目次
価格・ご注文についてこの調査レポートは、世界のモバイルオペレータのビジネスモデルを調査し、戦略や実例を紹介し、分析しています。
主な掲載内容 (目次より抜粋)
- エグゼクティブ・サマリー
- 課題
- 市場の飽和化
- データリセントリック化
- モバイルエコシステムの進化
- 法規制要因
- 適応戦略
- 現在の収益源の最大限の活用
- 新しい収益源
- ネットワーク負担の解消
Overview
- High Value Strategic Planning Tool
- Expert Analysis of MNO Opportunities
- In Depth Business Model Comparison
Mobile Operators face unprecedented challenges over the next few years. As revenues begin to flatline ? the result of market saturation allied to declining ARPUs ? and the surge in data usage pushes backhaul costs ever higher, how will operators survive the squeeze? And can they avoid a nightmare scenario wherein costs overtake revenues?
This report examines the critical challenges facing MNOs and delivers essential adaptive strategies necessary to maintain attractive margins in the future. These dynamic solutions cover both the optimisation of core revenues plus the development of new revenue streams, while also providing strategies designed to dramatically reduce operating costs.
This ground breaking study includes an innovative matrix which enables tier 1 and tier 2 operators in both developed and developing markets to prioritise their strategic decisions and maximise their revenue potential.
Companies Referenced
3, Airtel, AirVantage, Aito, Amazon, Apple, AT&T, Barclaycard, BBC, Best Buy, Bharti, Buongiorno, Buzzcity, Byte Mobile, China Mobile, Clearwire, Deutsche Telekom, Digital Chocolate, Ericsson, Everything Everywhere, Facebook, France Telecom, Funambol, funYun, GetJar, Google, Handango, Huawei, IPWireless, KDDI, Ladbrokes, LG, LightSquared, MBNL, MediaFLO, Mobixell, Motricity, M-PESA, MTS, Netscape, Nokia Siemens Networks, Novarra, NTT DoCoMo, O2, Orange, Safaricom, Samsung, SFR, Shazam, Sierra Wireless, Smart, Softbank, Sprint, Telefonica, Telenor, Tesco, T-Mobile, T-Systems, Verizon Wireless, Vodafone, Walmart, Yahoo
Key Questions
- How can MNOs leverage their existing assets to create new revenue opportunities?
- How will operator ARPUs and service revenues develop over the next five years?
- What strategies should MNOs adopt to optimise their existing revenue streams?
- How can MNOs address the opex and capacity issues associated with high levels of data traffic?
- What are the advantages of passive/active radio access network (RAN) sharing?
- Is flat-rate data pricing a viable option in the future?
- How can MNOs successfully monetise content services?
TOP
Executive Summary
1. The Problem Stated: A Saturated World
1.1 Introduction
1.2 A Saturated World
1.2 MNO ARPUs are Declining
1.3 MNO Revenues are Plateauing
2. The Problem Stated: A Data-Centric World
2.1 Rising Opex: Data Delivery Costs
2.2 Rising Capex: Network Buildout
3. The Problem Stated: The Evolving Mobile Ecosystem
3.1 The Traditional Mobile Value Chain & Value Web 34
3.2 App Stores For All
3.3 Conclusion
4. The Problem Stated: Regulatory Factors
4.1 The Green Imperative
4.2 Pricing Controls
5. Adaptive Strategies: Optimising Existing Revenue Streams
5.1 Customer Segmentation
5.2 After Sales Service: Enhancing Customer Relationship Management
5.3 Prepaid/Postpaid Migration
5.4 Revamping the Bundle
5.5 Making the Most of Mobile Content
6. Adaptive Strategies: New Revenue Streams
6.1 Opportunities in the Cloud
6.2 Beyond 3G - New Revenue Streams in a 4G Environment
6.3 Mobile Money Opportunities
6.4 The M2M Opportunity
7. Adaptive Strategies: Taking the Network Strain
TOP
価格表 単位:英ポンド
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モバイルネットワークオペレータの収益は2016年に1兆ドルを上回るが、コスト上昇で収益性は悪化
英国ハンプシャー、2011年6月1日
英国調査会社ジュニパーリサーチ社の調査レポートは、世界のオペレーターの請求金額は2016年に年額1兆ドルに達するだろうと報告している。しかしモバイルネットワークオペレータ(MNO)は、改善措置をとらなければ、オペレータのコストは4年以内に収入を超えるという「悪夢」のシナリオに直面している。
この調査レポートは、市場の成熟によってARPUが下降したために、MNOのコアの収益はいくつかの市場では伸びないどころか下降していると報告している。さらには、2010年に倍増以上、2015年には13倍以上の25000ペタバイト(千兆バイト)になるとみられている、セルラーネットワークのデータトラフィックの劇的な増加に従って、オペレータはバックホールのコストの増大という問題に直面している。
新しい収益機会を査定
しかし、この調査レポートは、MNOには、コアの収益の流れの最適化、新しい収益源の開発、運用コストの大幅削減などの一連の戦略を適用することで、バランスを取り戻すことができるだろうと述べている。
この調査レポートは、MNOは、幅広い区分の後払いや後払い料金などを提供し、さらに統合料金プランを提供する必要があるだろうと報告している。また、MNOが既存の設備を生かして提供できるクラウド、M2M、モバイルファイナンスサービスなどの分野でも収益を上げる機会をとらえることも重要だとしている。
(後略)
[プレスリリース原文]
Mobile Network Operator Revenues to Exceed $1 trillion by 2016, but Rising Costs Threaten Profitability, Juniper Research warns
Hampshire, UK – 1st June 2011: A new report from Juniper Research has found that while global operator-billed revenues will exceed $1 trillion annually by 2016, mobile network operators (MNOs) face the prospect of a “nightmare” scenario under which operator costs will exceed revenues within four years unless remedial action is taken.
The report found that MNO core revenues were flatlining and even declining in some markets, the result of market saturation allied to falling ARPU. Furthermore, operators were faced with the prospect of spiralling backhaul costs due to the dramatic increase in cellular network data traffic, which more than doubled in 2010 and is expected to increase by more than 13x to 25,000 Petabytes per annum by 2015.
Identifying new revenue opportunities
However, the report argues that MNOs have the opportunity to redress the balance through a series of adaptive strategies designed to optimise core revenue streams, develop new revenues and significantly reduce operating costs.
The Mobile Operator Business Models report highlights the need for MNOs to offer integrated rate plans, while also providing a wide range of segmented postpaid and postpaid tariffs. It also emphasises the potential for double-sided revenue streams in areas such as cloud, M2M and mobile financial services where MNOs can leverage their existing assets.
No “one-size-fits-all” solution
According to report author Dr Windsor Holden, “Clearly, there is no one-size-fits-all solution for MNOs, simply because the circumstances of individual operators differ widely, even within the same market. Instead, we have outlined a series of measures which MNOs can select according to their particular needs.”
Other findings from the report include:
• Tier 2 MNOs with lower traffic volumes may gain competitive advantage by retaining flat rate data bundles
• Integrated Mobile Broadcast represents a potentially cost-effective means of offloading video traffic from the network
• As cost of fossil fuels increases, transition to “green” networks and base stations represents both an environmental and economic imperative
