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モバイルとオンラインテレビとビデオ:OTT、IPTV、コネクテッド市場 2015-2019年

Mobile & Online TV & Video

OTT, IPTV & Connected Markets 2015-2019

 

出版社 出版年月電子版価格
Juniper Research
ジュニパーリサーチ社
2015年4月GBP3,970

サマリー

この調査レポートは、モバイルテレビとオンラインテレビのエコシステム全体を調査しています。最新の展開状況や技術、コンテンツ配信、OTT、IPTV、VODサービス経由での収益化戦略に関する広範な分析結果を提供しています。

主な掲載内容

  • 4種の主要プラットフォーム分析
    • スマートフォン
    • タブレット
    • コネクテッドテレビ
    • PCとラップトップ
  • OTT、IPTV、VODのサービス収益予測
  • 機器と流通経路毎のデータ消費評価
  • 主要利害関係者向け洞察と戦略的提言
  • バリューチェーン分析機会評価
  • 主要関連企業とのインタビュー - AT&T、Roku、BT、MobiTV、Sling Media、Elgato
  • 主要企業の能力と能力評価、市場ポジショニングマトリクス

Overview

Juniper Research is a leading digital media and content strategy expert. For more than a decade we have provided comprehensive coverage of this fast moving space, including the key developments within TV and video products and services.

Juniper’s expansive Mobile and Online TV & Video research provides assessment of the entire mobile and online TV ecosystem. It gives comprehensive analysis of the latest deployments, technologies, content distribution and monetisation strategies via OTT (Over-The-Top), IPTV (Internet Protocol TV) and VOD (Video On Demand) services.

Key Features

  • Analysis across four key platforms: Smartphones; Tablets, Connected TVs, PCs and Laptops.
  • Service revenue forecasts for OTT, IPTV, and VOD.
  • Data Consumption evaluated by device and distribution channel.
  • Insights and strategic recommendations for key stakeholders.
  • Value chain analysis opportunity assessment.
  • Interviews with leading players, including AT&T, Roku, BT, MobiTV, Sling Media, and Elgato.
  • Key player capability and capacity assessment, together with market positioning matrix.

Key Questions

  1. How is the market for Mobile and Online TV & Video evolving?
  2. How can stakeholders, in particular Network Operators, draw consumers towards using their services?
  3. What emerging technologies and services are driving the market forward?
  4. What strategies can value chain stakeholders employ to maximise their opportunity?
  5. Which segment: OTT, IPTV, or VOD, has the most potential for growth in terms of revenue?

Companies Referenced

Interviewed: AT&T, BT, MobiTV, Roku.

Profiled: Amazon, AT&T, BT, Comcast, Elgato, Hulu, MobiTV, Netflix, Roku, Sky, Sling Media, Starz, YouTube,

Case Studied: AT&T, BBC, Fremantle Media, Google, Life On Air, Vessel.

Mentioned: A+E Networks, ABC, ADB Americas, Adult Swim, Amino, Apple, Audi, BBTV, Beamly, BEREC (Bureau of European Regulators for Electronic Communications), Best Buy, BET, BlackBerry, Blockbuster, Boomerang, Boxee, Broadcom, Canal+, Cartoon Network, CBS, CinemaNow, Cinemax, CNBC, CNN, Comedy Central, Cooking Channel, Cox Communications, Crackle, Criterion, Curry’s, Deutsche Telekom, DiBcom, DirecTV, Discovery, DISH Network, Disney Channel, Dolby Laboratories, DoubleClick, DreamWorks, Dyle TV, EchoStar, EE, Elemental Technologies, Endemol, Epix, Ericsson, ESPN, ETNO (European Telecommunications Network Operators), ETSI (European Telecommunication standards Institute), European Broadcasting Union, Facebook, Fairphone, Food Network, Fox, GetGlue, GSMA, Harmonic, Harris, HBO, Hisense, Hitachi, HTC, iband, IMDB, IndyCar, Intel, ITU, ITV, KDDI, KPN, LG, Liberty Media, Lionsgate, Logitech, LOVEFiLM, LTE Broadcast User Group, Machinima, Macromedia, Maker Studios, Marvel Studios, Mediaset, MGM, MHL Consortium, Microsoft, Miramax, MTV Networks, Myspace, National Geographic, NBC, Netgear, Netmagic Solutions, News Corporation, NHK (Nippon Hoso Kyokai), Nickelodeon, Nielsen, Nippon Television Network, Nissan, NTT DOCOMO, Orange, Panasonic, Pandora, Paramount, Parks Associates, PBS Kids, Pepsi, Providence Equity Partners, Pure Software, Qualcomm, Rational Software, ReplayTV, Samsung, Screenvision, Sharp, Showtime, Siano, Sling TV, Softbank, Sony, Spotify, TalkTalk, Target, TBS, TCL, TED, Telefonica, Telstra, Texas Instruments, The CW, Time Warner, TiVo, T-Mobile, TNS, TNT, Toshiba, Travel Channel, Turner Broadcasting Systems, TV Tag, Tvtv, Twitter, Univision, US Cellular, Verizon, VEVO, VH1, Viasat, Virgin, Visa, V-Nova, Vudu, Warner Bros, WD TV, WWE, Youku Tudou, YuppTV, Zeebox.

