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デジタルテレビ&ビデオ 2017-2022年:ネットワークとOTT戦略

Digital TV & Video

Network and OTT Strategies 2017-2022

 

出版社 出版年月ファイ ル/CD-ROM価格 ページ数
Juniper Research
ジュニパーリサーチ社
2017年12月GBP2,990
企業ライセンス
66

サマリー

このレポートはデジタルテレビとビデオ市場を調査し、市場動向、OTTと従来型の提供業者、両者の機会、収益化戦略、主要企業、将来の発展、各セグメントの主要点などを掲載しています。

レポート概要

  • 主要8地域、地域データ
    • 米国
    • カナダ
    • デンマーク
    • ドイツ
    • ノルウェー
    • ポルトガル
    • スペイン
    • スウェーデン
    • 英国
    • 日本
    • 韓国
  • 分野ごとの市場
    • SVOD(定額制動画配信)
      • 加入収益、加入者数、価格付け
    • TVOD(都度課金型動画配信)
      • ユーザー数、ダウンロード数、価格付け
    • FVOD(無料動画配信)
      • ユーザー数、広告効果、広告主の支出
      • プロバイダ別(Facebook, Youtube, その他)
    • IPTV(有線役務利用放送)
      • 加入者、ユーザごとの平均収益、全体の収益
  • デバイスごと
    • スマートフォン
    • タブレット
    • デスクトップ&ノートパソコン
    • コネクテッドTV
  • デジタルテレビ&ビデオの新しい4k、8k予測

Report Description

In this ever-evolving sector, Juniper Research has produced its most comprehensive and in-depth study into the Digital TV & Video market to date, examining future technologies as well as current market trends and strategic opportunities for both traditional networks, and disruptive OTT players.

Juniper’s Digital TV & Video research includes a sector breakdown of trends and opportunities for both OTTs and traditional providers, as well as assessing monetisation strategies, key players, and future developments, alongside a series of key takeaways for each segment.
This research suite comprises:

  • Market Trends & Competitive Landscape (PDF)
  • 5 Year Market Sizing & Forecast (PDF & Excel)
  • Executive Summary & Core Findings (PDF)
  • Quick Guide (PDF)

Key Features

  • Industry Insights: into the current market layout as well as future opportunities, including the following Juniper models:
    • Strategy Quadrant analysis
    • Player Positioning Quadrant
    • Sector Dynamics analysis
  • Sector Dynamics: Strategic assessment of key sector developments including:
    • Immediate and anticipated opportunities, across key segments;
    • In-depth evaluation of the primary challenges and opportunities facing players across the value chain.
  • Case studies: highlighting the current and emerging players in the digital TV & video industry, alongside key player strengths and weaknesses:
    • Amazon
    • Connekt
    • Didja
    • HBO
    • Netflix
    • NowTV
    • Ostmodern
    • Periscope
    • Roku
    • Vewd
  • Interviews with leading players across the digital landscape, including:
    • Roku
    • Connekt
    • Didja
    • Gray TV
    • Vewd
    • Ostmodern.
  • Juniper Leaderboard: Key player capability and capacity assessment of 12 Digital TV & Video vendors.
  • Benchmark Industry Forecasts: for users of OTT services, revenue and advertising spend, as well as total data usage.

Key Questions

  1. Will we see OTTs make a push for sports content, and if so how would they monetise this?
  2. How much are OTTs and traditional providers spending on original content creation?
  3. What strategies can traditional providers adopt to keep pace with OTTs?
  4. What is the revenue share according to monetisation/delivery type?
  5. What are the key takeaways and strategic recommendations from our analysis?

Companies Referenced

Interviewed: Connekt, Didja, Gray TV, Ostmodern, Roku, Vewd.
 
Profiled: Amazon, AT&T, BBC (British Broadcasting Corporation), BT, Comcast, HBO (Home Box Office), Hulu, iFlix, Netflix, Roku, Sky, YouTube.
 
Case Studied: Amazon, Connekt, Didja, HBO (Home Box Office), Netflix, NOW TV, Ostmodern, Periscope, Vewd,
 
Mentioned: 

20th Century Fox, A&E Networks, ABC, Adobe, Adult Swim, Alphabet, Apple, Arsenal.com, BEREC (Bureau of European Regulators for Electronic Communications), Best Buy, BFI, Bloomberg, Brightline, Cablevision Optimum, Cartoon Network, CBS, Channel 4, Charter, Chromecast, Cinemax, Clippit, CNN, Comedy Central, DirecTV, Discovery, Dish, Disney, DreamHack, DreamWorks, ECOnet, EE, Element, Endemol, Epix, ESL, esl_csgo, ESPN, ETNO (European Telecommunications Network Operators), Facebook, FaceIt, Fox, Freeview, Ginx, Globe, Google, Hisense, IFC Films, Innovid, Insignia, iQiyi, ITU, ITV, LG, Lifetime, Lionsgate, Marvel, MGM, Miramax, MTV Networks, National Geographic, NBC Universal, News Corp, Nielsen, Nintendo, Nippon Television Network, O2, Oculus, Paramount, PBS, Philips, Philo, PLDT, RCA, riotgames, Samsung, Sharp, Showtime, SlingTV, Sony, Spotify, Sprint, Star India, STARZ, Sundance Selects, Swisscom, syndicate, TalkTalk, TCL, Telstra, The CW, Time Warner, Turner Broadcasting Systems, Twitch, Twitter, UltraFlix, Univision, Valve, Verizon, VEVO, Virgin, Vodafone, Warner Bros, Xfinity, Yahoo, Youview.

Data & Interactive Forecast

The Digital TV & Video forecast suite includes:

  • Regional data splits by 8 key regions, alongside country level splits for:
    • US
    • Canada
    • Denmark
    • Germany
    • Norway
    • Portugal
    • Spain
    • Sweden
    • UK
    • Japan
    • South Korea
  • Market split by sector:
    • SVOD (Subscription Video on Demand)
      • Subscription revenues, subscriber numbers, pricing.
    • TVOD (Transaction Video on Demand)
      • User numbers, total downloads, pricing.
    • FVOD (Free Video on Demand)
      • User numbers, advert impressions, advertiser spend.
      • Global breakdown by provider: Facebook, YouTube, Others
    • IPTV
      • Subscribers, average revenue per user, total revenues.
  • Device splits for:
    • Smartphone
    • Tablet
    • Desktop & Laptop PCs
    • Connected TV
  • 4K and 8K forecasts for Digital TV & Video.
  • Interactive Scenario Tool allowing users to manipulate Juniper’s data for 17 different metrics.
  • Access to the full set of forecast data of just under 300 tables and over 44,000 data points.


 

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