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この調査レポートは、企業と個人、両ユーザ向けのモバイルクラウドアプリケーションとサービス市場を調査しています。

このレポートのポイント

• エコシステムの詳細分析
• 広範なビジネスモデル分析
• 主要ケーススタディ

Overview

• In-depth Analysis of Ecosystem
• Extensive Business Model Analysis
• Key Case Studies Examined

This unique report delivers an expert assessment of the fast-developing market for mobile cloud applications and services, in both the burgeoning enterprise sector and the nascent consumer space. It explores core topics vital for players across the cloud tier structure who are seeking to capitalise on the potential offered by smart devices (smartphones, tablets), such as the need to demonstrate ROI from migration to the cloud.

A detailed forecast suite - covering the period through to 2016 and split by 8 key regions - includes revenues generated through cloud services in the enterprise mobile space (SaaS revenues), as well as cloud user data. This report also calculates consumer spend on cloud services on the mobile.

A number of double-sided revenue models are explored, highlighting both downstream and upstream opportunities for network operators and cloud security providers together with an analysis of the implications for secure access and secure storage. This is backed up by a series of in-depth case studies and interviews with leading players in the cloud computing space, providing further insight into the future direction of this sector.

Companies Referenced

Aepona, Amazon.com, AOL, Apple, AT&T, Bath Centers, BBC, Best Buy, Carling, Castile Ventures, Cell C, China Mobile, Cisco, Clearswift, Clearwire, Colt, Cortexica, Danger, Deutsche Telekom, Dropbox, Easynet Global Security, EMI Group, Ericsson, Escape Media Group, Facebook, fonYou, Foursquare, F-Secure, Funambol, Geek Squad, Google, Heroku, HIG Ventures, Hootsuite, Host Analytics, HP, HTC, Intel, Juniper Networks, KKBOX, KnowledgeTree, LG, LoudCloud, Magnolia Hi-Fi, McAfee, Microsoft, mixi, Mozilla, MTS, MySpace, Napster, NetSuite, Nexit Ventures, Nokia, Norton, NTT DoCoMo, Ocado, OnLive, Optus, Orange, Pacific Sales Kitchen, Palm, Pandora Media, Quora, RealNetworks, Reddit, RIM, Safenet, Salesforce, Samsung, Savvis, Sierra Wireless, SingTel, Slacker, Smart, Sony, Soonr, Sound of Music, Speakeasy, Sponge, Spotify, Sprint, Symbian, TechTarget, Telecom, Telefonica, Telefonica O2, Telenor, The Carphone Warehouse, The Golden Mouse, T-Mobile, Trend Micro, T-Systems, Twitter, Universal, Verizon Business, VMware, Vodafone Australia, Vodafone Germany, Vodafone Global, Vodafone Spain, Walden International, Walmart, Warner, WiMAX, Yahoo!, YouTube, Zapatec, Zynga

Key Questions

1. How much is the enterprise SaaS market worth today and what will it be worth in five years’ time?
2. How best can network operators develop double-sided revenue streams in the cloud space?
3. Which data should enterprises store in the cloud?
4. What will be the key growth areas in the mobile consumer cloud sector?
5. What are the key drivers for mobile cloud computing?]
6. What are the main risks of migrating to a cloud-based solution?

TOP

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TABLE OF CONTENTS

詳細ファイル(PDF)

Executive Summary
The Case for Cloud Mobility
A Cloud-Based Ecosystem
Cloudbursting - Threats to the Mobile Cloud
Market Forecasts - Enterprise Applications
Market Forecasts: Consumer Cloud-Based Mobile Services

List of Forecasts

The Market for Mobile Cloud-Based Services
Enterprise Mobile Smart Device Base
Cost per Subscription
Market Forecasts: Mobile Cloud Music & Video
Market Forecasts: Mobile Cloud Games
Market Forecasts: Mobile Cloud Social Media
Market Forecasts: Mobile Cloud Storage and Security

