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この調査レポートは、モバイル決済市場の全体を調査し、詳細なベンダ分析を行い、予測結果を主要3セグメント(デジタル製品と物品/NFC小売市場とモバイル決済/モバイル振込と送金)に分けて提供しています。

主な掲載内容 (目次より抜粋)

• エグゼクティブサマリー
• モバイルコマースと決済市場
  • 市場概要
  • 市場成長促進要因と阻害要因
• モバイル決済:市場構造と動向
  • 定義
  • 市場セグメント
  • 決済方法の分類
  • オンデックとオフデック
• ケーススタディ:アプリケーションとサービス
  • 概説
  • デジタル製品のケーススタディ
  • 物品のケーススタディ
  • 近距離無線通信 (NFC) のケーススタディ
  • モバイル振込と送金
• ベンダとソリューション
• 市場予測
  • 方法論
  • 世界のモバイル加入者市場予測
  • モバイル決済市場予測

Overview

• Entire Ecosystem Analysed
• Expert Industry Intelligence
• Fully Updated Third Edition

This report provides the definitive big picture view of the entire mobile payment market, delivering detailed vendor analysis and forecasts for three segments of this rapidly developing landscape; mobile payments for digital and physical goods, NFC retail marketing and mobile payments; and mobile money transfer & remittances (domestic and international).

This invaluable market sizing tool delivers an insightful synopsis of the opportunity for each of the mobile payment segments projecting gross mobile payment transaction values for eight key regions up until 2015. For more in-depth sector focused forecasts, please see each of three related reports within the mobile commerce stream.

This fully updated third edition defines the current mobile payments market structure, exploring a number of vendor applications and services, central to emerging trends within the value chain over the past 12 months.

Companies Referenced

1-800 Flowers.com, Absa Bank, accells, Access Group, Aepona, Air Kenya, airG, Airtel, AIS, Alloy Ventures, Alternet, Amadeus, Amadeus Capital Partners, Amazon.com, Appium, Apple, Arriva Bus, Aruba Networks, AT&T, ATMU, Avea, Axis, Axis Bank, Babies “R” Us, Badoo, Banco de Oro Universal Bank, Bango, Bank of Ceylon, Bank of Commerce and Development, Barclays, Battery Ventures, Bell Canada, Bell ID, Bharti, Bharti Airtel, Bharti Telesoft, BICS, BilltoMobile, bitWallet, BKM, BlackBerry Partners Fund, Bouygues, BPI, Brooks Brothers, BSI, BT, Cabela’s, Cebu Pacific, Celpay, Central Bank, CHARGE Anywhere, Citi, Citibank, Ciudad Mexico, Claro Group, Comviva, Copenhagen Metro, Cosmote, Credit Agricole, Credit Saison, C-SAM, Danal, Daylight Partners, DBS Bank, DeviceFidelity, Digby, Digby Chengdu Technology, Digital China, DN Capital, Draper Fisher Juvertson, DSB, DSB S-trains, Eagle Eye Solutions, EastNets, Easypaisa, eBay, eBay Mobile, EnStream, Equity Bank, Ericsson, Ericsson IPX, eServGlobal, EVN, EZ-Link, Ezuza, Facebook, Faulu Kenya, FINNAIR, First Data Corporation, France Telecom, Fundamo, G&D, Gameloft, Garanti Bank, Gemalto, Giesecke & Devrient, Globe, Globe Telecom, Golfsmith, Google, Gtel, HBD Venture Capital, Hutch, Hypercom, IBM, ICC, ICICI, Idea, Indosat, ING, Ingenico, Intuit, IPX, Jamster, Jet Airways, JR East, JR West, KASIKORNBANK, KDDI, Kenya Airways, KPN, KT, la Caixa, LG, Liberty Mutual, LINK Mobility, LMT, Lufthansa Systems, Luup, Maldives Monetary Authority, Maritz Real-Time, MasterCard, Maxis, MCB Bank, McDonalds, MCell, mChek, Meditel, Metro Company, MFIC, MGL, Minick, Miven, Mobifone, Mobilink, MobiVending, Mocapay, Monitise, MoreMagic, Morpho, Motorola, Movaya Chengdu Technology, Movaya Wireless, Movia, Movincom, Mozido, mService, mSolutions, MTN Group, MTS, MTV, Multiply, Myway, Naivas, NCR, Nearbuy Systems, NETS, Netsize, Neustar, NFO Hold, ngpay, Nokia, Nokia Siemens Network, NRJ Mobile, NTT DoCoMo, NXP Semiconductors, Obopay, OpenMarket, Oracle, Orange, Orange Group, Orascom, Orient Corporation, Orvis, PayForIt, PayMate, PayPal, PayPal Mobile, Paytong, PesaPoint, PETCO, Philippine Airlines, Playphone, PLDT, Polaris, Polaris Ventures, PPC, PROSA, Quest Diagnostics, Rakuten, Reliance, Remgro, RIM, RiskSecure, Rogers Communications, S1 Corporation, S3 Ventures, Safaricom, Safarilink, Samsung, Sanlam, Santander, SAP Ventures, SBB, SEAIR, Sfone, SFR, Skype, SMART, Smart Communications, SmartPay, SoftBank, Softbank Mobile, Sony, Sony Ericsson, Sprint, StarHub, State Bank of India, State Bank of Vietnam, Sulake, Sumitomo Mitsui Card Co., Sun Oracle, Sybase 365, T+, TATA, Tata AIG Insurance, TDC, Tech Process Solutions, Telcel, Tele2, Telefonica, Telefonica O2, Telenor, TeliaSonera, Telma, Telus, TELUS Corp, Tetherball, The Home Depot, The NASDAQ OMX Group, The World Bank, Tigo, TIM, Toys “R” Us, Transoft, Tre, TRUE, True Move, TSYS, Twinlinx, Twitter, Uchumi, Ugg Australia, Uninor, Unwire, Utiba, Utiba Americas, Vagverket, Valista, Venda, VenFin, Venyon, VeriFone, Verisign, Vietcombank, Vietnamobile, Viettel, Vimpelcom, Vinaphone, Virgin Media, Virgin Mobile, Visa, Vision Capital, ViVOtech, Vodafone, Vodafone Qatar, Watchdata, Western Union, WIZZIT, World Bank, Yahoo!, YellowPepper, Yoigo, ZAPA, Zest Airways, Zong