Data & Interactive Forecast

Juniper Research’s highly granular interactive Excels enable clients to manipulate Juniper’s forecast data and charts to test their own assumptions by performing what-if analysis, and compare select markets and sectors side by side in customised charts and tables. IFxls greatly increase clients’ ability to both understand a particular market and to integrate their own views into the model.

Forecast suite includes:

  • Device splits for Smartphones, Tablets, Connected TVs, PCs and Laptops.
  • OTT revenue model includes subscription OTT and Download-to-Own (DTO)/Pay-per-view (PPV).
  • IPTV subscription costs and service uptake.
  • VOD Ad spend calculated by ad impressions and service use.
  • Data Usage Evaluated by device
  • What-If Analysis tool allowing the user the ability to manipulate Juniper’s data for 12 different metrics.

Access to the full set of forecast data of more than 160 tables and over 17,000 datapoints.

The research suite includes:

  1. Executive Summary - Slide deck summarising key trends, competitive analysis and market forecasts, allied to a series of strategic recommendations for players across the value chain (PPT).
  2. Market Trends & Competitive Landscape - strategic analysis of market dynamics, drivers and trends, together with Mobile and Online TV & Video capability assessment and matrix (PDF).
  3. Market Sizing & Forecasts - regional and sector prospects analysis together with five year forecasts for key metrics, including subscription numbers and revenue in regards to OTT, VOD ad spend, and IPTV revenues (PDF).
  4. Interactive Forecast Excel – highly granular dataset comprising of more than 17,000 datapoints, allied to What-If Analysis tool giving user the ability to manipulate Juniper’s data (Interactive XL).


