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この調査レポートは、西欧のテレビ市場について調査しています。調査対象国は、オーストリア、ベルギー、デンマーク、フィンランド、フランス、ドイツ、アイルランド、イタリア、オランダ、ノルウエー、ポルトガル、スペイン、スエーデン、スイス、英国の15ヶ国です。
Western European TV (15th edition) provides vital intelligence on the
opportunities presented by these 15 lucrative markets. This year’s research
has also been significantly expanded to include Informa’s proprietary data
in the areas of: 5-year subscriber forecasts for the top 60 operators, sets
per home, digital/analog cable revenue splits, pay DTT, pay/FTA satellite,
population movements and household numbers and penetration.
Faced with mature sectors in some countries,
many Western European TV players are turning their attention to new priorities.
They are developing strategies for how to best position themselves within
emerging platforms, while ensuring this does not disrupt their established
businesses.
- Adam Thomas, Media Research Manager,
Informa Telecoms & Media
Overview
With analog terrestrial TV expected to become extinct in 2013, Informa’s
new research on the Western European TV sector provides an informative insight
into the post-switchover world. Indeed, Western Europe provides something of a
microcosm for the changes occurring in global TV consumption patterns.
Traditional pay-TV is coming under pressure from several directions. Free and
low-cost options are forcing premium pay-TV services to justify their
subscription prices. This has led to an increasing reliance on technology
innovations such as “TV Everywhere”, HDTV, VOD, DVRs and 3DTV to “prove”
their added value.
The economic downturn has also presented a further challenge for pay TV, as it
bids for diminishing consumer spending power against a range of alternative
entertainment options. There is still little evidence that over-the-top (OTT) TV
services are taking significant numbers away from pay TV – creating the
much talked about cord-cutters. But as OTT improves its offering, pay-TV
operators are sensibly adapting to changing consumer tastes with new initiatives
such as multiscreen strategies.
Use Western European TV research to benefit from:
- Find out how the success of DTT is transforming the region
- Discover if pay-TV subscriber numbers are holding up against free/low-cost
alternatives
- Evaluate investment opportunities in light of the global economic downturn
- Learn which new technologies are succeeding in Western Europe
- Calculate how changing patterns of public TV consumption can benefit you
Major industry questions answered in this research includes:
- Has the global economic situation had a major impact on TV in Western
Europe?
- How are key markets like the UK and France adapting to changing consumer
demands for TV delivery?
- How has DTT successfully started to make inroads into the dominance of
other platforms?
- Will the growing number of low-cost or free-to-air multichannel services
harm the chances of pay TV?
- Was the early promise of 3DTV just hype or is it coming to fruition?
Countries covered:
| Austria |
Netherlands |
| Belgium |
Norway |
| Denmark |
Portugal |
| Finland |
Spain |
| France |
Sweden |
| Germany |
Switzerland |
| Ireland |
UK |
| Italy |
Contributing Analysts
Adam Thomas - Media Research Manager, TV
Simon Molony - Media Research Analyst, TV
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