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デジタルコマース市場:主要動向、セクター&予測 2018-2022年

Digital Commerce

Key Trends, Sectors & Forecasts 2018-2022

 

出版社 出版年月電子媒体価格ページ数
Juniper Research
ジュニパーリサーチ社
2018年6月GBP2,990
企業ライセンス
80

サマリー

この調査レポートは、世界のデジタルコマース市場を調査し、最新動向と市場展開を分析しています。

セクター別予測概要

  • 非接触決済
  • QRコード支払い
  • クーポン
  • リテールバンキング
  • ギャンブル
  • 送金&振込み
  • フィジカル&デジタル製品
  • 発券

セクター別分析

  • デジタルバンキング
  • デジタル製品のリモート購入
  • フィジカル製品のリモート購入
  • モバイル&オンラインクーポン
  • モバイル&オンラインギャンブリング
  • モバイル&オンライン送金
  • モバイル&オンライン発券
  • モバイル非接触決済
  • モバイルQRコード決済

ベンチマーク産業予測

  • 取引額
  • 取引数
  • ユーザ数

Overview

With this latest research, Juniper provides comprehensive analysis and market sizing for the Digital Commerce market as a whole.

The research analyses the latest trends and developments within the Digital Commerce space; providing a 6 year market forecast summary and sector breakdowns for:

  • Contactless (NFC) Payments
  • QR Code Payments
  • Coupons
  • Retail Banking
  • Gambling
  • Money Transfer & Remittances
  • Physical & Digital Goods
  • Ticketing

This research suite comprises:

  • Market Trends & Opportunities (PDF)
  • 6 Year Market Sizing & Forecast (PDF & Excel)

Key Features

  • Sector Analysis: Assessment and analysis of major developments, trends and associated future opportunities across key segments in the Digital Commerce space:
    • Digital Banking
    • Remote (Online) Purchases of Digital Goods
    • Remote (Online) Purchases of Physical Goods
    • Mobile & Online Coupons
    • Mobile & Online Gambling
    • Mobile & Online Money Transfer
    • Mobile & Online Ticketing
    • Mobile Contactless Payments
    • Mobile QR Code Payments
  • Benchmark Industry Forecasts quantifying the total Digital Commerce market, as well as sector-by-sector forecasts to provide:
    • Transaction values
    • Transaction volumes
    • User numbers

Key Questions

  1. What are the major trends and developments in the Digital Commerce space?
  2. What is the overall size of the Digital Commerce sector in terms of transaction values, volumes, and user numbers?
  3. What is the transaction value share according to segment?
  4. Which sector contributes the most, in terms of transaction volumes?
  5. What are the key factors driving growth in Digital Commerce?

Companies Referenced

AliBaba, Amazon, American Express, Apple, Arbejdernes Landsbank, Argos, ASA (Advertising Standards Authority), Association of Local Banks, Savings Banks and Cooperative Banks in Denmark, ASX (Australian Securities Exchange), Axis Bank, Baidu, Bank of America, BBVA, Belfius, BOKIS partnership, Bonoloto, BookMyShow, Circle, Citibank, Claro, Credit Agricole, CTS, Deutsche Bank, EasyJet, eBay, EdgeVerve, Emirates, Emirates NBD, Eventbrite, Facebook, Fidor, Fitbit, FunFair, Gala Coral, Garmin, Google, GraceKennedy Money Services, GSMA, HomeSend, ICBC, ICICI Bank, ING, Inmar, Japan Exchange Group, JD.com, JetBlue, JP Morgan Chase, Jyske Bank, London Stock Exchange, Lottoland, Masabi, Mastercard, Microsoft, NASDAQ, National Lottery, NCH/Valassis, Nectar, Nykredit Bank, Ofcom, Orange, Paddy Power Betfair, Paylib, PayPal, PwC, R3, Rabobank, Ripple Labs, Ryanair, Sainsbury’s, Samsung, SBI (State Bank of India), Senditoo, Shinhan, Spar Nord Bank, SpiceJet, Spotify, SSX (Sydney Stock Exchange), Starbucks, StubHub, Sydbank, Telcel, Telenor, Tencent, TerraPay, Ticketmaster, TransferTo, TransferWise, Transport for London, UK Gambling Commission, US Bank, Visa, Vodafone, WeChat, Wells Fargo, Woori, World Bank, YES Bank, Zelle.

