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この調査レポートは、スマートフォンとモバイルOSの世界市場を調査している。
The smartphone market is expected to continue its rapid growth over the next
five years and, as a consequence, is increasing in complexity. To reflect this
market development, new opportunities are arising for smartphones to target
various segments and price tiers. This has led to the implementation of a
variety of strategies from players across the value chain, which is reflected
in the market positioning of the different operating system platform suppliers.
The smartphone market is now growing rapidly in the
majority of markets globally but operators need to focus on their profitability
and how to use smartphones as a platform to increase data usage.
- David McQueen, Principal Analyst, Informa Telecoms
& Media
Overview
The smartphone market is exploding and increasing in complexity so that it
can no longer be treated as a single segment with a specific addressable market
and technology requirements. This segmentation is also creating huge differences
in hardware requirements.
As a result, the price differential continues to widen between the lowest and
the highest ends of the market. The wide price range is fed by disparities in
the addressable markets as buying decisions depend on consumers’ lifestyle,
demography and disposable incomes. This new segmentations now also takes into
account a number of key emerging elements including feature and functionality
tiers, usability, pricing, market type (prepaid vs. postpaid) and access
technology.
Complete coverage of the smartphone and operating system (OS) markets:
Mobile handset OS market trends – bringing you up-to-date with the
latest smartphone sales forecasts and main issues, including the adoption of
open source, the continuing importance of the user interface, the rise of
Android and a potential return to more proprietary ecosystems.
Mobile operating systems – to aid understanding, we clearly define
mobile OS market segmentation, its market dynamics and the nature of closed and
open architecture.
Importance of handset software – reviewing handset ecosystem trends
and market sizes, focusing on software and hardware integration approaches and
their key contribution to the user experience.
Stakeholder profiles – investigating how key players in the
smartphone market have adapted their business models over the past 12 months to
compete more effectively.
Smartphone forecasts and analysis – covering volume sales and users
for the key regions and countries, by operating system. New for this year are
additional smartphone forecasts by defined segment, price tiers and form factor.
Operating system profiles – our expert analysts compare and
contrast the main operating systems through insightful company profiles, which
include a detailed SWOT analysis, each analyzing:
- Past, present and future version developments
- Smartphone OS market share and strategy
- Device vendor and operator deals
- App store offerings and developer relationships.
All the important smartphone and OS issues addressed:
Which device platforms will sell most?
What share of the handsets market will smartphones gain per year to 2016?
Which devices are being used for what? And how does this differ from region to
region?
How do OS platforms stack up against each other? Check using our in-depth SWOT
analysis.
What segments will be best served by the operating systems, including regional
disparities?
What are the strategies for the key stakeholders?
What are the forecasts for OS volume sales and user figures to 2016?
What are the key results from our 3Q11 industry smartphone survey?
New segmentations for 2011
Product tier:
- “Entry level” smartphones
- “Core/mass market” smartphones
- “Super” smartphones
Form factor/usability:
- QWERTY only
- Touchscreen only
- Hybrid smartphones
- Telephony
- Price tier
Regional and segmented mobile OS data and analysis:
Key market data and forecasts for handset volume sales and users are provided
globally and broken down by each of the following:
Regions and countries:
North America
- Brazil
- Rest of Latin America
Latin America
- Brazil
- Rest of Latin America
Asia Pacific
- Japan
- China
- South Korea
- India
- Rest Asia Pacific (Developed)
- Rest Asia Pacific (Developing)
Europe
- Western Europe
- Eastern Europe
- Russia
- Rest of Eastern Europe
Africa and the Middle East
- Africa
- Middle East
Contributing Analysts
Daid McQueen - Principal Analyst
Malik Saadi - Principal Analyst
Nidhir Maudgalya - Principal Forecaster
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