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サマリー

この調査レポートは、携帯事業者のスマートフォン戦略について調査し、効果的な発売方法とポジショニングを検討しています。
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Operators are launching smartphones in many different ways; our research looks at the most effective way to launch and position smartphones. - Paul Lambert, Senior Analyst, Informa Telecoms & Media

目次

Summary:

Using both a series of case studies and primary research, ‘Operators’ Smartphone Strategies’ looks in depth at the key drivers for smartphone growth and how operators are positioning these devices to profitably take advantage of this growth.

Case studies include:

• Vodafone’s own-branded smartphone strategy
• TIM Brasil’s prepaid smartphone strategy
• O2 Germany’s ‘My Handy’ strategy
• Turkcell’s low-cost own-branded smartphone
• KPN’s strategy of boosting use of own-branded value-added services via smartphones

New report format:

New Report format - designed for sharing - This research is available from our online store either as a hardcopy report or electronic format, featuring a series of
PDF and PPT files, each designed to provide you with business critical intelligence which is easy to share with your colleagues.

Contributing Analysts

Paul Lambert - Senior Analyst, Operator Strategies

Marceli Passoni - Research Analyst, Americas

Charles Moon - Principal Analyst, Asia Pacific

Kristin Paulin - Research Analyst, Americas

Francesco Radicati - Senior Analyst, Content & Applications

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