目次

1.  Market Trends & Competitive Landscape

Table of Contents

1.  Introduction to Mobile & Online TV & Video

1.1 Introduction to Mobile & Online TV & Video ................................. 6
1.1.1 Television ...................................................................................... 6
1.1.2 Video .............................................................................................. 6
Figure 1.1: A Brief History of TV and Video (1920-2014) ...................................... 6
1.2 Key Terminology and Definitions ................................................... 7
1.2.1 Mobile TV & Video......................................................................... 7
i. Internet Mobile TV ............................................................................................. 7
ii. Broadcast Mobile TV ......................................................................................... 7
1.2.2 Online TV & Video ......................................................................... 7
i. Streaming Services ............................................................................................ 7
ii. VOD (Video on Demand) .................................................................................. 7
iii. Downloads ....................................................................................................... 7
iv. Cloud Services ................................................................................................. 7
Figure 1.2: The Digital Supply Chain .................................................................... 8
Figure 1.3: The Cloud Delivery Model ................................................................... 9
1.3 Trends in Mobile and Online TV & Video ....................................... 9
1.3.1 IPTV and OTT - Alternatives to Traditional Networks? ............. 9
i. IPTV (Internet Protocol Television) .................................................................... 9
ii. U-verse (AT&T) ............................................................................................... 10
iii. OTT (Over the Top) ........................................................................................ 10
iv. BBC iPlayer ................................................................................................... 11
Table 1.4: Key Differences between OTT Delivery and IPTV .............................. 12
1.3.2 The Growing Trend for Online Video ........................................ 13
1.3.3 4K Technology and Future Implications .................................. 13
i. Constraints of 4K Technology ......................................................................... 14
1.3.4 8K Television: The Next Step After 4K? ................................... 15
1.3.5 Definition of Connected TVs and Trends in the Online
Space .................................................................................................... 16
Figure 1.5: Connected TV Setup ........................................................................ 16
i. Release Windows: Changing Consumer Demands and the OTT effect ........... 17
Figure 1.6: The Traditional Release Window ...................................................... 17
ii. Case Study: Vessel ........................................................................................ 18
1.4 The Streaming and Download Market ......................................... 19
1.4.1 Trends in the Streaming Market ................................................ 19
Figure 1.7: US Online Streaming Viewership Trends, 2012-2014 ....................... 19
Figure 1.8: Source of Video Content (Generation Split, 2014) ............................ 20
Figure 1.9: US Viewers Who Subscribed to a Streaming Service Just to Watch a
Particular Show (Generation Split, 2014) ........................................................... 20
1.4.2 The Download Market and its Impact on Broadcasters .......... 21
1.5 Trends in the Mobile TV Market ................................................... 21
1.5.1 Broadcast TV Market .................................................................. 21
1.5.2 Streaming Mobile TV .................................................................. 22
i. Unicast ............................................................................................................ 22
ii. Multicast ......................................................................................................... 22
1.6 Trend for a Multi Screen Environment ........................................ 22
1.7 Trends in the Adoption of Smart TVs .......................................... 23
Figure 1.10: Smart TV App Availability ............................................................... 24
1.8 Free Streaming Services ............................................................... 25
Figure 1.11: iPlayer, Views Per Annum (m), 2008-2014 ...................................... 25
Figure 1.12: BBC iPlayer, Requests by Device, 2011-2014 ................................ 25
1.8.1 The OTT Effect ............................................................................ 26
1.8.2 The Cost of Pay TV ..................................................................... 26
Figure 1.13: Amount Cable Providers Pay Top Networks per Subscriber ($),
2014 ................................................................................................................... 27
1.9 Social TV Apps ............................................................................... 27

2.  Market Landscape

2.1 Introduction to the Market Landscape ......................................... 30
2.2 The Progression of the Value Chain ............................................ 30
2.2.1 The Mobile Value Chain .............................................................. 30
i. The Traditional Value Web............................................................................... 30
ii. The App Store Value Chain ............................................................................. 30
i. Google Play ..................................................................................................... 31
Figure 2.1: The App Store and the OTT Value Chain .......................................... 32
2.2.2 The Online TV Value Chain ........................................................ 32
i. Monetisation of Online TV ................................................................................ 32
ii. The Online TV Value Chain ............................................................................. 33
Figure 2.2: The Online TV and Video Value Chain.............................................. 33
2.2.3 Cloud Based Value Chain (VOD and OTT) ................................ 34
Figure 2.3: The Online TV and Video Cloud Value Chain ................................... 34
2.2.4 Video Hosting Site Value Chain ................................................. 34
i. Case Study: Meerkat ....................................................................................... 34
Figure 2.4: The Video Hosting Site Value Chain ................................................. 35
2.2.5 Copyright and Legal Issues ....................................................... 35
i. Broadcasting rights ......................................................................................... 35
2.3 Operator Challenges and Hurdles ............................................... 36
2.3.1 Monetising Free Streaming Service Users ............................... 36
2.3.2 Cord-cutting and Service Provider Solutions .......................... 36
2.3.3 The Trend for Multi Screening: How to Re-engage Viewers .. 37
i. Britain’s Got Talent App .................................................................................. 38
2.3.4 Broadband Availability ............................................................... 38
2.3.5 Pay TV Consolidation ................................................................. 39
2.3.6 The Net Neutrality Debate .......................................................... 39
i. Juniper Commentary ....................................................................................... 41
2.4 Games Consoles as a Primary Method of Content Delivery ..... 41
i. Case Study: Sling TV ...................................................................................... 42

