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ダイレクトキャリアビリング:予測、企業戦略&新しい市場機会 2019-2024年

Direct Carrier Billing

Forecasts, Player Strategies & Emerging Opportunities 2019-2024

 

出版社 出版年月電子版価格 ページ数
Juniper Research
ジュニパーリサーチ社
2019年4月GBP4,090
企業ライセンス(PDF+Excel)
111

「Deep Dive Strategy & Competition」「Deep Dive Data & Forecasting」のみの購入も可能です。詳しくはお問合せ下さい。

サマリー

このレポートはダイレクトキャリアビリング市場を調査し、キャリアビリングの展開による主要な利点、既存・新規ユーザーの両方を含む大衆への普及に向けた課題、主要なキャリアビリングプラットフォーム企業の戦略などを分析しています。

主な掲載内容

デジタルコンテンツ別の販売・事業者収益シェアの予測

  • ゲーム
  • ビデオコンテンツ
  • 音楽
  • 電子書籍(ePublishing)
  • ライフスタイルコンテンツ

バーチャル/フィジカルグッズ別の総決済数

  • チケッティング
  • ギャンブリング
  • フィジカルグッズ購入

OverView

Juniper’s research into the carrier billing market provides an in-depth analysis into the key benefits to be derived from carrier billing deployments, challenges to achieving mass adoption in both existing and newer user cases, and strategies employed by leading carrier billing platforms.

The research includes industry benchmark forecasts, at both national and regional level, for purchases monetised via carrier billing, including digital content, ticketing, gambling and physical goods purchases.

This research suite includes:
  • Deep Dive Strategy & Competition (PDF)
  • Deep Dive Data & Forecasting (PDF & Excel)
  • Executive Summary & Core Findings (PDF)
  • 12 months' access to harvest online data platform

Key Features

  • Carrier Billing Market Today: Analysis of leading players by transaction value.
  • Challenge Assessment: Focus on the scale of challenges to deployment and adoption, including fraud, risk management and revenue share.
  • Market Dynamics: Strategic analysis of the major trends and key debates in the billing space, including:
    • New opportunities in virtualised and physical goods payments
    • Storefront deployment status
    • Regulatory implications
  • Interviews with leading carrier billing providers, including:
    • Bango
    • Centili
    • DIMOCO
    • mGage
    • NTH Mobile
  • Vendor Profiles & Leaderboard: Key player capability and capacity assessment, together with Leaderboard vendor positioning for 13 carrier billing providers.
  • Benchmark Industry Forecasts: Includes forecasts for sales generated via carrier billing across key digital content sectors and new opportunities including ticketing, gambling and physical goods purchases, split by 11 national markets and 8 key regions.

Key Questions

  1. Which are the leading carrier billing platforms in 2019?
  2. What revenues will operators generate from carrier billing over the next 5 years?
  3. What challenges are posed by new carrier billed opportunities in ticketing and physical goods purchasing?
  4. What are the major pain points preventing carrier billing deployments?
  5. What are the implications of PSD2 and other key legislation for carrier billing?

Companies Referenced

Interviewed: Bango, Centili (Infobip), DIMOCO, mGage, NTH Mobile.
 
Profiled: Bango, Boku, Centili (Infobip), DIMOCO, DOCOMO Digital, Fortumo, Infomedia, mGage, NTH Mobile, SLA Digital, telecoming, txtNation, Veoo.
 
