2011年の通信とメディアの10大ニュース
Industry Outlook 2011
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この調査レポートは、通信とメディアセクターに影響を与える10のトピック(プラットフォーム、スマートフォン、提携戦略、垂直市場、音声やSMSなどのコアサービスの今後、光ファイバー、ネットワーク接続世帯、ケ-ブルテレビ、LTE、オペレータの合理化)を紹介しています。 The Internet has changed operators’ thinking about their role in providing new services to customers. They are beginning to stop seeing them as competitors, instead pursuing them as partners to add value to their core access business. Mark Newman, Chief Research Officer, Informa Telecoms & Media Summary:Our team of expert analysts have identified the top 10 global trends for 2011. Supported by our renowned market data, we’ve analysed their impact on the global telecoms and media sectors and supported these views with in-depth analysis and case studies.
OverviewEach year, to coincide with our annual analyst-led conference, Industry Outlook 2011, our global analyst team comes together to handpick what we see as the key trends for the following 12 months. Each trend is identified in great detail and we support our views with analysis and case studies taken from our Intelligence Centre.
Industry Outlook 2011 has been produced for senior executives across a wide range of disciplines, whether they lead marketing strategy, operations, R&D, business development or, most importantly this year, partnership strategy.
In addition, we also include the analysis from our annual industry survey. The results of our survey provide a perfect end-of-year barometer on market sentiment as well as information on what topics the market sees as key. Compare your views of the industry and expectations with your peers.
Our research answers the following key questions:- Where should we place emphasis next year?
- Have we identified our potential role in the converging telecoms and media sector?
- What are the threats to our business?
- Where should we invest?
- Who should we partner with?
- Where are the major areas for growth?
- What best practice can we learn from?
- Is our strategy in line with Informa’s independent view?
Our top 10 trends this year cover the following hot topics:- Platforms
- Smartphones
- Partnership Strategies
- Vertical Markets
- Future of Core Services (voice and SMS)
- Fiber
- Connected Home
- Cable TV
- LTE
- Operator Rationalisation
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