Data & Interactive Forecast

Juniper’s Digital Commerce Forecast suite includes:

  • Regional data splits by 8 key regions
  • Market data split by sector:
    • Digital Banking
    • Remote (Online) Purchases of Digital Goods
    • Remote (Online) Purchases of Physical Goods
    • Mobile & Online Coupons
    • Mobile & Online Gambling
    • Mobile & Online Money Transfer
    • Mobile & Online Ticketing
    • Mobile Contactless Payments
    • Mobile QR Code Payments
  • Access to the full set of forecast data of 36 tables and over 1,940 datapoints.

Juniper Research’s highly granular IFxls (Interactive Excels) enable clients to compare select markets side by side in customised charts and tables.

Regions

8 Key Regions - includes North America, Latin America, West Europe, Central & East Europe, Far East & China, Indian Subcontinent, Rest of Asia Pacific and Africa & Middle East

Countries

Regional Split Only



目次

Table of Contents

1. The Total Market for Digital Commerce

1.1 Executive Summary ......................................................................... 7
1.2 Market Sector Definitions ................................................................ 7
1.2.1 Definition of Mobile & Online Banking........................................ 7
1.2.2 Definition of Digital & Physical Goods ....................................... 8
i. Digital Goods ..................................................................................................... 8
ii. Physical Goods ................................................................................................. 8
1.2.3 Definition of Mobile & Online Ticketing ...................................... 9
i. Mobile Ticketing Definition ................................................................................. 9
ii. Online Ticketing ................................................................................................ 9
1.2.4 Definition of Mobile & Online Gambling ................................... 10
1.2.5 Definition of Mobile & Online Coupons .................................... 10
1.3 Introduction .................................................................................... 12
1.3.1 Market Segmentation.................................................................. 12
Figure 1.1: Digital Commerce Market Segmentation ........................................... 12
Figure 1.2: The Digital Commerce Market: Key Data & Statistics ........................ 13
1.4 Digital Commerce: Market Forecast Summary ........................... 14
1.4.1 Total User Numbers .................................................................... 14
Figure & Table 1.3: Total User Numbers for Digital Commerce (m), Split by 8 Key
Regions 2017-2022 ............................................................................................ 14
1.4.2 Total Transactions Volume ........................................................ 15
Figure & Table 1.4: Total Digital Commerce Transaction Volume (m), Split by 8
Key Regions 2017-2022 ..................................................................................... 15
1.4.3 Total Transactions Value ........................................................... 16
Figure & Table 1.5: Total Digital Commerce Transaction Value ($m), Split by 8 Key Regions 2017-2022 ..................................................................................... 16

2. The Market for Digital Banking

2.1 Introduction .................................................................................... 18
2.1.1 Research Segment Analysis ..................................................... 18
i. Push Services ? BIS (Banking Information Services) ....................................... 18
ii. ‘Pull’ Services ? BPP (Bill Payment & Presentment) ....................................... 18
Figure 2.1: Examples of Push & Pull Online Banking Services ........................... 19
2.1.2 Mobile & Online Banking Adoption Continues to Rise ........... 20
Figure & Table 2.2: Banked, Mobile & Online Banked Individuals Split by 8 Key
Regions: 2016-2017 ........................................................................................... 20
2.2 Trends in the Digital Banking Space ........................................... 21
2.2.1 Market Trend: Smartphone & Wearable Banking Growth ...... 21
Figure 2.3: Mobile Banking Usage Index, Selected Markets: 2017 ..................... 21
i. Juniper Mobile Banking Survey 2017: US & UK .............................................. 22
Figure 2.4: Mobile Banking Consumer Activities: Juniper Survey Findings 2017 22
2.2.2 Market Disruption: Chatbots & Automation ............................. 23
2.3 Sector Forecast Summary ............................................................ 24
2.3.1 Digital Banking Unique Users ................................................... 24
Figure & Table 2.5: Digital Banking Users (m), Split by 8 Key Regions 2017-
2022 .................................................................................................................. 24
Figure & Table 2.6: Mobile & Online Banking Service Adoption Comparison (m)
2017-2022 ......................................................................................................... 25
Figure 2.7: Key Digital Market Statistics 2017 .................................................... 25
2.3.2 BPP (Bill Payment & Presentment): Mobile vs Online ............ 26
Figure & Table 2.8: Bill Payment & Presentment Service Comparison for Mobile
Handset & Tablet Users 2017-2022 .................................................................... 26

