世界各国のリアルタイムなデータ・インテリジェンスで皆様をお手伝い

モバイル&オンラインクーポン:分析戦略&競合

Mobile & Online Coupons: Deep Dive Strategy & Competition

 

出版社 出版年月電子版価格 ページ数
Juniper Research
ジュニパーリサーチ社
2017年11月GBP1,990
企業ライセンス
70

サマリー

このレポートは世界のモバイル&オンラインクーポン市場を調査し、新しい技術の市場機会や展望、12の主要プラットフォーム企業のプロフィールやリーダーボードを掲載しています。

同トピックのレポート

Overview

Juniper’s 'Deep Dive Strategy & Competition' report enables clients to stay a step ahead of the curve by following our thorough analysis of the mobile and online coupons market and its associated sectors.
 
This market-leading research explores the evolution of the digital couponing and loyalty space, and tracks the core trends shaping that evolution, from mobile migration to emerging technologies. It also assesses the key drivers and challenges facing both stakeholders and consumers, together with an analysis of the primary players that are individually and collectively helping to shape the future of couponing and loyalty.
 
The research includes:

  • Trends and market disruption analysis in mobile and online couponing
  • New technologies opportunity analysis and future outlook
  • Digital coupons platform provider Leaderboard, heatmap, and profiles covering 12 key players:
    • Aimia
    • CodeBroker
    • Digital Social Retail
    • Eagle Eye
    • HelloWorld
    • Inmar
    • Koupon Media
    • Quotient
    • RetailMeNot
    • Slyce
    • Valassis
    • Valpack
Regions:
8 Key Regions - includes North America, Latin America, West Europe, Central & East Europe, Far East & China, Indian Subcontinent, Rest of Asia Pacific and Africa & Middle East
 
Countries:
Canada, China, Denmark, Germany, Japan, Norway, Portugal, Spain, Sweden, UK, USA

 
Offered in PDF format.



目次

Table of Contents

Deep Dive Strategy & Competition

1. Digital Coupons: Introduction & Current Market Status

1.1 Introduction . 6
1.1.1 Benefits of Digital Coupons . 6
1.1.2 New Technologies to Drive Consumer Interest & Engagement? . 7
Figure 1.1: Chatbots Rewarding Loyalty . 7
1.1.3 Personalisation & Digital Loyalty . 7
1.2 Current Market Status . 8
1.2.1 The Digital Coupons Market in 2017 . 8
Figure 1.2: The Digital Coupons Market: Key Statistics for 2017 . 8
Figure 1.3: Total Mobile Coupon Redemptions in 2017, Split by Channel: 19.2 billion . 8

2. Digital Coupons: Top Trends

2.1 Key Trends in Digital Coupons. 10
Figure 2.1: Key Drivers, Constraints, & Trends in the Mobile & Online Coupons Space . 10
2.2 Market Dynamics in Mobile & Online Coupons . 11
2.2.1 Mobile Wallets & eCommerce . 11
Mobile Wallets & Couponing . 11
eRetail . 13
Figure 2.2: Online GMV (Gross Merchandising Value) of Selected Retailers, FY 2016-17 ($bn) . 13
Figure 2.3: Argos’s Time-stamped Adverts . 13
2.2.2 On-demand Economy . 14
Figure 2.4: Amazon Prime has Grown Rapidly . 14
Juniper’s View . 14
2.3 New Technologies Aim to Drive Engagement . 15
2.3.1 Invisible Payments . 15
i. Applications & Advances in Invisible Payments . 15
Figure 2.5: Shopping at Amazon - Pick & Go . 15
Figure 2.6: How Amazon Go Works . 16
ii. Supermarkets Seek to Compete . 16
Figure 2.7: Selection of Supermarket ‘Self-scan’ Trials . 16
Figure 2.8: Using Waitrose ‘Scan as you Shop’ . 17
iii. Benefits of Invisible Payments . 18
Case Study: Amazon Go . 19
iv. Evolution from a Contactless Society . 20
v. Juniper’s View . 20
2.3.2 AR (Augmented Reality) . 21
i. Advertising & Marketing . 21
ii. Product Information . 21
Figure 2.10: Ikea’s AR Application . 22
2.3.3 VR as a Retail Strategy . 22
2.3.4 The Resurgence of QR Codes . 23
Figure 2.11: QR Code Used on a Coupon for JJB Sports . 23
Figure 2.12: QR Code on the London Underground . 24
Case Study: Shopify . 24
i. Social Media as a Tool . 25
Figure 2.13: Celebrity ‘Snapcodes’ . 25
2.4 Other Channels in the Coupons Space . 25
2.4.1 SMS Continues Growth . 25
i. Mobile Channel Dominates . 26
Case Study: Syniverse . 27
2.4.2 Beacons: A Dimming Light? . 28
i. Customer Benefits . 28
Case Study: Target . 29
Figure 2.14: Target’s Product Location Feature . 29
ii. Proximity Marketing & Beacon Use . 30
Figure 2.15: Use Case for Beacons . 30
2.4.3 Standards . 31
i. Bluetooth Beacons . 31
Figure 2.16: Estimote’s Beacon Process . 32
Redemption Rates . 32
Figure 2.17: Total Beacon Coupons Redeemed in 2017: 16.6 million . 33
Disruption of Indoor LBS (Location-based Services). 33
Juniper’s View . 34
2.4.4 Increased Biometrics Applications . 34
Case Study: Sthaler . 35
Figure 2.18: Fingopay at a Trial Location in London . 35
2.5 Loyalty . 36
2.5.1 Loyalty Schemes. 36
Figure 2.19: The Loyalty Network . 36
2.5.2 From Print to Digital . 36
Table 2.20: Leading Coupon Aggregators on Google Play (October 2017) . 37
Case Study: StrategyCorps . 38
2.5.3 New Technologies in the Loyalty Space . 39
i. Digitalising Traditional Offers . 39
Case Study: Flipp. 39
ii. Chatbots . 39
Figure 2.21: Dom the Pizza Bot in Action . 40
Figure 2.22: 1-800-Flowers on Facebook Messenger . 41
iii. Voice Assistants . 41
iv. Gamification . 42
v. AR . 42
Figure 2.23: Baidu & KFC Partner to Deliver Purchase Suggestions Based on Facial Recognition . 42

