この調査レポートは、通信事業者の家電分野への関わりなど、今後数年間に起こるであろう通信の小売りと配信エコシステムの最新情報を提供している。
New devices are leading operators into the consumer electronics arena. How will the retail and distribution ecosystem change in the next few years? And what will be the role of the independent retailers, operators and handset manufacturers?
- Julio Püschel, Senior Analyst, Informa Telecoms & Media
Summary
Informa Telecoms & Media’s Retail & Distribution research offers a selection of best-practice examples in addition to quantitative analysis on the future of telecom retail and distribution.
Overview
The telecom retail and distribution market is shifting from being dominated by telecom operators to an increasing number of independent retailers and handset manufacturers going directly after the end customer. With telecom devices increasingly entering the consumer electronics space, operators will need to implement disruptive changes in their current retail models. Multichannel integration, the implementation of concept stores and an evolution of digital channels are some examples of the operators’ challenges.
Independent retailers are also investing to increase their share in the telecom markets. Specialists and mass-market retailers are opting for various different strategies that range from adding connectivity to consumer electronics devices to opening specialized stores that offer independent advice to consumers. Different players are adopting different strategies at what is a very disruptive moment in the telecom retail market, with the emerging conceptual stores (e.g. Apple Stores) and the growing importance of digital channels.
The Telecom Retail and Distribution research stream includes Informa Telecom & Media’s updated forecast on the current and future status of the value of the global retail market for the period 2010-2016. This includes not only total retail device revenues segmented by region and by device segment (non-smartphones, smartphones and tablets), but also divides up the retail sector by channel owner (operators, specialist retailers, mass-market retailers) as well as by channel type (bricks & mortar, online and telesales).
How will this research help you:
- Provide concrete examples of innovative new services and their respective takeup
- Illustrate how services can make profound changes to people’s everyday lives
- Generate ideas and insights to help contextualize services for yourmarkets
Case Studies include:
- Tesco
- Apple
- Axiom Telecom
- Carphone Warehouse
- Best Buy
- AT&T
- Amazon
- America Movil
Countries covered:
- Latin America
- North America
- Middle East and Africa
- Europe
- Asia Pacific
How will this research help you:
- Support the telecom retail strategies of operators, retailers and handset manufacturers
- Operators and retailers to implement a multichannel retail approach
- Assess competitors’ positioning and direction through the case studies and profiles
- Gain an understanding of the state of retail and distribution in the telecom industry.
New report format:
New Report format - designed for sharing - This research is available from our online store either as a hardcopy report or electronic format, featuring a series of
PDF, PPT and XLS files, each designed to provide you with business critical intelligence which is easy to share with your colleagues.
Contributing Analysts
Julio Püschel - Senior Analyst, Operator Strategy
Dario Talmesio - Principal Analyst, Europe
Kristin Paulin - Research Analyst, Americas
Daniele Tricarico - Senior Analyst, Americas
Matthew Reed - Senior Analyst, MEA
Andrew Ladbrook - Research Analyst, Broadband and Internet
Natalie Bursk - Business Research Executive, Europe
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