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この調査レポートは、モバイルメッセージング市場を調査し、メッセージングタイプ毎の市場動向や利用状況、2016年までの予測を掲載しています。

主な掲載内容 (目次から抜粋)

• エグゼクティブサマリー
• モバイルメッセージングの定義
• バリューチェーンとビジネスモデル
• モバイルメッセージング市場の成長促進要因
• SMS市場
• MMS市場
• モバイルインスタントメッセージとモバイルEメール
• モバイルメッセージングの課題
• モバイルメッセージングのモバイルチェーンにおける関連企業

Overview

• Expanded In-depth Forecast Suite
• Strategic Appraisal of Ecosystem
• Expert Analysis of Business Models

This strategic assessment of the key sectors within the mobile messaging market delivers a valuable appraisal of the opportunities for SMS, MMS, mobile IM and mobile email. This second edition provides the most detailed view of the current and future mobile messaging market to date.

The extensive forecast model covers three in-depth chapters. SMS and MMS forecasts are broken down by P2P and A2P messages, and A2P messages in each case are broken down by standard and premium-rate billing. Key metrics include the number of users, average usage, traffic, pricing and revenue. For mobile IM, forecasts include the number of users of different business models, average usage, pricing or CPM, and revenue or adspend. The number of users of mobile email is also forecast.

The report explores a shift in monetisation of the messaging industry, presenting vital analysis of the strategic focus of operators and network hub providers as well as an examination of the various business models employed within the value chain.

Companies Referenced

3, Acision, AdMob, Apple, AT&T Mobility, Blackberry, Blyk, BMW, BuzzCity China Mobile, Clickatell, Cloudmark, eBuddy, Facebook, GetJar, Google, HTC, mBlox, Microsoft, Nokia, Nuance, O2, OpenMarket, Orange, Samsung, Smart Communications, Sony Ericsson, Standard Chartered Pakistan, Swedish Rail SJB AB, Sybase 365, Syniverse, T-Mobile, Telecom Italia, tyntec, Verizon Wireless, Vodafone, Yahoo!

Key Questions

1. In which regions and in which countries are SMS and MMS traffic highest?
2. Which are the most effective operator strategies for monetising SMS and MMS?
3. What is the balance between A2P/P2P and standard/premium messaging and how is it changing?
4. In what ways is messaging being utilised, aside from P2P communication?
5. Which other forms of messaging pose a threat to the established SMS/MMS technologies?
6. How are mobile IM services being monetised and are they a significant source of revenue?

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TABLE OF CONTENTS

詳細ファイル(PDF)

Executive Summary

1. Defining Mobile Messaging

1.1 Introduction
1.2 Market Overview
1.3 Types of Messaging

2. Value Chain & Business Models

2.1 Value Chain
2.2 Business Models

3. Drivers of Mobile Messaging

3.1 Handset/Subscriber Growth
3.2 Increase in Mobile Internet Users
3.3 Handset Technology Developments
3.4 App Stores
3.5 Social Networking 

4. The Market for SMS

4.1 Methodology
4.2 Total Market for SMS
4.3 A2P SMS 
4.4 P2P SMS 
4.5 A2P vs P2P

5. The Market for MMS

5.1 Methodology
5.2 Total Market for MMS
5.3 A2P MMS
5.4 P2P MMS 
5.5 A2P vs P2P MMS

6. The Market for Mobile IM and Mobile Email 

6.1 Mobile IM
6.2 Mobile Email

7. Challenges for Mobile Messaging

7.1 Challenges
7.2 Emerging Messaging Technologies 

8. Players within the Mobile Messaging Value Chain

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価格表

シングルユーザーPDF	1750 英ポンド
マルチユーザライセンスPDF (5ユーザまで利用可)	2500 英ポンド
企業内利用ライセンス	3750 英ポンド

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