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目次
このレポートは世界のモバイルプリペイド市場を詳細に調査し、主要国/地域別市場動向や戦略、市場成長要因について分析しています。
Prepaid is the indisputable payment mechanism of choice for the majority of the world’s mobile subscribers and its influence is increasing: prepaid subscriptions claimed 72% of all global subscriptions in 2Q09 and 78% of all net additions. As the emerging markets maintain significant double-digit growth for another year and disastrous economic conditions force many customers in all regions to seek to control their spending, prepaid will be a central pillar of successful operator strategy for some time to come.
This 9th edition of Global Mobile Prepaid Strategies is your guide to the prepaid trends, strategies and drivers for the key markets in each region. Encompassing strategic market profiles and forecasts to 2014 for 46 countries worldwide, this report provides up-to-date analysis of the key regulatory, operator and cultural trends shaping prepaid adoption and usage.
Key Coverage New for 2009:
- Revenue, ARPU and subscription forecasts for 46 countries
- Expert analysis of key operator KPIs and strategies on a country-by country basis
Key questions answered in this report
- What and where is the revenue opportunity with prepaid?
- How has prepaid usage evolved?
- How big is prepaid as a percentage of the total mobile market?
- How will the prepaid market evolve in light of the economic downturn?
- How are operators developing their prepaid propositions?
- What is the regulatory environment for prepaid?
- How do hybrid strategies fit with the prepaid model?
Regions covered
North America
USA
Canada
Latin America
Argentina
Brazil
Mexico
Rest of Latin America
Asia-Pacific
Asia-Pacific Developed
Japan
Korea
Australia
Hong Kong
New Zealand
Singapore
Taiwan
Asia-Pacific Developing
China
India
Indonesia
Malaysia
Philippines
Thailand
Rest of Asia-Pacific Developing
Europe
Western Europe
Austria
Belgium
France
Germany
Greece
Ireland
Italy
Netherlands
Portugal
Spain
UK
Rest of Western Europe
Eastern Europe
Croatia
Czech Republic
Hungary
Lithuania
Poland
Romania
Russia
Slovak Republic
Ukraine
Rest of Eastern Europe
Africa/Middle East
Africa
Egypt
Nigeria
South Africa
Uganda
Rest of Africa
Middle East
Israel
Jordan
Saudi Arabia
Turkey
Rest of Middle East
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