世界各国のリアルタイムなデータ・インテリジェンスで皆様をお手伝い

目次

価格表

この調査レポートは、2016年までの世界の高画質テレビの市場と課題を予測し、オリンピックやワールドカップなどの主要なスポーツイベントが市場に及ぼす影響や、オペレータの戦略、新しい国々やプラットフォームへの投資機会、機器の価格下落が普及率に与える影響の分析などを記載している。

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Summary
Major sporting events, such as the Olympics and the World Cup, continue to push penetration of HD sets and encourage broadcasters to expand their number of HD channels. This activity has seen HDTV become well-established as a mainstream technology.

High-definition is now well-established as a mainstream broadcast technology. But many markets remain immature – so the scope for future growth is enormous.
Adam Thomas, research manager, Informa Telecoms & Media

Overview

HDTV penetration has taken off as equipment prices have fallen to affordable levels and the number of channels on offer has become attractive to a mass audience. Some operators now offer HD channels free to subscribers within other packages – though subs often still have to pay for a relatively more expensive HD settop box.

Major sports events such as the Olympics and World Cup soccer spur FTA broadcasters to provide HD channels. These sporting events increase consumer awareness of HD. High-definition TV won’t take off in a territory until the main free-to-air broadcasters are involved.

Operators pay carriage fees for showcase HD channels, especially from prestige international brands. Digital platforms are now using HD provision as a differentiator against their competitors. In competitive markets, operators often follow the HD pioneer, thus creating a momentum for take-up. Owning an HD-ready set does not automatically mean reception of HD programming, as households need an appropriate box and access to HD content.

North America is the dominant region, accounting for two-thirds of the 2010 total. However, this proportion will fall in the future as other regions catch up. Asia Pacific is the third-largest region, thanks mainly to early adoption in Japan.

Countries covered:

Australia	Austria	Belguim
Brazil	Bulgaria	Canada
Chile	China	Columbia
Croatia	Czech Republic	Denmark
Finland	France	Germany
Greece	Hong Kong	Hungary
Ireland	India	Indonesia
Israel	Italy	Japan
Korea	Malaysia	Mexico
Netherlands	New Zealand	Norway
Philippines	Poland	Portugal
Puerto Rico	Romania	Russia
Serbia	Singapore	Slovakia
Slovenia	Spain	Sweden
Switzerland	Taiwan	Thailand
Turkey	UK	Ukraine
US	Venezuela	Vietnam

What's new

• Track forecasts and challenges for the next five years
• Find out how key sporting events like the Olympics and World Cup are driving HDTV take up
• Learn how operators are promoting their HD Services
• Identify investment opportunities in new countries and across platforms
• Analyse what the impact of falling equipment prices will be on HD penetration
• Understand the impact and influence that major operators have on HDTV growth in Europe
• Evaluate how HDTV is helping to increase ARPU and new subscriptions

New Report format

New Report format - designed for sharing - This research is available from our online store either as a hardcopy report or electronic format, featuring a PDF, PPT and XLS files, each designed to provide you with business critical intelligence which is easy to share with your colleagues.

Contributing Analysts

Adam Thomas - Media Research Manager, TV

詳細資料は、こちらよりご請求ください。

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