目次
この調査レポートは、モバイルメッセージング市場の5年間の世界市場の予測と、SMS、MMS、モバイルEメール、モバイルインスタントメッセージング、リッチコミュニケーションなどの詳細な分析を提供している。
Informa’s Mobile Messaging report includes essential five-year global forecasts and provides a detailed evaluation of the mobile messaging market, including coverage of trends in SMS, MMS, mobile e-mail, mobile instant messaging, and Rich Communications Suite.
TMobile operators will battle to remain relevant in the mobile e-mail and mobile instant messaging market over the coming years. There is a risk that the ascendance of over-the-top providers of these services will relegate the operators to the position of bit-pipe provider.
Overview
Mobile messaging is the second-highest revenue-generating service for mobile operators behind voice, with person-to-person SMS being the key revenue-driver. SMS traffic continues to grow, however messaging revenues as a proportion of mobile operators’ overall service revenues are in gradual decline, as mobile users increasingly take advantage of affordable tariffs that include large buckets of messages or unlimited messaging.
Informa’s Mobile Messaging report includes essential five-year global forecasts and provides a detailed evaluation of the mobile messaging market, including coverage of trends in SMS, MMS, mobile e-mail, mobile instant messaging, and Rich Communications Suite.
Challenges facing mobile operators include slowing growth in SMS revenues and tight budgets for the development and roll-out of new messaging services (largely due to their investment in network technologies such as LTE). In addition, the ascendance of over-the-top providers of IP-based messaging services such as e-mail, instant messaging and chat, coupled with the ability for mobile subscribers to offload their messaging data traffic onto either public or private Wi-Fi networks - which may not be owned by the mobile operator - means that operators face becoming increasingly less central to the role of mobile communications service provider.
Our Mobile Messaging research provides comprehensive profiles of mobile operators, service providers, vendors and handset manufacturers, and details a multitude of strategies currently followed by industry innovators and corresponding business models. The report also provides a look into the future, and how current strategies can evolve to create new revenue opportunities for mobile operators and service providers.
How will this research help you
- Evaluate competing technologies and their application for different market segments
- Align corporate objectives and growth strategies with accurate and detailed market forecasts
- Assess competitor positioning and direction through case studies and profiles
- Focus product development on emerging trends, compelling new technologies and essential feature sets
Key Forecasts (2010 - 2015)
- Messaging users: SMS, MMS, e-mail, instant messaging
- Messaging traffic (events and MB): SMS, MMS, e-mail, instant messaging
- Messaging revenues (US$): SMS, MMS, e-mail, instant messaging
- Person-to-person, application-to-person, person-to-application
Global and regional forecasts
- Africa
- Asia Pacific Developed and Developing
- Central & Eastern Europe
- Latin America
- Middle East
- North America
- Western Europe
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