オペレータが統合通信の提供を開始し、企業向けモバイルクラウドの収益は2016年に390億ドルに

英国ハンプシャー州、2011年7月13日
英国調査会社ジュニパーリサーチ社の調査レポート「モバイルクラウド市場調査 2011-2016年:企業市場と個人市場向けのスマートデバイス戦略 ー Mobile Cloud:Smart Device Strategies for Enterprise & Consumer Markets 2011-2016」は、モバイルネットワークオペレータが企業顧客に対して統合通信への接続の提供を開始し、モバイルクラウドベースの企業向けサービスの収益は2016年に390億ドルになるだろうと報告している。

この調査レポートは、これらの収益の多くが、従来のサービスからの移行によるものだと強調している。しかし、クラウドベースのサービスは、メッセージング、利用者の現状(プレゼンス情報)、Eメール管理、コラボレーション、ビデオ会議、IP電話などのソリューションが統合した管理を提供し、顧客との連携を非常に効果的にすることができる。

また、この調査レポートは、通信サービスプロバイダはクラウドによって、Saas(Software as a Service)プロバイダに対して、API(application programming interfaces)をオープンにして、そこからあがる収益を共有することで、両面からの収益を期待できると述べている。

セキュリティが主要な関心事

この調査レポートは、企業のクラウドへの移行に関して抱く主要な関心事は、データセキュリティと明らかなROI(費用対効果)があるかという2点である。データセキュリティに関しては、第三者が接続、改ざん、流出できないような安全な接続と、データホスティング企業が保管しているデータを紛失しないような安全なストレージ(データ保管)ということである。

しかし、これらの問題点から、クラウドセキュリティプロバイダの商機が見えてくる。調査レポートの著者Windsor Holden博士は、「企業がデータをクラウドで保管しようとする場合には、どのデータがクラウドに保管でき、誰がそのデータへの接続を許可されるのかなどの、大胆なタグ付けや分類ができるような適切なソリューションが欠かせない」と述べている。

その他の調査結果は、以下の通り。

• クラウドベースのサービスでは、データの冗長性が改善されなければ、データの停止(中断)の可能性がある
• 企業は、物理的にデータを保管するサーバが必要であると認識すべきである

[プレスリリース原文]
Press Release: Mobile Cloud Enterprise Revenues to Reach $39 bn by 2016 as Operators Roll Out Unified Communications Offerings, Juniper Research finds

Hampshire, UK –  13th July 2011:  A new report from Juniper Research has found that annual revenues derived from mobile cloud based enterprise services are expected to reach $39 billion by 2016 as mobile network operators increasingly offer corporate clients an array of unified communications suites.

The report stressed that a significant proportion of these revenues essentially represent a migration of enterprise spend from traditional siloed offerings. However, it pointed out that cloud-based services can be a highly effective means of ensuring customer retention, through the provision of hosting allied to solutions such as messaging, presence, managed email, collaboration, conferencing and IP telephony.

Additionally, the Mobile Cloud report observed that the cloud offers communication service providers the opportunity to develop double-sided revenues by opening their APIs (application programming interfaces) to SaaS (Software as a Service) providers and thus share in revenues derived from their services.

Security a key concern
The report cautions that enterprises have two primary concerns regarding migration to the cloud: data security and the extent to which such migration represents a demonstrable ROI (return on investment). For data security, concerns extend both to secure access (that third parties cannot access, amend or steal their data) and to secure storage (that the data hosting company will not lose the stored data).

However, the report highlights the opportunity that these problems in turn offer to cloud security providers. According to report author Dr Windsor Holden, “If an enterprise makes the decision to store data in the cloud, it is imperative that a solution is in place that can dynamically tag and sort that data to determine which data can go to the cloud and which individuals are permitted to have access to that data.”

Other findings from the report include:
•    Data outages have the potential to impact severely on cloud-based services unless data redundancy is improved
•    Enterprises need to be aware of the physical location of the servers storing their data