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この調査レポートは、南北アメリカのテレビ市場を調査しています。調査対象国は、アルゼンチン、ブラジル、チリ、コスタリカ、コロンビア、ドミニカ共和国、カナダ、グアテマラ、ホンジュラス、エクアドル、ニカラグア、パラグアイ、ペルー、プエルトリコ、ウルグアイ、米国、ベネズエラ、メキシコ、パナマです。

Covering the free and pay-TV sectors, this new research encompasses both North and South America. It analyzes the key issues emerging right now and evaluates the future direction the market is taking. It includes detailed forecasts to 2016.

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New-found economic stability means the Latin American TV sector keeps going from strength to strength.

- Adam Thomas, Research Manager, Informa Telecoms & Media

Overview

Once highly susceptible to global economic turbulence, Latin American economies continue to exhibit signs of long-term strength. This improving economic stability has been gradually making the region’s TV market increasingly attractive. The lack of maturity in many countries has long offered strong prospects for pay-TV and digital growth and in 2010 this potential finally started to come to fruition, justifying the investment of those entrants that have invested – and continue to invest – in the region’s media and telecoms businesses.

Average revenue per subscriber (ARPU) has been increasing, fairly slowly, in Latin America, reflecting an increase in the number of services on offer – and the subsequent tiering of channels and introduction of PPV/VOD packages. But TV ARPU is believed to be near its peak, with the impact of dual- and triple-play bundles pushing down the price of the TV component of the package. The launch of low-cost pay-TV services also puts pressure on ARPU at a regional level.

Consistent growth in digital TV is anticipated throughout the forecast period, meaning the Latin region’s digital household total is forecast to more than triple in size between end-2010 and 2016. Brazil and Mexico combine to account for more than half of digital subscribers.

Countries Covered

Argentina	Mexico
Brazil	Nicaragua
Canada	Panama
Chile	Paraguay
Colombia	Peru
Costa Rica	Puerto Rico
Dominican Republic	United States
Ecuador	Uruguay
Guatemala	Venezuela
Honduras

What's new

• Comprehensive forecasts to 2016 – including penetration rates for triple play and new operator-specific forecasts and secondary set analysis
• The most up-to-date crucial information to enable you to maximize your opportunities within the region
• Market movement bullets – new quick guides to the key developments in each country
• Country-by-country analysis of 20 key territories, including the key countries of Brazil and Mexico

New report format

New Report format - designed for sharing - This research is available from our online store either as a hardcopy report or electronic format, featuring a series of PDF, PPT and XLS files, each designed to provide you with business critical intelligence which is easy to share with your colleagues.

Contributing Analysts

Adam Thomas - Media Research Manager, TV

Simon Molony - Media Research Analyst, TV 

Adrian Reynolds - Media Research Analyst, TV

詳細資料はこちらよりご依頼ください

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価格表	※価格は、電子媒体価格です。 (ハードコピーでも購入できます。詳細は、データリソースまでお問合せください。) 電話:03-3582-2531、Eメール:info@dri.co.jp)

シングルユーザライセンス	995 英ポンド
2-5ユーザライセンス	1990 英ポンド
企業ライセンス	2985 英ポンド