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デイリーファンタジースポーツ 2016-2021年:成長機会&企業戦略

Daily Fantasy Sports

Growth Opportunities & Player Strategies 2016-2021

 

出版社 出版年月電子媒体価格ページ数
Juniper Research
ジュニパーリサーチ社
2016年11月GBP1,990
企業ライセンス
33

サマリー

このレポートは毎日開催されるファンタジースポーツ(デイリーファンタジースポーツ/DFS)を調査し、主要企業や収益などを地域別、国別に分析しています。

  • インパクト評価:デイリーファンタジースポーツ (DFS)全般の分析
    • 動向分析
    • 戦略的提言
    • 留意点
  • 地域&国分析
    • オーストラリア
    • カナダ
    • 英国
    • 米国
  • ディスラプター/破壊&革新
    • AlphaDraft
    • DraftKings
    • FanDuel
    • FSTA
    • Start Five
  • ベンチマーク産業予測:ユーザ、支出、総勝利の総数の5年間予測

Overview

Juniper’s ground-breaking Daily Fantasy Sports research provides the most comprehensive and progressive analysis of this burgeoning market.

The increasingly popular activity of Daily Fantasy Sports allows users to enter daily tournaments for real money, based around the outcome of sporting events. Juniper assesses the global potential for this rapidly developing market, which until now has been focussed in North America. It quantifies the total market in terms of users and revenue potential, and also provides assessment of current market players, and delivers stakeholder strategies and future opportunities.
This research includes:

  • Market Trends & Opportunities (PDF)
  • 5 Year Market Sizing & Forecast Spreadsheet (Excel)

Key Features

  • Impact Assessment: In-depth study of the Daily Fantasy Sports market as a whole, providing:
    • Analysis of trends
    • Strategic recommendations
    • Key insights and takeaways
  • Regional & Country Analysis: Appraisal of key players, as well as study into service launches and market regulation.
  • Disruptors & Innovators: Provides case studies of industry leaders and disruptive players, including:
    • AlphaDraft
    • DraftKings
    • FanDuel
    • FSTA
    • Start Five
  • Benchmark Industry Forecasts: 5 year forecasts for the total Daily Fantasy Sports market in terms of users, spend, and gross win.

Key Questions

  1. What is the total value of the Daily Fantasy Sports market?
  2. What are the key market drivers influencing this fast growing sub-sector of the gambling industry?
  3. Who are the major players in Daily Fantasy Sports?
  4. What is the current state of legislation surrounding Daily Fantasy Sports?
  5. What is the opportunity for providers, and in which regions will Daily Fantasy Sports products succeed?

Companies Referenced

21st Century Fox, 888 Sport, Betway, DraftDay, DraftKings, DraftPot, EFL Fantasy Premier League, Eilers & Krejcik Gaming, ESPN, Fanaments, FanDuel, FantasyAces, FantasyBet, FanTeam, FSTA (Fantasy Sports Trading Authority), Gala Coral, Ladbrokes, Major League Baseball Fantasy Tournament, MondoGoal, Moneyball, Mr Green, Paddy Power Betfair, Starting Five, Technavio, William Hill, Yahoo Sports Daily Fantasy.

Data & Interactive Forecast

Juniper’s Daily Fantasy Sports forecast suite includes:

  • Regional data splits for 8 key regions as well as country level splits for:
    • Australia
    • Canada
    • UK
    • US
  • Fantasy Sports users, and Daily Fantasy Sports users
  • Average spend per user, per annum
  • Total annual spend on Daily Fantasy Sports services
  • Total annual gross win from Daily Fantasy Sports
  • Access to the full set of forecast data of 11 tables and over 1,100 data points.

Juniper Research’s highly granular IFxls (interactive forecast excels) enable clients to manipulate Juniper’s forecast data and charts to test their own assumptions using the Interactive Scenario Tool; and compare select markets side by side in customised charts and tables. IFxls greatly increase clients’ ability to both understand a particular market and to integrate their own views into the model.



