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モバイルクーポンとオンラインクーポン:引換、ロイヤルティ、顧客エンゲージメント 2015-2020年

Mobile & Online Coupons

Redemption, Loyalty & Consumer Engagement 2015-2020

 

出版社 出版年月電子版価格
Juniper Research
ジュニパーリサーチ社
2015年12月GBP2,990
完全版(PDF+Excel+PPT)

サマリー

この調査レポートは、モバイルクーポンとオンラインクーポンの最新状況とプラットホーム展開について詳細に調査・解説しています。

主な掲載内容

  • 電子クーポン (eクーポン/デジタルクーポン)の進化とロイヤルティスペースの調査結果
  • モバイルへの乗り換えから超パーソナライズ化まで、市場を方向付けるメガトレンドの追跡調査
  • 利害関係者と消費者の両方が直面する主要促進要因と課題の評価
  • 広範かつ主要メトリクスに関する詳細な予測
Overview

Our Mobile & Online Coupons research offers expert analysis of the latest developments and platform deployments in this critical mCommerce sector.

As retail becomes an ever more connected experience, brands and retailers are increasingly seeking to extend their engagement with consumers, moving beyond creating awareness and facilitating payment to a deeper and richer integration of loyalty programmes.

This research:

  • Explores the evolution of the digital couponing and loyalty space.
  • Tracks the ‘megatrends’ shaping the market, from mobile migration to hyperpersonalisation.
  • Assesses the key drivers and challenges facing both stakeholders and consumers.
  • Provides the most in-depth forecasts across a range of key metrics.

Key Features

  • Couponing challenge assessment matrix.
  • Analysis of key trends and stakeholder strategies.
  • Heat map assessment of mobile and online couponing platform providers, player profiles and matrix ranking.
  • Market forecasts for mobile and online coupon delivery and redemption volumes, user numbers and redemption values, together with mobile loyalty card user numbers.

Key Questions

  1. How will proximity technologies such as beacons and NFC energise the couponing space?
  2. What is hyperpersonalisation, and what strategies have retailers developed to put it in place?
  3. Which brands and retailers have seen strong migration of their loyalty services to mobile?
  4. Which couponing challenges do retailers need to address as a priority?
  5. How has the onset of digital changed the role of the coupon?

Companies Referenced

Interviewed: CodeBroker, Eagle Eye, i-movo, Proxama, RetailMeNot, SnipSnap.
 
Profiled: CodeBroker, i-movo, Inmar, Quotient Technology, Kinobeo Software, Eagle Eye, Proxama, RetailMeNot, SnipSnap, Spindle, Valassis, Valpak.
 
Mentioned: 2ergo, A&P, ABRY Partners, Acculynk, Actiepagina.nl, Advanced Auto Parts, Airtel, Alex & Ani, Alibaba, Amazon, American Express, Apple, ARM, Asda, Ashley Madison, Bank of America, Barclaycard, Bed, Bath & Beyond, Best Buy, Bond Brand Loyalty, Bons-de-Reduction.com, Boots, BP, Brand.net, British Airways, Capgemini, Catalyst Business Development, Cenra Software, Chase Bank, Cheapstingybargains, Cisco, Clorox, CMG (Cox Media Group), Coca Cola, Colloquy, Consult Hyperion, Costa Coffee, Costco, Coupon Sherpa, Coupon7, CouponDunia, Coyote Hills Golf, CTF (Chow Tai Fook), CVS, Cyber Group, Deals.com, Deals2Buy, Diners Club, Dianping, Disney, Dollar General, DreamIt Ventures, DSW. Duane Reade, eBay, eConversions, edo, ePay, Equirus Capital, Ericsson, Europay, Eventbrite, Experian CheetahMail, Exterion Media, Eye Airports, Facebook, Fiserv, Foster’s, Framework Technologies, GAME, Gannett, General Mills, Gimbal, GM (General Motors), Google, Greggs, Harland Clarke Holdings, Harrods, H-E-B, Heinz, House of Fraser, Hudson's Bay, Info Edge India, Intercontinental Hotels Group, International Testing Services, iPayMobil, IRCTC (Indian Railway Catering and Tourism Corporation), JD Sports, JICC (Joint Industry Coupon Committee), Johnson & Johnson, Kellogg’s, Kenneth Cole, Kimberly?Clark, Kinis (Software) Solutions, Kmart, Kraft Foods, Kroger, Ladbrokes, Longships, Lord & Taylor, Lucozade, Lufthansa, Macy’s, Maestro, Ma-Reduc.com, Marks & Spencer, Marriott Rewards, MasterCard, McColl’s, McDonald’s, Meituan, MeNetwork, Microsoft, Mitchells and Butlers, Moolah, Morgan Stanley, Morrison's, Navy Credit Union, Navy Federal, Nestlé, Netflix, Nets, Niemann Foods, O2, One Stop, OnStar, Open Market, Owler.com, Parallel Solutions, Party City, PayPal, PayPoint, Payzone, Pinterest, Pizza Hut, PizzaExpress, Poulpeo.com, Poynt, Qples, Raziehs Skin Care, Rescan, Retail Data Partnerships, Rite Aid, Safeway, Sainsbury's, Samsung, Savings.com, Savoo.co.uk, Scanner Applications, Sears, Sensoro, Sephora, Shopmium, Shopular, Signifi, SK Telecom, Slyce, Softcard, Spar, Staples, Strongbow, StubHub, Subway, Superdrug, Swirl Networks, Target, Technology Advice, Technology Strategy Board, Telstra, Tencent, Tesco, The Co-operative, The Coupons App, Thomas Pink, Ticketmaster, Timberland, Toshiba, Toys R Us, Transport for London, TruEffect, Twitter, Ubiquitous, UnionPay, Urban Outfitters, Virgin, Visa, Vodafone, VoucherCodes.co.uk, Waitrose, Walgreens, Walmart, Waterstones, WeChat, Weve, Wild Bean Café, Yowza!!, Yub.

