世界各国のリアルタイムなデータ・インテリジェンスで皆様をお手伝い

サマリー

                                                        ※上記電子媒体価格は、シングルユーザ価格です。

目次

価格表

英国調査会社インフォーマT&M社の調査レポート「世界のテレビ広告市場予測 (第4版)」は、チャンネルとネットワークの両方の広告収益を調査している。主要な数値と2016年までの53ヶ国の予測を行っている。

Global TV Advertising Forecasts 4th edition accurately reports net TV advertising revenues received by the channels and networks. The report includes important illustrative statistics and reliable forecasts to 2016 for 53 countries.

---

With TV advertising revenues once again growing, the challenge now for TV is to keep delivering the mass audiences so important to advertisers, while also taking full advantage of emerging demand for interactivity and targeting.

Overview

After a terrible year in 2009, global net TV advertising revenues returned to growth in 2010. In this research Informa strips out discounts, production costs and commissions to provide authentic numbers for revenue generation.
The improvement in 2010 was down to greater economic stability – and consequent improved consumer and corporate confidence. The finals of the soccer World Cup also boosted TV advertising.

The global recession was not the only factor adversely affecting the ad market. Audiences are being further fragmented by greater programming choice. This has given advertisers greater channel choice and has also led them to question the rates that they were previously paying to the established players. These channels have had to show greater price flexibility to retain advertisers. In this changing environment, concepts such as interactive advertising, multi-device campaigns and behavioral targeting are all coming to the fore.

The established players have also reacted to this loss of audience share on their core channels by launching thematic networks. The aim is to ensure that the collective audiences of these thematic channels will mean that the total number of viewers within their channel portfolio will be higher than for the core channel before fragmentation started.

Reports features and benefits

• Track trends and pinpoint opportunities with reliable forecasts for this sector
• How much will audience fragmentation hit the free-to-air channels?
• Study revenue distributions between terrestrial TV and multichannel/pay TV
• Discover what effect new strategies employed by established players are having
• Learn how the advertising market is varying from one country to the next

Forecasts include

Country specific forecasts for 53 countries:

• Net total TV advertising expenditure
• TV households
• Multichannel TV subscribers and penetration
• Net multichannel TV advertising expenditure
• Multichannel TV advertising per multichannel TV household
• Net FTA TV advertising expenditure

Countries Covered

Australia	Austria	Belguim
Brazil	Bulgaria	Canada
Chile	China	Columbia
Croatia	Czech Republic	Denmark
Finland	France	Germany
Greece	Hong Kong	Hungary
Ireland	India	Indonesia
Israel	Italy	Japan
Korea	Malaysia	Mexico
Netherlands	New Zealand	Norway
Philippines	Poland	Portugal
Puerto Rico	Romania	Russia
Serbia	Singapore	Slovakia
Slovenia	Spain	Sweden
Switzerland	Taiwan	Thailand
Turkey	UK	Ukraine
US	Venezuela	Vietnam

Contributing analysts:

Adam Thomas - Media Research Manager, TV

詳細資料は、こちらよりご依頼ください。

---

価格表	※価格は、電子媒体価格です。 (ハードコピーでも購入できます。詳細は、データリソースまでお問合せください。) 電話:03-3582-2531、Eメール:info@dri.co.jp)

シングルユーザライセンス	995 英ポンド
2-5ユーザライセンス	1990 英ポンド
企業ライセンス	2985 英ポンド