3.  Stakeholder Analysis

3.1 Introduction .................................................................................... 44
3.2 Vendor Matrix ................................................................................. 44
Table 3.1: Vendor Capability Assessment Criteria .............................................. 45
3.2.1 Limitations and Interpretation ................................................... 46
3.2.2 Positioning Matrix Results ........................................................ 47
Table 3.2: Mobile and Online TV and Video Vendor Scoring Matrix ................... 47
Figure 3.3: Mobile and Online TV and Video Vendor Positioning Matrix ............. 48
3.3 Mobile TV & Video Movers & Shakers ......................................... 51
3.4 Company Profiles .......................................................................... 53
3.4.1 Netflix ........................................................................................... 53
i. Corporate Profile.............................................................................................. 53
Table 3.4: Netflix Financial Data ($m) ................................................................. 53
ii. Geographic Spread ......................................................................................... 53
Table 3.5: Netflix Subscriber Numbers (thousands) ............................................ 53
iii. Key Clients & Strategic Partnerships .............................................................. 53
iv. Products and Services ................................................................................... 54
v. Juniper’s View: Key Strengths and Strategic Development Opportunity .......... 54
3.4.2 Sky plc ......................................................................................... 55
i. Corporate Profile.............................................................................................. 55
ii. Geographic Spread ......................................................................................... 55
iii. Key Clients & Strategic Partnerships .............................................................. 55
Table 3.6: Sky Revenue Sources, 2012-2014 ..................................................... 56
iv. Products and Services ................................................................................... 56
Table 3.7: Sky Subscriber Numbers, Split by Service Type (m) .......................... 57
v. Juniper’s View: Key Strengths and Strategic Development Opportunity .......... 57
3.4.3 Hulu .............................................................................................. 58
i. Corporate Profile.............................................................................................. 58
Figure 3.8: Hulu Revenue, 2009-2013 ................................................................ 58
ii. Geographic Spread ......................................................................................... 59
iii. Key Clients & Strategic Partnerships .............................................................. 59
iv. Products and Services ................................................................................... 59
v. Juniper’s View: Key Strengths and Strategic Development Opportunity .......... 59
3.4.4 Amazon ........................................................................................ 60
i. Corporate Profile.............................................................................................. 60
ii. Geographic Spread: ........................................................................................ 60
Table 3.9: Financial Snapshot – Amazon 2012-2014 .......................................... 60
iii. Key Clients & Strategic Partnerships ............................................................. 60
iv. Products and Services ................................................................................... 60
v. Juniper’s View: Key Strengths and Strategic Development Opportunity ......... 61
3.4.5 Comcast ...................................................................................... 61
i. Corporate Profile ............................................................................................. 61
Table 3.10: Comcast Revenues, 2012-2014 ...................................................... 62
ii. Geographic Spread ........................................................................................ 62
iii. Key Clients & Strategic Partnerships ............................................................. 62
iv. Products and Services ................................................................................... 62
v. Juniper’s View: Key Strengths and Strategic Development Opportunity ......... 62
3.4.6 MobiTV ......................................................................................... 63
i. Corporate Profile ............................................................................................. 63
ii. Geographic Spread ........................................................................................ 63
iii. Key Clients & Strategic Partnerships ............................................................. 63
iv. Products and Services ................................................................................... 63
Figure 3.11: MobiTV Service Delivery ................................................................ 64
v. Juniper’s View: Key Strengths and Strategic Development Opportunity ......... 64
3.4.7 AT&T U-verse .............................................................................. 65
i. Corporate Profile ............................................................................................. 65
Table 3.12: AT&T Revenues ($m) 2012-2014 .................................................... 65
ii. Geographic Spread ........................................................................................ 65
iii. Key Clients & Strategic Partnerships ............................................................. 65
iv. Products and Services ................................................................................... 65
v. Juniper’s View: Key Strengths and Strategic Development Opportunity ......... 65
3.4.8 YouTube ...................................................................................... 66
i. Corporate Profile ............................................................................................. 66
ii. Geographic Spread ......................................................................................... 66
iii. Key Clients & Strategic Partnerships .............................................................. 66
iv. Products and Services ................................................................................... 66
v. Juniper’s View: Key Strengths and Strategic Development Opportunity .......... 66
3.4.9 Starz ............................................................................................. 66
i. Corporate Profile.............................................................................................. 66
ii. Geographic Spread ......................................................................................... 67
iii. Key Clients & Strategic Partnerships .............................................................. 67
iv. Products and Services ................................................................................... 67
v. Key Strengths and Strategic Opportunities...................................................... 67
3.4.10 BT ............................................................................................... 67
i. Corporate Profile.............................................................................................. 67
Table 3.13: BT Revenues ($bn) .......................................................................... 68
ii. Geographic Spread ......................................................................................... 68
iii. Key Clients & Strategic Partnerships .............................................................. 68
iv. Products and Services ................................................................................... 68
v. Juniper’s View: Key Strengths and Strategic Development Opportunity .......... 68
3.4.11 Sling Media ................................................................................ 69
i. Corporate Profile.............................................................................................. 69
ii. Geographic Spread ......................................................................................... 69
iii. Key Clients & Strategic Partnerships .............................................................. 69
iv. Products and Services ................................................................................... 69
v. Juniper’s View: Key Strengths and Strategic Development Opportunity .......... 70
3.4.12 Elgato ......................................................................................... 71
i. Corporate Profile.............................................................................................. 71
ii. Geographic Spread ......................................................................................... 71
iii. Key Clients & Strategic Partnerships ............................................................. 71
iv. Products and Services ................................................................................... 71
v. Juniper’s View: Key Strengths and Strategic Development Opportunity ......... 72
3.4.13 Roku ........................................................................................... 72
i. Corporate Profile ............................................................................................. 73
ii. Geographic Spread ........................................................................................ 73
iii. Key Clients & Strategic Partnerships ............................................................. 73
iv. Products and Services ................................................................................... 73
v. Juniper’s View: Key Strengths and Strategic Development Opportunity ......... 74

