通信会社、メディア企業、技術企業のマルチスクリーン戦略
Three screens, four screens, more? Multiscreen strategies for telecoms, media and technology firms
サマリー
※上記電子媒体価格は、シングルユーザ価格です。
目次
この調査レポートは、新しいマルチスクリーンに関する、通信オペレータ、有料テレビプロバイダ、家電メーカ、メディア企業、インターネット企業などの戦略を調査している。モバイル通信、固定通信、テレビなどの世界の46カ国の予測も行っている。
An evaluation of the emerging multi-screen strategies of telecoms operators, pay TV providers, consumer electronics manufacturers, media and Internet companies. This research also includes mobile, fixed and TV five-year forecasts for 46 countries.
Entertainment and communications are becoming truly converged, thanks to the phenomenal growth of broadband, smartphones, tablets and new connected devices. As a result, operators, content providers and manufacturers need to understand the unique opportunities and threats multiscreen services present to them, country-by-country.
Overview
The global market for telecoms and media services that span the PC, TV, mobile handset and other devices will change dramatically in the next five years, according to our unique multiscreen index.
While both the digital-pay-TV and fixed-broadband markets will continue to grow, the rapid growth of mobile broadband will complete the picture, by allowing the majority of consumers in many markets to access video, music and other digital media on the move. Those companies that embrace these changing dynamics stand the most chance of increasing revenue, market share and market position.
Whether you are a telecoms or pay-TV operator, consumer electronics manufacturer or content provider you need to decide upon and develop your five-year strategies for multiscreen services and ensure that your approach reflects the outlook for the local market. Different markets will play to different players’ strengths; our multiscreen index provides a unique guide to identifying these opportunities and threats.
Our multiscreen index and accompanying analysis and 21 case studies bring together our renowned and in-depth market data to analyse key players and markets from around the world, enabling you to identify the most promising opportunities for multiscreen services and to analyse best practice and competitor behaviour.
Case studies
Each case study looks at each company’s: - Services for the PC, TV, mobile, tablet and other devices.
- Level of convergence
- Position in the value chain
- Partnerships
- Strategic goals
- Business model
- SWOT analysis
- Informa viewpoint
Our research includes 21 case studies: - AT&T
- BT Wholesale
- China Telecom
- Dish
- Etisalat
- Facebook
- Google Voice
- Hulu
- J:Com
- Last.fm
- Netflix
- PCCW
- Sky
- Skype
- Sling Media
- Telefonica Brazil
- Jajah
- Telstra
- Virgin Media
- YouTube
- Zuku
Countries covered in this research
- Argentina
- Australia
- Austria
- Belgium
- Brazil
- Canada
- China
- Croatia
- Czech Republic
- Egypt
- France
- Germany
- Greece
- Hong Kong
- Hungary
- India
- Indonesia
- Ireland
- Israel
- Italy
- Japan
- Jordan
- Korea
- Lithuania
- Malaysia
- Mexico
- Netherlands
- New Zealand
- Nigeria
- Philippines
- Poland
- Portugal
- Romania
- Russia
- Saudi Arabia
- Singapore
- Slovak Republic
- South Africa
- Spain
- Taiwan
- Thailand
- Turkey
- Uganda
- UK
- Ukraine
- USA
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