モバイルとオンライン購入:各種カード、キャリア請求、サードパーティ経由の支払いプラットフォーム 2015-2020年

Mobile & Online Purchases

Cards, Carrier Billing & Third Party Payment Platforms 2015-2020


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Juniper Research




Juniper Research's Mobile & Online Purchases research suite provides a comprehensive assessment of the size, scale and shape of the remote payments market and its attendant ecosystem.

With retailers increasingly transitioning to a hybrid, offline/online approach to maximise their customer engagement opportunities, this research: •Explores the best omnichannel practices.

  • Identifies optimal billing mechanisms and business models.
  • Assesses key player capabilities.
  • Provides the most in-depth forecasts across a range of key metrics.

Key Features

  • Opportunity assessment for Billing mechanisms.
  • Analysis of key trends and primary challenges.
  • Heat map assessment of mobile payment platform providers, player profiles and matrix ranking.
  • Market forecasts for mobile and online payment users, purchase volumes and gross transaction values split by 8 key regions, by 11 national markets and by digital and physical goods formats.

Key Questions

  1. How are social networks becoming a key player for both brand engagement and product purchase?
  2. How can online retailers target the Millennial generation?
  3. Which new billing mechanisms are gaining traction?
  4. How has mobile wallet adoption in developing markets driven online purchases on those countries?
  5. What is the value of mobile and online purchases today? What will it be in 5 years’ time?

Companies Referenced

Interviewed: Adyen, Bitnet, Boku, Braintree, DIMOCO, Infobip, Netsize, PayPal.

Profiled: Adyen, Amdocs, Bango, Boku, Braintree (PayPal), Danal, DIMOCO, Fortumo, Infobip, Netsize (Gemalto), OneBip (Neomobile), Sage Pay, WorldPay.

Case Studied: Alipay, Apple, PayPal.

Mentioned: Airbnb, AIS, Alibaba, Amaze, Amazon, America Movil, American Express, AOL, AT&T, Auctomatic, B&Q, Badoo, Bank of America, Bank of Scotland, Barclays, Barnes & Noble, Beautylish, Best Buy, Bharti Airtel, Bibit, Big Point, BilltoMobile, BitPay, BlackBerry, Bloomingdale’s, Boletos,, Brakes Group, BT, Cardnet, CardSpring, Cellmania, Centre for Economics and Business Research, Century Payments, Chase Bank, China Mobile, Chunghwa Telecom, Cobre Bem, Coinbase,, Costco, Currys, DC POS, de Bijenkorf, Deezer, Delta, Deutsche Telekom, Dialogue, Diner's Club, Discover, Disney Store, Domino’s, DropBox, DTAC, du, Dunnhumby, EA, Eagle Eye, eBay, EE,, Envoy, Equinox Payments Vend, Ericsson, Erply, Etisalat, Euroconex, Evans, Eventbrite, Evernote, Fab, Facebook, FarEasTone, Fitbit, Flexcoin, Fonix, Foursquare, Gameforge, Gameloft, Gemalto, General Atlantic, GitHub, Global Collect, Globe, GoCoin, Google, Groupon, Gyft, Heinz, Home Retail Group (Argos), Hotel Tonight, House of Fraser, Houzz, HSBC, IBM, IMI, Impulse, Indiegogo, Indosat, Instagram, Internet Advertising Bureau, IPS (International Processing Solution), J C Penney, Jagex,, JCB,, JDA, John Lewis, JustFab, Kickstarter, KLM, Konbini, Korea Telecom, Kroger, Leapset, LG, Live Current Media, LivingSocial, Lloyds, Lookout, Lucy Marx, Lyft, M&S (Marks & Spencer), Macy's, Maestro, Mango, MasterCard,, Maxis, MetroPCS, Microsoft, Mobi Solutions, mopay, Moss Bros, Mothercare, Movistar, Mozilla, Munchery, MX Telecom, MyTravel, NatWest, Neiman Marcus, Neomobile, NetElixir, Netflix, Net-M, Newegg, Next, Nordstrom, O’Neill, O2, Ocado, OKCupid, OpenMarket, OpenTable, Orange, Orascom Telecom, Orca,, Oxygen8, Pandora, Pantea, PassportParking, Payforit, Pinterest, Plenty Of Fish, Ponemon Institute, Procter & Gamble, Punchbowl, Qiwi, Qpass, Qubecell, Rackspace, Rakuten, RBS (Royal Bank of Scotland), Reddit, Riot Games, RollTech, Ryanair, Sainsbury’s, Salesforce, Samsung, Scripted, SecureNet, Selfridges, SEPA Direct Debit, SFR, Shell UK, Shopify, Shopkeep, Shuppa, SK Telecom, Smart, Sodexo, Soft Touch, Softbank, Sony, SoundCloud, Splunk, Spotify, Sprint, Staples, StubHub, Superdry, SurveyMonkey, Syniverse, TAF mobile GmbH, Taiwan Mobile, Taobao Marketplace, Target, TaskRabbit, Telefonica, Telewest Communications, Telkomsel, Tesco, The Guardian, The Home Depot, The Priceline Group, The Sage Group, Three, Ticketmaster, TIM, Tinder, T-Mobile, Toys R Us, Travian, Turkcell, Twilio, Twitter, txtnation, Uber, UCT (United Cellular Technologies) Group, Umniah, UnionPay, US Cellular, Valve, Valpak, Velti, Venmo, Vente-Privee, Veoo, VeriFone, Verizon, Viagogo, Vibo, Vietnamobile, Viettel, Virgin, Visa, VisualTouch, Vodafone, Walmart, Wargaming, WebBank, Which?, Wind Telecom, WordPress, World Bank, XL Axiata, Y Plan, Yelp, Yespay, Zapp, Zong, Zoosk, ZTE.