Data & Interactive Forecast

The forecast suite includes:

  • Digital coupon users, volumes delivered, volumes redeemed and redemption value, usage and transaction values, split by 7 mobile channels:
    • SMS
    • MMS
    • Email
    • Internet
    • App
    • Beacon
    • NFC
    • Mobile, desktop/laptop
  • Mobile loyalty card volumes.
  • Splits by 8 Key Regions and by 11 Key Markets:
    • Canada
    • China
    • Denmark
    • Germany
    • Japan
    • Norway
    • Portugal
    • Spain
    • Sweden
    • UK
    • US
  • Interactive Scenario tool allowing user the ability to manipulate Juniper’s data for 10 different metrics.
  • Access to the full set of forecast data of 92 tables and more than 11,000 data points.

Juniper Research’s highly granular IFxls (Interactive Forecast Excels) enable clients to manipulate Juniper’s forecast data and charts to test their own assumptions, perform what-if analysis; and compare select markets side by side in customised charts and tables.

IFxls greatly increase clients’ ability both to understand a particular market and to integrate their own views into the model.

 



目次

Full Research Suite

This new study from Juniper Research comprises an essential guide to digital couponing and loyalty space. Including assessments of the opportunities and challenges across areas such as malredemption, POS (Point of Sale) experience and retailer attitudes, it also provides a full analysis of the various mobile and online mechanisms used for coupon distribution and redemption.

The research suite includes:

1. Executive Summary - Slide set summarising key trends, competitive analysis and market forecasts, allied to a series of strategic recommendations for players across the value chain (PPT).

2. Market Trends & Competitive Landscape - strategic analysis of key trends, drivers and challenges in digital couponing and loyalty, together with coupon platform provider capability assessment and matrix (PDF).

3. Market Sizing & Forecasts – 6 year forecasts for coupon users, volumes delivered, volumes redeemed and redemption value, usage and transaction values, split by 7 mobile channels (SMS, MMS, Email, Internet, App, Beacon and NFC) and by desktop/laptop (PDF).

4. Interactive Forecast Excel – highly granular dataset comprising more than 11,000 data points, allied to Interactive Scenario tool giving user the ability to manipulate Juniper’s data (Interactive XL).

This new study from Juniper Research comprises an essential guide to digital couponing and loyalty space. Including assessments of the opportunities and challenges across areas such as malredemption, POS (Point of Sale) experience and retailer attitudes, it also provides a full analysis of the various mobile and online mechanisms used for coupon distribution and redemption.

The research suite includes:

1. Executive Summary - Slide set summarising key trends, competitive analysis and market forecasts, allied to a series of strategic recommendations for players across the value chain (PPT).

2. Market Trends & Competitive Landscape - strategic analysis of key trends, drivers and challenges in digital couponing and loyalty, together with coupon platform provider capability assessment and matrix (PDF).

3. Market Sizing & Forecasts – 6 year forecasts for coupon users, volumes delivered, volumes redeemed and redemption value, usage and transaction values, split by 7 mobile channels (SMS, MMS, Email, Internet, App, Beacon and NFC) and by desktop/laptop (PDF).

4. Interactive Forecast Excel – highly granular dataset comprising more than 11,000 data points, allied to Interactive Scenario tool giving user the ability to manipulate Juniper’s data (Interactive XL).

Market Trends & Competitive Landscape

This market-leading research explores the evolution of the digital couponing and loyalty space, and tracks the ‘megatrends’ shaping that evolution, from mobile migration to hyperpersonalisation.. It also assesses the key drivers and challenges facing both stakeholders and consumers, together with an analysis of the primary players that are individually and collectively helping to shape the future of couponing and loyalty.

Our 'Market Trends & Competitive Landscape' research explores the integration of couponing into loyalty programmes, and the migration of digital coupons from desktop to mobile devices. Trend analysis is backed up by interviews with senior executives from players across the value chain, including:

  • CodeBroker
  • Eagle Eye
  • i-movo
  • Proxama
  • RetailMeNot
  • SnipSnap

Offered in PDF format.
The research includes:

  • Couponing challenge priority assessment
  • Megatrends in mobile and online couponing
  • New technologies opportunity analysis
  • Mobile and online couponing platform provider positioning matrix, heatmap and profiles covering 12 key players (CodeBroker, Eagle Eye, i-movo, Inmar, Kinobeo Software, Proxama, Quotient Technology, RetailMeNot, SnipSnap, Spindle, Valassis, Valpak).

Market Sizing & Forecasts

Juniper delivers industry benchmark forecasts for mobile and online couponing and mobile loyalty services, enabling users to understand the opportunity on a national and international basis in these two key areas.

Provided in a PDF report and in interactive XL spreadsheet.

The forecasts include:

  • Digital Coupon Users.
  • Total Digital Coupons Delivered
  • Average Coupon Redemption Rates
  • Total Digital Coupons Redeemed
  • Average Coupon Redemption Value
  • Total Digital Coupon Redemption Value
  • Mobile Loyalty Cards In Circulation

 

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