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この調査レポートは、様々な地域のフェムトセルとWi-Fiを採用しているオペレータの事例を紹介している。
Informa’s Wi-Fi and femtocell research program includes a selection of best-case examples of operators in various regions that are successfully deploying these technologies. The research focuses on the commercial, marketing, pricing and positioning perspective of operators that are adopting Wi-Fi and femtocells in their core strategy.
Informa has carefully selected case studies based on the world’s leading operators to identify effective strategies and replicable best practice in bringing femtocells and Wi-Fi to market. The research is focused on understanding the business models underpinning the deployments as well as the commercial strategies employed by the operators.
The quality of the network in terms of coverage, capacity and speed is an important driver of the overall customer experience. As the demand for mobile data grows and operators evolve their network strategies, both Wi-Fi and femtocells are becoming a core element of operators’ strategies to develop a holistic network management strategy to grow data revenues and drive customer loyalty.
New report format
- New Report format - designed for sharing - This research is available from our online store either as a hardcopy report or electronic format, featuring a series of PDF, PPT and XLS files, each designed to provide you with business critical intelligence which is easy to share with your colleagues.
Overview:
Operators have been forced to reassess their views on the role of Wi-Fi within their business. It’s not so long ago that Wi-Fi was being actively disabled in devices sold by certain operators – it was seen as a competitive threat to their emerging mobile data businesses. But that attitude has now come full circle and today operators see Wi-Fi as a crucial part of their overall network and customer experience strategy. Similarly, femtocells got off to a slow start as operators questioned the viability of different business models, but today a growing number of operators have either already begun offering or are planning to offer femtocells to their residential and business customers.
Now that we’re seeing viable business models for Wi-Fi and femtocells emerge, it’s an important time to assess the results experienced by pioneering operators. Have operators been able to generate new revenue streams? Can Wi-Fi and femtocells be successfully deployed to mitigate the impact of mobile data traffic growth on operators’ networks? Is there any evidence that femtocells can be used by operators to reduce churn? What is the role of Wi-Fi in managing the customer experience of smartphones?
Informa’s research program is dedicated to examining the go-to-market strategies of the early adopters of Wi-Fi and femtocells and identifying operator best practice from around the globe in terms of sales, marketing, branding, distribution, network strategy and much more.
This research will help you:
- Understand how operators are including Wi-Fi and femtocells as a key element of a holistic network-management strategy.
- What are the main business models underpinning investments into Wi-Fi and femtocells?
- Identify how Wi-Fi and femtocells can co-exist and learn from operators that have successfully developed strategies adapted to different customer traffic profiles and varying coverage challenges.
- Understand how Wi-Fi and femtocells have been successfully used by operators to increase customer loyalty.
- Assess competitor positioning and direction through detailed case studies that highlight best practice.
- Gain an insight into the successful the go-to-market strategies employed by early adopters in every major global region, including branding, pricing and distribution.
- Understand how Wi-Fi and femtocells are being used to generate new revenue streams for operators.
Case studies include:
- AT&T
- T-Mobile USA
- Vodafone Qatar
- Vodafone UK
- PCCW Hong Kong
- China Mobile
- O2 UK
- British Telecom
- Network Norway
Countries/Regions covered in our forecasts and analysis
- US
- UK
- Qatar
- China
- Hong Kong
- Japan
- Norway
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