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モバイルインターネット市場:モバイルウエブで収益を上げる新しい戦略

Mobile Internet 2.0
New strategies for monetizing the mobile Web

 

出版社 出版日電子媒体
(05/23 レート)
インフォーマテレコムズ&メディア社 2010年6月₤ 2,495
\340,410(税込)
ライセンス別価格

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                                                        ※上記電子媒体価格はシングルユーザ価格です

目次

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Main Highlight

モバイルインターネットは、増大し続けるスループットレートの処理をまかなえず、HSDPAでさえ銅線と同等はおろか、固定接続の光ファイバなみの伝送は望めず、帯域幅がボトルネックとなっている。また、ピアトゥーピア通信が無線キャリアの主要なビジネスモデルであるということも忘れてはならない。そのネットワークリソースは音声やメッセージングに供されるべきであって、ISPとしての業務は二の次であると考えられている。

The Mobile Internet is always likely to be hamstrung by bandwidth bottlenecks as even HSDPA is a relatively poor substitute to the ever-increasing throughput rates offered by copper, and especially fibre optic, fixed-line connections. It must also be borne in mind that peer-to-peer communication have always been, and are always likely to be, the primary business model for wireless carriers. Being an ISP should always be expected to be a secondary concern for them, with their network resources needing to be prioritised in favour of voice and messaging instead.

Key questions answered by this report

  • What defines the Mobile Internet and how will it evolve?
  • What is the Mobile Internet value chain and what are the associated business models for each segment?
  • How does Mobile Browser usage compare to Desktop Browser usage?
  • What effect can widgets, web apps and applications stores have in growing the Mobile Internet?
  • What is the status of Mobile application store launches and what is their prognosis for future success?
  • What key regulatory issues remain to be resolved and what further standardisation is required?
  • How suitable are today’s end user devices for enabling mass market Mobile Internet services?
  • What are the trends in Mobile Internet and Mobile Broadband tariff pricing?
  • How many Mobile Internet end users will there be?
  • How much revenue will be generated by the Mobile Internet?
  • How many Mobile Broadband end users will there be?
  • How much revenue will be generated by Mobile Broadband?
  • What barriers to the development of the market remain and what is required for them to be overcome?

Topics covered include

  • Mobile Internet and Mobile Broadband End Users and Revenues - how this will grow over time in each region.
  • The development of Mobile Content - the transcoding of existing Internet content as well as the creation of mobile-specific content, via websites, widgets, web apps and application stores.
  • The development of end user device suitability for accessing remotely hosted content - hardware based competitive enablers, browsers and the standardisation of essential cross-device non-competitive enablers.

Countries covered:

  • USA
  • Canada
  • Brazil
  • Japan
  • Korea
  • China
  • India
  • France
  • Germany
  • Italy
  • Spain
  • UK
  • Russia

Who should read this report?

Mobile Operators - identify the future opportunities for revenue generation from mobile data (handset-based and portable) access.

Mobile Content Developers - Use this report to outline the business models and benefits of having a dedicated mobile presence.

Forecasts in this report include:

  • Mobile Internet End Users, by Market and world regions, 2007 to 2013 
  • Mobile Internet Access Revenues, by Market and world regions, 2007 to 2013 
  • Mobile Broadband End Users, by Market and world regions, 2007 to 2013 
  • Mobile Broadband Access Revenues, by Market and world regions 2007 to 2013

詳細目次ファイル (PDF319KB)



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2-5ユーザライセンス 4990
企業ライセンス 7485

 

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