3. The Market for Digital & Physical Goods

3.1 Introduction .................................................................................... 28
3.1.1 Physical Goods ........................................................................... 28
Figure 3.1: eRetail (Physical Goods) Sales, 2017, Merchant Market Share ($2.2
trillion) ................................................................................................................ 28
3.1.2 Digital Goods............................................................................... 28
i. SVoD Driving Growth of Digital Content ........................................................... 28
Figure 3.2: eRetail (Digital/Virtualised Goods) Sales, 2017, by Goods Category
($183.9 billion) .................................................................................................... 29
Figure 3.3: eRetail (Digital Goods) Sales, Country Sales, 2017 ($183.9 billion) .. 29
3.2 Trends in the Digital & Physical Goods Space ........................... 30
3.2.1 The Rise of mCommerce ............................................................ 30
Figure & Table 3.4: Mobile & Online Remote Purchases (Digital & Physical
Goods, $bn) By Selected Countries & Regions, 2017 ......................................... 30
3.2.2 Online Payment Fraud is Increasing ......................................... 31
Figure 3.5: Key Online Payment Fraud Statistics, 2017 ...................................... 31
3.2.3 The Rise of Alternative Payments ............................................. 32
Figure 3.6: Global Physical Goods eRetail Transactions 2017, by Payment
Mechanism (57.8 billion) ..................................................................................... 33
Figure 3.7: iDEAL Transactions Per Annum (m), 2012-2017 ............................... 33
3.3 Sector Forecast Summary ............................................................ 34
3.3.1 Global User Forecasts ................................................................ 34
Figure & Table 3.8: Remote Purchasers of Digital & Physical Goods (m), 2017-
2022 ................................................................................................................... 34
3.3.2 Global & Regional Transaction Size Forecasts ....................... 35
Figure & Table 3.9: Average Remote Payment Transaction Size ($), Split by 8
Key Regions 2017-2022 .................................................................................... 35
3.3.3 Gross Merchandise Sales by Region ....................................... 36
Figure & Table 3.10: Global Remote Payment Market: Gross Merchandise Sales
Transaction Value ($m), Split by 8 Key Regions 2017-2022 ............................... 36

4. The Market for Mobile & Online Ticketing

4.1 Introduction .................................................................................... 38
4.1.1 Mobile & Online Ticketing: User Adoption ............................... 38
Figure 4.1: Number of Mobile & Online Ticketing Users (m), Split by Vertical,
2017 .................................................................................................................. 38
4.2 Trends in the Digital Ticketing Sector ......................................... 39
4.2.1 Mobile-First Ticketing & Payment Wallets ............................... 39
Figure 4.2: Mobile vs Desktop vs Tablet Internet Usage Comparison, Global
2009-2017 ......................................................................................................... 39
4.2.2 The Rise of Contactless Ticketing ............................................ 40
i. Market Developments & Uptake ...................................................................... 40
ii. Juniper Revises NFC Ticketing in Airport Adoption ......................................... 40
iii. Events NFC Ticketing Sector Remains Optimistic .......................................... 41
4.2.3 Wearable Ticketing Future ......................................................... 41
4.3 Sector Forecast Summary ............................................................ 42
4.3.1 Ticketing Users ........................................................................... 42
Figure & Table 4.3: Total Number of Unique Ticketing Users (m), Split by
Channel: Mobile, Online & Wearables 2017-2022 .............................................. 42
4.3.2 Total Digital Ticketing Transaction Volume & Value
Comparision ......................................................................................... 43
Figure & Table 4.4: Global Digital Ticketing Transaction Volume (m) vs Value
Summary ($m) 2017-2022 ................................................................................. 43