Mentioned: 9Mobile, 9Pay, A1, abc.es, Adyen, Afonbladet, aim, Airtel, ALTBalaji, Amaze, Amazon, American Express, Apigate, Apple, AT&T, ATAF (Azienda Trasporti Area Fiorentina), Audiens, Austrian FMA (Financial Market Authority), BANDAI NAMCO Entertainment, Base, Batelco, Beeline, Bharti Airtel, BilltoMobile, BlackBerry, Box TV, BT, ByNoGame, Casino.com, Celcom, ClickAttack, Cowes Floating Bridge, Danal, Deezer, Digitouch, dittoTV, DNA, du, EA, Eastman Kodak, Easypark, EE, eHarmony, Elisa, Elisa, EnergyBet, Entel, EPlus, Etisalat, Facebook, Feibra, Fiat, Fission, Gaana, Gameloft, Gemalto, Global Collect, Globe, Google, GTECH, Helsinki Transport Network, Hopster, HT-Mobile, Hutchison, IBERIA, Idea Cellular, iflix, Indosat, InternetQ, Intuit, IPC Media, Iusacell, Jazz, JOOX, KDDI, Kinguin, KJM (Kommission für Jugendmedienschutz), KPN, Krabi & Mask, Kyivstar, LMT, Lookout, Loop Mobile, Loviit, Lucozade, Magzrer, MansionCasino.com, Marvel Media, Match.com, Maxis, McAfee, Merrill Corp, Microsoft, MobiFone, Mobile Arts, MobileView, Mobinil, MoCoPay, mopay, Movistar, Mozilla, MPulse, M-Tel, MTN, MTS, National Express/ALSA, Neff Corp, Neomobile, Netflix, Netsize, NOS, NTT DOCOMO, O2, Oath, Ofcom, OneBip, OnMobile, Ooredoo, Optimal Payments, Optus, Orange, Payforit, PayPal, PayRead, Play, Playwing, Proximus, Quebecell, Rakuten, RBI, Readwhere, Reliance Communications, Rheinische Post, Riot Games, S Phone, Samsung, Satelindo, SFR, Shibsted, Shoal Games, Singtel, Skrill, Skype, Smart, Smartfren, Softbank, Sonera, Sony, Sorenson Communications, Spellflix, Spotify, Sprint, Sun, SuperData Research, SWB, Swisscom, T4 Sverige, TAFmobile, Telcel, Tele2, Telekom Slovenije, Telenor, Telia, Telkomsel, Telstra, Tembec Corp, TfL (Transport for London), The Trade Desk, The VoD Platform, Three, TIM, T‑Mobile, TRAI, TransIQ, Tre, Tri, Turkcell, Twitter, Uber, UMobile, Unino, Valve, Verizon, Verkehrsverbund Rhein-Sieg, Via, ViaPlay, VICE Media, Vietnamobile, Viettel, Vinaphone, VIPnet, Visa, Viva, Vivial, Vivo, VN, Vodacom, Vodafone, Vuclip, Warburton’s, webe, Wegow, World Bank, WorldPay, WWE (World Wrestling Entertainment), XL/AXIS, Yoigo, YouTube, Zain.
 

Data & Interactive Forecast

Our industry benchmark forecasts for carrier billing cover purchases made for digital, physical and virtualised goods.

Forecasts are provided in a PDF report which showcases key data findings, broken down by global regions. In addition the report provides explanation and assumptions behind the market growth. An interactive Excel provides raw data split by digital content type, physical goods purchases, gambling and ticketing, together with operator revenues from each purchase type. Analysis tools enable users to create custom charts for specific markets or sectors.

Juniper’s Direct Carrier Billing forecast suite includes forecasts for sales and operator revenue shares:
  • Total Digital Content Billed Via Carrier Billing, Split By
    • Games
    • Video Content
    • Music
    • ePublishing
    • Lifestyle Content
  • Total Virtualised/Physical Goods Payments Via Carrier Billing, Split By:
    • Ticketing
    • Gambling
    • Physical Goods Purchases
  • Splits for 8 Key Regions and 11 Key Markets:
    • US
    • Canada
    • Denmark
    • Germany
    • Norway
    • Portugal
    • Spain
    • Sweden
    • UK
    • China
    • Japan
  • Interactive Scenario Tool allowing users to manipulate Juniper’s data for 12 different metrics
  • Access to the full set of forecast data of 58 tables and over 7,500 datapoints
 
Regions:
8 Key Regions - includes North America, Latin America, West Europe, Central & East Europe, Far East & China, Indian Subcontinent, Rest of Asia Pacific and Africa & Middle East
 
Countries:
Canada, China, Denmark, Germany, Japan, Norway, Portugal, Spain, Sweden, UK, USA

 



