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モバイル&オンラインクーポン:分析データ&予測

Mobile & Online Coupons: Deep Dive Data & Forecasting

 

出版社 出版年月電子版価格 ページ数
Juniper Research
ジュニパーリサーチ社
2017年11月GBP1,990
完全版(PDF+Excel)
35

サマリー

このレポートはモバイル&オンラインクーポン市場を調査し、利用者や使用数などのデータを分析しています。

主な掲載内容

市場予測

  • デジタルクーポンの利用額
  • デジタルクーポンの配布数
  • デジタルクーポンの利用数
  • デジタルクーポンが利用された額
  • 実装、利用、トランザクション額
  • モバイルポイントカード数

チャンネル別の予測

  • SMS
  • MMS
  • Eメール
  • インターネット
  • アプリ
  • ビーコン
  • NFC
  • モバイル
  • デスクトップ/ノートパソコン
  • チャットボット

同トピックのレポート

Overview

Juniper delivers industry benchmark forecasts for mobile and online couponing and mobile loyalty services, enabling users to understand the opportunity on a national and international basis in these two key areas.

Provided in a PDF report and an interactive XL spreadsheet.

The forecasts include:

  • Digital coupon users
  • Digital coupon volumes delivered
  • Digital coupon volumes redeemed
  • Digital coupon redemption value
  • Adoption, usage and transaction values
  • Mobile loyalty card volumes
  • Forecast data split are provided for the following channels:
    • SMS
    • MMS
    • Email
    • Internet
    • App
    • Beacon
    • NFC
    • Mobile
    • Desktop/laptop
    • Chatbots
  • Interactive Scenario tool allowing user the ability to manipulate Juniper’s data for 10 different metrics.
  • Access to the full set of forecast data of 115 tables and more than 15,000 data points.
Regions:
8 Key Regions - includes North America, Latin America, West Europe, Central & East Europe, Far East & China, Indian Subcontinent, Rest of Asia Pacific and Africa & Middle East
 
Countries:
Canada, China, Denmark, Germany, Japan, Norway, Portugal, Spain, Sweden, UK, USA

 



目次

Table of Contents

Deep Dive Data & Forecasting

1. Introduction to Mobile & Online Coupons

1.1 Introduction . 4
1.1.1 Benefits of Digital Coupons . 4
1.1.2 New Technologies to Drive Consumer Interest &
Engagement? . 5
Figure 1.1: Chatbots Rewarding Loyalty . 5
1.1.3 Personalisation & Digital Loyalty . 5
1.2 Current Market Status . 6
1.2.1 The Digital Coupons Market in 2017 . 6
Figure 1.2: The Digital Coupons Market: Key Statistics for 2017 . 6
Figure 1.3: Total Mobile Coupon Redemptions in 2017, Split by Channel: 19.2
billion . 6

2. Methodology

2.1 Introduction . 8
2.1.1 Forecast Approach . 8
Figure 2.1: Juniper Research Forecast Approach . 8
2.1.2 Definitions . 8
2.2 Methodology. 9
2.2.1 Forecast Methodology. 9
Figure 2.2: Methodology for Mobile & Online Coupons Forecasts . 10

3. Total Market for Mobile & Online Coupons

3.1 Total Market for Mobile & Online Coupons . 12
3.1.1 Total eCoupons Issued . 12
Figure & Table 3.1: Total Number of eCoupons Issued (m), Split by Device 2017- 2022 . 12
3.1.2 Total eCoupon Redemption Values . 13
Figure & Table 3.2: Total eCoupon Redemption Values ($m), Split by 8 Key Regions 2017-2022 . 13

4. Total Market for Mobile Coupons

4.1 Introduction . 15
4.1.1 Total Mobile Coupons Users . 15
Figure & Table 4.1: Mobile Coupon Users per annum (m), Split by Mobile Marketing Channel 2017-2022 . 15
4.2 Mobile Coupons Issued Forecast . 16
4.2.1 SMS Mobile Coupons Issued . 16
Figure & Table 4.2: Total SMS Coupons Issued per annum (m), Split by 8 Key Regions 2017-2022 . 16
4.2.2 MMS Mobile Coupons Issued . 17
Figure & Table 4.3: Total MMS Coupons Issued per annum (m), Split by 8 Key Regions 2017-2022 . 17
4.2.3 Mobile Email Coupons Issued . 18
Figure & Table 4.4: Total Mobile Email Coupons Issued per annum (m), Split by 8 Key Regions 2017-2022 . 18
4.2.4 Mobile QR Coupons Issued . 19
Figure & Table 4.5: Total Mobile Web Coupons Issued per annum (m), Split by 8 Key Regions 2017-2022 . 19
4.2.5 Mobile App Coupons . 20
Figure & Table 4.6: Total Mobile App Coupons Issued per annum (m), Split by 8 Key Regions 2017-2022 . 20
4.2.6 NFC Coupons Issued. 21
Figure & Table 4.7: Total NFC Coupons Issued per annum (m), Split by 8 Key Regions 2017-2022 . 21
4.2.7 Beacons Coupons Issued . 22
Figure & Table 4.8: Total Beacons Coupons Issued per annum (m), Split by 8 Key Regions 2017-2022 . 22
4.2.8 Total Mobile Coupons Issued . 23
Figure & Table 4.9: Total Mobile Coupons Issued per annum (m), Split by 8 Key Regions 2017-2022 . 23
4.2.9 Total Mobile Coupon Redemption Rates . 24
Figure & Table 4.10: Total Mobile Coupons Redemption Rates per annum (%), Split by Channel 2017-2022 . 24
4.2.10 Total Mobile Coupon Redemptions. 25
Figure & Table 4.11: Total Number of Mobile Coupons Redeemed (m), Split by 8 Key Regions 2017-2022 . 25
4.3 Mobile Coupon Retail Redemption Values Forecast . 26
4.3.1 Total Mobile Coupon Redemption Values . 26
Figure & Table 4.12: Total Value of Mobile Coupons Redeemed per annum ($m), Split by 8 Key Regions 2017-2022 . 26

5. Total Market for Online Coupons

5.1.1 Total Users of Online Coupons . 28
Figure & Table 5.1: Total Users of Online Coupons per annum (m), Split by 8 Key Regions 2017-2022 . 28
5.1.2 Total Online Coupons Redeemed . 29
Figure & Table 5.2: Total Online Coupons Redeemed per annum (m), Split by 8 Key Regions 2017-2022 . 29
5.2 Redemption Value of Online Coupons . 30
5.2.1 Total Online Coupon Redemption Values . 30
Figure & Table 5.3: Total Value of Online Coupons Redeemed per annum ($m), Split by 8 Key Regions 2017-2022 . 30

6. Total Market for Chatbot Coupons

6.1.1 Total Chatbot Coupons Delivered . 32
Figure 6.1: Total Number of Chatbot Coupons Delivered per annum ($m), Split by 8 Key Regions 2017-2022 . 32
6.1.2 Total Chatbot Coupons Redeemed . 33
Figure 6.2: Total Number of Chatbot Coupons Redeemed per annum ($m), Split by 8 Key Regions 2017-2022 . 33

7. Mobile & Online Loyalty

7.1 Mobile Loyalty . 35
7.1.1 Number of Loyalty Cards with Mobile Integration . 35
Figure 7.1: Total Number of Loyalty Cards Linked to/Replaced by Mobile Apps (m) Split by 8 Key Regions 2017-2022 . 35

 

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