3. Stakeholder Analysis

3.1 Introduction . 44
3.2 Vendor Assessment Criteria . 44
Table 3.1: Mobile & Online Coupons Vendor Capability Assessment Factors . 45
3.2.1 Juniper Positioning Matrix Results . 46
Table 3.2: Mobile & Online Coupons Positioning Matrix Results . 46
Figure 3.3: Juniper Leaderboard for Mobile & Online Coupons . 47
3.2.2 Vendor Groupings . 48
i. Summary . 48
ii. Established Leaders . 48
iii. Leading Challengers . 48
iv. Disruptors & Emulators . 48
3.2.3 Conclusion . 48
3.2.4 Limitations & Interpretation . 49
3.3 Coupons Movers & Shakers . 50
3.3.1 Aimia . 52
Corporate Profile. 52
Table 3.4: Key Financial Data for Aimia FY 2013-2016 (C$m) . 52
Geographic Spread . 52
Key Clients & Strategic Partnerships . 52
High Level View of Offerings . 52
Juniper’s View: Key Strengths & Strategic Development Opportunities . 53
3.3.2 CodeBroker . 53
Corporate Profile. 53
Geographic Spread . 53
Key Clients & Strategic Partnerships . 53
High Level View of Offerings . 53
Juniper’s View: Key Strengths & Strategic Development Opportunities . 54
3.3.3 Digital Social Retail. 55
Corporate Profile. 55
Geographic Spread . 55
Key Clients & Strategic Partnerships . 55
High Level View of Offerings . 55
Juniper’s View: Key Strengths & Strategic Development Opportunities . 55
3.3.4 Eagle Eye . 56
Corporate Profile. 56
Table 3.5: Key Financial Data for Eagle Eye FY 2014-2017 (£m) . 56
Geographic Spread . 56
Key Clients & Strategic Partnerships . 57
High Level View of Offerings . 57
Juniper’s View: Key Strengths & Strategic Development Opportunities . 58
3.3.5 HelloWorld . 58
i. Corporate Profile . 58
Geographic Spread . 58
Key Clients & Strategic Partnerships . 58
High Level View of Offerings . 59
Juniper’s View: Key Strengths & Strategic Development Opportunities . 59
3.3.6 Koupon Media . 60
Corporate Profile . 60
Table 3.6: Key Financial Data for Koupon Media 2011-2014 ($m) . 60
Geographic Spread . 60
Key Clients & Strategic Partnerships . 60
High Level View of Offerings . 60
Juniper’s View: Key Strengths & Strategic Development Opportunities . 61
3.3.7 Quotient Technology (formerly Coupons.com) . 61
Corporate Profile . 61
Table 3.7: Key Financial Data for Quotient Technology FY 2013-2016 ($m)) . 61
Geographic Spread . 61
Key Clients & Strategic Partnerships . 61
High Level View of Offerings . 62
Juniper’s View: Key Strengths & Strategic Development Opportunities . 62
3.3.8 RetailMeNot . 63
Corporate . 63
Table 3.8: Key Financial Data for RetailMeNot FY 2013-2016 ($m) . 63
Geographic Spread . 63
Key Clients & Strategic Partnerships . 63
High Level View of Offerings . 64
Juniper’s View: Key Strengths & Strategic Development Opportunities . 64
3.3.9 Slyce. 65
Corporate Profile. 65
Geographic Spread . 65
Key Clients & Strategic Partnerships . 65
High Level View of Offerings . 65
Juniper’s View: Key Strengths & Strategic Development Opportunities . 66
3.3.10 Inmar . 66
Corporate Profile. 66
Geographic Spread . 66
Key Clients & Strategic Partnerships . 66
High Level View of Offerings . 66
Juniper’s View: Key Strengths & Strategic Development Opportunities . 67
3.3.11 Valassis. 67
Corporate Profile. 67
Geographic Spread . 67
Key Clients & Strategic Partnerships . 68
High Level View of Offerings . 68
Juniper’s View: Key Strengths & Strategic Development Opportunities . 69
3.3.12 Valpak . 69
Corporate Profile. 69
Geographic Spread . 70
Key Clients & Strategic Partnerships . 70
High Level View of Offerings . 70
Juniper’s View: Key Strengths & Strategic Development Opportunities . 70
 

 

ページTOPに戻る

あなたが最近チェックしたレポート一覧

  • 最近チェックしたレポートはありません。

お問合は、お電話またはWEBから承ります。お見積もりの作成もお気軽にご相談ください。

webからのお問合せはこちらのフォームから承ります

このレポートへのお問合せ

03-3582-2531

電話お問合せもお気軽に

<無料>メルマガに登録する

 

 

ページTOPに戻る