モバイルオペレータのビジネスモデルの将来 (第2版) :ブロードバンド、企業提携、卸、モバイル 2.0
Future Mobile Operator Business Models(2nd edition)
Broadband, Partnerships, Wholesale and Mobile 2.0
サマリー
※上記電子媒体価格は、シングルユーザ価格です。
目次
この調査レポートは、携帯事業者の今後のビジネスモデルを調査している。携帯事業者は、様々な機能を提供する様々な企業と提携して、新しいビジネスモデルを作っていかなければならない。収益の減少や、モバイル事業への新規事業者や新しいブランドの参入などによって、基本的な接続事業だけでは需要は拡大できないため、携帯事業者は付加価値をつけようとする長く険しい道のりを辿らなければならなくなっている。
Every mobile operator CEO in every developed market is aware of the need to explore new business models. Slowing revenue growth, the entry of new players and brands into the mobile business, and mobile operators' seeming inability to create a demand for services other than basic connectivity and access, means mobile operators are having to take a long, hard look at where they can add value.
If mobile operators do not enter into partnerships across a number of different functions they will be left behind by other more powerful brands and robust business models.
New for 2010
- New focus on three main business models being applied by mobile
- Detailed analysis of new business models launched in 2008 and 2009
- Mobile operator strategies for mobile applications development and distribution
- New focus on smart pipe strategies, APIs and application stores
- New focus on loyalty retention and pricing and monetising strategies
Mobile operators have adopted partnerships and crowd sourcing strategies to enter adjacent markets and develop new business segments. Some will prove successful some have uncertain future. LTE and high speed networks will open up opportunities for new business models other than monetising plain access revenues, meaning that mobile operators need to establish their new identity in the value chain.
Key coverage
An in-depth assessment and analysis of the financial crises and its impact in developed and emerging markets - this analysis includes detailed information relating to subscribers and subscription growth, share price and EBITDA trends, revenues and ARPU, CAPEX, churn, and subscriber acquisition costs.
A breakdown of the main adjacent markets which are targeted by mobile operators in the short, medium and long term - covering the sustainability of entertainment, mobile commerce and mobile banking, mobile health, vertical sectors, M2M, Enterprise and IT services.
An analysis of three main business models adopted by mobile and the role that operators will have in holding the primary relationship with their customers - including partnership strategies and models, service bundling, wholesale and ‘smart’ pipes and Mobile Application Stores.
An analysis of new core services and the role of mobile internet and mobile broadband in mobile operators revenues, investment and profitability.
Key case studies - analysis of mobile operators with innovative new business models including fixed-mobile convergence, wholesale, mobile VoIP, internet partnerships and crowd sourcing.
Regional forecasts to 2013 for key operators KPIs - including subscription and revenue growth, mobile content and advertising revenues and mobile broadband.
Market data
- The view from financial markets: share price movement of leading mobile operators in different region
- Revenue, ARPU and EBITDA global trends: Detailed charts covering operator data for 2006-2008 by region
- New licences, new competitors: Detailed charts showing subscription growth by market
- The growing contribution of non-services and revenues: Operator data showing non-voice and non-SMS non-voice revenue share from 2006-2008
- Mobile subscriptions
- Mobile revenues
- Mobile Entertainment revenues
Case studies and forecasts include
Key operator case studies:
- 3
- BT
- KPN Group
- NTT DoCoMo
- Orange (UK)
- SK Telecom
- Sprint NexTel
- Vodafon
- Amazon
- Bebo
- Skype
Detailed forecasts to 2008 - 2013:
- Mobile subscription
- Mobile revenue
- Mobile entertainment revenue
- Mobile Internet and Mobile broadband
Who should read this report? Mobile Operators:
- Evaluate the size of future markets for business plans for investment
- Learn about competition in new areas
- Assess the current competition where you already operate
Network / Infrastructure vendors, handset and Consumer Electronics manufacturers: - Understand the issues, challenges and strategies of mobile operators so that you can better serve your customer
- Assess the potential size of future markets for new business plans for investment in new regions
- Formulate your new product development strategy
- Identify new sales area for existing products
Mobile Content and Applications Companies: - Understand the evolution from 3.5G to 4G and the technological and commercial issues that will determine the speed and extent of that transition
Internet brands:
- Understand how to partner with mobile operators and what issues and what mutual gains can be exploited.
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