5. The Market for Mobile & Online Coupons

5.1 Introduction .................................................................................... 45
5.1.1 Benefits of Digital Coupons ....................................................... 45
5.2 Market Dynamics in Mobile & Online Coupons .......................... 45
5.2.1 Mobile Wallets & eCommerce .................................................... 45
Mobile Wallets & Couponing ............................................................................ 45
eRetail ............................................................................................................ 46
Figure 5.1: Online GMV (Gross Merchandise Value) of Selected Retailers, FY
2016-17 ($bn) ..................................................................................................... 46
Figure 5.2: Argos’s Time-stamped Adverts ......................................................... 47
5.2.2 On-demand Economy ................................................................. 47
Figure 5.3: Amazon Prime has Grown Rapidly ................................................... 47
Juniper’s View ................................................................................................. 47
5.3 Sector Forecast Summary ............................................................ 48
5.3.1 Total eCoupon Redemptions ..................................................... 48
Figure & Table 5.4: Total Number of eCoupons Redeemed (m), Split by Device
2017-2022 .......................................................................................................... 48
5.3.2 Total eCoupons Issued .............................................................. 49
Figure & Table 5.5: Total Number of eCoupons Issued (m), Split by Device 2017-
2022 ................................................................................................................... 49
5.3.3 Total eCoupon Redemption Value ............................................ 50
Figure & Table 5.6: Total eCoupon Redemption Values ($m), Split by 8 Key
Regions 2017-2022 ............................................................................................ 50

6. The Market for Proximity Payments: NFC & QR Codes

6.1 Introduction .................................................................................... 52
6.1.1 Payment Cards Market Overview .............................................. 52
Figure 6.1: Global Credit/Debit/ATM Cards in Issue, End 2017 (12.5 billion
cards) ................................................................................................................ 52
6.2 Trends in the Proximity Payments Sector .................................. 53
6.2.1 The Rise of HCE: Beyond Google Pay ..................................... 53
i. Banks Embrace HCE Solutions ....................................................................... 53
Figure 6.2: Banks with Announced Commercial HCE Deployments, by Region,
End 2017 ........................................................................................................... 54
ii. PayPal Opts for HCE ...................................................................................... 54
6.2.2 Beyond Contactless Payment: The Evolution of the Integrated
Wallet & OEM-Pay ................................................................................ 54
i. The Interchange Challenge ............................................................................. 55
6.2.3 QR Code Payments Soar in China ............................................ 56
Figure 6.3: QR Code Market Snapshot, 2017 ..................................................... 56
6.3 Proximity Payment Usage Forecasts .......................................... 57
6.3.1 Contactless NFC Mechanism: Handsets, Cards &
Wearables ............................................................................................. 57
Figure & Table 6.4: Number of Contactless Devices or Cards in Use for Payments
(m) Split by Payment Mechanism 2017-2022 ..................................................... 57
6.3.2 QR Code Payment Users ........................................................... 58
Figure & Table 6.5: Mobile Wallets Used to Make QR Code Payments Split by 8
Key Regions, 2017-2022 .................................................................................... 58
6.4 Proximity Transaction Forecasts ................................................. 59
6.4.1 Total Proximity Transactions .................................................... 59
Figure & Table 6.6: Total Number of Mobile Proximity Transactions (m) Split by 8
Key Regions 2017-2022 ..................................................................................... 59
6.4.2 Total Proximity Transaction Value ............................................ 60
Figure & Table 6.7: Total Contactless Transaction Value ($m) Split by Retail
Payments, Ticketing & Coupons 2017-2022....................................................... 60