目次

Table of Contents

Deep Dive Strategy & Competition

1. Direct Carrier Billing: Trends, Drivers & Challenges

1.1 Introduction: Leveraging the Billing Relationship . 6
1.2 The Carrier Billing Market Today. 6
Figure 1.1: Carrier Billed Content, Platform Market Share, 2018 . 7
1.2.1 Storefront Deployments are Increasing. 7
Table 1.2: Carrier Billing Availability by Selected Storefront, 2015-2018 . 7
Table 1.3: Google Play/Apple App Store/Facebook Carrier Billing Availability by
Operator, Largest Unbanked Markets, December 2018 . 8
Figure 1.4: Apple Pay Market Statistics, End 2018 . 8
Figure 1.5: The Lost Opportunity: Android/iOS Smartphones without Carrier Billing
Options for App Store or Google Play (m), 2018 . 9
1.3 Carrier Billing Drivers . 9
1.3.1 Monetising the Unbanked & Underbanked. 9
Figure 1.6: Adults Without a Bank Account Worldwide, 2017 . 10
Figure 1.7: Unbanked Adult Populations (%) Split by 8 Key Regions, 2018 . 11
i. Direct Carrier Billing in India . 11
Table 1.8: Average Data Tariff, INR per GB, 2014-2017 . 12
Figure 1.9: Typical Challenges MNOS Face When Implementing DCB . 13
1.3.2 Monetising Younger Demographics . 13
1.3.3 Opportunity to Monetise Content Beyond the Mobile . 14
1.3.4 Direct Carrier Billing is Optimal for Impulse Purchases . 14
i. Micropayment Opportunities & Challengers . 15
ii. The Content ‘Win-Win’: Carrier Billing & Customer Acquisition/Retention . 16
1.3.5 High Conversion Rates . 16
Figure 1.10: Billing Mechanism Conversion Rate Comparison, Low Value
Purchases: Credit Card vs. Direct Carrier Billing . 17
1.3.6 Uplift in Transaction Volumes & Values . 17
Table 1.11: ARPU Lift in Monthly Spend by MobiFone Users via Google Play DCB, September 2017 . 18
i. Direct Carrier Billing Enables MNOs to Retain Foothold in the Content Value Chain . 18
ii. Tapping into New Markets/Verticals . 18
1.4 Key Direct Carrier Billing Challenges . 19
Figure 1.12: Journey of Customer Awareness of DCB Services . 23
Figure 1.13: Juniper Challenge Assessment Matrix, Content Carrier Billing . 26

2. Beyond Content: New Opportunities for Carrier Billing

2.1 Introduction . 28
2.2 Ticketing . 28
Figure 2.1: European SMS Ticketing Statistics, 2018 . 29
2.2.1 Juniper’s View . 30
2.3 Gambling . 30
Figure 2.2: Key Mobile Gambling Statistics, 2018 . 30
2.3.1 Juniper’s View . 31
2.4 Physical Goods Purchases . 31
Figure 2.3: eRetail (Physical Goods) Sales, Country Share, 2018 . 31
2.4.1 Juniper’s View . 33
2.5 IoT Opportunities . 33
2.5.1 Juniper’s View . 33