4.  Standards and Technology

4.1 Mobile & TV & Online Video: Industry Standards ...................... 76
4.2 Emerging Technology ................................................................... 76
4.2.1 Multicast (Broadcast) Technology in Content Delivery .......... 76
Figure 4.1: The LTE Broadcast .......................................................................... 76
4.3 Media Compression and 4K Codecs ........................................... 77
4.3.1 Compression Standards ............................................................ 77
Figure 4.2: Encoding Guidelines ........................................................................ 77
4.3.2 Popular Codecs .......................................................................... 78
4.3.3 HEVC (High Efficiency Video Coding) ...................................... 78
4.3.4 Developments in 4K Codecs ..................................................... 78
Endnotes .............................................................................................. 79

2.  Market Sizing & Forecasts

Table of Contents

1.  Introduction to Mobile & Online TV & Video

1.1 Introduction to Mobile & Online TV & Video ................................. 5
1.1.1 Television ...................................................................................... 5
1.1.2 Video ............................................................................................. 5
Figure 1.1: A Brief History of TV and Video (1920-2014) ....................................... 5
1.2 Key Terminology and Definitions .................................................. 6
1.2.1 Mobile TV & Video ........................................................................ 6
i. Internet Mobile TV .............................................................................................. 6
ii. Broadcast Mobile TV ......................................................................................... 6
1.2.2 Online TV & Video ........................................................................ 6
i. Streaming Services ............................................................................................ 6
ii. VOD (Video on Demand) .................................................................................. 6
iii. Downloads ....................................................................................................... 6
iv. Cloud Services ................................................................................................. 6
Figure 1.2: The Digital Supply Chain ..................................................................... 7
Figure 1.3: The Cloud Delivery Model ................................................................... 8

2.  Forecast Methodology & Market Forecast Summary
2.1 Methodology .................................................................................. 10

