世界各国のリアルタイムなデータ・インテリジェンスで皆様をお手伝い

この調査レポートは、中東とアフリカのテレビ市場について調査しています。調査対象国は、アルジェリア、アンゴラ、アゼルバイジャン、バーレーン、キプロス、エジプト、ガーナ、イスラエル、ヨルダン、ケニア、クウェート、レバノン、モロッコ、ナイジェリア、オマーン、カタール、サウジアラビア、シリア、南アフリカ共和国、チュニジア、トルコ、アラブ首長国連邦です。

Satellite is still the “default” platform for most TV homes in the region. But other sectors are starting to make some important inroads.
-  Adam Thomas, Media Research Manager, Informa Telecoms & Media

Summary

By 2016, around 80% of homes in the Middle East and North Africa region will have multichannel TV. This significant penetration rate highlights the rich prospects for growth developing in the region. Sub-Saharan Africa’s 800 million TV households are also offering important new opportunities.

Overview

Satellite TV dominates the region’s TV sector, having a presence in more than 60% of MENA TV households. Some homes, particularly in the Gulf States, either have two dishes or a dual LNB (amplifier) to take signals from two satellites.

With satellite so dominant, there has been limited cable and IPTV activity. IPTV is now growing quickly, albeit from a very low base. However, despite some signs of progress, broadband penetration in the region remains low. IPTV is therefore restricted from making even greater progress, both by this lack of broadband penetration and also by the fact that where broadband is in place it is not always suitably robust to facilitate IPTV provision.

Regulatory and legislative factors continue to pose difficulties for the TV sector. The close relationship between the state and many broadcasters is often seen as having an inhibiting effect. Some media legislation, meanwhile, is out of date and often unable to deal with recent developments such as digital TV, the Internet, mobile TV and IPTV.

One of the big positives for the region is that the youthful demographic skew in many countries minimizes barriers to the acceptance of new technologies. This mindset will help promote demand for important concepts such as convergence and technological upgrading.

How will this research help you:

• Read and utilize our analysis of 17 countries across the Middle East and North Africa
• Study our country profiles of nine key territories in Africa (22 countries profiled in total)
• Gain valuable intelligence on pay-TV and multichannel subscriber growth
• Access Informa’s proprietary forecasts for the region
• Pinpoint new opportunities and highlight territories ripe for investment

Countries covered:

New report format:

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Contributing Analysts

Adam Thomas - Media Research Manager, TV

Simon Molony - Media Research Analyst, TV

Adrian Reynolds