3. Competitive Landscape

3.1 Introduction . 36
3.2 Vendor Analysis . 36
3.2.1 Vendor Assessment Criteria . 36
Table 3.1: Juniper Leaderboard Vendor Capability Assessment Criterion . 37
3.3 Vendor Analysis: Capability Assessment & Market Positioning . 38
Table 3.2: Carrier Billing Vendor Analysis Scoring Matrix: Capability & Capacity vs Product & Position . 38
Figure 3.3: Juniper Leaderboard for Carrier Billing, 2019 . 39
Vendor Groupings . 40
i. Summary . 40
ii. Established Leaders . 40
iii. Leading Challengers . 41
iv. Disruptors & Emulators . 42
3.3.2 Juniper Competitive Web Analysis . 43
Figure 3.4: Juniper Competitive Web: Selected Carrier Billing Providers . 43
3.3.3 Limitations & Interpretation . 44
3.4 Carrier Billing Movers & Shakers . 45
3.5 Selected Vendor Profiles. 47
3.5.1 Infomedia . 47
i. Corporate . 47
ii. Geographic Spread . 47
iii. Key Clients & Strategic Partnerships . 47
iv. High Level View of Offerings . 48
v. Juniper’s View: Infomedia Key Strengths & Strategic Development Opportunities . 48
3.5.2 DOCOMO Digital . 48
i. Corporate . 48
ii. Geographic Spread . 48
iii. Key Clients & Strategic Partnerships . 49
iv. High Level View of Offerings . 49
v. Juniper’s View: DOCOMO Digital Key Strengths & Strategic Development Opportunities . 50
3.5.3 Bango . 50
i. Corporate . 50
Table 3.5: Bango Financial Performance Snapshot (£m), 2017-2018 . 51
Figure 3.6: Illustration of Audiens Business Model . 51
ii. Geographic Spread . 51
iii. Key Clients & Strategic Partnerships . 52
Table 3.7: Select Bango Publicly Announced Activations, September 2016-January 2018 . 52
iv. High Level View of Offerings . 52
v. Juniper’s View: Bango Key Strengths & Strategic Development Opportunities 53
3.5.4 Boku . 54
i. Corporate . 54
Table 3.8: Major Shareholders of Boku, 2019 . 54
Table 3.9: Boku Financials ($m), 2017-2018 . 54
ii. Geographic Spread . 55
iii. Key Clients & Strategic Partnerships . 55
iv. High Level View of Offerings . 56
v. Juniper’s View: Boku Key Strengths & Strategic Development Opportunities . 57
3.5.5 DIMOCO . 58
i. Corporate . 58
ii. Geographic Spread . 58
iii. Key Clients & Strategic Partnerships . 58
iv. High Level View of Offerings . 59
v. Juniper’s View: DIMOCO Key Strengths & Strategic Development Opportunities . 59
3.5.6 Fortumo . 60
i. Corporate . 60
ii. Geographic Spread . 60
iii. Key Clients & Strategic Partnerships . 60
Table 3.10: Organisations using Fortumo’s DCB platform, 2016-2018 . 61
iv. High Level View of Offerings . 61
v. Juniper’s View: Fortumo Key Strengths & Strategic Development Opportunities . 62
3.5.7 Centili (Infobip). 63
i. Corporate . 63
ii. Geographic Spread . 63
iii. Key Clients & Strategic Partnerships . 63
iv. High Level View of Offerings . 64
Figure 3.11: Centili cGate End-To-End Mobile Payment Platform . 64
Figure 3.12: Centili cGate Offerings To Merchants . 64
v. Juniper’s View: Centili’s Key Strengths & Strategic Development Opportunities . 65
3.5.8 SLA Digital . 65
i. Corporate . 65
ii. Geographic Spread . 65
iii. Key Clients & Strategic Partnerships . 65
iv. High Level View of Offerings . 66
v. Juniper’s View: SLA Digital’s Key Strengths & Strategic Development Opportunities . 66
3.5.9 telecoming . 66
i. Corporate . 66
ii. Geographic Spread . 66
iii. Key Clients & Strategic Partnerships . 66
iv. High Level View of Offerings . 66
v. Juniper’s View: telecoming’s Key Strengths & Strategic Development Opportunities . 67
3.5.10 txtNation/MessageCloud . 67
i. Corporate . 67
ii. Geographic Spread . 68
iii. Key Clients & Strategic Partnerships . 68
iv. High Level View of Offering . 68
v. Juniper’s View: txtNation Key Strengths & Strategic Development Opportunities . 68
3.5.11 mGage . 69
i. Corporate . 69
ii. Geographic Spread . 69
iii. Key Clients & Strategic Partnerships . 69
iv. High Level View of Offering . 69
v. Juniper’s View: mGage Key Strengths & Strategic Development Opportunities . 70
3.5.12 NTH Mobile . 70
i. Corporate . 70
ii. Geographic Spread . 70
iii. Key Clients & Strategic Partnerships . 71
iv. High Level View of Offerings . 71
v. Juniper’s View: NTH Mobile Key Strengths & Strategic Development Opportunities . 72
3.5.13 Veoo . 72
i. Corporate . 72
ii. Geographic Spread . 72
iii. Key Clients & Strategic Partnerships . 72
iv. High Level View of Offering . 72
v. Juniper’s View: Veoo Key Strengths & Strategic Development Opportunities . 73

Deep Dive Data & Forecasting

1. Carrier Billing Market Overview

1.1 The Carrier Billing Market Today. 4
Figure 1.1: Carrier Billed Content, Platform Market Share, 2018 . 4
1.1.1 Storefront Deployments are Increasing. 4
Table 1.2: Carrier Billing Availability by Selected Storefront, 2015-2018 . 5
Figure 1.3: Apple Carrier Billing Market Statistics, End 2018 . 5
Figure 1.4 The Lost Opportunity: Android/iOS Smartphones without Carrier Billing
Options for App Store or Google Play (m), 2018 . 6
1.2 Beyond Content - New Opportunities . 6

2. Methodology

2.1 Overview . 8
2.1.1 Digital Goods. 8
Figure 2.1: Methodology for Calculating Digital Content Revenues by Country,
Region & Device Type . 9

