世界各国のリアルタイムなデータ・インテリジェンスで皆様をお手伝い

サマリー

この調査レポートは、世界の67ヶ国のテレビ市場について調査しています。世界のテレビ市場の主要データ、主要有料テレビ事業者の加入者数、地域や国毎のマルチプラットフォーム普及率、市場の成長を追跡調査し、国毎の加入者数・収益・普及率の過去のデータなどを記載しています。

Do you require the latest information on digital TV penetration, advertising trends, programming and viewing figures, cable & satellite rankings, digital terrestrial build-out, and/or IPTV penetration from around the world?

Presented alphabetically for easy reference, TV International Sourcebook 2012 gives you hard data across the global industry, including:

• TV databases for all of the major territories, featuring year-on-year subscriber figures, subscription revenues and average subscription costs across pay TV platforms
• Viewing and programming - gain access to vital information on average daily viewing, share of viewing by channel, split of transmission hours by programme genre, top 10 programme listings as well as programme budgets for leading national channels
• Pay TV figures - including growth and penetration rates across all pay TV platforms, subscriber figures by operator and subscription revenue data
• Advertising data - track advertising expenditure, share of advertising revenue by channel, top 10 advertisers and product categories and TV advertising limits
• Company specific data - access subscriber information, financial highlights and ownership structure information for many of the leading broadcasters
• IPTV figures - including penetration rates and broadband data to enable you to track this booming sector
• Comparison tables and rankings for all of the featured countries

Essential data and comprehensive statistics contained in this report include:

• Key data on TV markets worldwide
• Subscriber figures for the leading pay TV operators
• Multi-platform penetration rates on a pan-regional and country-by-country basis
• Historic subscriber, revenue and penetration figures for each country allowing you to track market growth.

Presented alphabetically for easy reference, this Sourcebook gives you hard data across the global industry, including:

• TV databases
• Channel profiles country-bycountry
• Viewing and programming
• Pay TV figures
• Advertising data
• Company specific data
• IPTV figures
• Comparison tables and rankings

Essential reading for:

• TV Companies: Discover the strategies your competitors are using and find out how new technology and investment are changing the face of broadcasting globally.
• Investment Banks: Gain valuable insights into which countries around the world will enable you to maximise your investment opportunities.
• Analysts, legal and financial: Use our data to build your knowledge of the various TV sectors and identify where your own expert knowledge may be required.
• Broadcast Technology companies: With TV across the globe increasing in sophistication, identify which technologies are in the ascendancy and are likely to have a profitable impact on your business.

The data provided by TV International Sourcebook 2011 is truly global in scope, covering the following key territories:　

Contributing Analysts

Simon Molony - Media Research Analyst, TV

Adam Thomas - Media Research Manager, TV