サマリー
※上記電子媒体価格は、シングルユーザ価格です。
目次
この調査レポートは、先進国や発展途上国のオペレータが提供する、ネットワークの利用を変革する付加価値サービスについて調査している。これらのサービスは、長期にわたって利用価値を改善し、解約を阻止し、収益を向上させることができるだろう。
Operators in developed and developing markets alike are using VAS to transform the lives of people on their network.
The greatest value added services are those that can transform people’s lives. These types of services will provide the building blocks for operators to reduce churn, improve utilization, and drive revenues over the long term.
Overview
Transformation is often associated with carriers changing internal processes, structure, or infrastructure to fundamentally change the way they operate.
But providing customers with value added services that can transform their lives, livelihoods, and the way they work is often easier, faster, and more impactful in the short term.
What is interesting is that emerging market operators have the best opportunity to affect significant positive change in their customers’ lives, as simple SMS and WAP are sufficient in bringing services which improve job prospects, incomes, and health.
This is how we have approached ‘transformation’ for this report, and we bring you case studies from around the globe highlighting the impact operators are making in people’s daily social and work lives.
How will this research help you:
- Provide concrete examples of innovative new services and their respective takeup
- Illustrate how services can make profound changes to people’s everyday lives
- Generate ideas and insights to help contextualize services for yourmarkets
Case Studies include:
- Orange Money
- Roshan Telemedicine
- CellBazaar
- AppLab
- Others (TBD)
Countries covered:
- APAC
- Africa
- Americas
- Europe *(TBD)
Contributing Analysts
Charles Moon - Principal Analyst, Asia Pacific
Sarongrat Wongsaroj - Senior Analyst, Mobile and Broadband
Mai Barakat - Research Analyst, Middle East & Africa
Nick Jotischky - Principal Analyst, Middle East & Africa
Marceli Passoni - Research Analyst, Americas
Matthew Reed - Senior Analyst, Middle East & Africa
Philippa Hobbs - Research Analyst, Mobile Content & Applications
価格表 | ※価格は、電子媒体価格です。
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