3. Carrier Billing - Digital Content Forecasts

3.1 Carrier Billed Content - Total Market . 12
Table 3.1: Digital Content Annual Spend (%) Split by Billing Mechanism 2019-2024 . 12
Table 3.2: Digital Content Billed to Direct Carrier (%) Billing Split by 8 Key
Regions 2019-2024 . 12
Figure & Table 3.3: Digital Content Billed to Direct Carrier Billing ($m) Split by 8
Key Regions 2019-2024 . 13
Figure & Table 3.4: Operator Share of Digital Content Revenues Billed to Direct
Carrier Billing ($m) Split by 8 Key Regions 2019-2024. 14
3.2 Digital Games . 15
Table 3.5: Digital Games Content Billed to Direct Carrier Billing (%) Split by 8 Key
Regions 2019-2024 . 15
Figure & Table 3.6: Digital Games Spend Billed to Direct Carrier Billing ($m) Split
by 8 Key Regions 2019-2024 . 16
Figure & Table 3.7: Operator Share of Digital Games Revenues Billed to Direct
Carrier Billing ($m) Split by 8 Key Regions 2019-2024 . 17
3.3 Video Content . 18
Table 3.8: Video Content Billed to Direct Carrier Billing (%) Split by 8 Key Regions 2017-2022 . 18
Figure & Table 3.9: Video Content Billed to Direct Carrier Billing ($m) Split by 8
Key Regions 2019-2024 . 19
Figure & Table 3.10: Operator Share of Video Content Revenues Billed to Direct
Carrier Billing ($m) Split by 8 Key Regions 2019-2024 . 20
3.4 Digital Music . 21
Table 3.11: Digital Music Revenues Billed to Direct Carrier Billing (%) Split by 8
Key Regions 2017-2022 . 21
Figure & Table 3.12: Digital Music Revenues Billed to Direct Carrier Billing ($m)
Split by 8 Key Regions 2019-2024 . 22
Figure & Table 3.13: Operator Share of Digital Music Revenues Billed to Direct
Carrier Billing ($m) Split by 8 Key Regions 2019-2024 . 23
3.5 ePublishing . 24
Table 3.14: Digital Publishing Revenues Billed to Direct Carrier Billing (%) Split by
8 Key Regions 2019-2024 . 24
Figure & Table 3.15: ePublishing Content Billed to Direct Carrier Billing ($m) Split
by 8 Key Regions 2019-2024 . 25
Figure & Table 3.16: Operator Share of Other ePublishing Revenues Billed to
Direct Carrier Billing ($m) Split by 8 Key Regions 2019-2024 . 26
3.6 Lifestyle Content . 27
Table 3.17: Lifestyle Content Billed to Direct Carrier Billing (%) Split by 8 Key
Regions 2019-2024 . 27
Figure & Table 3.18: Lifestyle Content Revenues Billed to Direct Carrier Billing
($m) Split by 8 Key Regions 2019-2024 . 28
Figure & Table 3.19: Operator Share of Lifestyle Content Revenues Billed to
Direct Carrier Billing ($m) Split by 8 Key Regions 2019-2024 . 29

4. Carrier Billing - New Opportunities

4.1 Carrier Billing - Total Spend. 31
Figure & Table 4.1: Total Consumer Spend via Carrier Billing on Ticketing,
Gambling & Physical Goods Purchases ($m), Split by 8 Key Regions, 2019-2024 . 31
Figure & Table 4.2: Operator Revenues from Carrier Billed Tickets, Gambling &
Physical Goods Purchases ($m), Split by 8 Key Regions, 2019-2024 . 32
4.2 Ticketing . 33
Figure & Table 4.3: Total Value of Mobile Tickets Purchased via Carrier Billing
($m), Split by 8 Key Regions, 2019-2024 . 34
Figure & Table 4.4: Operator Revenues from Carrier Billed Mobile Tickets ($m),
Split by 8 Key Regions, 2019-2024 . 35
4.3 Gambling . 36
Figure & Table 4.5: Mobile Gambling, Wager Placed via Carrier Billing ($m), Split
by 8 Key Regions 2019-2024. 36
4.4 Physical Goods . 37
Figure & Table 4.6: Remote Physical Goods, Value of Transactions Made via
Carrier Billing ($m) Split by 8 Key Regions 2019-2024. 37
Figure & Table 4.7: Remote Physical Goods, Operator Revenues from Carrier
Billing ($m), Split by 8 Key Regions, 2019-2024 . 38

 

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