scoring Matrix .......................................... 65
Figure 9.3: Juniper Leaderboard for the Sharing Economy ................................ 66
9.2.2 Vendor Groupings ...................................................................... 67
i. Summary ........................................................................................................ 67
ii. Established Leaders ....................................................................................... 67
iii. Leading Challengers ...................................................................................... 67
iv. Disruptors & Emulators .................................................................................. 67
9.2.3 Conclusion .................................................................................. 67
9.2.4 Limitations & Interpretation ....................................................... 68
9.3 Sharing Economy Movers & Shakers .......................................... 69
9.3.1 Airbnb .......................................................................................... 71
i. Corporate ........................................................................................................ 71
ii. Geographic Spread ......................................................................................... 71
iii. Key Clients & Strategic Partnerships .............................................................. 71
iv. High Level View of Offerings .......................................................................... 71
v. Juniper’s View: Key Strengths & Strategic Development Opportunities ........... 71
9.3.2 BlaBlaCar ..................................................................................... 72
i. Corporate ........................................................................................................ 72
ii. Geographic Spread ......................................................................................... 72
iii. Key Clients & Strategic Partnerships .............................................................. 72
iv. High Level View of Offerings .......................................................................... 72
Figure 9.4: Finding a Ride on BlaBlaCar ............................................................. 73
v. Juniper’s View: Key Strengths & Strategic Development Opportunities: .......... 73
9.3.3 Etsy .............................................................................................. 73
i. Corporate ........................................................................................................ 73
Table 9.5: Key Financial Data for Etsy ($m, Except Share Price) Q3 2015-Q4
2016 ................................................................................................................... 73
ii. Geographic Spread ......................................................................................... 74
iii. Key Clients & Strategic Partnerships .............................................................. 74
iv. High Level View of Offerings .......................................................................... 74
v. Juniper’s View: Key Strengths & Strategic Development Opportunities: .......... 74
9.3.4 FirstBuild ..................................................................................... 75
i. Corporate ........................................................................................................ 75
Table 9.6: Key Financial Data for GE ($bn) 2013-2016 ....................................... 75
ii. Geographic Spread ......................................................................................... 75
iii. Key Clients & Strategic Partnerships .............................................................. 75
iv. High Level View of Offerings ......................................................................... 75
v. Juniper’s View: Key Strengths & Strategic Development Opportunities .......... 75
9.3.5 Freelancer ................................................................................... 76
i. Corporate ........................................................................................................ 76
Table 9.7: Key Financial Data for Freelancer ($m) 2014-2015 ........................... 76
ii. Geographic Spread: ....................................................................................... 76
iii. Key Clients & Strategic Partnerships: ............................................................ 76
iv. High Level View of Offerings ......................................................................... 77
v. Juniper’s View: Key Strengths & Strategic Development Opportunities .......... 77
9.3.6 Lyft ............................................................................................... 77
i. Corporate ........................................................................................................ 77
ii. Geographic Spread ........................................................................................ 77
iii. Key Clients & Strategic Partnerships ............................................................. 77
iv. High Level View of Offerings ......................................................................... 78
v. Juniper’s View: Key Strengths & Strategic Development Opportunities .......... 78
9.3.7 PivotDesk .................................................................................... 79
i. Corporate ........................................................................................................ 79
ii. Geographic Spread ........................................................................................ 79
iii. Key Clients & Strategic Partnerships ............................................................. 79
iv. High Level View of Offerings ......................................................................... 79
v. Juniper’s View: Key Strengths & Strategic Development Opportunities .......... 79
9.3.8 Pley .............................................................................................. 80
i. Corporate ........................................................................................................ 80
ii. Geographic Spread ........................................................................................ 80
iii. Key Clients & Strategic Partnerships ............................................................. 80
iv. High Level View of Offerings ......................................................................... 80
Figure 9.8: Pley’s Disney Princess Mystery Box ................................................. 80
v. Juniper’s View: Key Strengths & Strategic Development Opportunities ........... 81
9.3.9 Nimber.......................................................................................... 81
i. Corporate ........................................................................................................ 81
ii. Geographic Spread ......................................................................................... 81
iii. Key Clients & Strategic Partnerships .............................................................. 81
iv. High Level View of Offerings .......................................................................... 81
v. Juniper’s View: Key Strengths & Strategic Development Opportunities ........... 82
9.3.10 Silvernest ................................................................................... 82
i. Corporate ........................................................................................................ 82
ii. Geographic Spread ......................................................................................... 82
iii. Key Clients & Strategic Partnerships .............................................................. 82
iv. High Level View of Offerings .......................................................................... 83
v. Juniper’s View: Key Strengths & Strategic Development Opportunities ........... 83
9.3.11 TaskRabbit................................................................................. 83
i. Corporate ........................................................................................................ 83
ii. Geographic Spread ......................................................................................... 83
iii. Key Clients & Strategic Partnerships .............................................................. 83
iv. High Level View of Offerings .......................................................................... 84
v. Juniper’s View: Key Strengths & Strategic Development Opportunities ........... 84
9.3.12 Uber ............................................................................................ 84
i. Corporate ........................................................................................................ 84
ii. Geographic Spread ......................................................................................... 84
iii. Key Clients & Strategic Partnerships .............................................................. 85
iv. High Level View of Offerings .......................................................................... 85
v. Juniper’s View: Key Strengths & Strategic Development Opportunities ........... 85

 

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