Figure 2.1: Mobile/Online TV and Video methodology ........................................ 11
2.2 Total Mobile & Online TV & Video Revenue Forecast Summary13
Figure & Table 2.2: Total Revenues from Mobile & Online TV & Video Services
(Subscription OTT, DTO/PPV, IPTV and VOD) ($m) Split by 8 Key Regions 2014-
2019 ................................................................................................................... 13
2.3 Mobile & Online TV & Video OTT Revenue ................................. 14
Figure & Table 2.3: Total Revenues from Mobile & Online TV & Video OTT Services
(Subscription OTT and DTO/PPV) ($m) Split by 8 Key Regions 2014-2019 ....... 14
2.4 Mobile & Online TV & Video Subscription OTT Revenue .......... 15
Figure & Table 2.4: Total Revenues from Mobile & Online TV & Video Subscription
OTT ($m) Split by 8 Key Regions 2014-2019 ..................................................... 15
2.5 Mobile & Online TV & Video IPTV Revenue ................................ 16
Figure & Table 2.5: Total Revenues from Mobile & Online TV & Video IPTV Services
on Smartphones, Tablets, Connected TVs & PCs ($m) Split by 8 Key Regions 2014-
2019 ................................................................................................................... 16
2.6 Mobile & Online TV & Video VOD Revenue Forecast ................ 17
Figure & Table 2.6: Total Revenues from Mobile & Online TV & Video VOD Services
on Smartphones, Tablets, Connected TVs & PCs ($m) Split by 8 Key Regions 2014-
2019 ................................................................................................................... 17
2.7 Mobile & Online TV & Video Data Traffic & Usage ..................... 18
Figure & Table 2.7: Total TV & Video Data Usage on Smartphones, Tablets,
Connected TVs & PCs (PB) Split by 8 Key Regions 2014-2019 ......................... 18

3.  Smartphone TV & Video: Key Takeaways

3.1 The Total Market for Smartphone TV & Video ............................ 20
Table 3.1: Percentage of Smartphone Users Who View OTT Services, Split by 8 Key
Regions ............................................................................................................. 20
3.2 Smartphone OTT Market Summary ............................................. 21
3.2.1 Streamed OTT Content .............................................................. 21
Figure & Table 3.2: Number of Smartphone Users who Watch OTT content (m), Split
by 8 Key Regions 2014-2019 ............................................................................. 21
3.2.2 Smartphone Subscription OTT Forecast Summary ............... 22
Figure & Table 3.3: Number of Smartphone Viewers Who Purchase a Subscription
to OTT Services (m), Split by 8 Key Regions 2014-2019 .................................... 22
Table 3.4: Annual Revenue per Paying Smartphone OTT User ($), Split by 8 Key
Regions 2014-2019 ............................................................................................ 23
Figure & Table 3.5: Total End-User Revenues for Subscription OTT on Smartphones
($m), Split by 8 Key Regions 2014-2019 ............................................................. 24
3.2.3 Download to Own/Pay-per-View OTT ....................................... 25
Figure & Table 3.6: Number of Smartphone Users who Purchase Download to
Own/Pay-per-View OTT Content (m), Split by 8 Key Regions 2014-2019 ........... 25
Table 3.7: Average Number of Films/TV Shows Downloaded to Own/Paid-per-View
per Smartphone Viewer Per Annum, Split by 8 Key Regions 2014-2019 ............. 26
Figure & Table 3.8: Total Consumer Spend on Content Downloaded to Own/Pay-
per-View to Smartphones ($m), Split by 8 Key Regions 2014-2019 .................... 27
3.3 Smartphone IPTV Market Forecast .............................................. 28
Figure & Table 3.9: Number of Users who Watch IPTV Content on a Smartphone,
Year End (m) Split by 8 Key Regions 2014-2019 ................................................ 28
3.4 Smartphone VOD Market Forecast .............................................. 29
Figure & Table 3.10: Total Smartphone VOD Advertising Spend ($m), Split by 8 Key
Regions 2014-2019 ............................................................................................ 29
3.5 Smartphone Data Traffic & Usage ............................................... 30
Figure & Table 3.11: Total Smartphone Streaming TV & Video Data Traffic (PB) Split
by 8 Key Regions 2014-2019 .............................................................................. 30
Figure & Table 3.12: Percentage of Smartphone Streamed Mobile TV & Video Data
Traffic Carried via Wi-Fi (%), Split by 8 Key Regions 2014-2019 ......................... 31