Key Questions

1. Which segments of the mobile payments market are growing the fastest?
2. How will mobile payments vendors maximise their revenue opportunities?
3. What key trends are emerging on a market-by-market basis?
4. What are the key factors driving mobile payment market growth?
5. What strategies are mobile payments providers employing?

TOP

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TABLE OF CONTENTS

詳細ファイル(PDF)

Executive Summary

Mobile Commerce & Payments Market

1.1 Market Outline
1.2 Market Drivers and Constraints

Mobile Payments: Market Structure and Trends

2.1 Definition
2.2 Market Segmentation
2.3 Classification of Payment Schemes
2.4 On Deck & Off Deck

Case Studies: Applications and Services

3.1 Introduction
3.2 Digital Goods Case Studies 
3.3 Physical Goods Case Studies
3.4 NFC Case Studies 
3.5 Mobile Money Transfers and Remittances

Vendors and Solutions

4.1 Aepona
4.2 C-SAM
4.3 Digby
4.4 eServGlobal
4.5 Ericsson
4.6 Fundamo
4.7 Gemalto
4.8 MoreMagic
4.9 Seamless
4.10 tyntec
4.11 Utiba
4.12 VeriFone
4.13 ViVOtech

Market Forecasts

5.1 Methodology
5.2 Global Mobile Subscriber Forecast
5.3 Mobile Payment Market Forecasts

モバイル決済市場は2015年に約3倍増の6700億ドルに

英国ハンプシャー、2011年7月5日
デジタル商品と物販、送金、近距離通信によるモバイル決済の総額は、2015年までに2400億ドルから6700億ドルに増加するだろうと、英国調査会社ジュニパーリサーチ社の調査レポート「モバイル決済市場調査 2011年:市場戦略と2015年までの予測 ー Mobile Payment Strategies:Opportunities & Markets 2011-2015」は報告している。この金額は、すべての購入金額の総額である。

この調査レポートは、今後5年間で、この市場のすべてのセグメントで2倍から3倍に成長するだろうと報告している。この成長は、先進国と発展途上国の両方で、モバイルデバイスによって、日々行う、モバイルチケット、近距離通信による非接触支払、物品の購入、送金の急成長による。

今後1年半で、約20ヶ国でNFCサービスが開始し、2014年の世界総額は500億ドルまで増加するだろう。一方、発展途上国での金融機関への接続の需要が高まり、積極的なモバイル金融ユーザが2013年には倍増し、したがって決済総額も増加するだろう。

シニアアナリストのDavid Snow氏は、「物販の支払いや近距離通信、送金などの新しいセグメントによって、2015年までの市場成長は2.7倍となるだろう。デジタル製品は最大のセグメントであり、2倍以上の成長が予測されるものの、いくつかの新しいセグメントの急成長にはかなわない」と語る。

この調査レポートの、その他の主要な内容は以下の通り。

• モバイル決済の3つの主要地域である極東と中国、西欧、北米は、2015年までの世界のモバイル決済総額の75％を占める
• デジタル製品の支払額は、2015年の市場の約40％を占める

この調査レポートは、モバイル決済の概要を示し、デジタル製品や物販の主要製品セグメント、非接触近距離通信、国内と国際間の振替と送金、地域毎の予測と送金総額の予測を提供している。

[プレスリリース原文]
Press Release: Mobile Payments Market to Almost Triple in value by 2015 reaching $670bn, according to new Juniper report

Hampshire, UK:  5th July 2011 - A new study from Juniper Research has determined that the total value of mobile payments for digital and physical goods, money transfers and NFC (Near Field Communications) transactions will reach $670bn by 2015, up from $240bn this year. These forecasts represent the gross merchandise value of all purchases or the value of money being transferred.

The new Mobile Payment Strategies report revealed that all segments will exhibit 2x to 3x growth over the next five years. This growth will be driven by the rapid adoption of mobile ticketing, NFC contactless payments, physical goods purchases and money transfers as people in both developed and developing countries use their devices for everyday transactions.

Some 20 countries are expected to launch NFC services in the next 18 months, resulting in transactions approaching $50 billion worldwide by 2014. Meanwhile the need for financial access in developing countries is such that active mobile money users will double by 2013 and drive transaction values accordingly. 

Senior analyst David Snow explained: "Our analysis shows that emerging segments such as physical goods payments, NFC and money transfers will fuel market growth by a factor of 2.7 times by 2015. Digital goods is the largest segment and, although forecast to more than double, it is not growing as quickly as some of the newer segments.”

Other key messages from the report include:

• The top 3 regions for mobile payments (Far East & China, W. Europe and N. America) will represent 75% of the global mobile payment gross transaction value by 2015.
•  Digital goods payments will account for nearly 40% of the market in 2015.

The study provides the big picture of mobile payments, providing forecasts of the main market segments of digital and physical goods purchases, contactless NFC and domestic and international money transfers and remittances, providing regional forecasts of gross transaction values.