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この調査レポートは、モバイル2.0のビジネスモデルや将来性を調査・分析しています。

Overview

• Highly Detailed SWOT & Recommendations
• In-depth Analysis of Key Players Strategies
• Extensive Critique of Mobile Web 2.0 Framework

As the second part of Juniper Research's focus on mobile web 2.0, this highly anticipated second report fully investigates the business models underpinning the growth in mobile web 2.0, analysing opportunities in freemium and premium services through to ad supported content distribution.  This key study looks at the major strategies of a number of players across geolocation and presence, focusing on the primary growth areas for mobile web 2.0 including VoIP & IM.

Key forecasts include adspend on mobile presence-based services, together with operator-billed IM & VoIP revenues as well as user numbers, usage levels and the proportion of users who pay for services. The report also includes forecasts for the retail costs of SMS and MMS, along with the total global adspend on mobile Web 2.0 services  split by social web, dating & presence.

Crucially, this report includes a series of practical recommendations for mobile web 2.0 players as well as a detailed SWOT analyses for ODMs (original device manufacturers), mobile network operators, service providers and media & technology owners.

Key questions that the report answers:

1. What are the prevalent and developing business models for Mobile Web 2.0 services?
2. What is the current value of mobile VoIP and IM services, and how will these develop over the next five years?
3. Which strategies should operators, ODMs and content/service providers adopt to monetise Mobile Web 2.0?
4. What are the major distribution mechanisms for Mobile Web 2.0 services?
5. Who are the key players in the Mobile Web 2.0 value chain?
6. To what extent will advertising become a key revenue stream in Mobile Web 2.0?
7. What are the key challenges in monetising Mobile Web 2.0?

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TABLE OF CONTENTS

詳細ファイル(PDF:604KB)

Executive Summary
1. Key Recommendations
2. Mobilising Web 2.0
3. Business Models
4. Mobilising Web 2.0: Market Forecasts
5. Geolocation & Presence
6. Geolocation & Presence Forecasts
7. Geolocation & Presence - Players & Strategies

LIST OF FORECASTS

詳細ファイル(PDF:559KB)

Mobile Messaging Costs
Global Web 2.0 Mobile Revenues
Presence
Mobile IM
Mobile VoIP

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価格表 単位:英ポンド

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