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この調査レポートは、東欧のテレビ市場について調査しています。調査対象国は、アルバニア、ベラルーシ、ボスニア・ヘルツェゴビナ、ブルガリア、クロアチア、チェコ共和国、エストニア、ギリシア、ハンガリー、イスラエル、ラトビア、リトアニア、マケドニア、モルドバ、ポーランド、ルーマニア、ロシア、セルビア、スロバキア、スロベニア、トルコ、ウクライナの22ヶ国です。

Eastern European TV (15th edition) is a fully updated and completely revised report presenting extensive analysis and statistics for 20 key countries. Access is provided to Informa’s exclusive triple-play analysis and forecasts for the region’s top 50 pay-TV operators. Whether you are a local player or foreign investor, this report provides crucial information to enable you to maximize your opportunities within the region.

With an attractive mix of countries at various stages of development, the TV market in Central and Eastern Europe continues to offer a range of incredible opportunities for TV executives.

-Adam Thomas, Media Research Manager, Informa Telecoms & Media

Overview

Informa’s proprietary forecasts and analysis for the still-emerging Eastern European TV market provide you with the insights you need. With several major media companies already investing in Eastern Europe, make sure you have the clear and reliable analysis that will enable you to make the most of this market’s growing potential.

The region has had to prove its resilience in recent times, but has weathered the global economic situation surprisingly well. With so many new TV services having launched in recent years, the financial downturn could well have prompted numerous closures of nascent services still trying to gain a secure foothold in some seriously competitive markets. But that hasn’t happened to any great extent and the sector is well-positioned to flourish as a result.

Major industry questions answered in this research includes:

• Has the global economic situation had a major impact on TV in Central and Eastern Europe?
• How has DTH successfully started to make inroads into cable’s dominance?
• Will the proliferation of free-to-air multichannel services harm the chances of pay TV?
• Which value-added services are having most impact?
• How are key companies UPC and CME adapting to the changing environment in the Eastern European region?

Use Eastern European TV research to:

• Discover where consolidation is pointing to a market upsurge
• Find out how new platform launches are transforming the region
• Learn which new technologies are revolutionizing TV in Central and Eastern Europe
• Evaluate investment opportunities in light of the global economic downturn
• Calculate how more liberal regulation regimes can benefit you

Countries Covered:

New report format:

New Report format - designed for sharing - This research is available from our online store either as a hardcopy report or electronic format, featuring a series of 
PDF, PPT and XLS files, each designed to provide you with business critical intelligence which is easy to share with your colleagues.

Contributing authors:

Adam Thomas- Media Research Manager, TV

Simon Molony- Media Research Analyst, TV