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この調査レポートは、世界のモバイルコマース市場について調査しています。

The growing interest in m-commerce is reflected by the increasing number of service announcements and market activity that includes partnerships, mergers and acquisitions as well as the launch of new platforms and solutions by value chain players. A successful suite of m-commerce services can help the operators strengthen their position in the mobile content and services value chain.

FMobile operators should look to partner with other companies that own specialist knowledge and technology in both m-commerce and e-commerce to develop and deploy secure and attractive services for their subscribers.

- AShailendra Pandey, Senior Analyst, Informa Telecoms & & Media

Overview

The major players in the m-commerce value chain are strengthening their position through strategic acquisitions and partnerships with other leading and innovative companies. These developments are expected to lead to accelerated growth in the deployment and adoption of m-commerce services in the coming years. There will be “first-mover” benefits for those operators and service providers that are early to market with mobile wallet and m-commerce services as they will create greater subscriber stickiness for their network and more churn from their competitors.

This report analyses the prospects for the growth of m-commerce services, examining the economic, technological and strategic drivers, as well as the constraints to this market’s development. It evaluates various user cases and the business opportunities presented by mobile banking, payments, money transfer, and NFC services for mobile operators, handset and OS vendors, payment service/network providers, banks, and technology and platform vendors.

Key Coverage:

• Segmentation of the m-commerce market – types of m-payments and m-banking services and the technologies behind them.
• Key social/cultural, economic, technological and strategic drivers and barriers to market growth
• Recent market and technical developments and their implications for future growth.
• Detailed profiling of the m-commerce and mobile NFC ecosystem, value-chain players and the opportunities and challenges for these stakeholders. The relationships these players have now and how these relationships might change over the coming years.
• The market today and how fast will it grow in the near future – service types and geographic regions expected to see the fastest growth in the next 5 years.
• The likely impact of recent NFC announcements by the operators and the strategies of handset vendors, including Google, Apple, Nokia and RIM.
• Market segmentation of the mobile NFC market including service and applications type: payments; transport and ticketing; couponing; access controls; managing identity and tagging; sharing and pairing with other devices; etc.
• Analysis of the various possible mobile NFC business models for operators, OEMs, PSPs, and technology and infrastructure vendors.
• Global and regional forecasts to 2015 for mobile NFC users, usage, transaction value and for NFC handset shipments.
• Global, regional and country level (12 markets) forecasts to 2015 for mobile banking, mobile remote payments, mobile local payments, and mobile remittance

Forecasts by service type, 2010-15

Region/countries covered:

The report, M-Commerce: Outlook for Mobile Payments, Banking and NFC Services, covers the global market including the following main geographic regions and countries.

• Regions Africa, Asia Pacific Developed, Asia Pacific Developing, Western Europe, Eastern Europe, Latin America, Middle East, North America


• Countries Japan, South Korea, China, India, France, Germany, Italy, Spain, UK, Russia, Brazil, US, Canada

       *Note: NFC forecasts available by region only

Key issues addressed in this edition:

• How is the m-commerce market segmented?
• What are the key m-commerce services, and what are the key technologies behind them?
• How is the role of the “mobile wallet” evolving?
• What recent market and technical developments have taken place in this market, and what implications do they have for its future potential?
• What are the lessons to be learned from service deployments in the past 12 months?
• How is the m-commerce ecosystem expanding and what are the implications for value-chain players?
• What relationships do these players have and how might those relationships change?
• Where are the biggest opportunities for the key players, and what strategies should they adopt to exploit them?
• How large is this market today, and how fast will it grow in the near future?
• Which service types and geographic regions will see fastest growth, and which offer the greatest potential for revenues and profits for the different value-chain players?

Contributing Analysts

Shailendra Pandey - Senior Analyst, Content & Applications

Guillermo Escofet - Senior Analyst, Content &