7. The Market for Mobile & Online Money Transfer

7.1 Introduction .................................................................................... 62
7.1.1 International Remittances Rise in 2016 .................................... 62
Figure 7.1: $10 billion+ International Remittance Corridors in 2016 .................... 62
Table 7.2: Top International Remittance Countries (Sending & Receiving $m) in
2016 ................................................................................................................... 63
7.1.2 International Remittance Outlook: The World Bank ................ 63
Figure 7.3: World Official Remittance Flow Forecast by The World Bank ($bn)
2015-2022 .......................................................................................................... 63
7.2 Trends in the Money Transfer Sector .......................................... 64
7.2.1 Trend: Remittance Fee & Charges Continue to Decline ......... 64
Figure 7.4: Change in Average Remittance Fee (%) 2013-2017 ......................... 64
7.2.2 Market Update: Mobile Money International Remittances ...... 65
Figure 7.5: Mobile Money International Remittances Live Service Availability,
Regional Share (%) in October 2017 .................................................................. 65
7.2.3 Disruptor: Blockchain Transforms Financial Settlement........ 66
Figure 7.6: Current Cross-border Settlement Process ........................................ 66
Figure 7.7: Blockchain-based Cross-border Settlement Process ........................ 67
i. Banks & the Ripple Network ............................................................................ 67
ii. From Currency-led to Purpose-built Chains ..................................................... 68
iii. Exchanges Follow Suit ................................................................................... 68
iv. From B2B (Business-to-Business) to C2C (Consumer-to-Consumer) ............. 68
7.3 Sector Forecast Summary ............................................................ 69
7.3.1 Mobile & Online Digital Money Transfer Active Users ............ 69
Figure & Table 7.8: Total Number of Active Digital Money Transfer Users (m) Split
by 8 Key Regions 2017-2022.............................................................................. 69
7.3.2 Mobile & Online Money Transfer & Remittances: Total
Transaction Volume ............................................................................ 70
Figure & Table 7.9: Total Money Transfer & Remittance Transactions Per Annum
(m) Split by 8 Key Regions 2017-2022 ............................................................... 70
7.3.3 Mobile & Online Money Transfer & Remittances: Total
Transaction Value ................................................................................ 71
Figure & Table 7.10: Total Value of All Mobile & Online Money Transfers ($m) Per
Annum Split by 8 Key Regions 2017-2022 ......................................................... 71

8. The Market for Mobile & Online Gambling

8.1 Introduction .................................................................................... 73
Figure 8.1: A Brief Overview of Mobile & Online Gambling History ..................... 73
8.2 Trends in Mobile & Online Gambling ........................................... 74
8.2.1 Youth Gambling: Potential Crackdown on Online Games ..... 74
Table 8.2: Highest Ranking Gambling Style Apps, by Country (31st January
2018) ................................................................................................................. 74
Figure 8.3: Popular Marvel & DC Characters Featured in Online Slots Games .. 75
8.2.2 The Rise of Cryptocurrency ...................................................... 75
Figure 8.4: Bitcoin Lotto ..................................................................................... 75
i. Cryptocurrency Enters Online Casinos ............................................................ 76
8.2.3 Chatbots: 2 Sides to the Coin ................................................... 76
i. Customer Service Representatives ................................................................. 76
ii. Bots Participating in Games ........................................................................... 77
8.3 Sector Forecast Summary ............................................................ 78
8.3.1 Total Mobile & Online Gambling Users .................................... 78
Figure & Table 8.5: Total Number of Mobile &/or Online Gambling Users (m), Split
by 8 Key Regions 2017-2022 ............................................................................. 78
8.3.2 Total Mobile & Online Gambling Wagers ................................. 79
Figure & Table 8.6: Total Annual Wager on Mobile & Online Gambling Services
($m), Split by 8 Key Regions 2017-2022............................................................. 79
8.3.3 Total Mobile & Online Gambling Gross Wins .......................... 80
Figure & Table 8.7: Total Gross Win from Mobile & Online Gambling Services
($m), Split by 4 Market Segments 2017-2022 ..................................................... 80

 

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