Data & Interactive Forecast

Juniper Research’s highly granular IFxls (Interactive Forecast Excels) enable clients to manipulate Juniper’s forecast data and charts to test their own assumptions, perform what-if analysis; and compare select markets side by side in customised charts and tables. IFxls greatly increase clients’ ability both to understand a particular market and to integrate their own views into the model.

Forecast suite includes:

  • Unique Purchasers, Purchase Frequency, Transaction Volumes, Average Transaction Values, Total Transaction Values and Average Annual Spend Per User.
  • Splits by Digital & Physical Goods.
  • Splits by 8 Key Regions; Physical Goods forecasts additionally split by 11 Key Markets (Canada, China, Denmark, Germany, Japan, Norway, Portugal, Spain, Sweden, US and UK)
  • Interactive Scenario tool allowing user the ability to manipulate Juniper’s data for 10 different metrics.
  • Access to the full set of forecast data of 65 tables and more than 7,000 data points.

This market leading research from Juniper has been thoroughly revised and updated for 2015, providing in-depth analysis of the trends shaping the mobile and online purchase space today. Including evaluations of both the primary billing mechanisms for digital and physical goods purchase, and of best practice for stakeholders across the value chain, it is required reading for any player seeking to maximise their opportunity within the mobile and online payments arena.

The research suite includes:

  1. Executive Summary - Slide deck summarising key trends, competitive analysis and market forecasts, allied to a series of strategic recommendations for players across the value chain (PPT).
  2. Market Trends & Competitive Landscape - strategic analysis of key trends in mobile and online retail, together with payment platform provider capability assessment and matrix (PDF).
  3. Market Sizing & Forecasts –6 year forecasts for service users, transaction volumes and transaction values, split by digital and physical goods purchases (PDF).
  4. Interactive Forecast Excel – highly granular dataset comprising more than 7,000 data points, allied to Interactive Scenario tool giving user the ability to manipulate Juniper’s data (Interactive XL).


完全版(Full Research Suite) 目次(抜粋)

1.  Market Trends & Competitive Landscape


  1. Mobile & Online Payments - An Ecosystem in Transition
  2. New Business Models, New Billing Mechanisms
  3. Competitive Landscape

2.  Market Sizing & Forecasts


  1. Market Overview: An Ecosystem in Transition
  2. Methodologies
  3. Market Forecasts: Total Remote Payments Market
  4. Market Forecasts: Remote Payments for Digital Goods
  5. Market Forecasts: Remote Payments for Physical Goods




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