目次

Table of Contents

1. Introduction: The Mobile & Online Gambling
Industry Today
1.1 Introduction ...................................................................................... 4
Figure 1.1: A Brief Overview of Mobile & Online Gambling History ....................... 4
1.2 New & Emerging Channels: Fantasy Sports ................................. 5
Figure 1.2: The EFL Fantasy Premier League ...................................................... 5
i. Daily Fantasy Sports .......................................................................................... 5
1.3 Gambling Definitions ....................................................................... 5
i. Gambling ........................................................................................................... 5
2. Market Prospects: Daily Fantasy Sports
2.1 Current Market Status ..................................................................... 8
2.1.1 The Mobile & Online Gambling Market in 2015 .......................... 8
Figure 2.1: Total Gross Wager on Mobile & Online Gambling Services in 2015
(%), Split by 8 Key Regions: $489.5bn.................................................................. 8
2.2 The Daily Fantasy Sports Market Today ........................................ 9
2.2.1 Summary of the DFS market in 2016........................................... 9
Figure 2.2: Total Users of Daily Fantasy Sports in 2016 (%), Split by 8 Key
Regions: 5.6m ...................................................................................................... 9
Figure 2.3: Total User Spend on Daily Fantasy Sports in 2016 (%), Split by 8 Key
Regions: $2.7bn ................................................................................................... 9
2.2.2 Forms of Fantasy Sports............................................................ 10
Table 2.4: Sports Available to Users of DFS Services ........................................ 10
Figure 2.5: Major League Baseball Fantasy Tournament .................................... 10
2.3 DFS: Player Analysis ..................................................................... 11
Table 2.6: Leading DFS Providers (November 2016) ......................................... 11
Figure 2.7: Key Data & Statistics for FanDuel & DraftKings ................................ 11
2.3.1 Disruptors & Innovators ............................................................ 13
Figure 2.8: Juniper Strategy Quadrant ............................................................... 13
2.4 Current Market Trends & Prospects Analysis ............................ 14
Figure 2.9: Juniper Sector Dynamics: Trends in the Mobile & Online Gambling
Space ................................................................................................................ 14
2.4.1 Mass Adoption ............................................................................ 15
Figure 2.10: Starting Five App ............................................................................ 16
iii. Case Study: Starting Five .............................................................................. 16
v. Case Study: FSTA (Fantasy Sports Trading Authority) ................................... 17
Table 2.11: NFL Week 9 Contests (November 2016) ......................................... 17
2.4.2 Legislation ................................................................................... 17
Figure 2.12: Heatmap to Show US States where DFS are Illegal ....................... 18
Figure 2.13: Global Reach of Daily Fantasy Sports, 2016 .................................. 19
2.4.3 Lack of Liquidity: the Online Poker Conundrum ..................... 19
Figure 2.14: Daily Tournament on Fanaments, with a Guaranteed Prize Pool of
?150.00 ($161) .................................................................................................. 20
i. Case Study: FanDuel ...................................................................................... 21
iii. Case Study: DraftKings ................................................................................. 21
2.4.4 Engaging Customers: Personalisation .................................... 22
2.4.5 Expansion Into Disruptive New Channels: eSports ................ 22
Table 2.15: Providers offering eSports Gambling ............................................... 22
Figure 2.16: Popular eSports Staple Counter-Strike: Global Offensive ............... 22
Figure 2.17: eSports Market: Facts & Figures .................................................... 22
i. Case Study: AlphaDraft ................................................................................... 23
2.5 Market Assessment ....................................................................... 24
2.5.1 Key Takeaways ........................................................................... 24
2.5.2 Strategic Recommendations ..................................................... 24
3. Total Market Forecasts for Daily Fantasy Sports
3.1 Introduction .................................................................................... 26
Figure 3.1: Methodology for Daily Fantasy Sports Forecasts .............................. 27
3.2 Total Market Forecasts for Daily Fantasy Sports ....................... 28
3.2.1 The DFS Market in 2021.............................................................. 28
Figure 3.2: Total Users of Daily Fantasy Sports in 2021 (%), Split by 8 Key
Regions: 10.5m .................................................................................................. 28
Figure 3.3: Total User Spend on Daily Fantasy Sports in 2021 (%), Split by 8 Key
Regions: $5.4bn ................................................................................................. 28
3.2.2 Comparison with Alternative Forecasts ................................... 29
Table 3.4: Forecasts for DFS Spend on Entry Fees ($bn), Juniper Research vs
Eilers & Krejcik Gaming, 2016-2020 ................................................................... 29
3.3 User Adoption Forecast ................................................................ 30
3.3.1 Total Users of DFS ...................................................................... 30
Figure & Table 3.4: Total Users of Daily Fantasy Sports Services (m), Split by 8
Key Regions 2016-2021 ..................................................................................... 30
3.4 Combined Market Value ................................................................ 31
3.4.1 Average Spend on DFS Services, Per User.............................. 31
Figure & Table 3.5: Average Spend on Daily Fantasy Sports Services, Per User,
Per Month ($), Split by 8 Key Regions 2016-2021 .............................................. 31
3.4.2 Total Consumer Spend on DFS ................................................. 32
Figure & Table 3.6: Total Consumer Spend on Daily Fantasy Sports ($m), Split by
8 Key Regions 2016-2021 .................................................................................. 32
3.4.3 Total Gross Win from DFS Services ......................................... 33
Figure & Table 3.7: Total Gross Win from Daily Fantasy Sports ($m), Split by 8
Key Regions 2016-2021 ..................................................................................... 33

 

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