4.  Tablet TV & Video: Key Takeaways

4.1 Tablet OTT Market Forecast Summary........................................ 33
4.1.1 Tablet OTT Streaming Service Forecast .................................. 33
Table 4.1: Proportion of Tablet Users who View OTT Streaming Services (%), Split
by 8 Key Regions 2014-2019 .............................................................................. 33
Figure & Table 4.2: Number of Tablet Users who View OTT Services Year End (m),
Split by 8 Key Regions 2014-2019 ...................................................................... 34
4.1.2 Tablet OTT Subscription Service Forecast .............................. 35
Figure & Table 4.3: Number of Tablet Viewers who Purchased a Subscription to OTT
services (m), Split by 8 Key Regions 2014-2019 ................................................ 35
Figure & Table 4.4: Total End-User Revenues for Tablet Streaming Subscriptions
($m), Split by 8 Key Regions 2014-2019 ............................................................ 36
4.1.3 Tablet Download to Own/Pay-per-View OTT Forecast Summary............................................ 37
Figure & Table 4.5: Number of Tablet Viewers who Download to Own/Pay-per-View
OTT Content (m), Split by 8 Key Regions 2014-2019 ......................................... 37
Figure & Table 4.6: Total Consumer Spend on Content Downloaded to Own/Pay-
per-View to Tablet ($m), Split by 8 Key Regions 2014-2019 ............................... 38
4.2 Tablet IPTV Market Forecast ........................................................ 40
Figure & Table 4.7: Number of Users who Watch IPTV Content on a Tablet (m), Split
by 8 Key Regions 2014-2019 ............................................................................. 40
4.3 Tablet VOD Market Forecast ........................................................ 41
Figure & Table 4.8: Total Tablet VOD Advertising Spend ($m), Split by 8 Key
Regions 2014-2019 ............................................................................................ 41
4.4 Tablet Data Traffic & Usage ......................................................... 42
Figure & Table 4.9: Total Streamed TV & Video Data Traffic on Tablets (PB), Split by
8 Key Regions 2014-2019 .................................................................................. 42
Figure & Table 4.10: Percentage of Tablet Streamed TV & Video Data Traffic
Carried via Wi-Fi (%) .......................................................................................... 43

5.  Connected TVs, TV and Video: Key Takeaways

5.1 Connected TV OTT Forecast ........................................................ 45
5.1.1 Streamed OTT Content .............................................................. 45
Figure & Table 5.1: Number of Connected TV Users Who View OTT Video
Streaming Services (m) Split by 8 Key Regions 2014-2019 ................................ 45
Figure & Table 5.2: Total End-User Revenues for Streaming Subscriptions on
Connected TVs ($m) Split by 8 Key Regions 2014-2019 .................................... 46
5.1.2 Download to Own/Pay-per-view Forecast ............................... 47
Figure & Table 5.3: Number of Connected TV Viewers Who Download to Own/Pay-
per-View OTT Content (m) Split by 8 Key Regions 2014-2019 ............................ 47
Figure & Table 5.4: Total Consumer Spend on Content Downloaded to Own/Pay-
per-View to Connected TVs ($m), Split by 8

 

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プレスリリース

[プレスリリース原文]

OTT TV Market to Increase Fourfold, Reaching $32bn in Subscription Revenues by 2019

New Platform Choices Signal the End of Broadcast TV as we Know it

Hampshire, UK: 21st April 2015: New data from Juniper Research has shown that subscriptions from ‘over-the-top’ (OTT) TV providers such as Netflix and Amazon Prime will generate $31.6 billion by 2019, up from just under $8 billion in 2014.

Continued growth in the established markets of West Europe and North America, along with the emergence of key OTT players in the Far East and Asia Pacific, will bring a surge in the uptake of OTT subscriptions over the next four years.

Threat to Network Operators?

The new research, Mobile & Online TV & Video: OTT, IPTV & Connected Markets 2015-2019, observed that OTT services are seeing a rapid uptake by consumers who want to view content, when and where it suits them. The report argued that traditional broadcasters are facing increased competition as more services go over-the-top of pay TV incumbents, allowing distributors such as Sling TV to provide customers with a cheaper, tailored alternative to cable TV, driving the trend for ‘cord-cutting’.

4K to Drive OTT Uptake

Whilst key players such as Netflix and YouTube have launched 4K (ultra-high definition) services, the adoption of 4K content has been slow thus far. Juniper is predicting this to change over the next 2 years. Netflix added its 4K offering to its highest priced subscription package last year, showing belief that consumers are willing to pay for higher quality content, while OTT providers are gaining recognition as being the first to supply viewers with content in this new format. Meanwhile, 4K TVs will continue to become more affordable, accelerating hardware take-up.

Other key findings include:

  • Over 84% of OTT subscriptions will be made via connected TVs by 2019.
  • IPTV revenues are set to more than double between 2014 and 2019, rewarding Network Operator’s investment in Triple and Quad-Play Services.

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